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Ford's return to India - New Everest could be the start | Deep Drive Podcast Ep.4 | Autocar India

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Autocar India

Autocar India

Күн бұрын

Пікірлер: 226
@autocarindia1
@autocarindia1 9 ай бұрын
Read the inside story on why the Ford and Mahindra joint venture fell through - www.autocarpro.in/analysis/mahindra-ford-second-time-unlucky-80287
@Vijay-b4o8b
@Vijay-b4o8b 9 ай бұрын
Ford now should understand how much Ecosport was loved and is being loved. They should prioritise ecosport in their 2.0 game
@jubingoel
@jubingoel 8 ай бұрын
Was in Gandhidham a few days back and saw the local dealership getting renovated and new Ford logos and signage outside :)
@autocarindia1
@autocarindia1 9 ай бұрын
Chapters: 0:00 - Introduction 0:29 - Ford's return to India 1:29 - Ford and Mahindra JV 3:54 - Ford didn't entirely leave 4:43 - Chasing Maruti 5:55 - Signs of a return 6:13 - Sanand plant: A wrong move 7:55 - Keeping the Chennai plant 10:30 - Ford Endeavour could return 13:37 - Ford electric cars for India 15:49 - No new ICE models for India 16:45 - Imported cars an option 17:40 - Ford could come in with a measured approach 18:00 - Ford's DNA
@arunabhsin1
@arunabhsin1 9 ай бұрын
16:20 A small thing to not forget is Ford still operates an ENGINE plant in Sanand! While they gave away the rest of the plant to TATA, they have held on to the Engine plant. I wouldn't discount a few more ICE vehicles from Ford if they're really serious about coming back to India. Despite all the hype, EV infrastructure as well as EV costs still have miles to go to come close to the realm of middle class India. EVs haven't been the blockbuster everyone thought they would be even in US. So yeah I'd say Ford is likely to keep its options open in India as dar as ICE is concerned
@binoysankar2281
@binoysankar2281 9 ай бұрын
Just holding my purchase plan for a few months if Everest is coming. Almost finalised Jeep Merdian and dropped the plan for now and eagerly waiting for Everest's comeback. Hope I won't be disappointed in every aspects 😊
@mafazrahman1900
@mafazrahman1900 9 ай бұрын
Meridian has great discounts all the time but Everest will be for sure 2x in price so keep that in mind
@90zkid
@90zkid 9 ай бұрын
You will be disappointed by the price as it is an import only product. Will cost upward of 65 L for sure.
@eswaran6453
@eswaran6453 9 ай бұрын
60 to 70 lakhs ex showroom but few insiders are saying 90 lakh on road prices
@saurabhaloriya3950
@saurabhaloriya3950 9 ай бұрын
Go for Gloster
@kr63
@kr63 9 ай бұрын
Consider the Tiguan or Kodiaq also. You won’t be disappointed.
@kaushalendraraomannava4578
@kaushalendraraomannava4578 9 ай бұрын
Dear Mr.Hormazd Sorabjee, I am an admirer of yours. I have read both the articles. They are very informative and have rather overly tried to be balanced. Actually I am a Ford Ecosport owner myself (my brother owns an Aspire) and can tell you that a Ford car in India is perhaps the most Honest Deal. I had owned three other brands earlier but his was entirely different. In fact I blame the pathetic craving of Indian buyers for substandard cheap unsafe cars for missing out on the real cars that could have been here. Ford was too honest with their offerings - but our buyers would go for cheap and Ugly Maruti cars - they are horrendous and should be avoided. Korean cars are all of shine and jingbang but very unsafe and ridiculously pricey. SO IT IS OUR IGNORANT BUYERS WHO ARE TO BE BLAMED FOR KILLING A GREAT CAR. As regards JVs - Tata killed Fiat - I bore the brunt as a Fiat car owner - and Mahindra did Ford in. Too bad. The mindset behind looking for everything that is "cheap" actually destroyed the car market. Maruti/Korean brands are NOT leaders as you have called them. They make cheap/ ugly/highly unsafe cars and constitute a great fraud perpetrated on our ignorant buyers. The only silver lining is TATA - even Mahindra has demonstrated a fundamental lack of Grace in their design Elegance. Tractors and earthmovers look better perhaps. It is the responsibility of the society to differentiate between the "good" and the "bad" in any field for that matter.
