NEW BMW iX Review: Controversial Yet BRILLIANT? | 4K

[@wltdo6930]

I somehow doubt BMW will get 50% market share of all EVs within ten years, but I’m looking forward to seeing them innovate to strive for it 😁

[@christhompson4630]

I had the same thought. That is a very ambitious goal. But not a single person who walked past the car while filming threw up in their mouths so BMW might be on to a winner

[@adriancooper78]

Let's keep it FOR REAL!!! China is killing it right now in the EV market. BMW would have to play serious catch up if they plan to control 50% of the BEV market. Tesla is killing it right now, BYD in China is off the scale Also Chinese Electric Car companies like: Li, Nio and XPeng are ahead in terms of sales and are all listed on the New York Stock Exchange

[@sejtanskifazoni5752]

You never know with Bmw they are competitive car company it dominated in disiel/gasoline industry it probably could in electric too

[@RogueCylon]

I see them being squeezed into a fourth or fifth player in the market, and that’s being generous. The vision here seems off, the X40 is underspec’d to differentiate it from the X50. It’s hard to understand where this fits in the lineup. Cost of an X7, size of an X5, but with less trunk. Tech seems less than Mercedes. The IX3 makes sense, an electrified X3. This one is expensive and leaves little room in the lineup.

[@umairahmad4711]

@@adriancooper78 NIO maybe ? :)

[@deanchur]

European reviews: "It's enormous!" American reviews: "It's just under mid-size"

[@Hhhh22222-w]

Funny how it's considered big when the average European is taller than the average American

[@TheLocalChurchExperience]

Did you notice how small the road is in this video?

[@jeejbeej]

@@Hhhh22222-w Americans make up for it in width and depth.

[@Carfection]

Great review Rory! 👏 Impressive car but still not sold on its looks. Seems like it's great to drive though!

[@kakotokakoto2746]

The back is somewhat okay unfortunately. 🥲

[@jyothikumart]

Hideous indeed

[@TD1237]

Tbh, love the looks. Im finally finding BMWs appealing.

[@olwethudabigfan6816]

Wow never thought I'd see carfectoin comment on Autotrader yet Alone complimenting

[@dogcatdogable]

Looks way better in this colour than some other specs i've seen, the 2D grill still hard to stomach though

[@vantagev8331]

Rory, you have really found your feet post Top Gear. Your car reviewing skills were grossly under-utilised on the show. It’s great you don’t sit on the fence and your opinions aren’t forced. The content and production is superb. Hats off to you and your team.

[@Tedefiodor]

I drove it earlier this year on "fully charged" event. Owning my ev for 5 years now and driven most of the ev on the market right now, this is my number 1 so far. Excellent driving, it's so good I can't even describe!

[@hamoudsudan]

Lined up as my next car switching from EQC. The Merc is a very nice car but drive comfort is miles better on the iX in my opinion. Nervous about the range but I couldn’t resist the iX it’s a really great car

[@StateOfChargeWithTomMoloughney]

Nice review. The one thing I'd like to clear up though is that Rory is stating empty to full charging times for daily charging at home and complaining that it takes too long. That's not how it works. The iX has a WLTP range rating of 380 miles but people won't be driving it 380 miles every day. They come home at night and plug in and the battery is usually topped off in 2-3 hours. On the rare occasion that they do drive it down to nearly empty, there's no issue leaving the next morning with the battery at 70% or 80%, because there will most likely still be more range than needed for the day. If your daily commute is close to 380 miles, then yeah, maybe it's not the best vehicle for you - and maybe you should also consider moving closer to your work address!

[@AutoTraderTV]

I think that’s the point I made to be fair. Thanks

[@StateOfChargeWithTomMoloughney]

@@AutoTraderTVIin extreme cases, perhaps, But it would have been nice if you explain that most people (99% of iX owners) will never encounter that issue. :)

[@alanjenkins1508]

It is not good for the battery to keep charging it. Better to let it discharge to a much lower level over several days if you are doing only a few dozen miles per day.

[@nrml76]

@@StateOfChargeWithTomMoloughney Agree with your point. He made a mountain out of a mole hill. The full charge from near empty regularly a home is almost a never event amongst electric car owners. I've never had to do it even once in 2 years and neither has anyone I know who owns an electric car.

[@redbaron6805]

@@alanjenkins1508 That perception is false. Lithium Ion batteries are rated for a specific number charging cycles. If this car was rated for 1500 charging cycles, it would go roughly 600,000 miles before the battery was getting wear to consider replacing it and retiring it from EV use. People's perception of what a charging cycle is however is often wrong. Charging the car from 60% to 80% each day is not a charging cycle. Charging the car 5x from 60% to 80% is a charging cycle. Same applies to charging the car 10x from 70% to 80% or 2x from 30% to 80%. The charging cycles are based on adding 1x the total capacity of the battery, regardless of how many times you charge it. Since Lithium Ion batteries don't have a memory effect, you can break each charging cycle into pretty much unlimited number of charging sessions.

