Azure AD B2B and B2C

A quick walk-through of what Azure AD B2B and B2C are and when to use them for your business collaboration and customer facing applications.

[@romangudkov5500]

Finally we have a man who not only understands but also capable to explain!

[@benjamingarrard9821]

For real, Microsoft has such a shortage of talented teachers. I dread watching their videos normally. This one was awesome though.

[@chuckmiller3250]

2 years on, and this is still a great explanation. Nice job!

[@VijaySharma-kf5vq]

Awesome explanation! I went to the Microsoft Azure channel to understand B2C and I couldn't understand anything but you cleared all my doubts about B2C. You are the best!😊

[@VishnuMohanHere]

This explanation on B2C and B2B is the best I've heard so far! Thanks :)

[@rzftt4]

Not only was this a great overview, but this is the best use of a SurfaceHub that I've seen to date.

[@jimmy9297]

Hey John, Thanks for the community help you are doing. Your videos are really very good, detail oriented and easy to understand. I have also compelted the Azure Active directory module on Pluralsight. Thank you and keep sharing the knowledge.

[@thomasschleich1609]

WOW - Thank you for your this outstanding explanation . The best one I ever got for B2C vs. B2B!!!

[@nagautube1]

Thanks much John, all ur videos r good in explaining the needed things, thanks for ur contribution.

[@rdf5356]

Anything IaaS/AD/networking related, John is my first port of call for understanding it. Always crystal clear!

[@NTFAQGuy]

Thanks!

[@GayanRanasinghe]

This is a very clear explanation about Azure B2B and B2C Implementations. Thank you.

[@mpgrewal00]

Great use of technology - whiteboard and computer combined, to explain the concept. Fantastic explanation skills.

[@abhishekkaushik1800]

Amazing explanation John... After almost 15 articles you made it easy to understand

[@godsgifttocockpit]

Thank you. This was actually the best explanation I've seen on the subject :)

[@ragulansivabalakrishnan461]

Excellent John I can now point my IT guys to watch this and understand Azure AD options before they scratch their heads. Top explanation!

[@fieryscorpion]

5 years on and this video helped me understand this! Thank you!

[@komalgupta8856]

Awesome video Sir. It touches all the aspects and also touches all the important points. Before watching this I used to think that social media accounts like Gmail, Facebook etc can be used for B2B invite. Now I am clear that although they can be used to send invite but the user needs a Microsoft account to sign in to the guest tenant.

[@TheExploringGene]

The best channel for understanding every concepts John teaches. Thank you so much

[@NTFAQGuy]

Thanks!

[@efrank85]

Great explanation of the two. I've worked with both and still have trouble drawing the line in the sand. Thanks John!

[@iainwardle1538]

Fantastic video John, best explanation I've seen!

[@gert-janvanderkamp3508]

Finally a talk that puts it all into perspective clearly!

[@GavinBollard]

An excellent explanation. Very impressive. Thanks.

[@Joseph2290w]

Thanks for the detailed breakdown! Best I have seen!

[@maximrzhevskiy9437]

Plain and simple. John you are doing outstanding job!

[@NTFAQGuy]

Thanks!

[@crankyroadkill]

spot on and to the point. very helpful explaining the differences in B2B and B2C

[@richardgriffiths4420]

Thanks for the video! A great primer for anyone looking at B2B and B2C.

[@babajidebantale]

Thanks John. I was saved from the technical jargons i saw from other channels.

[@yassinesouabni5192]

Cristal clear, thanks for this presentation.

[@chhotakhan]

Thanks for provide me clear understanding about B2B and B2C.

[@MehshadMM]

How well explained was that. I dont know why such a simple concept does not have explanations like this available anywhere else.

[@NTFAQGuy]

Glad it helped!

[@rkumarjay]

No one can explain better than this. Thanks John

[@NTFAQGuy]

Awesome, thanks

[@amritarora8897]

Speechless I am .. I have no words to express gratitude. Now I have got understanding of it .. Thank you . Superb!

[@NTFAQGuy]

Thank you!

[@rachpalsingh3498]

Great explanation. Thanks for making it simple.

[@cwhitmore88]

Thanks for the overview and well done at ExpertsLive in Houston last week!

[@NTFAQGuy]

Thanks and glad you liked the event

[@sergeserge478]

Very clear explanation.Thanks John.

[@ITFitness_4u]

Thanks John - it was great session so is your physic - Workout and Keep sharing :)

[@Souma-01]

Very well explained! Thank you so much!.

[@EdsonNascimentoEN]

Thanks for the great tutorial straight and clear.