@anandsharma7371
@anandsharma7371 9 ай бұрын
I have a ford & the service is delight They have honoured their warranty commitment Ford should be back
@robo1989
@robo1989 9 ай бұрын
Lol 😂
@pranayshahare738
@pranayshahare738 9 ай бұрын
keeping my classic TDCI alive till new models arrive!
@sanjubaba7877
@sanjubaba7877 9 ай бұрын
India is buying SUVs. Ford knows how to build SUVs. Ford should come back and make kick as$ SUVs in India. It will sell.
@kostinarain7373
@kostinarain7373 9 ай бұрын
😂😂😂😂
@90zkid
@90zkid 9 ай бұрын
SUVs are not the same everywhere. In America SUV means a car with a big engine & 4x4 capability, whereas in India it means a jacked up 4x2 hatchback with puny engine & large ground clearance. Ford knows how to make real SUVs, not the pseudo SUVs that we people like.
@Wisteria-090
@Wisteria-090 9 ай бұрын
Honestly it would only sell if it is priced equivalent to fortuner. But it does look like it would be priced much higher like the Skoda Superb
@ChandranPrema123
@ChandranPrema123 9 ай бұрын
But the ones in America are all Buses😂
@sajushtiwari
@sajushtiwari 9 ай бұрын
Agreed, just don't built the bullshit hatches like Figo and sedans like fiesta, just build compact to large suv's.
@AutoKay
@AutoKay 9 ай бұрын
My 2020 Figo P costs about 6k to maintain. Thats still cheaper and the service is always on point.
@gautam__j
@gautam__j 9 ай бұрын
Ford vehicles has been great, and it’s really tough to find replacement for my Stage 2+ EcoSport.
@darpanbhuyan1909
@darpanbhuyan1909 9 ай бұрын
what's stage 2+? turbo or ECU or kit?
@mohanuk841
@mohanuk841 9 ай бұрын
correct.. its been 1.2L kms ive been driving my Stage 2 tuned aspire Tdci and finding an upgrade in my budget has become a dresm
@SandhyaDas-bb2gl
@SandhyaDas-bb2gl Ай бұрын
I AM IN LOVE WITH FORD CARS.....WAITING FOR MY ALL TIME FAVORITE. ECOSPORT....COME BACK FORD
@techikumar3407
@techikumar3407 8 ай бұрын
I have my 3.2 litre endeavour for 6 years now and no complaints still. Thought of purchasing fortuner but changed my mind. Will wait for the new version. And still won’t sell the older 3.2
@JJR1476
@JJR1476 9 ай бұрын
Loving these podcasts , please keep'em coming...❤
@darpanbhuyan1909
@darpanbhuyan1909 9 ай бұрын
I've still held on to my "new" Fiesta 10 years hence (12th year running). Still not a single body rattle and to top it off, no new mid-size sedan or hatchback handles as good. Truly a hoot to drive!
@srinuredshiftpoliouterusut4008
@srinuredshiftpoliouterusut4008 9 ай бұрын
We welcome ford come back to India n I am using ford ecosport it's super love it.
@kanishkarora9708
@kanishkarora9708 9 ай бұрын
As a ford Fan I really want Ecosport to comeback with same diesel engine😪
@sudarsan.n_youtuber
@sudarsan.n_youtuber 9 ай бұрын
But diesel variants cars will be banned in India on 2027.
@kanishkarora9708
@kanishkarora9708 9 ай бұрын
@@sudarsan.n_youtuber bhai mere kehne se konsa aajaygi ecosport 🥲 i am just telling my feelings
@ashishtyagi-tl9di
@ashishtyagi-tl9di 9 ай бұрын
Autocar podcast is the best among all automotive podcast well researched, precise and fun to watch
@paulm.k.8740
@paulm.k.8740 9 ай бұрын
Ford is the common man’s BMW.
