AURA cosmetics - corporative video, Serbia

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We are AURA, a company producing and distributing cosmetics. We have been building our position as a leader in the region since 1996, and our products have found their places in cosmetic bags in Serbia, Montenegro, Macedonia, Bosnia-Herzegovina, Croatia, Greece, Bulgaria, Ukraine, Romania and The Netherlands.
The cosmetics market is cruel everywhere in the world, including the markets in which we do business. In these circumstances it is difficult to compete with the development and marketing budgets of the major international brands. However AURA operates in all its markets with a constant and stable growth index.
The reason is our approach to business. First of all, each our product conforms to the highest standards of quality and is in full compliance with the latest trends. If a product does not meet certain criteria, we will simply not place it on the market.
That's because we know that we only get one chance to make a good impression on our customers. Our business philosophy is that we have to give our customers a pleasant surprise each and every time.
The raw materials for our products are purchased from the world leaders in this field, the very same ones the biggest names in the cosmetics business buy from. Thanks to these contacts we are able to follow technological innovations and we are up to date with the latest trends when it comes to popular colours, formulations and the overall design of cosmetic products.
We are constantly improving the quality of our products with trendy, distinctive packaging. And all of this at prices which are affordable for a broad group of consumers. With our business associates, as well as the end users of our cosmetic products, we build a friendly relationship based on monitoring their needs and responding appropriately.
We have a workforce of eighty, more than 20 percent of whom are university graduates. Five of them majored in chemistry and three are technologists.
Everybody has optimal working conditions, which motivates them to put more energy into their work. The head office in Niš spreads over two thousand square meters of office space. As well as the business premises there are production facilities, a laboratory and a warehouse. There is also a branch office in Belgrade while the AURA GROUP does business in Macedonia, as does AURA BH in Bosnia-Herzegovina.
Our laboratory is responsible for research and development of new products as well as quality control. We were certified under the ISO 9001 and ISO 2000 standards in 2003. In 2012, our production facilities were completely renovated in accordance with GMP standards. The production facilities are designed in such a way that we are able to offer a production service for either your private label or for specially developed brands.
Come and see for yourself. You'll be pleasantly surprised.
Get surprised, each and every time.