[@tommysmith5479]

I don't understand why everyone hates the looks - I think it looks fantastic.

[@Tino706]

I agree

[@KenO-s8o]

Bought a 2025 with the sport package, Storm Bay color. This changes the look of the front end. Looks amazing. Love the car.

[@user-propositionjoe]

Oh yes nothing screams going green like a tank sized 80 grand SUV. Give it a rest car makers.

[@SDK2006b]

It does what it’s built for - removing car pollution from the streets and where people live.

[@ash2730]

@@SDK2006b creates an eye sore for the streets

[@user-propositionjoe]

@@SDK2006b ye and you could probably drive a second hand ICE car for 25 years instead of buying this ridiculous thing and still be even on emissions just from the sheer resources needed for such a giant SUV.

[@SDK2006b]

@@user-propositionjoe - yes I get that BUT removing pollution from the streets is the first step in improving air quality. Would you sit in an enclosed garage with the engine running in that used car for 30 minutes 🤔😲🤣 Once battery tech matures overall emissions will come down.

[@neilhewitt2761]

Agreed, a 2.6 tonne piece of rampaging obsolescence that will be thrown away within 10 years when all the electronics start going wrong and render it scrap as it'll be totally uneconomical to repair. Very green. And that's before the vomit inducing styling. I suspect I'll be able to run my 50mpg 10 year old Honda commuter wagon for several decades on the enormous carbon footprint that oversized monstrosity must have caused while being made and scrapped again when it fails an MOT.

[@stevefessey7648]

Rory 's review; brilliant, concise and entertaining as ever! Love the car and with a real-world range of around 340 miles, excellent ride, tech, comfort and design, I'm really tempted to go for it. Had a 3-phase supply put in at home and generate plenty of electricity from solar panels, to charge the car each day, so shouldn't need public charging very often. Test driving next week...

[@simonfinlay1085]

A a great show thanks and we’ll done to the man doing the comentry

[@florinvid]

Did you end up getting it?

[@stopthefomo]

For $80K expect more so I will wait for the second generation before considering a BMW EV - “car this big with a boot this small” is the deal breaker for me

[@SaintAnix.]

Yooo Fomo! Getting into car reviews now? But seriously I half agree. It's clear that this is a gas platform made to accommodate an electric power train. The i4 is a better value I think but it has similar issues. Gen 2 of these built from the ground up as an EV will be amazing

[@mmickles1]

@@SaintAnix. the iX was built from the ground up to be an EV. The i4 is based off the ICE platform of the 4 series.

[@RellupNorth]

Couldn’t afford it stop the bs excuses. Most of us can’t lol

[@VarouEx]

if you can afford a car this price why do you need a big boot? I drive a sedan, when I really need space I hook up a trailer. when I go camping I have my caravan. Once I have kids I buy a car with a big boot. If I have money to buy a 80k luxury car, I can afford another car, maybe a van for the family. this bmw Is not a family car, its a luxury car ^^

[@jimj2683]

@@VarouEx Exactly! Anytime I need to transport bigger stuff I just pay someone to do it for me. That is why I daily drive a vw Golf.

[@howardrose9138]

Love your iX50 Review Rory. Have watched many and this is the best on line by far. Informative, entertaining, great quality videography and colour accuracy. Useful for information prior to ordering iX50 here in Australia. Have owned many BMW's and this iX50, while entirely new design still has the BMW family appearance - which I really like. (including the 'front'). Better than the other European alternatives which do not distinguish themselves from ICE cars. Dealer still does not have leather and paint samples, but your video is sufficient to be able to confirm an order.

[@maximilianholland]

The idea you can't charge up overnight is unjustified. In the real world most folks will plug in with at least 10% and charge to 90%. On 7kw this takes 12 hours - easily doable overnight.

[@nicholasrigg8999]

Very few electric car owners will charge from 0 to 100% on a regular basis

[@venuesurfamerica9840]

True, and who drives 300 miles each day?

[@jameswilliamson4508]

It's not just doing 300 miles in a day, it's doing 300 miles in one day *and* doing another 300 miles the next day. If you don't do it back to back, then you don't even need to fully charge it overnight. You can throw 50% in on the first night and get up to 100% (or more likely, the typical 90%) on the second night. That'd let you charge in the shorter off-peak overnight rates too. Ok it wouldn't be brilliant if you're putting taxi mileage on it, but how many really would?

[@robburgess4556]

That car looks fantastic in that colour!

[@TD1237]

Ikr, really suits it. Honestly this car looks great

[@JustAutoChannel]

I saw this same spec at the Seattle International Auto Show and I really like it. I think that BMW nailed it with this iX.