@manjappamahadevappa5439
@manjappamahadevappa5439 7 ай бұрын
I'm a proud owner of ecosport. It's an amazing vehicle. Low maintenance, it ticks every box, and fun to drive! I think Ford should come back and reintroduce the ecosport in the facelift version 😊
@RaviPuthooraan
@RaviPuthooraan 8 ай бұрын
If they re-launch the Diesel *Ecosport* the first booking would be mine ❤
@John-ip7qo
@John-ip7qo 9 ай бұрын
Whoever partners with Mahindra seems to lose more than they gain.
@trideep220280
@trideep220280 9 ай бұрын
Our wallets didn't match the "fandom". My figo still feels relevant 7 years after I purchased it with tech like speed governance and audio tuning matched to speed. 6 Airbags were unheard of and also built like a tank. I wonder why would they build a "good car" . Check how the journos reviewed the figo then.
@venkateshgrandhi4248
@venkateshgrandhi4248 3 ай бұрын
I love Ford aspire
@riddler7871
@riddler7871 9 ай бұрын
If no ICE vehicle other than Everest than what about the "Territory" trademark they registered few days back? Territory is an ICE MPV sold in other markets.
@babluguptha1179
@babluguptha1179 9 ай бұрын
I think by the time of recording it’s not in the news
@mark_u
@mark_u 9 ай бұрын
Just a slight correction about the Territory. It's actually a compact crossover that served as the successor of the Escape in certain markets. While the first gen was just a rebadged Yusheng crossover, the second generation is now more of a Ford even if it's still made under the same JV in China.
@shilratna1993
@shilratna1993 9 ай бұрын
Superb Insights ! Please bring more podcasts like these ❤
@nikhilmathew8698
@nikhilmathew8698 9 ай бұрын
i hope they bring back hothatchs , focus is an excellent car and would be feasible in india with polo being small, coming back next year maybe and golf and civic type r not available it may work. i would definitely buy one if they introduce rs or st line
@abhishekpatil01
@abhishekpatil01 9 ай бұрын
What happened to Ford in India is a tragedy. As one of the first major auto OEMs to take India seriously and launch class-leading products, it's truly disappointing if they're going to ignore their affordable lineup. People will miss successors to the Ecosport, Aspire, and Figo.
@adityakambli6495
@adityakambli6495 9 ай бұрын
hey autocar, its good to hear podcasts from industry experts. great podcasts, keep doing more
@sanjubaba7877
@sanjubaba7877 9 ай бұрын
Betting too much on EVs is also not a great strategy. I think hybrids could be the near future in India. If govt gives subsidies on hybrids then everyone will buy hybrids for at least 5-6 years before charging infrastructure comes up in India to support EVs.
@sivakumarbalasubramanian5925
@sivakumarbalasubramanian5925 9 ай бұрын
Definitely EV s not going to future
@mananagarwal7002
@mananagarwal7002 9 ай бұрын
10:30 What about Mustang GT?
@sudarsan.n_youtuber
@sudarsan.n_youtuber 9 ай бұрын
It will come back in India on 2025.
@mafazrahman1900
@mafazrahman1900 9 ай бұрын
podcast series is really good!
@haribabusubramanian
@haribabusubramanian 6 ай бұрын
I still remember when Ford launched the Ford Ikon in the late 90s. It was truly an exciting time! Ford Ikon, the Josh machine!
@ameykanitkar9536
@ameykanitkar9536 9 ай бұрын
Hope Territory is coming to India and I sincerely hope they are bringing their diesel engines here. One of the best engines in the market. Buying diesel Ecosport in 2020 was the best decision I took and I am glad I chose it over Kia Sonet.
@jsvigneshwaran
@jsvigneshwaran 8 ай бұрын
Very happy to hear that Ford is back to India.
@pranav4878
@pranav4878 6 ай бұрын
Homzard ji z Slang is crystal clear to Understand.❤From kerala
@trendz4422
@trendz4422 4 ай бұрын
When we can expect the launch? Ecosport?
