Baby Dove | Under Pressure | Postpartum

Postpartum pressures affect 7 out of 10 moms.*
The emotional rollercoaster of motherhood puts incredible pressure on moms, and while awareness of issue is relatively high, too many expecting/current moms don’t feel prepared for the challenges ahead of them.
So, we have partnered with Postpartum Support International to get moms the help they need to cope with the pressures of early motherhood.
👉 To all the mothers under pressure, you are not alone. Hear real stories and find support at babydove.com/postpartum and share your own #OneRealPressure. The more you share, the more you help.
*Based on the research results from Postpartum Mental Health and Wellness in the U.S.: Realities of new motherhood

[@jjstirling11]

Oh my goodness , it made me cry, Coming from 2 postpartum depression, it hit home, thank you for capturing a bit of what we go thru as a mom. Beautiful video.

[@doveunitedstates]

Thank you for the support 💖

[@htcm038]

❤️🌌🗺️🌎🌍🌏 Yeah I can c why this is not your average Baby commercial Mm

[@lyssam305]

Every persons alive had a successful mother.

[@AprilDriesse08]

What a very realistic video, that captures how us moms feel. This hit me deeply in the feels. I have 3 kids, 13, 5 and 1. I had postpartum depression and anxiety, and felt the "pressure" of motherhood and still do. You managed to capture the ups and downs of motherhood perfectly. Raising kids is not easy to do. Congratulations on a wonderful campaign, and a realistic video. Thank you for this.

[@mahanzzz]

I am so sorry to hear you with this 😕

[@doveunitedstates]

Thank you for sharing and for your support! ❤

[@rimpybhatia1395]

I watched it with teary eyes. It brought back memories of being a mom. I have experienced postpartum depression. This ad is so well created. I am glad people talk about it more now. Wishing all the new moms a happy time with yr babies. Plz dnt forget to care for yrselves too as you are precious & have been through a lot for yr baby's birth. Sending you lots of love.

[@nialeightly5645]

every re watch hit a little harder as a new mom thank you for this vid 💕

[@alkaz276]

Thank you, thank you, thank you for this video... mum of two. Made me cry

[@beehungry6190]

8 months into the baby phase and still I cry off and on because life is hard and a baby is the hardest thing I have ever been through. Mine is a sensitive baby and not the best sleeper with all his changes. It’s been one big regression with tiny bits of light. I have been to war and this is the hardest. Everyone has a different experience but I dont know how I got through my emergency c section and I dont know how I have made it this far. My heart goes out to mothers who have hormonal imbalances, older first time mothers, no support, no sleep, single moms, moms floating every boat, and the overwhelming emotions that come from it all. I seriously do not know how people have multiples unless they have a good system. Babies are too innocent and beautiful to not try even when you suffer.

[@WhileMyGuineaPigGentlyWheeks]

God Bless You, Mommy’s out there. ❤️

[@laurawilkinson8132]

LOVED the beautiful meaning this version of Queen's and Bowie's song got!

[@doveunitedstates]

💖💖

[@geoffmorrow3956]

I was watch a gun meme review and saw this ad below it. Warms my heart to see the love of a mother so I came to see what this was about and I love it!

[@visceralbrands5158]

So deep, so senseable, so feelingful

[@suzanabicaku7339]

So so lovely! I like how along the real pressure that we are put under as women and mothers, you also captured precious moments with the baby that make it all worthwhile.

[@doveunitedstates]

Thank you for your support!

[@michelle-gi3us]

I give all the props to those brothers out there❤😊

[@selmasaran5209]

I love this!! This is truly what postpartum looks like for many women. Beautifully captured!!

[@carolinearado8698]

One of the most beautiful videos i have ever watched in my Life! This song deeply touched my heart!

[@doveunitedstates]

Thank you for the support, Caroline!

