Autistic entrepreneur pitches DELICIOUS snack granola 🥣🍰🤤 | Dragons' Den - BBC

Some groundBAKING free-from granola 🍰🥣
#DragonsDen #iPlayer #AutismAwareness
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Aspiring entrepreneurs have one chance to make their dreams come true when they pitch their business idea to five multimillionaire investors. It's make or break time.
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[@farzadjahanfard]

She is very polite and nice she will do amazing regardless ❤

[@candistarbuckle]

If you never, ever quit, you will get there eventually (or die trying), but we all go to the inevitable at some point. So why not keep going towards your goals? ❤

[@crystalaustralia]

She is doing amazingly 🎉

[@jack-a-lopium]

@@crystalaustralia Yup, it's a new age of con-artists!

[@zachaphina3140]

@@candistarbuckle 😭😭 ur what's wrong with this program now

[@maneeshdeva]

Very polite, good eye contact and amazing non verbal language....doesnt appear Autistic to me...

[@George2Loose]

Steven Bartlett- “have you tried Huel’s low sugar breakfast?”

[@MLife1972]

I love her crisp voice - she sounds like Rosamund Pike. I thought one of them would have taken a chance with her because she's very marketable. She'll go far in whatever she chooses to do next.

[@angelacasey8446]

I know they handled you kindly, but I was really rooting for you. Keep going, try for the really high end stores. You are brilliant!!!

[@Rdon_Ranger]

She smashed it! What a girl, I hope she keeps going 🙏🏾

[@djpeekay25]

shame none of them wanted to take a punt.

[@ronniestar8762]

good on her for putting herself out there, i dont have her personal issues but would still find that nerve racking! she presented 10 times better than some of the people ive seen on this

[@rebecca-glutarama]

I am screaming at the screen. The dragons have missed the point that this is HUGE in the Free From Community, it is so rare to have a granola that's 14 free (inc free from nuts) and frankly I don't care about the sugar content because we have less exciting products to choose from so this is a treat or a 'Cheeky Nibble' once or twice a week for me. This also won GOLD in the Breakfast Category for the 2023 Free From Food Awards and won Start Up of the Year Sponsored by Tesco!

[@entityunknown1668]

Well done you should be very proud of yourself!

[@jdan35]

She handles herself very well, and is a cutie. All the best to her.

[@iaprm]

She is fantastic. Sitting here thinking... There must be something else that caused the dragons to not invest. She is 100% going to smash it regardless.

[@user-lm9ol5vi3y]

AS investors, the Dragons needs to see a return on their investments. The market size and the scalability of a product are things among others, that contribute to ROI

[@iaprm]

Sure. She asked for 60k for 10% valuing at 600k. In two years she baked & sold doing all the work herself and brought in 50k sales with a gross profit of 37k. Valuation is fair and the business is already profitable. On top of that, with the little investment she made to get here, a proper investment(dragon's money, contacts and mentoring) would easily 10x this business. There is a big market for sales in the UK. Even 10x growth is quite a conservative estimate imo. So, that means investment from the dragon's would pay back in around 2 years easily and potentially making even more. As her brand grows, I am sure she will bring to the market more products. That opens up further growth opportunities. So the ROI won't be an issue but there is some work required. It would have been a good fit for either Peter or Steven. I reckon there was a conflict of interest with their other investments or they simply didn't want to put in the time thinking it's not really worth it. @@user-lm9ol5vi3y

[@irishjay9485]

Too hard of a market, and Stevens right about sugar

[@iaprm]

Steven is right about the sugar but he also invested in a chocolate company that adds 45% sugar in their products. This granola has 25% sugar. She also stated she is working on reducing the sugar amount. When she talked about her b2b margin I noticed the Dragons made a fuss, but then in many other episodes, food products with a lot less margin were good. I suppose either the editing of the vid is not adding up or something outside of what's shown stopped them investing. These pitches are actually quite long and the bbc team cut out the footage to drop to 10-15mins lengths. . @@irishjay9485

[@MLife1972]

Seemed a bit of a cop-out to say sugar is on the way out but they've all bought into chocolate, cake and sweet business. She never claimed it was a health food - she only claimed it didn't have allergens and I'm sure people who have deadly nut allergies would love her product.

[@smoothsheep]

All the best, wonderful!