@Sheela9999
@Sheela9999 6 ай бұрын
What market needs is first mover in every segment --- ice / hybrid / diesel -- with proper double wishbone / watt linkage suspension / 5 star safety rating /six airbags / full size stepney / high profile tyres --- receipe is actually very simple
@wasimM118
@wasimM118 8 ай бұрын
We used Ford Figo for more than 10 years…… it’s a great car….. we thoroughly enjoyed the car…… Happy that it’s coming back….. Everest( upcoming Endeavour) will be a great car
@tanmaygupta9605
@tanmaygupta9605 9 ай бұрын
You guys should do more such podcasts
@Rajesh_Singh301
@Rajesh_Singh301 8 ай бұрын
I got to drive the new Ford Endeavour today. Very impressive, but will wait for Pajero Sport to arrive before making a decision.
@Thekrisnah
@Thekrisnah 9 ай бұрын
There are lot of information going in an around about Everest and Eco sports but I am curious to know about there under dog car of Ford "freestyle". Is there any chance if Ford returns there are chances that new freestyle will come to road!
@MD-jm3
@MD-jm3 9 ай бұрын
Better buy a used top end titanium plus bs4 freestyle
@jaskiratsingh1957
@jaskiratsingh1957 9 ай бұрын
Ford has called off hatchbacks internationally
@harshithpatte7169
@harshithpatte7169 9 ай бұрын
Good car. I own one. Won’t run in Indian market with that design
@jithugodwin9868
@jithugodwin9868 7 ай бұрын
Fords have hybrids( escape/kuga)/ Flex fuel cars etc etc. May be they can come up in the compass segment with a Kuga/escape hybrid. They can bring in Endeavour V6 diesel etc. They have the potential but mostly thinking in wrong direction..
@OMKAARAM108
@OMKAARAM108 9 ай бұрын
SOME MISTAKES CAN NOT BE RETRIVED. RIGHT ENTRY WRONG EXIT AND FOR REENTRY THE LOT WAS FULL. SORRY FORD.
@sudhirbhagat7000
@sudhirbhagat7000 9 ай бұрын
Ford should seriously focus on suv's and nothing below that they will be the leader in coming year's
@mandarvthakur
@mandarvthakur 9 ай бұрын
Please make podcast on problems indian consumers facing in India. From build quality to right to repair and spare parts availability.
@sudirsankr3361
@sudirsankr3361 9 ай бұрын
How many CBU cars are allowed to import now ? What will be the sales channel for Ford as old dealers are gone .
@Vasudhiva_kutumbakam
@Vasudhiva_kutumbakam 7 ай бұрын
Waiting eagerly for Ford Everest... I will be one among the first to buy...
@adityapathak6172
@adityapathak6172 9 ай бұрын
Come man what to do ? I think they will receart history for all the sectors as it was the first company that created assembly lines and India cannot be ignored Missing you Ford plz come soon Team Autocar Thank you for the highlights and rase the information 🙏 Let's see when the show gets a come back
@manuacharya1507
@manuacharya1507 9 ай бұрын
Waiting for Everest, booked harrier now waiting for an update from Ford. Please come back to India.
@Nishant_Salam
@Nishant_Salam 8 ай бұрын
Woow😱 Beast come back ❤❤❤Ford endeavour ❤❤❤
@geetarthneo
@geetarthneo 9 ай бұрын
Which ever brand Mahindra partners up goes through the bottom.
@PietLouw-kz7es
@PietLouw-kz7es 4 ай бұрын
Will I find parts for my 2012 Figo 1.4?
@shahrukhsulthan5677
@shahrukhsulthan5677 9 ай бұрын
Waiting for ford to return to India ❤
@neerajkarunanidhi6804
@neerajkarunanidhi6804 8 ай бұрын
The problem Ford had in India was that the people who knew Ford was affordable to own and maintain was Ford owners. Everyone else saw them as “premium and too expensive”. That ended any momentum they had. For a long time, their ultimate pitch to consumers were “hey, look, we are affordable!!” and in that chase they cooked their balance of quality and quantity. Also, chasing Maruti Suzuki customers was another fault. If Ford has to succeed today, now, in India, they need to get marketing, dealer network and quality control right. This is attempt 2. Hope it goes well for them. Sincerely, a Gen 1 Figo owner.
