Is Automotive YouTube Dying

Is Automotive KZbin Dying
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[@lrfuentes515]

You’re the realest. That’s why I watch your videos.

[@LuckyLopez777]

Thanks that means a lot. I will try to keep it up

[@reggiemurphy7028]

1000%

[@vinniecorleone62]

I love your down to earth & sincere approach Lucky, keep up the good work! I enjoy many of the bigger YT videos, including DDE, but several months ago, I just burned out on the same Super Car bought or leased, the typical popular wrap, wheels, etc. It just gets old, as much as I appreciate their hussle & sincere efforts but the click-bait just wears thin. I don't care about Hypercars, etc, it's just so far removed from the real world car guys I know. I'm a 61 year old enormous car guy, who has had & built 93 vehicles many classic muscle cars, Vettes & hot rods, so this comes from the heart.

[@LuckyLopez777]

Thanks 🙏

[@joey193650]

Not to mention how many vidoes of cars Matt Armstrong has rebuilt and titled the video so and so manufacturer wants my so and so car back. I am sure there are about 10 by now.

[@t.h.1982]

Love your content Lucky. As a business owner, I totally get your perspective. One of the most encouraging things an employee said to me is "Heavy is the head that wears the crown". He said this because he had also had his own business and knew that while the duck swimming across the pond seemed smooth and graceful, their feet are moving a million miles an hour.

[@guyshipman6646]

Great comment and analogy, because it’s so true!

[@RogerVanParys]

I never miss one of your videos... I am not a motor head but I find a golden nugget in every episode... Keep it coming...

[@LuckyLopez777]

Glad to hear it

[@abhi4ify]

​@@LuckyLopez777 that is how i feel too.. There is always one thing which helps me

[@chiefbarak6050]

Hang in there Lucky !!! We Appreciate you and your team!

[@cliftonixs]

Not only is KZbin slowing down, Hollywood in general is slowing down too. Before the writer's strike, the entire industry ordered (as an example) 1000 TV shows. After the writers strike, they're ordering 700. While the new union contracts increased the wadges for those who are already working, there are less people working overall because they're making less TV shows. I love how you talk about the car industry's financial stuff with the banks, lending, etc.. And how the auto industry is a lead indicator of a weakening economy. Hollywood is also an indicator and it's getting tough out there for people looking for work in Hollywood.

[@BeezeBuildz]

Hey Lucky, thank you for showing us smaller creators some love! Much aprecieated!

[@michaelcanez6940]

Thanks again lucky for your time and effort making these videos for us. You are definitely one of my favorite channels on KZbin !!

[@LuckyLopez777]

Thanks I appreciate that 🙏

[@PamellaTomis]

Your videos are always uplifting and full of joy. Thank you for your warmth and light!🤓🧭🚜

[@dannysdailys]

You don't even watch them, do you?

[@NorthPhilly_Bul]

@@dannysdailys hell no she doesn’t… this was a PR bot…..

[@TydiriumPilot]

Honestly, I feel like you aren't getting the amount of views your deserve. You're providing insightful content and not just clickbait.

[@EnthusiastsGarage]

KZbin keeps lowering ad revenue and it’s getting tougher to keep investing time in videos.

[@blinblinthing]

If we keep using ad blockers, buying less products etc, there is just going to be less ad-revenue to go around.

[@LuckyLopez777]

Very true!

[@Chthonian121]

@@blinblinthing I will never stop using Ad Blockers.

[@boidae8139]

I tell most of my customers that don’t understand why stuff is, to check out your channel. Great unbiased resource.

[@edwoo1005]

Thanks for all your hard work Lucky! I appreciate you and rooting for you to make it big!

[@Solarsystem50]

I come to your channel because your monologues are quite entertaining. It is like going to the Pub around the corner to listen a couple of mates chit-chat.

[@LuckyLopez777]

Thanks I appreciate that. 😁🙏

[@randyfarbowich5443]

I appreciate your honesty. Your a good person without every meeting you. 👍👍👍

[@LuckyLopez777]

I appreciate that

[@btbuildz]

I am a small creator in the automotive space and working to be monetized is a struggle. But at the same time I do it for the challenge.

[@raiden031]

I never would have thought a KZbin channel with 500k subscribers would be losing money

[@royshrewsbury3412]

Same. I had no idea

[@cdzrocks]

It depends on the cpms (cost per thousand impressions) but just to give you an idea of what youtubers competition is getting the 2024 olympics streaming cpms were in the 30-50 cpm. Somebody with 500k subs tends to average 50k views. So we are talking about $120-$250 per upload if he matched olympic level cpms which I highly doubt.

