How Sony Became the "Arms Dealer" of the Streaming Wars

[@behindbigm]

If Sony keeps making bangers like Morbius, they don’t need a streaming service. They’ve already won.

[@pyritestar1610]

morbibus awooga, i'm drunk, my heaad hurts, kill me, MORBUN TIME11!!1!

[@lval7778]

Ong

[@Greedsmith]

Like how it used to be, everything is just in the cinema or on tv.

[@vedaryan334]

I generally am a fan of Sony but what a disaster that was

[@puffinman47]

@@vedaryan334 A disaster? No. Morbius is an instant classic, 11/10

[@jinjay354]

A certified Foducken “duck hands” “the marketer” classic

[@WooziiLive]

"Big Duck" "The Ducketer" Foducken

[@crowpotking1100]

Atrioc should have all his employees have bird related names.

[@GoodlyPenguin]

Certified "ToeDuckin" "Circumsized" 'cken

[@Phantomx999]

This was actually a really good marketing monday, props to duckens

[@ourcade8265]

FoDucken is pulling a Sony and selling his content to the Streamtrioc platform

[@faisalshaw]

I think streaming services will start releasing episodes weekly which will then push viewers to maintain their membership out of fear of being spoiled + keeping up with the hype. Its also possible they will raise the prices for the 1 month subscriptions and have it at a cheaper price when having a yearly subscription instead of having only monthly subscribtions

[@pomberorajy]

Like TV Cable basically lmao

[@faisalshaw]

@@pomberorajy pretty much everything is going full circle , even with youtube censorship removing dislikes its all tv back again

[@morty1504]

That's what amc+ is doing rn with better call saul and it's single handedly keeping 4 months worth ofsubscriptions on it'd back alone.

[@emtoens]

They already do this and it really screws you over when you're trying to do the one show and dip thing

[@hastyscorpion]

@@emtoens I mean not really you could just wait for the show to finish airing and then watch the whole thing.

[@deckelf5272]

Atrioc is truly the best financial adviser ever. I’m going to put all of my 56k of my savings into all of the companies he gives wins to.

[@jackmeister4354]

Kind of cringe you’re only using savings tbh. What about exorbitant loans and extreme credit card debt that will make your great grand children poor? Btw this IS financial advice

[@bodaciouscrow1522]

@@jackmeister4354 you could also trick universities into giving you student loans and use that.

[@jackmeister4354]

@@bodaciouscrow1522 you have evolved past human limitations

[@von...]

@@bodaciouscrow1522 so you're saying I should spend all my student loans on kush?

[@MacMan1]

@@von... wtff LMAO

[@synthiandrakon]

One thing that people miss out on is that streaming services all competing with eachother is actually pretty good for consumer. People are hyperfocused on the fact that no one streaming service has literally everything, but from my perspective as long as everything is on a streaming service, I can just change which one I subscribe to, month by month. If I want to watch a complete TV show back in the day id have to spend insane amounts of box sets. Now I can subscribe to a streaming service for a few months and watch the whole thing and almost everything is on something

[@judahherod7867]

I agree, but I think we're inevitably heading back to cable at a certain point. Not everyone can be profitable off of their original content and library alone, so we'll probably in a few years see somebody do some sort of bundle deal across different streaming services, and bada bing bada boom we're essentially back to cable.

[@funkahontas]

@@judahherod7867 People have been saying that since netflix sold dvds, stop with the " and we'll be right back to cable !!!!" because afaik, cable doesn't have on demand streaming, which is like the main difference lol, also how would that work? Would streaming companies allow a third party to agreggate THEIR content?

[@judahherod7867]

@@funkahontas Obviously it isn't exactly the same as cable, but it's the same idea. Instead of paying separately for a bunch of different channels, you pay a flat fee for a package of them. This is just changed where instead of paying for their broadcasts, you're instead paying for libraries. And obviously they wouldn't do it right now, or even in the next few years. But there's no way everybody 'wins' in this scenario, and it's not hard to imagine them teaming up to try and take down whoever the big boys are.

[@JERSEYBOYPLAY2HARD]

@@judahherod7867 facts. Warner brothers are going back to theaters and dvds I heard

[@theallaroundnerd9889]

Sony literally has the largest anime streaming service and owns a majority of anime liscensers in the west. They don't need to compete with everyone because they have a product nobody else even has a good fraction of

[@captainharpoon]

Great addition. It's too bad the platform itself is insufferable to me.