[@richardlabeja]

The interior looks like such a wonderful place to be in for all the family. I hope the UK can get more fast charging stations around the country.

[@ThePlayerOfGames]

Sadly all future UK rapid charging is owned by fossil companies. Indeed it looks like that the early funding for charging networks has been a laundering scheme to get public money into private hands. And that's me speaking from using multiple charger networks and seeing them consolidate under Big Fossil

[@prateekpatankar]

I think the hate that BMW gets for the design is valid. Clearing the "You know what? People aren't throwing up in their mouths looking at it" bar isn't something to be proud of. Arguably, other than the 2018 M2, BMW has never made a show stopper, but still. No amount of journalists saying it's growing on them is going to make me like this type of grill. Tbh I don't believe them when they say that either.

[@sdem8372]

Great review! Love the car tbh! It has presence! (You chose the perfect color for the review btw)

[@masterofnone554]

It saddens me that the future is a future where people won't be able to work on their cars.

[@KeliK1]

Right? You can't pop the hood? What the heck!!??

[@taztdaras]

@@KeliK1 actually you can. There are pull tabs for both sides of the bonnet near driver’s and passenger’s sills

[@KeliK1]

@@taztdaras So did Rory lie? Did you pop the hood yourself?

[@JohnnyZenith]

I don't want to work on my car thanks.

[@masterofnone554]

@@JohnnyZenith the point is that will no longer have the option wether you want to or not.

[@Giorg189]

Rich folks need to buy these cars, so they pay the development costs for the future affordable electric cars.

[@bengeorge5658]

So happy to see this man review this. Been waiting for it Rory. Now just purchased the iX50

[@ash2730]

My condolences

[@Dank-One]

@@ash2730 Well its a great car. Looks fantastic. If you have a problem just because someone has a different opinion, learn to cope with it and stop being weak.

[@troodonfarhad3102]

Nice 👍 I was thinking of the iX50 too, had an offer last week of £150k. I was wondering which dealer you went with because I don't want to buy the thing, I to lease it and then return it in 3 years and go for a new one, didnt find any dealer that did that

[@bengeorge5658]

@@troodonfarhad3102 you can’t buy them IX50 right now in the UK ( despite what some BMW dealers are doing on autotrader) unless you are lucky and get a cancelled order. I think the wait time for this car (IX50 is for autumn 2022). The IX40 is more available but again the wait times are 6 months for a factory order but there are more pre orders available.

[@VD-vv6oh]

@@Dank-One Looks like you are the one who can't cope with a different opinion. People are allowed not to like it - deal with it.

[@ev0074]

Not a fan of floating screens, building the screen into the dash always looks better and high end.

[@109sssss]

the glare will be horrible

[@Kurre.]

I like the concept/idea of a floating infotainment screen, but I really don't think that this design is it. The 2 "Arms" holding the screen on the passenger side look like something out of a car that cost a fraction of the iX

[@sawdust1287]

This. I can totally decide to not buy a car for that single reason. It’s 100% of the time under your eyes, much more than the exterior

[@oscar_c]

Screens built into the dash tend to bring your eyes further away from the road

[@sawdust1287]

@@oscar_c not if they are built near the line of sight, as a lot of models do

[@kristofk1902]

Give the IX the x5 grill and it would be the most elegantly designed suv on the market

[@TD1237]

I *much* prefer the vertical grilles, but either way wouldn't look bad.

[@mikadavies660]

With time I guess we can forgive or get used to the grill. I have to agree, it looks stunning in that colour. Just way beyond my price bracket.

[@nomayor1]

With time I also hope the rich people are done with it so I can afford it! Same strategy we followed with our current 2018 G30 530d.

[@fartloudYT]

this whole thing is because a moron became head of design in 2019. there is no reason to lower your standards and poke your eyeballs out or something. your eyesight is correct, the new designs look awful.

[@asmc1492]

@@fartloudYT i like the new grill since m4 came out

[@TD1237]

@@fartloudYT Actually, he's quite intelligent. My eyesight's perfect, and yet the old BMW's look awful in comparison, personal opinion ofc.

[@Origen17]

Regarding the "bonnet".. my question is "What's inside"?

[@fredtheted2259]

I really like it, if had to have an EV and had the money I’d pick this, stunning colour

[@Lucas_Broom]

Poor taste

[@Dank-One]

@@Lucas_Broom No, they're just not a sheep.

[@Lucas_Broom]

@@Dank-One what are you even saying?

[@nanusiri9189]

What’s stopping someone from urinating into the washing fluid top up thingy? Doesn’t look like it locks when the car is locked?

[@Sc00Fi]

"a normal wall box charging the xdrive50 is gonna be a problem trying to fill a 105kwh battery pack on a 7kw wall box" - The point is not to deplete the battery to zero. Charging battery at home shouldn't be a problem, if you hold it between 30-80%.

