An update on the cookieless future

Are you up to speed with Google’s change of plans to phase out third-party cookies in Chrome?
In this instalment of B2B Pulse, BDB’s executive director Oliver Brewood ( / oliver-brewood ) discusses Google’s U-turn and what it means for the future of digital advertising.
While Chrome will continue to support third-party cookies for now, Google is introducing more privacy controls and expanding its Privacy Sandbox-though B2B marketers may still face challenges with these updates.
Watch the video for insights and tips to adapt in this shifting landscape.
00:00:14 - What was the cookieless future?
00:00:58 - What was Google’s alternative?
00:01:52 - What has Google decided now?
00:02:35 - What should we do as B2B marketers?