Thanks to NordVPN for sponsoring this video! Go to NordVPN.com/AthleticInterest to get a 2-year plan plus a bonus gift with a huge discount. What athlete or sport do you want us to talk about next 🚴♀️🏂🏌️♂️🏀🏓🎽?
@rirililyriri57653 жыл бұрын
U do what u do man. U have midas hands everything you touch is gold content. Thanks
@knownunknown34813 жыл бұрын
So happy to see you getting sponsors your hard work payed off my g
@Ravishankar-bh1dr3 жыл бұрын
Make next video on,WTC Cricket match or UEFA EURO 2020
@dontreadthispleaseibegyou3 жыл бұрын
Business of Cristiano Ronaldo
@yohannvarghese24183 жыл бұрын
Cricket
@yourboidann3 жыл бұрын
This channel is still underrated. So much quality I can't believe it's free. You guys deserve a lot of subs.
@vishwaskulkarni92113 жыл бұрын
Gaining 350k in one year is not easy, you did a good job athletic interest 👍
@phoenix-king7793 жыл бұрын
@@jibeshshakya2761 why you hating on football stars
@Archurus3 жыл бұрын
@@jibeshshakya2761 Bro, what the fuck are you saying lmfao? 350k SUBS, not dollars. Fuck me.
@fvkz3 жыл бұрын
@@jibeshshakya2761 are you okay dude
@beimircc64343 жыл бұрын
Quality content
@what97463 жыл бұрын
420 likes so I’ll leaf it, shit I’ll go skoke
@joseph45003 жыл бұрын
Dude sacrificed his prime years to make investments and focused on multiple businesses. He may have lost the touch in MMA but his kids and their kids are all set for life. That's success.
@T0M_X3 жыл бұрын
So his grandkids are just gonna grow up as spoilt brats
@steverogers82393 жыл бұрын
If u think money is the success...than u r born on a wrong planet...here people dies within a second without even taking a panny they leave....all what matters is the legacy..🥂
@steverogers82393 жыл бұрын
@Senox Evevolore money is only good when it is in ur hand....when money comes in ur mind...it will destroy u and ur fooking legacy....conor is the example..👍
@hatredgt77813 жыл бұрын
@@steverogers8239 As if, legacy can feed your kids, pay for school fees, buy clothing,housing and other valuable needed for human to grow and succeed in life so please just shut up
@steverogers82393 жыл бұрын
@@hatredgt7781 when u have leagcy money comes by itself....u dont have to chase for it....so u just shut ur fooking mouth and stop protecting ur fooking chicken as u seems to be a fan boy..😭😂
@dabwitsongoma50883 жыл бұрын
No lie, Conor is the reason I started following MMA
@marijo200023 жыл бұрын
YES
@lenniejamie32263 жыл бұрын
Same
@Raymondtembo3 жыл бұрын
Same here
@aniketchavda59653 жыл бұрын
Me too
@umertracker8163 жыл бұрын
Me Robie Lawler
@knownunknown34813 жыл бұрын
You should also try explaining how promotion companies make money such as Showtime or HBO
@heyah14473 жыл бұрын
That’s broadcasters, u mean Matchroom or Top Rank
@patrickscottwalsh3 жыл бұрын
THIS! talking about the nighty gritty of fighting promotions would be interesting
@LexlutherVII3 жыл бұрын
What's HBO??
@darthtepes5753 жыл бұрын
Not sure if he can Not by being Impossible But juridical stuff
@rapmanagement11193 жыл бұрын
@@LexlutherVII Boxing Federation .. Belt
@MrFredstt3 жыл бұрын
Regardless of your personal opinion of McGregor no one can deny what this man has done for the sport and how magnetic his personality was.
@kevingrant47753 жыл бұрын
Come on algorithm, make this big
@pcm10113 жыл бұрын
Commenting helps!
@MM9PROHDI13 жыл бұрын
Its high time that you are at 1 million sub. Keep going guys much love
@pkingglazersout66653 жыл бұрын
Good to see you here. Keep up the good work g
@MM9PROHDI13 жыл бұрын
@@pkingglazersout6665 will do brother
@AthleticInterest3 жыл бұрын
Thank you!
