B2B Marketing Strategy: How To Get More Leads For B2B Businesses in 2024

Last year we generated 14,000 quality leads. We did this with just myself and one marketer on the team. Leads are the lifeblood of every SaaS business.
Here’s the big question though, how do you differentiate yourself and generate quality leads? On this Unstoppable Sunday episode I’m going to dig into the 3 B2B Marketing strategy principles we used to generate these quality leads and turn them into revenue with our small but mighty team.
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MY FREE SaaS GROWTH STRATEGY GUIDE 👇
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WORK WITH TK TO SCALE YOUR SAAS GROWTH
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Share this video with a friend: • B2B SaaS Leads: Genera...
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
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#tkkader #b2bleads #saas

[@addarshchandrasekar628]

Awesome content TK! Thank you so much for sharing this wealth of knowledge!!

[@TKKader]

Glad you enjoyed it!

[@Bigmccloud]

YES! Going to do this, I absolutely am going to use instant. Love your content ❤️

[@TKKader]

Super pumped for you!

[@urbanpersevere8849]

Thank you TK

[@TKKader]

You bet!

[@vinayn3857]

Yes!

[@TKKader]

🤗

[@yves8436]

What if you are entering a niche market in which you have no LinkedIn connections. How will your LinkedIn posts reach the right customers?

[@TKKader]

Start connecting with your ICP while you post daily.

[@CodeZakk]

yes

[@TKKader]

🙏🏼

[@JAYoo747]

Is there a tutorial out there for making a SaaS business because i have zero clue about making one. I know this is very ignorant of me to say but can i get some help? How to make a Product?

[@TKKader]

I have a whole playlist on starting SaaS companies.

[@same.7939]

Great content as always, TK! What do you think about whitepapers as lead magnets? Are they worth the hassle of putting together or are simple checklists just as effective for lead gen?

[@TKKader]

I always say start with a simple checklist and then work your way through to a sophisticated one. The more sophisticated the more it'll educate and build trust with your buyer; but you shouldn't let you that stop you from starting.

[@same.7939]

@@TKKader Totally makes sense. I appreciate the insights!

[@sudeshagrawal9248]

This is such amazing content, I have saved it! I intend to watch just this video probably every Monday so I can really get every nugget of it and implement :)

[@TKKader]

Boom!!