[@williamcricket7931]

KZbin needs a competitor.

[@jacekmadej34]

It was obvious the gravy train couldn’t last forever

[@MaxoticsTV]

In a way, I think this video is you reminding yourself never to lose track of your original vision. The pressures are immense. I'm rooting for you!

[@LuckyLopez777]

Thanks 🙏

[@Steverino70]

Enjoy your channel. I am blown away with the costs to produce these videos. Thanks for what you do!

[@vladimus9749]

Lucky, you put out knowledge and insights that aren't found anywhere else. You've saved me thousands because I've followed your completely free tips. Don't listen to the naysayers and keep crushing it!

[@LuckyLopez777]

Thanks. I ignore the negative people. They will come around

[@johnanderson9735]

Great perspective! Thanks for the honesty.

[@gloofisearch]

Hi Lucky, this was actually one of your best videos. The problem is society itself. Like when in a small town, with maybe 50k people, a Walmart opens up. Everybody goes to that Walmart and all the small shops that have been there for 30-40 years are closing down. Than the people ask "Why did they close?". The thing is that we are all very lazy and a majority of people do not understand the business/ROI logic behind it and most do not care.

[@wmejia4122]

I had no idea it's that hard to pull it off on KZbin. 😮Thanks for the enlightenment, Lucky! Really appreciate your hard work and honesty! 👍

[@nc7169]

Appreciate the honesty and what really goes into making money on KZbin.

[@austinkoziol6072]

I watch every one of your videos Lucky. This one is obviously different in content, but I loved hearing your insight!! I will continue to be a huge fan and watch every one that comes on my feed!! 🤙🏻

[@LuckyLopez777]

Awesome! Thank you!

[@Horatio1886build]

People that have not started and run a business often have no idea. Almost any business is tons of work. In the end the addition and subtraction multiplication and division is the reality. Do something because “ you love it” or want to “ give back” only works for a while. It has to make money eventually or you won’t love it so much anymore when you’re broke.

[@LuckyLopez777]

Very true

[@brianchudzik7829]

Thank you for what you do, and more importantly, HOW you do it!

[@bluescityguy]

This video is why I watch your channel (and I am not even a car guy) - appreciate you!

[@MrBeefsnorkel]

former auto tech, former business owner (im traveling the US currently!) - first thing that comes to my mind is a business that you can report a loss sure comes in handy in tax season. i think you're smarter than you give off. which is refreshing. i remember i wanted to come work for you because i liked your content so much! shout out from AZ

[@rusttooresurrection813]

One of the best reviews of the platform I have watched!

[@user-rn8ix1ff3q]

My Firm is based in the UK and we operate in major European markets as well. This gives us a wide range of influences and helps to smooth out the inevitable ups and downs as the various (and very different) economies go through their financial cycles. Lucky mentioned that 80% of his Views are from the USA, and that is a vulnerable situation to be in. As that rather isolated country deals with a recession (even if most Americans will not admit this) it is becoming obvious that many car owners will be forced to reduce their car budgets and will, perhaps for the first time in their lives, have to quickly learn how to deal with the disadvantages of owning cars that are seven to ten years old and require constant maintenance and repair. Therefore, it is likely that KZbin automotive Channels will need to move away from the "Trust Fund Baby" and "Entertainment" market and into a much more practical, realistic, serious and affordable world. Egos will suffer, fantasies about "supercars" will be forgotten and those who believed in the hype will disappear. The Real World is arriving in the 50 States, and the internet will be faced with a rocky road. Better buckle up...

[@Dogfather66227]

I appreciate your insightful commentary regarding the financial aspects of KZbin. I offer that some of my most watched channels are openly sponsored by [usually] related companies. This allows them to produce more relevant content. And as long as I can recognize any biases on the part of the presenter(s) it’s something I can live with.

[@TropicTrdr]

Your channel and Jay Leno's Garage are the only automotive channels that I watch. I'm not in the business but I worked for a car dealer in the 1970's before I joined the Navy and your stories resonate. I mainly watch KZbin for real estate, financial, home renovation and boat repair advice. I'm dumping channels where I start seeing drama or cry face, sensationalist headlines, excesive flexxing or other click bait tactics. They've run out of material and now the bad advice is coming.

[@Jay7682]

Love your videos. As you keep it real Lucky. That's why I subscribed.