@sourishsaha80673 жыл бұрын
McGregor's a marketing genius. He had no MBA even proper education but pure fooking talent. He put UFC in global map
@fauxdauteur3 жыл бұрын
I wonder how Marketing MBA's feel about him and social media stars like Logan Paul 😅 study the f out of both of them and you'll get a MBA education
@draneym20033 жыл бұрын
@@fauxdauteur I sleep very well not behaving like a clown like McGregor. It's something called integrity, which money can't buy.
@aakash9503 жыл бұрын
that dude is a dirtbag but he did put ufc in global map
@sakalaka41533 жыл бұрын
Mcgregor is a marketing genius. He was down with a broken leg and was in agony still had the presence of mind to set up the next fight. You can't teach that to people.
@SirZeck3 жыл бұрын
@@fauxdauteur Blessed, they got paid well by the like of Gregor and Logan to do it for them.
@ma7hias3 жыл бұрын
Superb analysis! He actually didn't let go of the Featherweght title to challenge for the Lightweight, he was stripped of it 2 weeks after he won the Lightweight belt. That's why it was unprecedented, because he was holding BOTH titles at the same time, for the first time in history.
@Tom-qb1rj3 жыл бұрын
Could you do a video on Leicesters scouting/ selling players. It’s incredible at how they are so much better than everyone else with these assets
@phoenix-king7793 жыл бұрын
Ong. Bro i just found out they are buying this kid that played in the austrian bundesliga. Man scored 28 goals in like 32 games. Probably well known but i just don’t watch the Austrian bundesliga. All for like 20 mil too. But these men allways sell there best player and fund great replacements. We for sure need a vid on this
@mvee053 жыл бұрын
hmmmm southampton wants a say
@PokeSoccer73 жыл бұрын
Atalanta?
@dkmetcalf23133 жыл бұрын
Benfica are better
@newnepal20723 жыл бұрын
Dortmund are much better maybe
@voiceofcrime3 жыл бұрын
Love the German accent ngl
@keshav2.053 жыл бұрын
Tbh this is best sports business Chennal found ever the storyline,astathic editing,your voice waiting for your channel become bigger in the whole youtube scene
@AthleticInterest3 жыл бұрын
Thanks!
@hannatyabuga89753 жыл бұрын
@@AthleticInterest SaaS
@Top10-m6k3 жыл бұрын
Sus dude
@Noadvantage2463 жыл бұрын
@@AthleticInterest You missed such an important factor, you calculated Connor's total income with the rest of the player's salary. If you add the deals athletes like LeBron have with Nike he's probably making another 100mill a year on that
@silentnomad843 жыл бұрын
Chennal ????
@Youaintakilla3 жыл бұрын
Great to see the channel venturing in sports outside of football. Excellent content.
@dzakiassuhud18253 жыл бұрын
FINALLY A VIDEO ABOUT COMBAT SPORT, ANOTHER PLEASE
@leo_samy3 жыл бұрын
This week they love you other week they hate you but make sure you get paid both week 🔥👑
@kingkai58213 жыл бұрын
The quality of the editing on this video is phenomenal, cheers guys.
@lewismutwiri88713 жыл бұрын
Great & Deep Analysis. Keep up Athletic Interest!
@TheJuwailes3 жыл бұрын
As usual, a very high quality video! A few notes: Conor didn't relinquish his Featherweight title, he was stripped off it. And his company's revenue wasn't 1 Billion but instead the sales of Irish whiskey in the US reached 1 Billion because of his company. Love your content!
@knownunknown34813 жыл бұрын
Btw your animations and graphic and editing are proper Proper youtube video Subscribed
@nev73 жыл бұрын
Shame he lost his prime passion for MMA, his old press conferences with Aldo and such were really entertaining. After Khabib it seemed to get personal and many think hes just a money hungry douchebag now. Lot of talent wasted and reputation ruined for financial success.
@shubhambhandari38913 жыл бұрын
Lol no guy who goes from a plumer to half a billion dollars is talentless.there may b lot of good fighters but conors journey is most special.10 years from now he will b the only name rememberd in his era.just like there were many boxers with much better record than Mike Tyson but Mike is still rememberd the most.if he was to continue in octagon.he would end up like Jon jhones and other unhappy people who are always crying for checks and not famous not rich and not much talked about unlike Conor McGregor
@nev73 жыл бұрын
@@shubhambhandari3891 Nah i agree Conor is generally a target a lot and other fighters who are just as bad or worse get overlooked. Great fighter and ruined by snowflakes who are biased in every instance.