[@dwardo8478]

Excellent explanation, subscribed and thank you!

[@TemplarGuitar]

So concise - this guy is GREAT

[@syedkamranakhter]

Precise and clear explanation

[@coderider3022]

Good video, I spent a few hours looking at this to allow power bi access to business partners.

[@chrismantonuk]

Absolutely first class, thank you 🙏

[@JeevanBManoj]

What a brilliant series of videos!

[@NTFAQGuy]

Very kind, thank you

[@musings2134]

Very well explained. Finally I know the difference between the two. Thank You John. Also, it rare to see muscular geeks in our industry. A pleasant surprise :D

[@NTFAQGuy]

Thanks. I just released a new video on external identities which is the newest version.

[@musings2134]

@@NTFAQGuy I will check it out! Already subscribed to your channel.

[@nikhilkalra1530]

Very well explained, no fancy stuff right on the topic!

[@NTFAQGuy]

Thank you

[@skskSen]

Wonderful explanation!!

[@jaikisan3393]

Very well explained. Thank you!

[@ashb1918]

Great vid! Thank you for explaining

[@shan-nh5ot]

Excellent explanation

[@7KingMB]

Great explanation thanks John

[@PRASAD8499]

Thanks John, Very Clear explanation ...!!

[@NTFAQGuy]

Thanks!

[@hajsturm5846]

Excellent - thanks a lot John.

[@jimifriis4507]

Well taught John! Thanks =) - I just couldn't resist pushing the subscribe button now ;)

[@purplebytessolutions6994]

Simple and clear - much appreciated

[@NTFAQGuy]

Thanks

[@mohammedabdullah3358]

Very Nice and Clear explanation

[@jadhav44]

John, Its always interesting to watch your Videos as it gives insights about the concepts and helps understand thoroughly. It would be really helpful if you can post videos on VMSS, Application Gateway, Migrating OnPrem VMs to Azure using Site Recovery etc. Thanks in advance. :)

[@NTFAQGuy]

i'll get to work :-)

[@MrToonsix]

Super clear. Excellent.

[@gauravsharma8220]

This is my third time i am watching this , Great job John, would love to meet you if i got chance.

[@NTFAQGuy]

That's very kind. I'm a massive introvert so generally at gatherings I'm hiding somewhere in the corner waiting till I can go home :-D

[@lakyaay]

Excellent explanation !!! Thanks...

[@NTFAQGuy]

Glad you liked it

[@vishalkapadia]

Thank You For Crystal Clear Explanation :)

[@NTFAQGuy]

You are welcome!

[@jitrammaharjan2025]

Short and clear concept video thank you for this video

[@NTFAQGuy]

Glad it was useful!

[@koreabigname]

Thank you for making it simple.

[@NTFAQGuy]

My pleasure. Thanks for watching.

[@TheVillageShow]

U make sense. Thanks for the video

[@Harishkochar]

Very Well Explained ! 👍👍

[@kamsanikamalakar]

Very well explained John.

[@NTFAQGuy]

Thank you

[@pedroreinoso2655]

Excellent summary!

[@NTFAQGuy]

Glad it helped!

[@madhurbhardwaj7284]

Excellent explanation , please post something on Azure Identity platform also

[@emjay6968]

Great Explanation. I was a little distracted by that gigantic biceps but I learned a lot :-D

[@NTFAQGuy]

Lol, sorry :)

[@TeachMeCloud]

Great Video appreciate

[@asitkumarmallik]

Thanks it explains well

[@yamaholic11]

great video...thanks

[@gauravsharma8220]

Hi John thanks for our very good session could you please post on Cosmos DB.

[@kumanish75]

Great video

[@faicalammisaid3705]

thank you soo much sir !!😊

[@kirankumar-or3zs]

Nice breakdown

[@DennisHobmaier]

Great, thank you!

[@marcelohg]

Very clear explanation. Thank you

[@NTFAQGuy]

Glad you liked it

[@marcelohg]

@@NTFAQGuy I love the way you teach. I am MCT, your videos are very useful to me. Greetings from Argentina.

[@NTFAQGuy]

Marcelo Giovinazzo thanks and howdy from Texas!

[@bexhillband]

Good stuff!

[@sudheerch9401]

Thank You!!

[@LarsEllerhorst]

Thanks John, I din't knew I couldn't use my existing AAD for B2C. I quite often have to deal with AIP Labels, some clients want to use it in B2B, B2C or combined. B2B is pretty clear, but a B2C using AIP Labels protecting confidential correspondence, e.g. lawyer to client, is pretty complicated. Lots of clients are looking for an easy solution to circumvent email encryption using x.509 or PGP.