[@SavantGardeEX]

@@captainharpoon Yea yea pirate or whatever.

[@FoDucken]

As much as I love anime, to say that Crunchyroll/Funimation is the same size as Disney+, HBO Max, etc. wouldn't be correct. I thought about mentioning it but it wouldn't be entirely relevant to the point I'm trying to make

[@vic_710]

@@FoDucken Yo it's FoDucken nice work on the video atrioc's british version

[@mugiwaraLux]

@@FoDucken but they’re still making money because nobody will invest much into anime.

[@OneAboveAll.]

FoDuc- I mean Atrioc did a great job on this marketing monday. One of the better ones very interesting and very informative. Good job Big A

[@goodytchannelngl4956]

@quik------👇💋 imagine being a bot lmao

[@benvel3392]

@@goodytchannelngl4956 how? 🤔

[@SavantGardeEX]

I'm suprised he didn't talk about Sonys monopoly in the Anime Streamer Service. They literally bought both Crunchyroll and Funimation 💀. The 2 biggest streaming services for anime.

[@GoodlyPenguin]

Can't forget about Aniplex. Sony makes a killing selling boxsetd of anime for hundreds each

[@arugula517]

Sony buying both of them and then placing crunchyroll above funimation is the funniest thing ever

[@gaara12363]

Wow this is the best atrioc video in years! Idk what you did differently but keep it up! Actually entertaining and informative!

[@user-uv2cp1qd1j]

So much better than his usual boring marketing Mondays :yawn:

[@dudedude2721]

Best marketing Monday ever. Especially the voice and facial expressions

[@shubanobi2206]

5:08 Big A feels challenged by gigachad self-quoter because he would never have thought of that hilarious bit

[@TheMOReviewers]

This is a certified Atrioc "Not quite ready yet" Ewing classic.

[@Eupatridae]

A Marketing Monday that is actually released on a Monday (EU time)? Atrioc truly is being nice to his EU viewers this week.

[@user-gp6lq5mg9z]

this might be your best work yet! keep up the hard work Brandon

[@CTRLGunpla]

Sony should make a streaming service that exclusively has Morbius. They will instantly control the market and all other platforms will crumble into nothing.

[@gustavmiedema3685]

Featuring MCU 2.0. The morbin cinematic universe

[@analysis726]

one day companies will end up having to make and post their own videos on the subreddit to try to catch big a’s attention for a sponsor deal instead of just emailing him

[@argonile2344]

Being someone who rarely uses subscription services for movies and shows, any time I do want to binge watch a large amount of shows in a month or two, I would buy the subscription for the month and cancel after just to avoid having to get charged next month when I won’t even use it at all

[@justino4278]

New Marketing Monday vid from chat ty kaage

[@frostedpenguin6629]

Marketing Monday Baby!!! (On a Wednesday)

[@kankles9918]

I honestly really hope he gets hired, great video and content

[@NikHem343]

2023: Sony introduces their own streaming service, MORBFLIX.

[@yeti4269]

I’ll give a props to Disney on going in on the Star Wars TV shows, because I definitely used to just pay for one month or make a new account just to watch The Mandalorian.

[@Wolzy97]

Ludwig low-key making another online lore video lol

[@nifty2794]

Really enjoying the bohemianvoodoo soundtrack in the background of the recent videos, it really helps me pretend I'm learning something

[@LobsterSpecial]

Apparently, 'Seinfeld' was distributed from the beginning by Columbia Pictures Television, which merged with TriStar Television, a division of Sony Entertainment's Sony Pictures Television, to form Columbia TriStar Television. Eventually, Sony retired the name, and the company is now just part of Sony Pictures Entertainment. Hooray for Wikipedia wormholes!

[@bigmangart]

Definelty bring this guy in for a collab it was very informative and entertaining exactly what Market Monday is all about

[@markanderson7236]

7:29 Every time an episode ends, the Castle Rock outro pops up. I would've guessed Warner Bros since they teamed up with Castle Rock for Shawshank Redemption, but that's just a shot in the dark 'cause as far as I know, Castle Rock isn't owned by Warner Bros. Plus, i believe, I usually see the Sony Television outro in every episode.

[@vedaryan334]

Sony has a streaming service in India called Sony Liv because they have their channels on cable so they offer the content on those channels plus some streaming exclusive content as well. They also have the Shark Tank India which was immensely popular here Also , before anyone could do anything they basically acquired the Netflix in anime streaming. Crunchyroll and Funanimation were two competitors in a sense , but both were merged into one company acquired by Sony .