@zubaazu8814
@zubaazu8814 7 ай бұрын
Am really not able to find replacement for my Ecosport 2014 diesel even now the interiors are on par or better with latest cars and everyone who came in my car still say this is very nice car! Mileage 17, service cost 7k to 8k max. Very heavy car! Will continue as long as it breathes!
@hruaitearalte
@hruaitearalte 9 ай бұрын
what about the patents they're filing in India of what looks like Creta rival and karens rival?
@mpanda81
@mpanda81 5 ай бұрын
My one is Ford Freestyle.....now I want to be free from all negative thoughts....let's celebrate.... "we (ford) beat in your hearts" insted of 'Ek alag si family wali feeling' as New tagline.... #Ford @ford
@rishabhkatiyar2
@rishabhkatiyar2 8 ай бұрын
I being a Ford TDCI owner can confirm that it's cheaper to own than the Tata for sure. Maruti are cheaper though but the whole quality of service & Spares is way better.
@saurabhdagr8
@saurabhdagr8 9 ай бұрын
Still own my 2013 TDCi and no regrets or worthy replacements to date 💪
@KushalTripathi
@KushalTripathi 9 ай бұрын
I am also happy Ford is returning. I own Ford fiesta 2011 UK model
@sharathatchandra
@sharathatchandra 8 ай бұрын
Will Ford Territory too be coming as an EV?
@chiragagravat4539
@chiragagravat4539 8 ай бұрын
What to do with Ford DPF problem ? is ford come out with solution ?
@shashikantjoshi9315
@shashikantjoshi9315 5 ай бұрын
Wel come ji 🙏🏼
@unnikrishnanpg5307
@unnikrishnanpg5307 8 ай бұрын
Expecting launching soon
@gautham231989
@gautham231989 8 ай бұрын
Love Ford cars and Suvs , glad it's coming back
@prateeksharma2360
@prateeksharma2360 9 ай бұрын
Please come back..🙏
@AsimanPanda
@AsimanPanda 9 ай бұрын
When you say, they wouldn't want to go through the process of updating their engines to BS6.2 specifications, and homologation, can they just not enter a JV with the likes of Tata or Mahindra, and just use their IC Engines?
@Moheb06
@Moheb06 9 ай бұрын
U said No ICE vehicle can come except Everest than how they patented the suv like car in India which is similar to Equator or territory in some markets... I don't think so its an ev model
@RandomGuy2421
@RandomGuy2421 9 ай бұрын
Will Bronco ever come to India?
@Rakeshsap911
@Rakeshsap911 6 ай бұрын
That's true even if the company has shut down in kndia the service they are providing is excellent
@mayurnayudu3376
@mayurnayudu3376 8 ай бұрын
The Tamil Nadu plant is lucky 🍀 for Ford. All the best Ford..ecosport owner ..future Everest owner.
@siewdormarbaniang3897
@siewdormarbaniang3897 6 ай бұрын
What about Figo
@AutoKay
@AutoKay 9 ай бұрын
They should really look at the maverick platform and build a 25L Rupee Hybrid
@chandan4156
@chandan4156 9 ай бұрын
Toyota can still beat Ford by adding hybrid technology to increase mileage! How about a Diesel fortuner which gives 25kmpl
@chandrachurniyogi8394
@chandrachurniyogi8394 6 ай бұрын
for Ford to sustain in India they've to remake the Ikon effect when they launched the Ikon back in the 1990s . . .
@parashborthakur
@parashborthakur 9 ай бұрын
Don't you think, the electrification has taken a hit worldwide..... It seems full electrification by many companies are put on hold , for the time being
@PietLouw-kz7es
@PietLouw-kz7es 4 ай бұрын
Will I found spare parts ford my 2010 Ford Figo?
@sivagaminathan6892
@sivagaminathan6892 7 ай бұрын
Ford should explore making medium and small fuel efficient cars in India, which is the need of the hour, shall be very welcome. Presently there is nobody to compete with Ford standards in India.
@pkscorpion1433
@pkscorpion1433 8 ай бұрын
I am still keeping my 2012 Ford Figo TDCi till it go for scrap ❤. Currently Ford service is very good, really pocket friendly and trouble free.