[@AutoTraderTV]

I did make the point that’s only a problem if you’re charging from empty. Also, charging from 30 per cent will probably take about 11 hours. Just about doable overnight.

[@alanngli]

But people need to bear in mind how far that 50% battery will get you. If it’s only 50-100 miles then that’s a concern on the charge time, but if it is 180 miles then you just don’t use that much. It’s the range in kilometre per hour of charging time (say 7kw) that matters.

[@AutoTraderTV]

​@@alanngli So why use such a big battery if you're not going to use it at least some of the time? The XDrive50 wouldn't need to exist with that logic. I think it's always preferable to go long distances with as small a battery as you can manage. If someone does have the need to go 380 miles regularly and was considering this car for that purpose, then the charge time of a large battery is going to be a concern. If it could do 380 miles on, say, an 85kwh battery instead of a 105kwh battery, that would be preferable as it would save you about 3 hours of charge time.

[@vladx2]

@@AutoTraderTV efficiency is preferable to a bigger battery, but for the same efficiency a bigger battery is better. A bigger battery charges more *kWh* than a smaller battery in the same amount of time because it can sustain higher charge rates (kW) for longer.

[@Hhhh22222-w]

@@AutoTraderTV most people buy huge SUVs or 4x4s while hardly ever using the space or storage it has tho, I don't expect anything to change with EVs

[@davyhoogy]

I absolutely love my EV and I think alot more people should just go for a test drive and they will want one, BUT, if you have to charge every day at a rapid charger you should just get a diesel. Rapid charging costs are quite high and then considering the inconvenience of waiting around its not worth it. If you don't use the full range and top up on your drive at night like me its a no brainer!

[@mcdick]

I've said it before and I'll say it again, but there's quite unexpected luxury with the idea of always leaving with full "tank" with home charging. Most of our driving comes from wife's commute (200km/day), so basically we visit fuel station 6 times a month with diesel. And as it's not on the normal route, it takes about 10-15 minutes to visit. So basically we use 60-90 minutes/month on fuel runs. As we only use car for longer trips about 10-15 times per year and need to charge only once per trip, we actually should save time with electric. And anyho us meatbags need those stops too, so it will be interesting to see how things pan out when our Enyaq 80 4x4 comes.

[@davyhoogy]

@@mcdick ah man, great choice, I have a leaf+ but only a year left with it, I'll probably going for the Skoda next its so nice! I make the most of the free rapid chargers that are left in my area when I can but usually stick it on at home when I'm under 20% (that reminds me I need to do it now 😂) once or twice a week. 40quid in electric vs £250 in fuel

[@mcdick]

@@davyhoogy Yeah, I would have preferred electric wagon, but none were available. I need the trunk space for the hobbies + baby. I personally commute by bicycle and motorcycle, so don't really need a car (I've got project RRC for V8 rumbles). But really save money too with home charging. 2€/100km vs 10 is quite delta. And with our 50tkm/year, it's like 4k/year on fuel alone. And as it's company car, I don't have any other expenses, unlike wife's current X1 which seems to break something expensive every year.

[@christhompson4630]

Depending on how a person drives and the capabilities of the car's battery/motors, it could still be cheaper even if there was a need to charge with a faster charger everyday. Autotrader/Rory reviewed a Hyundai EV and while driving said he was getting 5mi/kWh and still getting 3mi/kWh with the heater on full blast. Even at 40-45p/kWh it would still be possible to get a better price per mile than with diesel. Especially at the bloody ridiculous prices fuel is now. But, as you've said, it wouldn't be convenient. For most people once solid state battery technology matures and finds its way into the market, EV's will become a lot more practical even if charging at home is not feasible

[@mcdick]

Also had a bit of foresight to put 3x16A to carport when I built it 5 years a go. Can do 11kw charging. I've so far mostly needed it for welding, but anyho.

[@Ikejiaku]

Great video & great review. Thanks.

[@IrenESorius]

Happy hollydays Rory,, 🎅‍🌲🎁

[@yelvy]

shoutout to whoever shot and colour graded this. the footage is beautiful

[@nmontefo]

Agreed, awesome review, Rory! I concur it looks good - I dig the muscular refined look it has. My ski box would look great with it!

[@johannesfranck1770]

Muscular? It just looks fat

[@markridgway8469]

Where are the batteries stored? If not under the bonnet, why is it sealed shut?

[@firoshsaris1251]

"They believe this car will help BMW to gain 50% global market share for all full electric sales" - Starts at 72 grands. that's a mad fucking prediction man

[@Joonas--]

Wow, the video quality is awesome. Thank you for the 4k!

[@om_Sed]

Wow..the only review..so far , that full of positive and optimist view at this model

[@TD1237]

Practically all reviews praise everything about the car, except for the looks. But then again multiple did indeed praise the exterior design (but the comments were obviously hysterical).