[@ttboosted7634]

HBO MAX : Definitely the widest variety of the big 5. If you're a horror fan like me, this is the one to go with. There is a little bit for everyone. I use HBO MAX ALOT more than the other 4, there are just so many quality movies of all categories Paramount+ : Has a decent variety, alot of big box new movies. There is a decent amount of variety but not as much as HBO MAX. I bought it to watch Jackass and haven't really touched it since Disney+ : It's great if you have kids or are a Marvel/Stalwars fan Netflix : Has Breaking Bad and Better Call Saul Hulu : ehhh I don't have much time with this one really. It's mostly tv shows so if you really like TV shows this is the one for you

[@filipsangvataren5568]

Really good marketing Monday this Week, probably my favourite ever. Thank u big A

[@mr.brightside7656]

Great video, I learned lots of marketing. My only complaint, I didn't like how there were 2 Atriocs on screen, it was very confusing of who the real one was.

[@vedaryan334]

It's amazing the same company behind breaking bad , and better call saul also made morbius. From the very top to the very bottom

[@kylegregory2876]

Thank you Fo "webbed glizzy" ducken for yet another marketing Monday classic

[@johatho1122]

product placement marketing monday has to include the mcdonalds scene from kingsman the secret service

[@Chris.Batchelor]

Going along with the Paramount Plus thing, they must’ve been so mad when South Park signed to HBO Max, which explains why they gave Matt and Trey a huge deal to make special episodes exclusively for Paramount.

[@InfraInfernape]

So does that mean Foduckens is the arms dealer of marketing Monday instead of starting his own stream? lmao

[@Greatbabyred]

damn foducken really just made a video that watches just like a real marketing mondy. nice work!

[@icantsayping6282]

i love when chat is freaking out/focusing on something that didnt make it into the video, just raises so many questions, Like why was chat laughing about pp's in the beginning, who knows

[@Toddos]

That’s what’s crazy is Sony is doing so well in the Streaming Wars but has continuously put out ass movies 😂

[@Stef8988]

Except no way home really

[@jrdnanitsua]

Arms Dealing is my favourite workout, Yes Atrioc!

[@MilkBanana]

Marketing monday is becoming slowly but surely a full production now, very poggers

[@Dguncrazy]

3:50 this is why netflix in the begining was so lucrative because it was a single source of streaming (if the other companies didnt decide to make there own they wouldnt be having this problem hmmmm)

[@Piix4r]

Thanks for the ride big A

[@WhiteMyosotis]

I am curious if Morbius will actually end up being fairly lucrative as a streaming deal for sony. With how much of a pure meme it is sure ppl did not go to the theatres to see it but if you could just watch at home to see what its all about without the "shame" I could see streaming services putting some value on it ? maybe?

[@hirukashiro5995]

Nah, people will just pirate that kind of film if they're interested. It's not worth the money

[@MangoMotors]

So this video leaves out the fact that Sony did have a venture into streaming service, where they bought Crackle, but they pulled out of that venture. Also, they own Funimation and now Crunchyroll, which means they basically have a monopology on the US's anime market.

[@WallahNein]

Streaming services definitely need something besides streaming to hold you as a costumer. For example Amazon, just for the streaming options it's a one month thing: watch the Boys, watch Invincible and you're done. But prime delivery and twitch prime is a fucking good deal for like 3 bucks.

[@zachrox9]

Major props to FoDucken

[@jeffreyzhao9156]

Great video Big A. Best Marketing Monday yet

[@Sankcool]

idk I would pay $20/mo for a streaming platform called Morb+ with only 1 movie on it

[@nottom7551]

yay finally some eu representation in the marketing monday team so glad to see diversity in this amazing brand

[@sanilb]

Sony has a streaming service in India, SonyLIV

[@KBhunterx262]

It's also worth mentioning that Sony owns Funimation and more recently Crunchyroll (the two biggest anime streaming platforms) so they have a monopoly over that

[@kyan5358]

Biggest problem with the high churn rate is that eventually a massive portion of those people realise that the original draw of Netflix (being the one place for everything) still exists in the form of pirating...

[@Ludwigbaithoven]

Not first but the earliest I’ve ever been to anything lmao. Thank you Atrioc!