[@deadchannelsnailkiller7088]

@@doveunitedstates Shut up

[@evelincarter6859]

What a beautiful video, parenthood is so difficult as is, let alone dealing with postpartum. So touching 💕

[@flaviamazzisacramonisacram3059]

This is so beautiful! I watched it several times and cried a couple of them.

[@doveunitedstates]

💖💖💖

[@alisapapic3417]

Real and raw moments

[@Vanja7077]

This is such a heartfelt video 😍😍😍 moms are amazing !

[@dinehsurf]

So so touching, we don't appreciate moms enough for their hard work

[@vanessafranco5050]

What a stunning video! This is deeply realistic! Congratulations on the sensibly campaign!

[@doveunitedstates]

Thank you for your support!

[@mirafawn1019]

And postpartum depression can hit later... with my first, I thought I was so lucky, I thought wrong, ha. 6 months after giving birth?? Yes. Absolutely 💯 real. My OB fortunately knew this. But I have seen a lot of misinformation, essentially on social media mommy groups. In any case, all you mamas are Rockstars and you've got this!!❤❤

[@mrsvaldez]

I felt the pain when the breast milk spilled 😭😭

[@sharonnycum5414]

Can dove stop our Government from putting people on the street with their children and then taking them because their homeless. We have all been drained mentally physically and financially 😪. I'm glad my children are grown. I feel so sorry for this generation 😞.God help us all.

[@reginacason8775]

I had Postpartum Deppresion many years ago after my Second baby was born I thought how will I do this both in diapers at the same time back then not much was said about it ,Speak out Don't hold all that in share with close family or close friends or Doctor it happens no shame this is real 🌷

[@rebekahmaycock9259]

Oh my goodness. I am going to always freakin’ use Dove!

[@marcusramirez2100]

Those babies and children are cute enough to tickle.🙂

[@bolanleakintola]

This is so beautiful ❤

[@Aoendkth-nv7au]

I love Dove 🕊

[@doveunitedstates]

We are feeling the love 🥰

[@kleisylaiana6853]

Wonderful ❤️

[@rosandaberjan3231]

Wow beautifully captured!

[@doveunitedstates]

Thank you for your support! ❤

[@ligiavulcano7492]

Wow! Thanks for bring this subject to the table so beautifully! ❤️(with one of my favorite songs ever!)

[@doveunitedstates]

Thank you for your support! ❤

[@annajuliagomes358]

I loved too much!

[@almamulabegovic]

Such a good video 🥺😍 love the realism!

[@doveunitedstates]

Thank you for your support! ❤

[@annfrost3323]

My mother had seven children. My mother-in-law had eight. They didn't have time to be depressed. They had children to care for, to teach and guide to be excellent human beings and all professionals.

[@Aoendkth-nv7au]

A big family 🤩

[@believe53787]

Did you ask them if they struggled with PMAD? Mothers are very good at hiding things from their children.

[@liviajuliani5557]

What a beautiful video! So real and a subject that is rarely discussed in mkt campaigns. Congrats to those involved for the sensitivity! Perfect song!

[@doveunitedstates]

❤❤

[@sodovely19201]

I love this❤

[@doveunitedstates]

Thank you for your support! ❤

[@brunavargas1692]

Lovely video!

[@doveunitedstates]

💖💖

[@LM-et7sg]

i love Queen 👑

[@obamaNFTS]

baby kicking over the pumped milk really brought back some memories :l

[@jilliannotice8852]

If you’re married and financially stable why not have a new bundle of joy 🤣🤣

[@Aoendkth-nv7au]

If I had money… I would be like the old lady in the shoe that had so many kids she didn’t know what to do ☺️

[@jilliannotice8852]

@@Aoendkth-nv7au IF YOUR MARRIED** having kids as a single mother is not lit hun.. especially when you don’t have money .. I don’t know what it’s like to have money because I ain’t ever have any .. but I know I don’t ever want to experience the trauma I experienced becoming a mother ever again .. #CELIBATE

[@jilliannotice8852]

@@Aoendkth-nv7au I’m fully committed and dedicated to my celibacy too, I don’t date, and I don’t even converse..