[@wespotter6985]

South Main Auto is here to stay. Low budget, high quality

[@chepegoes9626]

YOU KEEP IT REAL AND FOR THAT WE RESPECT YOU MAN.. KEEP PUSHING..

[@simonchen6698]

I really appreciate that your videos don't do that slow zoom thing to make your vid look "interesting" or cut closer and farther away randomly.

[@melanieschafer1297]

I appreciate your insight, Lucky! I like all the videos you make and I hope off my subscription over the years, you make some money from me watching. Thank you for caring enough to educate the public and me!

[@whatsamattayu3257]

I like your channel because you're very honest and don't, as my mother-in-law used to say, "Cry with a loaf of bread under your arm."

[@WTF-sh4is]

Lucky is a legend. Love your content, been watching for years! And I’m not a dealer or related to car industry in any way. Keep it up man! Sorry the 6x6 series isn’t paying off as expected.

[@garygeiger4890]

Stay the course Lucky - Your a great balance of information / entertainment / authenticity!

[@colindraper1624]

Hey from Edmonton. Been following you since the days you had a couple hundred subs. Watched you grow and still love the content. As long as it makes sense, keep on keeping on.

[@jbcope1000]

Liked and comment. I can barely post a Pic on IG. Can't imagine making a whole video. Thanks for the videos

[@nealhere]

Glad you keep at it. Nice to know a bit of the inside of the biz.

[@SirCarlosMusicBMI]

🌴🌴🌴. Hi 👋🏼 Lucky Thank you for being so honest. I’m sure that this is why you’re a very successful business man. Keep doing what you do and enjoy the ride. I really appreciate Good people 🙏. Blessings from Paso Robles, California, Carlos

[@jackmehoff8920]

Automotive KZbin is not dying. It’s just you. & you wonder why many credit unions don’t want to deal with you

[@S2NAZ]

Not an easy business you tube. You all make it look easy. As long as the content is relatable people will still stay on board YT.

[@Outsider.Reviews]

I think a lot of KZbinrs will need to reevaluate their overhead. I don't make any money either but I have no payroll and no studio. I'm just hustling and grinding and staying the course hoping good things will come.

[@wendellmontgomery4172]

Really appreciate your rich content vids, Lucky !!

[@Miles-wy1zr]

I only watch lucky and Scotty for entertainment purposes. Lol

[@LuckyLopez777]

Thanks 🙏. And I’m sure Scotty appreciates it too

[@catharticedc]

@@LuckyLopez777 Patreon?

[@whiskers78753]

Scotty is the best.

[@dionbrooks4981]

Who is Scotty?

[@scottbarnes9910]

Me

[@danielaltuzarra5872]

I really like your content you are helping me a lot in starting buying and selling cars and want to grow to a hole dealer ship thank you so much for all the tips and info

[@j-baz6454]

Thank you for your tranparency. It's much appreciated.

[@shawnbrigance3993]

Hang in there Lucky, wishing only the best fortune for you, you always have good and interesting and informative content. I do my best to hit like on all the channels that I watch, just something small that I can do, keep making the bucks!

[@LuckyLopez777]

Thank you, I will 🙏

[@barondugger]

You touched on one reason automotive KZbin is dying - the "Look, I just bought a **** for $400,000 !" videos are getting old. Most people don't have multiple hours each day to watch videos so they are more choosy. Schmee is a perfect example. His views per video are really down because it's boring now. Guys like DDE have basically burned their bridges with so many that I'd be surprised if they last much longer. Car guys doing other content, like showers, is really sad but can be enjoyable at times. At times... I hope the good ones thrive, and the mediocre ones get better. They're good people.

[@LateBrake8]

Music to my ears. Makes me wanna get into content creation and go against the status quo, just for myself. We appreciate you Lucky

[@KeishaJones-fk2pz]

Flying Wheels sucks but Car Questions Answers is good and CarEdge stinks because Zack likes to joke around and doesn’t get straight to the point like you do. God knows we lost an angel named Rabbit

[@LuckyLopez777]

RIP Rabbit 🙏

[@KeishaJones-fk2pz]

@@LuckyLopez777 thanks. I didn’t mean to be talking trash just sayin why some of the KZbin automotive has gone to trash. We love you’re straight to the point and keep the info coming

[@KeishaJones-fk2pz]

And I think Ed Bolian’s Ego has gotten too big

[@lazysundayz]

Car Edge has a very scammy vibe to me

[@KeishaJones-fk2pz]

@@lazysundayz yesssss well they spout out facts and figures but they play and screw around too much for us grown folk to Take them serious

[@mikeely9732]

Keep it up Lucky. Unfortunately most only see the finished product and not the effort, time and money it takes to get it done. “Illegitimati non carborundum”. Don’t let the bastards grind you down.