[@NTFAQGuy]

Right B2C is a completely different tenant type today. If you are doing AIP etc that is very much like collaboration in which case those people may be better as guests (B2B) in your tenant as opposed to entries in a separate B2C. Really comes down to the relationship.

[@LarsEllerhorst]

@@NTFAQGuy Hi, meanwhile I watched some other of your videos, great presentations by the way. I probably still try to force Azure AD into my perception of the good old AD on prem to find similarities or trying to understand something in Azure I thought to be similar in AD. Your Azure AD Overview opend my eyes a bit and I'm working on more. I will forward your videos to some of my colleagues to benefit from your experience and presentations.

[@NTFAQGuy]

@@LarsEllerhorst sounds great. gimme 2 weeks any my master class will start posting and lesson 2 is identity ;-)

[@sateg]

old but still great video :), thanks for that

[@NTFAQGuy]

haha, yeah, thanks. My external identities video is probably the more up to date version.

[@alaahusseiny723]

excellent

[@DilnoorSingh]

Wow, This was so clearly explained. Is that a Surface Hub btw, John?

[@NTFAQGuy]

Thank you. Yep a Surface Hub. I love it!

[@cloud3032]

Thank you

[@dineshsengar390]

Great explanation John. Your videos are awesome and explains concepts clearly. I however, have a question on Azure AD B2C MFA. Does MFA in B2C is dependent on Azure AD P1/P2 licences or MFA in B2C is a seperate feature which is not dependent on Azure AD P1/P2 or Azure MFA service ? As per MS B2C documentaion, MFA charges for B2C service is given seperately ($0.03 for each SMS/phone event) so i am assuming that MFA in B2C is independent but not confirmed.

[@NTFAQGuy]

B2C is licensed separately from Azure AD. B2C has its own billing for MFA. No dependence on AAD P1/P2 etc.

[@dineshsengar390]

@@NTFAQGuy Thanks John for clarifying.

[@pateluday07]

Thanks, you John for an amazing explanation.

[@NTFAQGuy]

Glad it was useful, thanks!

[@sunshiva]

Could you post the GitHub code like to the powershell for bulkload?

[@anotherrohit]

Hi John - if both partner azuread and company azure ad have mfa enabled, what is the user experience when you send a link to the guest user. Which tenant will challenge the user for a mfa code? I believe the partner tenant will. Correct me if wrong

[@NTFAQGuy]

The partner tenant.

[@anupamchand3690]

Very well explained Thank you. But can we use B2B for giving access to a customer service oriented webapp to a handful of external users who do not need access to my Azure resources? B2B allows me to invite them. The problem with B2C is anyone in the world can create a profile in my AD B2C even though I may be able to restrict their access to my app.

[@NTFAQGuy]

Yes, you could do that. If its limited scope and they are more partners that works. It's really about the end-user and the relationship with them that drives b2b vs b2c for apps.

[@michaeldepouw268]

What about when I want to collaborate w/ my partners on my own in-house developed application?

[@Jojje67]

Use Application Proxy

[@spencercooper1603]

John Savill - we use B2B accounts extensively. 99% of the time it works fine, but we get some users that suddenly can't login. Sometimes it gives an error the the user doesn't exist in the directly (it does) or that their password is invalid (it isn't). Only way solution I've found is to recreate the account/invite - which isn't a real solution. Any insight?

[@vinishgeorge1]

Can the B2C AAD can be synced using the Azure connect ? If i already have a LDAP can those users be synced to AAD ?

[@NTFAQGuy]

No. You would have to create a custom flow/solution.

[@vinishgeorge1]

@@NTFAQGuy thank you great explanation video. Gives a very clear understanding of Azure AD solutions

[@Bubu020174]

Kindly confirm whether I will incur cost in 1:5 ratio if I add user as a guest. Pls confirm about concept of external user

[@NTFAQGuy]

You don't pay for guests but you should watch my more recent external identity video as things are changing.

[@zabeehullah3673]

Hi John, may you plz assist for best possible solution for my scenario... We have two tenants Tenant A - has the Azure AD and have my all internal & guest users. Tenant B - has the Resources (VM) my VM should be able be accessible by azure AD users exist in tenant A. so they can connect to VM using the same credential exist in azure AD Tenant A. how it will be possible?

[@NTFAQGuy]

The tenant hosting the vm does not matter much unless you use the authentication extension and rbac. Just aad join the vm to the tenant with users.