@bornanagaming33293 жыл бұрын
@@shubhambhandari3891 conor took welfare lol, was too lazy to be a plumber
@shubhambhandari38913 жыл бұрын
@@bornanagaming3329 lol u are the biggest bum hater there it can be .u just call a guy lazy who was a champ champ in the world tougest sport .the lavel of hate 😂😂😂keep hating that keeps his money topped up
@shubhambhandari38913 жыл бұрын
@@nev7 see bro he might be ruined according to u and some other fight fans but we need to understand he is a business man now .he is like a part time fighter now.he is still best at what he does ie making money..I would say he is ruined if he wasn't landing on top of Forbes list.its so silly to call a guy ruined when he is topping Forbes lists brother seriously.
@patrickjeschke92523 жыл бұрын
Jungs ihr macht einen fantastischen Job. Freue mich jedes mal aufs neue über ein Video. Danke für die Mühe.
@jonatanleandoer90063 жыл бұрын
schließ ich mich an
@gmanrowe3 жыл бұрын
Good video, one point of contention though His second fight wasn’t on the main event of Fight Pass against Diego Brandao but was on the Fox Sports 1 Prelims against future Featherweight Champion Max Holloway He fought Diego in his 3rd fight for the company
@emilianoschnider28003 жыл бұрын
Yeah and the ufc doesnt stream ppv on fight pass, fight pass is mostly used for watching old fights, its an archive. Mcgregor does get $7 for each buy but not for fight pass, but for the ppv
@ajc614y43 жыл бұрын
9:01 I wouldn’t say Jon Jones is easier to manage than mcgregor
@duchyasyesgat18013 жыл бұрын
😂 lol
@noodleleopard3 жыл бұрын
this aged well
@topintro99863 жыл бұрын
@@noodleleopard very... WELL
@ufctekkers19453 жыл бұрын
@@topintro9986 maybe too well😳
@RonaldoCR-fi9nk3 жыл бұрын
The BEST channel related to SPORTS.
@AthleticInterest3 жыл бұрын
Means a lot coming from CR7 himself...pleaese share with your 300M followers on Instagram. Thanks 😜!
@J3llis423 жыл бұрын
geez didn't even need the notification. these videos are always superb
@serenhe76312 жыл бұрын
Your edition is so clean and good to watch!
@AthleticInterest2 жыл бұрын
Thank you! 🧼
@silentlymurdered91283 жыл бұрын
So much quality deserves more subscribers
@akshaygolchha3 жыл бұрын
"McGregor almost became bigger than the sport itself" 💯🙏 Love him or hate him, this guy is an inspiration ❤️
@malahammer2 жыл бұрын
No he's not! He's a thug
@egendxbeast26292 жыл бұрын
Yes
@sidspeaks82893 жыл бұрын
You guys deserves millions of subscribers. Your videos are far better than some of the so called documentaries on international channels.
@oneverest3 жыл бұрын
The content of this channel is premium. It deserves multi-million subscribers!
@patKslm3 жыл бұрын
It's always a great pleasure to watch your videos! Always very well done!
@AthleticInterest3 жыл бұрын
Thanks!
@muhammadfikrihilyatulaulia82633 жыл бұрын
i always recommend this channel to my friends and family cause the content is too good for youtube 😅 (here from under 100k subs)
@lesblase36673 жыл бұрын
He had an awesome rise to the top! It was one of the most anticipated UFC rises to the top. All eyes were on him. Then he turned into a f/head.
@Jazzmany113 жыл бұрын
we've all known that this channel will hit 1 million since the first time we starting watching it. quality and content are unmatched.
@muhammedroshan63393 жыл бұрын
Your production quality is better than some of those high budget WB movies
@timlamiam3 жыл бұрын
Rooting for Conor those first few years was surreal and the narrative was straightforward and simply amazing.
@aushesh3 жыл бұрын
*THIS Guy Deserve 100 Million Subscribers*
@SamMartinPeakPerformance3 жыл бұрын
He’d earn 5x more if his whiskey was actually decent
@icaroaraujo22503 жыл бұрын
I was thinking exactly about that. How decent is the product actually? Or is he selling it just with his name/face/brand?