[@jessbarnes8521]

Well done for giving such an eloquent, clear presentation. My son has Tourettes and OCD. I hope you continue to do well in life.

[@miavos3610]

Good luck and all the best to you ❤❤❤

[@moogleking]

She's humble I like that aspect of her

[@TheManInBlueFlames]

She's really smart and well kept vocally for someone who has Tourette's! She is also an inspiration for those with autism. I think she'll do well! And only 25?!

[@MindSetReset]

This young business women done fantastic pitch.🥳😊

[@Businedu]

You never miss 🔥

[@svatisingh1]

I would buy the product off the shelf, wonderful product, and such a lovely young lady - keep going!

[@aliveperson123]

Looks delicious

[@zediahcdemos9220]

I’ve never seen the den this HD.

[@user2kffs]

She is very nice

[@canag0d]

Darn… She was great! I wish she got a deal.

[@JoelMWako]

No Dragon invested 😢

[@Denis-89]

I was rooting for her and thought she would make it:( Must be something more behind it

[@AmIna-tz7wl]

❤❤❤❤

[@summerscott4285]

0:33 0:33

[@ahmetfb0]

Shes so cute

[@user-sk6tq5kh1d]

what an elf!

[@junicaezaasamoah363]

Just

[@Alex_9652]

If it wasn't £9 for delivery I would definitely buy the starter pack but not at a total of £30. Impressive business nonetheless

[@zachaphina3140]

there is very little that is impressive about this business

[@jun3078]

These pseudo artisanal food business are definitely difficult to scale as they often corner themselves to a niche target audience but hopefully it is able to self sustain comfortably.

[@hmq9052]

Like this. I eat granola for my bipolar

[@steven320]

Sure that helps😂

[@HOTD108_]

I eat granola for my gunshot wound.

[@stevea8875]

I'm glad none of them invested, they gave her a "taste" of the real commercial world, she was living in a fantasy with this business, you can earn that sort of salary working in a management role in a retail store, so not particularly profitable, plus the fact the product is too expensive or mainstream. Whilst she's clearly impressive, determined and has taken her autism, Tourette's and anxiety and used them as a powerful motivation tool which is very admirable, the point is, it's totally irrelevant in the business world, consumers, investors and big businesses care about money and profit, so I appreciate the fact the Dragon saw past this and gave her a dose of reality, whilst commending her but as I said, I don't think it's relevant in a pitch. Plus £10,000 in savings, I think she comes from a position of wealth and upper class anyway, so she can keep on doing what she's doing and running this as a side hustle business, she's got it to this point so she clearly is able to fund herself.

[@AmIna-tz7wl]

Mina agramlhcen agramilis n agouram

[@j827]

I take granola to help with my crack addiction

[@SuperEmmitt1]

give me a break

[@jack-a-lopium]

Hi, I'm so and so... and i have autism. Perfectly normal behaviour for a job interview.../s

[@flowvisualmedia5993]

@@jack-a-lopium its somehow normal and definitely over-used in product pitches.. these stories never help sell the product, unless maybe soley for the short term tv show aspect.

[@juggadaaku4219]

Where Tourette’s?

[@FinBrennan]

I don’t want to sound patronizing/sexist or whatever but she is the cutest little thing ever! I hope she gets all the success she deserves 🫡

[@rachmadsuhartono]

She seems normal

[@sjefhendrickx2257]

What a sweety!

[@ChrisShawR102]

I was waiting for tourettes to kick in and for her to start yelling F**k you! at all the dragons. 😆

[@mariannehavisham8323]

That isn't what tourettes is.. it's a mental illness -not a joke

[@MW-jm8qb]

Sorry, bad idea. The amount of people that will want sugar granola cereal….. not a lot.

[@user-ct7me7cb8k]

Not a good business to be in..

[@freddie_mvp]

I’m 5:16 in and if they don’t invest in her they are stupid! She’s so impressive.

[@DJR1187]

Nobody likes life choices forced upon them.

[@mariannehavisham8323]

?????

[@jaknyfedave]

I’m autistic and can say her diagnosis isn’t what it seems. She probably has low level dyspraxia or something, and it’s telling that the doctor only prescribed exercise and not any other intervention. I just hate this culture of having to have a label to create an inspiration story. It’s taking advantage of those that genuinely struggle.