[@hughgrist]

Great video, awesome review! Just bought an iX 50i, coming out of an X7, and I'm obsessed! Next level.

[@stephenfrost2272]

I really appreciate your reviews, Rory and I like the balance that you seem to strike in them with ease. You mentioned that BMW may seek to be a dominant force in EV sales in the future. But is this huge, hugely expensive car the place to start? Also, seeing you drive it on a country road showed that it barely fitted onto one side of the road - another point where size may not be such a good thing. A pity you didn't mention how much it weighs. Must be well over two tonnes at a guess. Something smaller, lighter with a similar range and less glitz would be more appealing to me, for a start.

[@michaelputscher361]

exactly my thoughts, no front boot, tiny boot for its gigantic size and that for 80k. whom are thy try to sell this as a solution for our problems? i dont get it and i wish rory had pointed that out too.

[@nikolaybonapartov7379]

For real , this car is stupidly huge

[@motorvatorv888]

I think it’s a mistake or misreading if gheir launch info. They meant half their sales will be electric in a couple of years or so. Bmw isn’t going to take Tesla Audi vw etc all on and get half the pie.

[@mannienicholas3693]

BMW i3 is the best cost & range effective alternative. Especially the 2017 & later models some even come with 2 cylinder generator(REX)for a extra 70 to almost a 100 more miles

[@oludotunode]

BMW has really lost the plot. Rory said in a previous video that he loves the new BMW designs because they're different. Unique and great looking aren't mutually exclusive... For example, see what the South Koreans are doing with electric car designs.

[@marijnmolenaar2848]

Dude the new Kia's and hyundai's look fantastic in my opinion. My neighbour has a EV6, and especially in real life they look like nothing on the road today. They are making something truely unique without going overboard with the design. I feel like BMW is just trowing everything out there and see what sticks. It's sucks to see it happen, BMW used to be one of the best in car Designs.

[@oludotunode]

@@marijnmolenaar2848 I completely agree with you! I saw the i8 again three days ago, and it made me wonder how BMW exterior designers went from that glorious design to the utter garbage they're currently churning out

[@TD1237]

Bmws used to look samey and kinda ugly imo. Im so glad they've changed their design direction.

[@oludotunode]

@@TD1237 really? The only designs that made me recoil in the past were the X4 and X6.

[@neilhewitt2761]

The South Koreans make reliable cars too. BMW sit right at the bottom of JD Power and this looks like a surefire way to go bankrupt as soon as the warranty period runs out and all the tricky tech starts going wrong and bits start falling off. Plus the KIA is a billion times better looking.

[@simonhellier7281]

Good review from Rory. Always the right balance between technicalities and comment. 👍

[@m__r1100]

Hollow door handles. Ideal for blown snow and ice to freeze you out..

[@sumuqh]

I'm probably the only person who likes the grille on M3, M4 & this one.

[@TD1237]

Tbh many do. Just the ones who hate it are incredibly vocal.

[@ravingmad765]

I have concerns about the reliance on an unscratched grill. Imagine high mileage stone chips. Oh that's right no BMW is meant to last much past warranty (how environmentally friendly is that?)

[@ev.c6]

Damn. This car is beautiful. I really like the design, specially the tail light.

[@Jarious03]

Seen one testing on the road in blue and it’s absolutely stunning in person!

[@michaelcarroll9563]

I think the new grills on all the BMs look great the M4 is awesome

[@christhompson4630]

Not being able to open the bonnet doesn't bode well for "Right-to-Repair"

[@LasseThomsen]

My current car is an X5-40d; I test drove an iX 40, unsurprisingly it's just a better version of the X5. I want one, but the cost is a deal-breaker.

[@richleonard55]

Beautifully produced review, great reviewer. My son has one of these and I wasn't sure about the looks until I was driving behind it, and in front of my son was a Bentley SUV. By comparison with the BMW's smooth, economical lines the Bentley looked like something with an aftermarket body kit. From that point on, I could see that the iX is a pretty elegant design.

[@shreyasshekhar4851]

Great review, although I wish BMW had been a bit more conservative with the styling. Imagine an EV inside the body of a 5 series 👌🏽.

[@SDK2006b]

I remember watching all of the iX reviews around 13-20 December 2021 and really liking it and hoping one day I could/would be able to get one. This was one of the videos I watched. Last Wednesday, 13th December 2023, I collected a new iX from BMW and I love it. It’s my second EV after driving a Polestar 2 for three years, but the iX is next level ⚡️👍🏻

[@mikobel7131]

It’s hideous, no front trunk, small cargo space, and the logo-washer fluid, seriously bmw. Acura called and they want their 2009 MDX rear design back…

[@redbaron6805]

Not sure where you are getting 7200lbs. The curb weight is around 5600 and max is around 6600lbs.