[@drewdmw]

marketing monday type beat

[@jwag301]

Sony taking a fat dab is my new spirit animal

[@Ushio01]

The difference is revenue sources. Disney, Paramount, WBD and NBCUniversal all have loads of US cable channels that for years brought in massive amounts of both advertising and affiliate fee revenue. That revenue is disappearing both from cable cutting (not a big problem), attrition (older customers passing away) and first home buyers not signing up for paid TV in the first place (a massive problem). The push for streaming services is to try and replace that decreasing cable TV revenue. Sony on the other hand while a film production, distribution and TV production company like the other 4 never had any significant TV distribution in the US so revenue from US TV channels which are a massive market due to the less regulated advertising and affiliate fee markets in the USA isn't something they need to replace. Non US TV channels are basically irrelevant compared to the US market.

[@emperorben6744]

sony does own crunchyroll

[@morty1504]

Shouttout to foducken for getting hired, great video. Ya love to see it

[@Neojhun]

Columbia TriStar Television was the original distribution for Seinfeld. Long time ago back in 2002 Sony aquired Columbia thus why they have the distribution rights to Seinfeld now. Sony didn't buy the Seinfield show alone, they acquired the entire parent company.

[@woodyfentress]

Yo where do I find that TMNT Hyperstone Heist cover playing in the background at 11:10?

[@daniellagrou4014]

yoinked but forgot the Scroink on this one Big A. Could be the best Marketing monday ever! amirite?

[@hakobito2005]

Venom walked so Maverick could run

[@ValueNetwork]

Marketing Monday on a Monday! Your insane sir!

[@bigbrain5242]

thank you Atrioc for this advice, i am currently dumping all of my 401k into Sony stock

[@lyde73]

Streaming services should buy marketing Monday

[@angus5427]

Maybe the best big A video to date.

[@Luke-sx7nq]

Anyone else getting a problem where Big A’s face cam keeps freezing?

[@OverloadDSN]

It’s not a real facecam

[@cauthrim4298]

Man, if only Wheel of Time showrunner had even a shred of respect for the source.

[@yungpxl]

Everyone forgets about prime video.... They haven't almost nothing but bangers

[@real_evin]

Great video - guy who watched 13 minuet video 4 seconds after upload

[@shureborn]

Big A don’t hire this guy he genuinely used comic sans

[@peachposting]

Solid video Foducken, good job

[@Hassan-zw9tb]

venom paved the way for marketing monday

[@ThexInsidexMan]

This was successful marketing.

[@hothhead5677]

Venom didn't really bring people back to theaters, if any movie did it was No Way Home

[@KA1SZN]

“EU diversity hire” is a goated and throated quote

[@Perceptious37]

"EU diveristy hire" is the greatest statement ever for a job application.

[@bigbrain5242]

Sony doesn't need to make any more movies, they should switch to only Morbius sequels

[@Plexdet]

you sign up for a streaming service, then immediately cancel it.

[@sabertooth3918]

I never considered that nbc could’ve just reupped their netflix contract with new terms and way more money instead of wasting so much time and money on peacock

[@yeti4269]

This video would have been even better if he guessed where Atrioc would laugh and put his face accordingly

[@Daaninator]

atrioc is officially a png youtuber now

[@pokemon100200]

Where was legendary and twentieth century fox on the film company list.

[@sg_kerb]

Gotta love affirmative action

[@dogenoblade1511]

Sony doesn't need a streaming service, they have Morbius.

[@mebigdance4443]

You should go to the tillamook cheese factory and get some cheese and ice cream

[@Breqs98]

Can you link the original video? i wanna leave a like

[@Patrick-nx8lh]

Is he actually gonna use Foducken to help create his marketing mondays or was that a bit?

[@Likeomgitznich]

Technically Sony has crunchyroll 😂 They also used to have Crackle

[@conc0n]

great video, but kinda weird when atrioc would talk over atrioc

[@marcusmedina9940]

Holy shit, does this mean we're going to start getting some Marketing Monday consistency from now on?

[@DummyUrD]

britrioc spitting the truuth

[@jasoncramer9557]

Sony owns Crunchyroll and Funimation tho

[@Morvont]

It is Sunday glizzitron

[@pass-the-juice]

now find out which tribe owns those 5 companies

[@anakinskywalkerrr]

The best job application ever

[@MoontariReacts]

I mean Sony bought all of the anime streaming services