[@CDeuce152]

The reality we all live and the deluded idiots that we coexist with.

[@nitrosrt4]

i appreciate your love of creating content, im not watching ads or sponsored vids if i can help it. i know youtube is an advertising platform, but in at least 15 years of watching i dont come here to buy stuff. for me youtube is for info and entertainment. i dont watch any big channels anymore, cleetus and heavy d were the worst offenders. the constant bombardment of random shit i wasnt interested in was weird, at the very least show sponsored stuff thats highly related to what your talking about, but im not watching that either.

[@jaymorrison5895]

I appreciate your content! Promote what ever brand is willing to pay you! Your time and content should be compensated financially!

[@LuckyLopez777]

I wish that would be amazing

[@tiny_e43]

I like to watch your channel to keep up with the car market particularly used cars. I don't care too much about what people advertise. What I find annoying are the channels now have 4+ sponsor spots in an hour show.

[@gilbertesparza2309]

Lucky you are an awesome dude, very genuine and give lots of honest information. I appreciate you brotha! On my journey to get my wholesaler license, eventually a dealers license too. Thank you for all you do.

[@MSJChem]

Oversaturation is also an issue. These days there are so many more channels offering similar content. Add that to the fact that ad revenue is down and it is spread over more channels.

[@DaKidMel33]

Haters gonna hate appreciate what you do lucky 💯

[@TechFollower]

It's should... not just automotive... other industries also... because lots of doing false promotion and people going bankrupt buying unnecessary things... also it's created higher inflation

[@LuckyLopez777]

KZbinrs of all kinds

[@nitrosrt4]

comments reminded me of my main gripe. i pay for no ads, i would pay more, but theres no getting away from in video sponsored ads, besides manually skipping or unsubscribing. youtube ad system makes youtube unwatchable if your not paying, i wouldnt even consider it.

[@markczarnecki7251]

Excellent commentary, Lucky. A great reminder for how much time and money is poured into these passions or endeavours. On another note, some channels do lose their audience as they seem to become less relatable and more showy.

[@yayinternets]

I have been subscribed for several years but had no idea you were doing a build. The algorithm must have not pushed that content much as it seems like I watch most of your videos.

[@blaakrose]

Automotive youtube isn't dead. Small youtubers will always be here.

[@LuckyLopez777]

A lot of the small KZbin channels I watched are now gone. People don’t notice them unless you actually watch the very small creators, but a lot of them are leaving the platform because they can’t monetize.

[@DIYPrecisionTool]

So much hypocrisy from those that want to make money but don't want anyone else to be successful. Most have absolutely no clue what it takes to be profitable in a business venture.

[@LuckyLopez777]

10000%

[@clintonlunn4357]

Dont listen to folks talking. I dont always agree with you, but it's your show, and i still watch you. Folks just love to hate. We have to grow up and be able to disagree without anger and silliness.

[@richardfoster9784]

You mentioned the 6x6 i haven’t seen any more about it. I like all your content keep up the good work

[@zkal11]

Our society: Get your hustle on! Have a side gig, monetize yo hobby! People actually doing that on youtube: Hey guys I'm going to be able to work on this channel full-time! I've partnered with... Everyone (at large, not this comment section): BOOOOOO, HIIISSSSSSSSSSS!!! The channel's ruined!

[@bnim85]

Thanks for doing what you do brother!

[@LuckyLopez777]

Thanks for the support 🙏

[@jeremymunro9727]

Great video! We need more people giving us facts and explaining how the ad /sponsors work.

[@LuckyLopez777]

Yes we do

[@JacksonianT]

"how much the love of KZbin keeps moving you forward" 😂😂 Ahhh so funny! Love it Lucky

[@AaronLove980]

Thank you for making this video you are a blessing for automotive KZbin

[@babyschuerman]

Keep this up dude this channel is gold 😊😊

[@tonyoliver2330]

Lucky I’m so glad I found your channel. I think in business most of it is mindset. Can you do a video or series on training yourself to think in the way of a successful car dealer? Your videos on other dealers make it sound like they get caught up in pride and childish emotions

[@williamroberts8768]

KZbin is also being more restrictive with certain words in content. Fortunately, KZbin is not the only video streaming service available.

