Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

If you’ve built a product and you’ve got some revenues flowing but you don’t have predictable and strong growth yet. Then it’s time to get serious about a Go To Market plan.
In today’s Unstoppable Sunday episode I’m going to walk you through the exact 6 steps we focused on to build a scalable GTM plan and when you do these 6 steps effectively, you will be able to accelerate your path to the next stage of growth.
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Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
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^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
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WORK WITH TK TO SCALE YOUR SAAS GROWTH
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Share this video with a friend: • Go To Market Plan - 6 ...
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
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#tkkader #gotomarket #gotomarketplan

[@brandxdigital]

Yes!

[@maxlee429]

like, share , watch the ads ^^

[@TKKader]

Appreciate it!

[@raiabhinav2]

Yes

[@TKKader]

🙏🏼

[@vanvittles8651]

Thanks TK! I think I speak for most of us hear when I say, unbelievable the information and value you provide for free. Crazy to me! This GTM helps keep my focus aligned with what needs to happen for the best chance of success. Thanks!

[@TKKader]

I appreciate that and you’re welcome!

[@LydiaSugarman]

I can't believe you don't have more Likes on this video already. It's priceless!

[@TKKader]

Glad you think so! And welcome to my channel!

[@ashoksenadeera4459]

Thanks, TK

[@TKKader]

You’re very welcome!

[@monicaaccount]

Thank you!

[@TKKader]

You bet!

[@abbieclement]

Probably the best, most actionable video I've found on the topic. Thanks you so much.

[@TKKader]

Glad you enjoyed it!

[@okaforsomtoo4803]

Might just dedicate my 1st SaaS to this channel after its launch

[@TKKader]

Boom!

[@checkthemovie]

Priceless ! Thanks for sharing these valuable lessons learned 🙏

[@TKKader]

Glad it was helpful!

[@caramelcheezit6978]

This really helped outline things for my family business as we are trying to scale. Thanks:)

[@TKKader]

Glad it was helpful!

[@RolandCinco-hl4sq]

Invaluable insights. Thank you!

[@TKKader]

Glad it was helpful!

[@kazzkaz7855]

Thanks TK for the amazing video

[@TKKader]

Glad you enjoyed it!

[@user-nv6zd5rt9r]

Thank you for your valuable content and your energy, TK!

[@TKKader]

Glad you enjoy it!

[@thatcutegirl21]

Brilliant stuff! :)

[@TKKader]

Glad you enjoyed it!

[@morahman2988]

Thanks a ton for this content!!

[@TKKader]

Glad you enjoy it!

[@camiloaburto4377]

Love your channel

[@TKKader]

🙏🏼

[@utkarshpatiyal]

Great insights

[@TKKader]

🙏🏼

[@LukePighetti]

How would you apply this to consumer mobile apps?

[@same.7939]

Another great video, TK! Would you say that defining ICP is part of your step 3? 🤔

[@TKKader]

When I work with Founders, we do a proper ICP Exercise first, that covers Step 1 & 2. Then we build a Manifesto, that covers Steps 3 through 5.

[@same.7939]

@@TKKader Amazing!

[@same.7939]

Also wondering if you could make a video at some point around when it works best to build your GTM messaging around urgent problem to solve vs. opportunity to take advantage of. Thanks!

[@TKKader]

It depends purely on the dynamics of your ideal customer profile.

[@same.7939]

@@TKKader True. It’s often tricky to decide when both dynamics exist but I can see how solving a problem seems more tangible, measurable, and less abstract.

[@crazy_gamers_0079]

can u provide a template for this ?

[@MarkT923]

Great video TK. Is the macro trend that you shared really a macro trend that about 92% of SaaS companies will fail despite raising funding? I thought that a macro trend was happening in the greater world that would impact business. For example - something like fewer people are going out to restaurants now due to (situation) so they're using platforms to get food delivered to them. Just wanted to clarify. Thank you TK for always dropping knowledge!

[@TKKader]

The macro trend needs to directly impact your ideal customer. So in the scenario you're talking to a SaaS Founder, that macro trend hits. If you're selling POS systems to restaurant owners, a macro trend of fewer people going out vs delivering in would hit.

[@MarkT923]

@@TKKader thank you TK! I need to connect with you for sure for Coaching. It's one of my goals set this year. It seems like the way we bring products to market is somewhat consistent however, at the same time I'm seeing that techniques and tactics seem to change based on macro trends and other outside circumstances. It'll be great to be part of a group that's consistently on top of things. You're the man TK. I appreciate you

[@magicoflaravel]

Awesome buddy

[@TKKader]

🙏🏼