Attribution modelling: facing marketing analytics biggest challenge with expert Nicholas Kowlaski

Measurement and modelling marketing data is the biggest challenge professionals in digital analytics face in 2024.
Listen to expert Nicholas Kowlaski in conversation with Salt's Charlotte Skeels to find out why this is so difficult in the modern marketing landscape and what skills your team needs to build a holistic view of what really drives sales for your business.
Hiring? Salt can help find outstanding digital marketing talent for your teams around the world. Contact us today: www.welovesal.com/employer
Read more about how to make your marketing a success in 2024:
The most in-demand skills for marketing in 2024
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Connect with Nicholas
Nicholas is a Senior Manager of Global Media Analytics at McCormick & Company.
/ nicholaskowalski
Connect with Charlotte
Charlotte is an expert digital recruitment consultant with Salt UK, connecting CRO, Digital and Product Analytical talent with world-class businesses.
/ charlotte-skeels-86779...
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