[@DeadAir21]

The only part of automotive KZbin is the car lot channels. All they do is walk around the lot, film the most expensive cars they can find and do nothing but complain about the prices. They never add anything to the conversation and it’s the same video over and over again.

[@PonziZombieKiller]

I appreciate you sharing your knowledge.👍✌️❤️🙏

[@LuckyLopez777]

I appreciate the time you take to watch videos and write comments

[@gh5588]

Great channel Lucky. Keep up the great work. G from the UK.

[@LuckyLopez777]

Thanks, will do!

[@Al-Storm]

BS... If you were losing that much money consistently , you wouldn't be doing it. I'm sure it's give and take overall.

[@mlara98796]

Lonely only fans girls😂😂😂😂I love ya lucky! I’m always going to support your channel man!💪🏽😎

[@LuckyLopez777]

Appreciate it!!!!!!

[@Sandra-sm5iq]

I love the small channels most of them have heart. One of my favorites is unWrecked

[@superameric8]

This is why I watch. Love it!

[@JavierBustamante-xh3ln]

You have the best videos in town very educational.

[@markczarnecki7251]

Unlike some, I appreciate you sharing some numbers and explaining the thought process. It's not "sky is falling" stuff., as some have claimed. That's what you get for being candid and honest. Good grief.

[@baldrad1]

THX LUCKY! Economic reality!

[@eyelovecolorado2195]

Finally a video worth watching.

[@VehicleVirals]

Never really understood the hate with sponsorships. Pretty much all form of entertainement has ads. It pays for the content. Whether it's a TV show, the super bowl, all social media platforms, and so on. No one seems to complain about those commercial structures. I started back in 2018 and since then ive had to build multiple streams of income to contine producing content for my viewers. Affiliate marketing, our own parts store, sponsorships, merch sales etc. Just like lucky Lopez, we turn down thousands of dollars in pontential money from companies that are offer products/services that don't align with our ethics or are totally irrelevant with our core audience. At the end of the day for us content creators, the more money we can make from our videos, the more we can sustain everything and scale in the process. Lucky Lopez, keep at it man, that break does eventually happen when you least expect it 👊🏼

[@LuckyLopez777]

Appreciate it thanks 🙏

[@PeakTimeRacing]

Your monthly costs seem excessive. $4000 for a videographer/editor? You do mostly just stationary talking videos. $1500 for editing shorts? Someone on Fiverr would edit in the same style as yours for a 1/4 of that. Or since you are paying an editor now, he should be doing that. $500 for subscriptions? Storyblocks, Epidemic sound, adobe could all be had for around $100 per month. What else do you need? Not hating on you. I’m just curious as to the excessive monthly costs. I’m a long time KZbinr and viewer of your channel.

[@LuckyLopez777]

The people on fiver for shorts are garbage my guys really good. My Talking Heads videos are not that crazy but it’s me moving around if you watch my Copart video a lot of my new videos coming out or gonna be moving around. I have tons of subscriptions. I usually pay a whole year to averages out to a couple hundred dollars a month. My CRM software other things that I used to manage my subscribers on Facebook, Instagram, KZbin and other businesses. Believe it or not my largest expense is my new studio. I’m about $35,000 into it and no one’s even seen it. lol. My cameras probably about 6000 bucks the lenses have a lot of really cool stuff. I don’t showcase it so the new. Look I’m going for you will see next month.

[@bobcurran4236]

THNX FOR YOUR HONESTY, LUCKY..

[@LuckyLopez777]

Thanks for watching 🙏

[@shoobidyboop8634]

Thx for sharing your numbers, another reason yours is a channel worth watching.

[@LuckyLopez777]

I appreciate that!

[@mikerusznak]

Great info! thanks for sharing LL.

[@DebbyBailey-vz5rn]

Hey lucky I actually found this video very informative and interesting I never even realized how it worked the business end thanks so much for doing this video😊

[@LuckyLopez777]

Thanks 🙏

[@willdavids7075]

Getting sponsorships for your channel is the goal because it’s a way to get capital to grow the channel and provide better content especially with a high overhead cost that you want to put in your channel. I think it’s a good sign because it will incentivize you as a KZbinr to keep making content for us to enjoy. My only gripe is when shady sponsors are pushed like “established titles” or “prager U” or some dubious crypto hustle. I saw a KZbinr bashing a company and that same company advertised on his platform which makes no sense. I hope you are able to keep making content especially with those open mouth thumbnails 🤣🤣🤣