IKEA's Journey Through 3D Visualization and Spatial Computing By Martin Enthed

This 30-minute presentation takes you on an enlightening journey through IKEA's innovative transformative use of 3D visualization and spatial computing, starting with IKEA's early adoption of AR and 3D modeling technologies. The talk highlights the challenges and vision that propelled their digital evolution. It underscores how these technologies have offered immersive and interactive experiences with products in a virtual environment. Delving into the technical aspects, it reveals the intricate processes behind creating IKEA's highly detailed 3D product models. The session concludes with a forward-looking perspective from IKEA's spatial computing team, exploring future possibilities and ongoing innovations in this field. This presentation not only showcases IKEA's current achievements in tech-driven retail but also offers a glimpse into the exciting, tech-forward future the company envisions, and the joint work with standards to reach it.

[@JeremyDWilliamsOfficial]

As I write this, 3 weeks in, only 358 likes and 16 comments. This is an AMAZING presentation. Share it wide and far if you are interested in 3D, VR, AR, rendering, graphics.and even just to get a sense of who IKEA is!. AND the kicker is possibly using all of the data to provide training for AI and robotics (my field) . IKEA is genuinely sitting on a goldmine when it comes to robotic/AI training. I did not see that coming when I decided to watch this. It isn't even mentioned in the title lol. Anyway, a near perfectly crafted presentation and speech. Well done Martin @enthed ! And yes, "most things still remain to be done.". What a great way to look at "A glorious future."

[@oliverbw]

This was an amazing talk. It's so great to see how a company like IKEA has a path to Spatial Computing at scale.

[@Cham-]

Excellent presentation !

[@RomboutVersluijs]

Very cool! I remember seeing a oresentstion, perhaps in 2010 orso. Already they were using 3d to make setups. It was already chesper than actual photography. Pretty insane if you think abiut the time it takes to model. But once you have thatz you gain so much speed and freedom to do with it, which can take hiurs and perhaps even days doing it with photography

[@10XVAR]

That was the least cognitively loaded presentation about this topic I have heard!

[@zakomentare-xt4vk]

and it's exactly what we needed

[@enthed]

Thanks so much, all the people spending time looking at the IKEA use case

[@RomboutVersluijs]

Wonder what their take is on usong unity. Its perhaps to low res for print and print medium. But really could speed up rendering

[@RomboutVersluijs]

Rendering the furniture and spaces is sort easy, if you compare that to rendering food and its sophisticaed materials and forms. I thiugh they eould photo retouch those parts. This would perhaps be such a great job. But i wonder how the work presure and turn around is

[@RomboutVersluijs]

Sorry for all the posts. He marked at @15:00 he wanted to make their material editor as a standard. But that doesn't define good renders. It's the engine and how it handles that data. Wonder why he skipped of that part

[@EricFroehlich]

I just produced a IKEA catalogue image of four different children’s bedrooms in 30 seconds with AI.

[@RomboutVersluijs]

Kinda funny in terms. That big pool of companies he showed all have their own format, they do support open USD but not as main. That's what they should be doing.

[@RomboutVersluijs]

Ive been using and doing 3d since 2007. Ive never hea4d the term, definitions per meter?!? I really wonder if 0.05mm accuracy matters on an inage. I doubt their own peoduction of the actual furniture is that orecise. You wont norice a .5mmm differemce in a render of a room or even a close up

[@papalegba4449]

I get the different LOD versions he is talking about but yeah the 0.05mm accuracy is a bit of fluff especially since those models are all made in max and I doubt they are that pin point accurate.

[@pontusvigur6720]

​@@papalegba4449 As someone who worked at IKEA communications together with Martin at the early to mid stage when the pipline was defined, I can tell that the models are very much made with that precision, to the eternal headache of the modellers. At my time, the 0.2 mm was the standard, and that was not enough for some close ups, where you had to slap on extra displacement to make it photo real.

[@RomboutVersluijs]

I don't see ar Nd vr actua5become hot soon. As they have been both out their for over a decade and hardly got better. The power needed for VR is still outrages and graphics still look crappy. AR seems to be a bit hot again as like qr codes. They have been here already since early 2009 orso, but didn't get picked up. It seems they now become more popular, but can handle huge amount of data yet