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The late 60s C-Body luxury cars from GM, and particularly the Cadillac models, were the ultimate expression of full frame and big cubic inch luxury - OPEC and the gas crunch were right around the corner, Federal emissions controls were coming in to play, and safety engineering was changing how cars were built.
But in 1969, when this car was built, gas was 35 cents a gallon, horsepower was the word of the day, and if Americans wanted big, powerful, luxury cars, then GM was going to build them.
This truly was a different world, and Cadillac's "Standard Of The World" slogan was thought of without irony - this was a well built luxury cruiser that could be maintained and driven indefinitely.