@waaghghazghkull63623 жыл бұрын
@@icaroaraujo2250 its not that great
@pongtiyana38743 жыл бұрын
How many shot to get drunk
@user-qh4re4ts1m3 жыл бұрын
weather the drink is good is just an opinion lol.....
@jeelpatel31733 жыл бұрын
@@user-qh4re4ts1m i might be wrong because i dont drink at all But i viewed in other videos and their comments that his whisky is not that good They said McGregor claims it to be the best IRISH whiskey - and even all irish people dont like it. But in the world outside Ireland it doesnt stand any chance.
@mcgrudo2 жыл бұрын
Remember Cowboy called him out and a couple years later he knocked him out with his shoulder? McGregor is the perfect storm when it comes to promotion in any sport. Even when he was the champ champ he monetized stereotypes surrounding Irish people; "The Fighting Irish" immediately sets him up as a backwards, uneducated underdog despite the reality of his 1st world upbringing on the isle of Ireland and most importantly, his individual talent at his prime. Even leaning on the stereotype of Irish people being drunkards made him rich, selling Whiskey like an NBA player sells sneakers. Stereotypes go a long way in a world of lazy prejudice and nothing in our lifetime will change that. The Irish will always be associated with Alcoholism, Fighting and "working class heroes", or as the Yanks call it, White Trash. McGregor, as talented and shrewd as he clearly was will still seem paradoxically inferior and therein lays the charm of his on screen character. Instead of kowtowing to the pressure of what's expected of the Paddy Irishman, he rode that old slur, "T'is the luck of the Irish" and was almost clairvoyantly cunning by both playing up to that role and also warping it in the US. We won't see the likes of him again in the UFC. McGregor made his own luck
@aayanescobar41723 жыл бұрын
This channel is something special it's just different 🔥🔥
@sakalaka41533 жыл бұрын
Mcgregor is a genius. He was down with a broken leg and still had the presence of mind to set up the next fight. That's not something you learn. It has to be born with. For him, to win the fight is not the goal but a means to an end. His goal is to get rich. And he achieved it magnificently.
@Raymondtembo3 жыл бұрын
Most eliots are like "he shouldn't have said that , his a meanie " lol
@abhishekdamral3143 жыл бұрын
Man u deserve at least 5 or 10 million subscribers this content is 🔥🔥🔥
@MaxxJaEchtMet2X3 жыл бұрын
“He did most of his earnings outside the ring” Just like most of his fighting
@bruhh83323 жыл бұрын
😂😂😂
@drunkenmmamaster4193 жыл бұрын
I'm ded 🤣🤣
@user-qh4re4ts1m3 жыл бұрын
well not rlly, but i get what ur saying lol
@zizu11743 жыл бұрын
Genius comment😂😂😂
@ufctekkers19453 жыл бұрын
lmaoo💀💀
@VantaBay3 жыл бұрын
6:34 really beautifu graph which encapsulates the quality of this channel
@mejustsunny3 жыл бұрын
Would love to see a video on UFC VS ONE CHAMPIONSHIP 🙏🏻
@Shadescoco773 жыл бұрын
Conor McGregor is the UFC version of Zalatan Ibrahimovic
@cognito83253 жыл бұрын
Not even close. You're clearly a casual
@nohara73663 жыл бұрын
Conor is way ahead of zaltan
@cognito83253 жыл бұрын
@@nohara7366 Way ahead in what lol? Conor is richer, more popular and would beat the f out of Zlatan. Zlatan is a loser anyways. Never won anything. The most overrated footballer ever.
@mysticmac12793 жыл бұрын
@@cognito8325 fool he said conor is way ahead of that footballer not behind. Get your eyes checked 😂
@MRTatsaa3 жыл бұрын
Quality video as always 🔥
@theotherside89193 жыл бұрын
Such a underrated channel
@nadeemshaikh60463 жыл бұрын
Insightful channel guys.. Keep up the good work all the best 👍
@ghostfjdgcsusvsgsj3 жыл бұрын
The narration is fabulous
@cacalcarlosbertc.423 жыл бұрын
I'm really digging the video. Love the story telling
@AthleticInterest3 жыл бұрын
Much appreciated!
@rashpalsingh45613 жыл бұрын
This channels deserves to be on netflix, and i can see it happening in the future. How many of you agree ?