[@Espen_Bos]

I love the design. The other BMW SUVs look generic af (and generally unappealing) in comparison.

[@SreehariVariar]

You make it sound like larger battery is a problem.. you can pickup as many miles as a smaller battery in the same time.

[@abstractgroove160]

I really wanted to hate this thing but I agree, it looks stunning. The huge beaver teeth grills work a lot better on the bigger models like this.

[@xerxiusmaximus]

Your content, your narrations, and the visual artistry are so top notch I cringe at all the other clogging my feed… Love your reviews… I hope you are as appreciated by those of whom you are in their employ as we, your fans, are…. Always epic, always so worth the anticipation…. Until your next upload… please stay safe, and happy, happy Fall Holiday Season to you and yours

[@judeboadi]

This is what I call "love at first sight ".

[@roodick85]

I absolutely adored my old i3 and this is just a huge version of the same vehicle. I'd love to own this as well!

[@TD1237]

Looks amazing, love the colour too

[@owenmcdonald5922]

Thank you for your postings in 2021. I look forward to see what comes in 2022. In the meantime have a good Christmas and happy new year.

[@Bad_Rattle]

50% market share?!)😂😂😂😂😂😂

[@user-cc8kb]

I had a great laugh! 😂

[@humanzeeing]

Market share projections are always made for the segment that the product is aimed at. So 50% market share of fully electric vehicles is for the segment of the market that purchases luxury electric EV. At least that's how I interpret that statement. And this is a competitively priced car in the luxury ev segment.

[@lwahmanyoni6222]

aaarh! what a review, very clear and informative. honestly you are amazing

[@comaca]

That car looks pretty good, IMO... Back in the 80's I bought an E30 325es while most of my friends drove Camaro's, Trans Am's and F-body mustangs. By comparison the BMW was "ugly" but it did grow on me. Great review Rory!

[@sumeetjadhav4083]

Video editing is on another level.!!! Too good ♥️

[@marcokrauss5320]

Im really curious what happens with the Polyurethane if it’s parked for a few hours somewhere really hot with direct sunlight and then driven on a country road. All the bugs that get crushed in that part of the vehicle would than stick to the Polyurethane and „heal“ right in it right ? That could give a real mess.

[@USNEM]

No

[@bymonsterdi]

Why u r adjusting steering wheel and seat while moving?

[@maurimasondo]

Great review.. although you made a mistake at the end and called it an iX3. In any case, this is definitely better looking and much more refined than a model X .. and cost is similar, so I think it's reasonably priced. A state of the art electric car, from one of the top luxury European brands, the question is why would it cost less than a model X.

[@rajs4012]

If you're talking about at 12:20, that was a reference to the actual ix3 sound

[@maurimasondo]

@@rajs4012 no, 15:11, right at the end of the video.. ".. so, is it worth considering the iX3.. "

[@venuesurfamerica9840]

r & d

[@maurimasondo]

@@venuesurfamerica9840 care to elaborate?

[@Chris-ww7fy]

What is the thinking behind manufacturers making the bonnet to where it can’t be opened by the owners?

[@fraso2000]

I think this is a great car! In the red colour it looks gorgeous, and the interior is so futuristic!

[@NightRidah777]

I'm a simple man. I see Rory doing a review, i click LIKE!

[@TristanYeah]

I actually like this new design language that BMW are doing. I saw an all black iX the other day and it looked awesome.

[@TD1237]

100%. The newer ones look way better imo.

[@岡村正邦]

We got the brand new BMW iX during Christmas time 2021. It is our 4th BMW and we were excited to ride on it. On January 10 2022, the iX made its freeway debut. We would never have thought the first drive would have been a nightmare. My husband drove the iX fine until that moment- about 20 minutes on the freeway. A loud “Bang!” struck us frozen. At that moment, the bonnet hood smashed the front glass! My husband on the driver’s seat, and I next to him, found ourselves being entirely blindfolded by the bonnet hood and were entirely unable to see the traffic. It was a moment of fear, fear of losing our lives.

[@stephenlane9168]

Great presenting as always Rory, always informative and engaging. Impressive. Car good too.

[@robb9uk]

Lots of relevant, valuable points that I have hitherto not see on other reviews of this car. Very insightful Rory.

[@tobias_k01]

I am very convinced that it will make more sense to people in the next few years. It's a departure from previous generations of BMWs, but it is made to be a statement. While most fans of the brand are happy with their 2010s models, it cannot be denied that in a greater picture BMW simply played it too safe, was stepping back in terms of EVs and also in terms of design. Many current models, especially the 5 and 7 series didn't really age well. They were modern when they came out, but as a brand like BMW you need to be innovative, not just following current ideas. I see the 20s as a decade where BMW will redefine itself completely new, but that is necessary. It will offend people, but it will also get them new customers and save them in the long term. It's not all about 6 cylinder coupés, these times are over soon.

