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Welcome to Episode #266 of Automation Unplugged! In this episode, we sit down for a conversation with James Westbrook, President & CEO of Smart Spaces OKC.
About Our Guest:
James Westbrook began his career in the AV industry 32 years ago as a Regional Sales Manager for Apollo Presentation Products. He transitioned from commercial AV to residential home automation in 2001, founding Home Theater Technologies, which became a part of the original Bravas merger in 2019. James now leads Smart Spaces OKC, a Bravas affiliate, and a 2-channel throwback hi-fi shop called the Groove.
In this episode, we discuss:
✅James's journey from commercial AV to leading a top custom integrator.
✅The importance of being process-driven and selling experiences, not just products.
✅The revival of analog with their 2-channel throwback hi-fi shop, The Groove.
✅Why analog is making a comeback and how The Groove is capitalizing on this trend.
✅How Vital Management helped streamline business operations and focus on profitability.
✅Why cutting low-margin builder work and emphasizing profitable installs and refurbs transformed their business.
✅Marketing strategies including radio advertising, digital targeted ads, and more.
Connect with James Westbrook and Smart Spaces OKC:
🔗Website: Smart Spaces OKC | The Groove
🔗LinkedIn: James Westbrook
🔗Instagram: @TheGrooveOKC
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