@Vernardo3 жыл бұрын
Or maybe he could release all his video on Nebula if that was the possible.
@mubeenrafeeque70913 жыл бұрын
Why? Its free here
@bootznpink82383 жыл бұрын
@@mubeenrafeeque7091 yeah but KZbin is the starting point gotta dream bigger
@LiamR903 жыл бұрын
People want to see other people put it all out there and take on bigger challenges, win or lose. Nobody cares about the Diaz bothers records or McGregor's record. He could have sat at feather weight but instead he's done it all. 3 weight classes and different sports.
@Sealdrop3 жыл бұрын
i thought it's roger federer
@speedstreak9143 жыл бұрын
Your channel is irrelevant.
@the_mundra3 жыл бұрын
Now a video about Wrestling/ WWE or AEW from Athletic Interest... That'd be wildd....
@Modric-nk9oq Жыл бұрын
Bro that last line was epic 🔥
@AthleticInterest Жыл бұрын
😉
@alonsoconcha98133 жыл бұрын
no way I've just been watching McGregor videos lately then you upload this
@AthleticInterest3 жыл бұрын
Athletic Interest is watching you 👀😉
@sesay40003 жыл бұрын
Bruh these documentaries are better than what you see on tv
@19jtown3 жыл бұрын
The UFC hasn’t tried to put the same promotional resources into any other fighter because there hasn’t been another fighter as undeniable as Conor.
@saintoflastresorts22722 жыл бұрын
Has to do more with the ufcs terrible marketing team. McGregor has money behind him from his friends in Ireland. Who shall remain nameless. Once they gave the grass roots push it was about the ufc adding fuel to the fire. UFC couldn't market a firefighter/mma champion or a gamer mma champion. Heck couldn't market GSP. Still can't market. Sometimes expansion is a way of hiding incompetence in existing markets.
@MrKbnba13 жыл бұрын
These videos really help better understand sports business. Vielen dank und toi toi toi 😄
@ayoitsyayo3 жыл бұрын
The drama he stirs up and we all eat it up, we love drama
@Ccm20192 жыл бұрын
Tbh McGregor is the one who introduced me to Khabib and ever since that fight I love watching UFC
@ninjax94813 жыл бұрын
Win or lose, this man is a genius.
@hic39283 жыл бұрын
Lets go mma figthers💪♥️ thanks for the video
@samosa40343 жыл бұрын
You compare the broadcast income of MMA to soccer in terms of going to athletes, but it’s worth pointing out that much much less of the broadcasting revenue is paid to athletes in the UFC compared to other sports.
@nodadulom3 жыл бұрын
I saw the thumbnail and suddenly I sounded Irish “Proper Mooney” and am not even Irish.
@akshayprabha9093 жыл бұрын
I completely agree didnt know about mma. Mcgregor created the hype. In india people says mcgregor when asked about ufc.
@diggidong4703 жыл бұрын
Connor is even promoting Athletic Interest! Well done guys!
@azaryaranti66963 жыл бұрын
Athletic Interest back with the best quality video
@ajaayshharrma033 жыл бұрын
You deserve atleast 10 million subs
@patrickderocco2962 жыл бұрын
I hope he has another 3-4 fight run in him, be a lot of fun to see
@siphobesa3 жыл бұрын
Fantastic channel man loving your work
@timmyfung012 жыл бұрын
I love Khabib and Poirier, but I have to admit that UFC was a lot less interesting to watch when Conor's form decline after the Mayweather fight. you can tell Dana White wanted Adesanya and Ngannou to be the next Conor, but their charm can not match Conor's people attraction. there are better pound to pound fighters in the UFC history like Anderson Silva, GSP, Jon Jones...etc, but none of them have the same level of attraction as the Notorious.
@leegotanvlogs55482 жыл бұрын
I grow up watching GSP, Jon Jones and other great fighters..but when Conor enter UFC … I became a huge fan of both MMA and McGregor. He’s a genius and arrogant, but a realist ..I realized that success doesn’t rely on one thing.
@gopalhazra21972 жыл бұрын
Quality content always.. keep up the good work man .. Big respect 🔥💗
@mithunnair85873 жыл бұрын
He is a marketing genius, he knows what sells
@senorsnipey15952 жыл бұрын
Dude is like Colin McRae. He may not be on top every time but he's exciting to witness as a person. He keeps the energy at a level and there for sells better than anyone.