[@juricakovac5667]

the current 5 series (I would personally choose the one before the facelift) is one the most beautiful sedans in that segment ever, every proportion and line is spot on IMO, yes the design is restrained and conservative but that is what that segment of buyers want I agree with your point about bmw redefining itself but it is very dangerous to alienate your existing customers with the new design and hope future customers like it the problem is ,the way I see it, bmw itself doesn't know which design path to take for the future (unlike merc) and they are throwing all kinds of designs out there to see what sticks, there is no continuity in design in 2,2 gc,3,4,5,8 series and electric cars you already know how mercs will look in the future, just eqs but make it shorter and take away fancy expensive tech depending on the class I'm afraid that bmw in the quest to redefine itself will lose most if not all that made bmw so special in the eyes of millions

[@magnustan841]

Agreed, pre-2015 BMW was incredibly boring in terms of exterior and interior design. From the 2017/2018 5 Series onwards, BMW basically said “we’re back” and now they’re smashing it in terms of interior functionality, luxury and performance. Back then, they only really did performance very well. The iX is actually a okay looker, but unfortunately BMW fans are some of the most passionate and the only that is BMW to them is anything that looks like an E46 M3…. It annoys me too, but we move on.

[@TD1237]

@@juricakovac5667 Definitely see where you're coming from. I still think it'll pay off in the end. I say thid because the fans upset with the design will probably get over it eventually. And then there's a *ton* of people, like myself, who only like BMW nowadays, ever since they've changed their design direction.

[@magnustan841]

@@juricakovac5667 I don’t know about millions. Most people I speak to, who are not enthusiasts, think luxury and prestige when I say BMW to them, it’s only the 10-15% of “petrol heads” who associate BMW with performance. That in itself may be millions, but there a millions more who think differently.

[@Tej132]

I always associate BMW with sporty cars. And even if they make a SUV it's usually sportier handling than others. I think this design was a test to see the reaction of the public and there's not a safer way to test out new design is to make an SUV. because no matter how good or bad they look people will still buy them. And yes, it's ugly

[@mikehawk.]

How do you refill the soap of the self washing camera?🤔

[@AutoTraderTV]

It’s water. Through the badge.

[@mikehawk.]

@@AutoTraderTV oh okay, thanks, it just looked soapy

[@ubaok24]

I love that color.

[@muazsaif6326]

Was the drive smooth on these 22 inch tires?

[@ozibuns]

I love it. It’s different and inventive and the interior is stunning. Much better than Merc’s blamange styling or Audi’s cookie cutter approach. BMW’s strategy of polarising styling is working.

[@TD1237]

100% agree. Never was a huge fan of German cars but BMW's changed that in recent years.

[@TomCTown]

Love the brown jacket at the start. Any idea where it's from?

[@elrebelde4610]

Could it be possible that EV6 has bigger boot space than this BMW? 🤔 still patiently waiting for your EV6 review 😉

[@magnustan841]

He already did a head-to-head review with its sister, the Hyundai Ioniq 5.

[@elrebelde4610]

@@magnustan841 yeah I know. Saw that one. He has done independent ionic video, so I was just wondering if we will get EV6 one as well. As I am planning on putting down deposit 😀

[@magnustan841]

@@elrebelde4610 Fully Charged i believe has done one already, have you seen that video?

[@jayfitness3055]

I saw 1 parking next to me at a parking lot so it was the first time I saw it here in South Africa, you making this review while I'm checking it out so cool 😎.

[@tavirosu25]

Keep in mind it's 500kg heavier than an X5. That's the only thing I disslike about curent gen EVs. They pack so much weight! A fully packed iX, 5 people + their stuff and you are looking at over 3000 kg. Ouch!

[@vidpetrovic8907]

May I ask why is that a problem ??

[@tavirosu25]

@@vidpetrovic8907 2 fold: driving mechanics, heavier cars drive worst. Economics: heavy cars require more expensive suspension, bigger brakes, etc all that are expensive upfront in the purchase cost but also when serviced/replaced.

[@magnustan841]

@@vidpetrovic8907 Heavy cars take more effort to accelerate and stop, so you use more energy and you have firm up suspension to ensure the car is comfortable through bends, meaning you may slightly compromise on comfort. That’s the penalty with this technology being so new, it’s like going to crank an engine to start it back in the 20s and 30s to having the ignition key later on.

[@MrSnicol]

The dye used on the non recyclable leather is clean, nice. Plus, I like beavers!!!

[@lilpold9192]

Saw a lot of them driving around in Munich and they look awesome in real life

[@alexemergineer3202]

What shoes are you wearing?

[@tj_enju]

the argument that they are designing their cars for the asian/chinese market... its getting more and more believable... the design is nice but the design language isn't recognizable until u put up against cars coming out of the asian region..imo

[@omarlynn2992]

Just picked up my IX M60 and I love it!