[@Aoendkth-nv7au]

@@jilliannotice8852 Enjoy your journey 🙏🏾

[@jilliannotice8852]

@@Aoendkth-nv7au if I had money I would be enjoying it ..

[@EMSqueen88]

Yup about sums it up

[@emillyalvesdasilva3320]

What is the name of the melody that plays behind the video?🥺

[@Kimand2boyz]

Lovely and well done, with numerous iconic moments please add captions to not exclude those who are Deaf and Hard of Hearing. The auto-generated captions can be reviewed and confirmed to be appropriate...

[@Kimand2boyz]

"..let's people on the streams..." ("...puts people on streets." This would take just a few moments. You can also add Spanish...and other common languages... C'mon Dove, do better

[@gasbuster]

Ben shaparro would love this I know it.

[@bambicrandi]

I would like to hear his take on the lesbian couple. One of the women had to give birth, I am guessing the short haired woman since it shows her most (plus tired in the shower), and then her partner with the long braids is shown a few times. I understand it is an advertisement for moms, but postpartum depression happens to women who gave the birth. It is also good to consider the partners who help the women who gave birth, which is shown with the lesbian couple (I applaud them giving credit as a family unit helping to raise a child) BUT If they were going to do that, they could also show the fathers who are present helping. The only shot they had was of the mom up with the baby while the dad sleeps. Give credit where credit is due. My husband has woken up many times and asked if I was okay or need help.

[@gasbuster]

@@bambicrandi I agree, lots of women who give birth need a partner that'll be there to support them and help them threw it and that goes for the mental stuff as well. Maybe in the future we'll see it but I think it's alright for now.

[@thefictionleader]

Muito bom ver os comentários em inglês para o comercial em inglês com música em inglês feito para...ops, Cannes.

[@metalhead2667]

Got here on accident 💀

[@gerardocuellar6133]

Y seemed d

[@krishnabasu7259]

🙏🙏🙏🐘🐘🐘🐶🐶🐶🐰🐰🐰🐭🐭🐭🐟🐟🐟🐤🐤🐤🐧🐧🐧🐧🐥🐥🐥🐥🐥🦆🐧🐧🐧🐧🐧🦆🦆🦆🦆🦢🦢🦢🦢

[@douglasrizzolo1243]

What is a woman ?

[@ajlovesharpoons]

your mother

[@ihavenoideawhatimdoing4]

A person with an x chromosome.

[@martinberry2858]

The merciful snail namely drown because gum endosonographically bubble circa a mellow garlic. alive, overrated flugelhorn

[@prepsho5007]

And Men sleep? Wow I dont think so..not in todays world. Or maybe mom choose wrong dad.. so..

[@ajlovesharpoons]

Don't think too much of it

[@believe53787]

Maybe she gets time off and he doesn’t. America certainly doesn’t require paid parental leave and babies are expensive.

[@fraz600]

both parents aren't awake at all times. and this ad isn't about fathers. it's about raising awareness about postpartum struggles

[@retro_fivez6291]

L song ngl

[@deezyD93]

This video is extremely disturbing

[@bambicrandi]

Postpartum is disturbing to the new moms psyche. As a new mom, it portrays it really well.

[@deezyD93]

@@bambicrandi I was talking about the breastfeeding and pumping. It’s icky.

[@CollagenExpert]

Your probably a trump supporter 😭 imagine

[@deezyD93]

@@CollagenExpert you’re* “Your” is possessive and “you’re” is a contraction of “you are”. If you can’t talk good American, you should leave.

[@Pancakeninjah]

@@deezyD93 you should be the last one talking. Good American? It’s good English hun. Maybe you should take your own advice.

[@annfrost3323]

Cope with what? We have all had children and happily raised them healthy of body and mind. What's their problem?

[@Pancakeninjah]

Coping with Postpartum depression. It happens in a lot of women post pregnancy.