@arbaretailsystems47222 жыл бұрын
Love me some McGregor! Never gets old
@advbad58343 жыл бұрын
Nice sponsor ad, really good!!
@aztronomy7457 Жыл бұрын
Everyone else got CTE and $1 million tops. Conor walked out doing a fight every few years and $300 million. There's levels to this.
@ornamentalnativeaquabeauty10553 жыл бұрын
Conor means Art of fighting ❤️
@angingunung1673 Жыл бұрын
art of trashtalk?
@williamweinberg95093 жыл бұрын
3:55 Error in your chart. It isn't 2.4M $, it is 2.4 million pay per view buys. The buys would be priced differently according to region. So you should take out the $ signs from the PPV buy figures.
@hardworkingboy97373 жыл бұрын
One of the reasons your channel is still underrated is because you haven't cashed on the opportunity of having large base of Indian subcontinent on your channel. Your can bring them by just 2 videos related to cricket. i feel those 2 videos should be on Sachin tendulkar and MS Dhoni. Your virat kohli video got huge applause even though your channel was very small back then. hope you will like the concern for your growth from your fan from India. you are doing great job keep going
@rubrendumaual14573 жыл бұрын
Conor in ups and downs always on Top.
@liv3caming4823 жыл бұрын
I still can't handle the professionalism this channel has and the amount of subs is just sad
@kamielmoodley36893 жыл бұрын
Excellent Editing.
@juandavidalonso96923 жыл бұрын
Hey bro, i think you made a little mistake, yes the fight pass is like 7 bucks, and you can see almost all the fights with that pass, but the numbered events (just the main card) are like 60 to 80 bucks, those are the ppv from which McGregor and some other fighters get a percentage which variates depending on the fighter and the deal they made of course , and also, you pay those 80 bucks on top the 7 you pay monthly, nonetheless it was great video, keep it up :)
@Jb197383 жыл бұрын
I think he just meant around 7 dollars was his share out of the total cost of each ppv
@juandavidalonso96923 жыл бұрын
@@Jb19738 i don't think so, because depending on your country that's how much the fight pass costs, and also absolutely no one knows how high or how low the % they get is
@sentiasatransformasi3 жыл бұрын
ESPN should send their people to learn how to make great quality shows from this guy
@elbirdinio3 жыл бұрын
Quality informative content
@teethegreezlybigman63703 жыл бұрын
Proper Videos
@brp3613 жыл бұрын
Excellent video, and channel too!
@Xtreme_Gunner3 жыл бұрын
Can you do a vid about Energy drinks marketing like Monster, Rockstarr etc
@AthleticInterest3 жыл бұрын
We have some about Red Bull 😉
@Breakbeats92.53 жыл бұрын
McGregor was able to cover his HUGE deficiencies as a fighter by competing as a featherweight where he could easily dominate shorter opponents with his reach advantage. When he moved up in weight, things like his lack of a decent chin, cardio and ground game were easily exploited.
@devangachakravarty92613 жыл бұрын
Soon this video gain 5 million ❤️
@edwardhedge64543 жыл бұрын
Would love to see more videos on the economics of combat sports and pay. Could even look into making a video about how UFC fighters are underpaid??
@rezhaadriantanuharja33893 жыл бұрын
This is very interesting but I have an issue with the term "highest paid". Since it's his own business, is he a high paid athlete or is he a successful businessman who happens to be an athlete as well? Like if Bill Gates or one of the uber rich suddenly play sport professionally will they be on top of the list?
@aryannautiyal93623 жыл бұрын
You guys are unbelievably good!
@misterx63463 жыл бұрын
It's okay that he's lost some fights but his record is concerning. One more MMA loss causes a major problem. He's potentially one fight from never being able to main event an MMA event again. He has lost 4 of his last 7 MMA tilts plus an exhibition boxing match, so 5 of 8 last total combat fights. He's also 33 and there's a saying about MMA fighters- it's make or break at age 30. If you start losing at 30, it's very hard to turn it around. Plus, it's now know he's been suffering from serious arthritis for years and in his ankles to boot... which ruins kicking power.
@jimbeam-ru1my11 ай бұрын
conor is just fighting for fun at this point. He's already got rich from mma and he doesn't need to step foot in the cage ever again if he doesn't want to.