[@bakamojojojo]

Imagine if it was that technically competent, well thought out, and didn't look like a diarrhetic dogs arse.

[@ai4kWebdesignEcommerce]

If you need to apply the manual brake when the car is running, how you can do it?

[@ibrahimmoss]

Cinema. Cinema. The entirety of the content is, “oh my god beautiful”. All the colors are rich. The greens of the nature blend well with Rory’s brown skin. Other things also stand out. The close-up of the crystal switches, warm burgundy glow of that iX beast, etc. Aesthetic splendor. As for the car…IDK. I’m at a place where I don’t understand why auto manufacturers are still going big. From my side, even if electric and use recycled materials and have zero emissions, these metal monsters still consume too much of the earth’s minerals when made. Still, there is no denying Rory’s appeal. He is a brilliant presenter who, in just a few years, has distinguishing himself as one of the best out there. Go Rory!

[@tonys9413]

This car would be a hit in San Francisco neighborhoods.

[@TheGhiaDriver]

I love Rory, but I think he must have found some mushrooms in those woods to find this thing good looking.

[@TD1237]

If you dont live on the internet, there are a hell of a lot of people who love this look (and vice versa). I love it for example.

[@ash2730]

@@TD1237 you must be on the mushrooms too 🤣

[@TD1237]

@@ash2730 I see. So the large number of people who find it attractive must all be on shrooms. Ok 🤡

[@joebloggs4191]

I just saw one of these on the road couple of days ago, in all black and boy did it actually look good!

[@sawdust1287]

So it’s incredibly expensive, incredibly large but with no frunk and a small boot, design lines are totally messed up and overstyled and my god that grill… I wonder how you can still say this car is stunning

[@_Rafiki.]

...didn't stop the i8 selling. Tiny boot and rear seats that only 5 years olds could sit in

[@sawdust1287]

@@_Rafiki. your are really comparing a sport car with a family SUV?

[@Eb110]

To each their own. I cant believe how people can find it ugly (except that they changed the grille massively, but I like the changes.)

[@nikhileshbagwala593]

is the saturation too much or colour grading?

[@MrFatknacker]

Great review as always Rory 👍 - still seems to lack the ambition they showed (and then possibly regretted on an ROI basis…) with the i3, which to me is still the most iconic EV out there 🤔

[@rob3018]

I agree! Unfortunately, the iconic BMW i3 will be discontinued in 2022. BMW went all guns blazing with the i3. It was only the 2nd production car to ever use carbon fiber and aluminum in the frame, (which is usually reserved for such as McLaren Supercars & F1 Grand Prix cars). The only other manufacturer to do that before BMW was Jaguar, with their XJR- 15 Sport model that cost £500,000 in the early '90s. BMW spent an estimated $3.5 billion, (according to Forbes) which included a brand new purpose-built green factory- the Leipzig Plant in Germany- just to accommodate and produce the i3 and i3S. Which also uses 80% recycled materials! The ambition is still there, it just needs to be revisited by BMW, as we saw with their ingenious i3.

[@mannienicholas3693]

@@rob3018 don’t forget the legendary i8. I love my i3 Rex it’s still the best EV for the money

[@9Risky]

Claim your “here within an hour” ticket right *here*

[@jcooks1974]

claimed lol.

[@Eric-qi9us]

the more i stare at this car... this is the future

[@BobMonkeypimp]

"It kind of fits in a weird way" is a perfect example of lackluster design.

[@BeyondLumination]

Everyone intuitively knows it’s a bad design.

[@MegaGamerscast]

@@BeyondLumination i don't think so, i think this is how cars will look in the coming years. and once we get used to it we'll all love it

[@Espen_Bos]

Loved it from the start. Amazing design imo.

[@maverlk7]

I have an ix40 on order (expected May 22). I wonder how realistic that 254 mile range is in winter and I also wonder how much less comfy the spring suspension will be. I love everything else though and having test driven everything else, I was sold on an ix in the first 2 minutes of my test drive!

[@SDK2006b]

The ix40 with that smaller battery is doing less than 180 miles in Winter. I have a Polestar 2 with a larger battery than this and it does about 180 miles currently.

[@maverlk7]

@@SDK2006b I worked on a 20% loss assumption which would have been about 200 miles. I don’t think 20 less would be an issue very often. The access to charging without big queues in third work Britain is a concern though. I considered the Polestar, but coming from an X5 I have become used to the high up ride and space. I do think the polestar looks good though and looks to be a high quality vehicle 👍

[@SDK2006b]

@@maverlk7 - it’s my second Winter with the Polestar 2 and range really does reduce. Polestar updated the battery conditioning, along with some other heating settings in October and that has helped. I really like the i4 and if I was buying now would get the M50. It would cost more though with options added.