AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation

[@maxinthedam]

This was the most clear elaboration of the working backwards method I’ve been able to find. Good on you guys! Cheers from Amsterdam.

[@9aoyuan]

I totally agree with you

[@suniltrivedi337]

At 8:05 - In AWS, around 95% of the features we develop come directly from hearing from our customers. The other 10% comes from being close enough to customers that we can invent on their behalf when they don't or can't articulate what they need. 95% + 10% = 105% at Amazon.

[@anatoliipapenko3918]

Steve Jobs @ 1997 WWDC: "One of the things I've always found is that you've got to start with the customer experience and work backward to the technology"

[@erikb1684]

I keep making my colleagues watch that over and over again...

[@nikitaingratta1119]

Really love the customer-centric approach. Interested to know how this works practically e.g. which dev team members are involved as most of the dev team will not be building anything during this iterative discovery process 🤔 or maybe the entire team is actually involved so they too are fully aware of the end customer? But really fantastic concept.

[@handsomegod7912]

Thank you for introducing this method clearly to us!!

[@sauntekohler2557]

very helpful, alongside some templates I found! Going through this process for work and the video definitely gives some great background

[@nataliamielcarek5624]

Richard speaks like David Williams in some of his roles in "Little Britain"!