[@scottwallbank4794]

If that was the case, she would have got an investment. She also said that the exercise was to reduce the ticks of her tourettes, she made no alignment to exercise and autism.

[@marklillington3647]

lost me when she said vegan

[@jack-a-lopium]

Lost me when she IMMEDIATELY said 'i'm autistic', obviously pandering/grifting/malingering.

[@JK-ww8dn]

yawn boring girl boring business. Nobody cares about niche stuff like this anyomre with inflation.

[@Alex-vg7uu]

Autism is so cool right now. OCD is out.

[@user-rw8rc3yp9d]

its right up there with being transgender or non-binary

[@newtonshiggers]

@@user-rw8rc3yp9d There's almost shame in being normal now in this day and age.

[@nicholassimon1419]

@@newtonshiggersyou poor little dear 🙄 So sorry that people have autism lmao

[@maneeshdeva]

Good eye contact, amazing body language, very clear speech...not sure about the autism or tourettes...

[@nicholassimon1419]

@@maneeshdeva some people, and women especially are good at masking autism, and Tourette’s can be managed. She isn’t making stuff up, she’s worked really hard to overcome it.

[@user-xh2zc2fd2v]

Where’s the Tourette‘s

[@newtonshiggers]

My thoughts exactly. A nice outburst would've been great TV!

[@jack-a-lopium]

@@newtonshiggers lol

[@jessbarnes8521]

Wow, you people are ignorant. A minority of people with Tourettes have swearing as a tic and most can hold in all tics for a period of time. She possibly released any when she left the building.

[@alos2099]

You r not doing any good to society or yourself producing “snacks” my dear. Snacking is not healthy esp with sugary foods.

[@kobusvanstaden3747]

Be honest - who else was waiting for the Tourettes to kick in and for to drop a few F bombs? Come on, you know you were thinking that too!

[@zachaphina3140]

This program is so shite and woke now. No one gives a toss

[@newtonshiggers]

I went on the Den once. I told Deborah to go off and make some sandwiches while the men talk business.

[@zachaphina3140]

@@newtonshiggers Did she do the dishes?

[@JazzyMarineVet]

She may have better sucess if she specifically marketed it to the special needs community, as a member herself. Much like lgbt or black entrperenures market their products heavily to their own community who "get it" There are a plethera of granola on the shelves, and its difficult to have hers stand out so early on. Maybe some sort of sponsorship or partnership with Autistic society.....she just needs a HOOK

[@hmq9052]

Potty Mouth... Granola bars you can swear by

[@zachaphina3140]

Please, you are whats wrong with this new style of the Den. Its a Granola Bar. Nothing more

[@rebecca-glutarama]

Marietta does, its HUGE in the free from community as we have very little to chose from - she failed to mention she has won awards for it!!

[@jenjones90]

Someone got a private diagnosis- have never met a woman with an autism diagnosis provided by an NHS doctor.

[@j827]

What's your point?

[@robawr]

I have, you clearly don't talk to enough people.

[@mariannehavisham8323]

I'm here. And I've met plenty. Have actually never met anybody diagnosed privately (why make it about gender?)

[@mariannehavisham8323]

Quite an assumption to make based on absolutely nothing

[@HankScorpio468]

She's not autistic

[@emilyjones9354]

Rude! Just because doesn’t present within your stereotypes!

[@HankScorpio468]

@@emilyjones9354 it's a compliment, dum dum

[@scrambledegg7908]

@@HankScorpio468So not autistic = complement and autistic = insult?

[@HankScorpio468]

@@scrambledegg7908 If someone with Down syndrome was on the show who clearly did not have Down syndrome but was told by a bunch of quacks that she had it, it is indeed a compliment to express that those quacks are wrong

[@scrambledegg7908]

@@HankScorpio468 But she says she experiences it. Down syndrome presents in a clear physical way. Autism has no physical characteristics, purely mental. She experiences her own mental life, and states she has autism. It's not up to a stranger to decide if they agree or not.

[@sanjuansteve]

The dragons should have at least offered her consulting to help her out...

[@sanjuansteve]

These days, sugar free is a bigger market. She could add banana, pineapple, mango, etc or at least honey to replace the sugar.

[@amalalnckamsk6939]

How this got aired is shocking.

[@scrambledegg7908]

Why?

[@aliveperson123]

Looks delicious

[@sjefhendrickx2257]

Yes, she does!