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I wanted to show the multitude of what L.A. represents to me, but it also makes sense in what I do at Balenciaga, from jogger athletic shorts to a couture dress, and the whole multitude in between - the streetwear which is my platform, the grunge which came from north but condensed here and became a genre, to Rodeo Drive in Beverly Hills and fabulous ladies shopping.” - Demna
instagram: / ianreject
ianeditorial: / ianeditorial
archive/portfolio: / ianserenearchive
chapters:
0:00 reaction
3:54 show background
6:06 setting
7:51 erewhon?
8:05 setting and music
9:30 looks + my favs
23:58 sunglasses
25:35 last looks
27:26 cool new products
28:38 erewhon products and demna’s take on LA culture?
31:31 10xl Sneaker
31:57 final thoughts
33:25 goodbye
contact: standupreject@gmail.com or dm on instagram @ianreject
by Ian Serene