@khotolohe8553
@khotolohe8553 9 ай бұрын
Ford and Mitsubishi should return to India. ❤
@rengithbn
@rengithbn 9 ай бұрын
We are expecting more international model's of Ford in India..
@ajaxjohn3723
@ajaxjohn3723 9 ай бұрын
would be great if they bring the mustang as well
@Yuvi_3939
@Yuvi_3939 9 ай бұрын
I had booked Scorpio n waiting period of 9 month's 😂 Nd *Ford* filed a trademark of *territory* 😅 and after hearing this we ( father & son ) are confused Because we own ecosport nd now we would love ho buy *FORD* again ❤
@MukeshKumar-bb9pt
@MukeshKumar-bb9pt 8 ай бұрын
If Ford is not going to sell ICE then what are they going to sell in India ?? Are they going to serve 5% EV market or only Premium SUV which is also less than 3% market.. They have already patented SUV's like Territory, Creta competitor segment... Still ICE market is alive in India more than 90% may be they can try Hybrid as well..
@blissfulsoul7777
@blissfulsoul7777 8 ай бұрын
Territory is a 7 seater and will be in segment of Xuv 700 and Safari
@vishesh007100
@vishesh007100 9 ай бұрын
What about the mustang GT?
@Karate_King
@Karate_King 9 ай бұрын
I think there will be more ICE cars. For example they just patented "Ford Territory" name.
@nsbhagwat
@nsbhagwat 9 ай бұрын
Mahindra and JV - never worked - Ssangyong, Navistar, Reva. The powers whosoever at Ford - I will say - never understood the Indian market the way Suzuki and Hyundai did.
@rcpratim
@rcpratim 9 ай бұрын
EV Market 4 Wheeler market is still around 2% of overall 4 Wheeler sales. The majority of the country still lacks a charging infra. Don't know what will happen after 4 years but the global ev market has crashed for the same reason due to which We all hesitate to buy an EV. Investing in a market which sells around 15 K units that are majorly occupied by Tata. You still need a handful of ice engines running on the road to sustain the investment
@kakarla83
@kakarla83 8 ай бұрын
Automakers must learn to introduce new Models, like Ford never bothered about new models, they release in the World wide. Many Models available in other Countries Why not in India
@arpanmalhi8342
@arpanmalhi8342 6 ай бұрын
Me who still waiting for mustang 🐎 to come 🫠
@alanvarte7566
@alanvarte7566 8 ай бұрын
Conpact SUVs are rocking Indian market way more than hatch back, sedan etc. In fact, every car maker is tending towards mini SUV. So, why not KING OF COMPACT SUV ECOSPORT in India? India is growing up slowly, now, middle class families in India are buying 8 to 12 lacs cars unlike 2000 to 2010. Ford has to come back with new/next Gen. Ecosport and regain its deserted thrown.
@banuprakash5327
@banuprakash5327 8 ай бұрын
Along with everest one more ice car is require like ford puma,mondeo(sedan)
@manarcad
@manarcad 9 ай бұрын
People had given lots of love and support to Ford from Ikon to Ecosport. But Ford took Indians for granted, From giving more features and safety, they started taking away those from cars and the result is in front of us. In fact I doubt Ford for their attitude, Infact companies should learn from Ford.
@veerujce
@veerujce 7 ай бұрын
If Ford brings back Ecosport then definitely it will rule in its segment
@sandyguru2384
@sandyguru2384 9 ай бұрын
Reallyfordfamilywalifillings🎉❤❤❤
@premdasyesudasan5778
@premdasyesudasan5778 8 ай бұрын
Welcome back to Bharat, Ford! 🙏
@avinashsahu338
@avinashsahu338 9 ай бұрын
Even today the emissions norms are high and flex fuel…. Possible end of Diesels and EV still developing they would need reimagined rework. We have seen international brands aligned with Indian brands so Ford need to get down from the high horse and work on ground to their strengths. Instead of just competing with Maruti
@blackhood7840
@blackhood7840 8 ай бұрын
Judging by fords recent shift of judgement towards evs its dumb to expect ford to go all ev
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