Agile Product Ownership in a Nutshell

This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There's obviously more to product ownership than this, so see this is a high level summary.
For translated versions & translation guide, see blog.crisp.se/2012/10/25/henri...
Do you want to contribute subtitles to this video? Here is the community translation link:
kzbin.info_vide...
Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation.
Download the complete drawing here:
www.dropbox.com/s/ph3spbc3evg...
Downloadable version of the video here:
www.dropbox.com/s/h3fzydsss7s...
PS: The intro & outtro song is just me jamming in my home studio. I bought a cool half-acoustic guitar a few months ago and was looking for an excuse to make use of it :o)
Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).

[@knotwilg3596]

You should get a million dollars for this video because viewing and reviewing it is worth days of expensive agile coaching and that for many customers all over the world. Almost everybody doing agile coaching has this video included in their session, because it is better than what anyone else can come up with, in terms of applicable theory.

[@henrikkniberg]

Thanks!

[@darrenhalford805]

Just found this and I'm adding it to my toolbox - fantastic work! thanks! Also subscribed so hoping there's more to come!

[@majoromer]

I Agree!! :) Gr8 style and gr8 coverage..!!

[@Bimp_Lizkit]

Great pace as well. Bravo.

[@PabloAriznabarreta]

Well said. Totally true.

[@knightgoggles]

"If your organisation doesn't like truth and honesty, it probably won't like Agile". Nailed it!

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@darrenbryant9769]

@@cutflow2 Product owner is a role in scrum, strictly speaking there is no such thing as an agile product owner (as its specifically a role in scrum). However, many organisations will advertise for an agile PO out of simplicity or because they don't use the scrum framework but still want at PO behaviour. I think PO is the most misunderstood role in many organisations so just make sure during the interview that what you think you're applying for, is what you're applying for. Enjoy your journey!

[@carstenbkoch]

9 years old, 15 minutes long. Pure gold. Why did it take me so long to come across this video. Really good and super condensed explanation of what agile development is about. Thanks so much for your work. Really awesome!

[@Stopinvadingmyhardware]

Thanks for letting us know that you’re holding on illicit materials with admissions of criminal activities and of assault.

[@MarkLochrie]

F😢

[@Machide.]

10 years old video and still applicable today. Thank you for such an amazing visualization to simplify complex Agile process in product management!

[@henrikkniberg]

Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).

[@blessythomas709]

Thank you for this info.

[@sarithac3462]

Thank for the info on the software used. It helps.

[@jqhaysrhrhyrjeususeu6931]

ضضضضضضضضضضضصضض

[@genctasbasi]

Haha love the ref to MS office clippy at 04:50!

[@charleslindberg9077]

Genc Tasbasi of

[@sizons]

Wow, nice one picking up on this. I miss those though.

[@mindyanderson2650]

sizons

[@Dlit99]

I liked Clippy....and Globe....and the other MS Office helpers.

[@rashmiambedkar5143]

Me too. About to comment.. happy to see ppl likes for this. 😊

[@gladyl8291]

Was hesitant to watch it bc it’s an old video but I was so wrong!!! Best explanation of agile. Hands down!!!!!!

[@TheHelloWorldz]

I love to have a poster like this on my office wall, this gives a full vision of how to manage a project by being Agile.

[@Niesha266]

Lightweight is good and what did I use it for it’s a lawnmower kzbin.infoUgkxTPN04aT-Qdjr_KS3ql7ng8wnU3wwsCqk also recommend Yes it is lightweight so hence not as robust as our old one. But if you take care it does the job really well.

[@jairo.cabello]

This short explanation is pure gold, thanks!

[@yagnatalakola4009]

Great demo. I have been looking for something like this for two days - short, and clear visual depiction of Product Owner role and responsibilities. Thank you +Henrik!

[@sharaddevre3102]

This is killer man. This is just so beautiful and you took only 15 minutes to tell so much stuff with so much simplicity. Hats off!

[@henrikkniberg]

Thx for the notification! I had no idea that there were subtitles. I'll look into correcting it when I have time.

[@rohansingh7720]

Who ever made this video, you are the man!! This is cut, clear, and to the point.

[@prashantsharma1637]

"If your organization doesn't like truth and honesty, probably they dont like Agile"-- Wow!! What a decisive and tested indicator!

[@master-swami]

This is the best description of Agile Product Ownership I have ever watched. Thank you very much for this!

[@kanchanchaturvedi09]

This is one of the best video on Agile. so simple and easy to understand and implement it. Good work Henrik

[@HundahlNiels]

You professional communication skills are amazing. Thank you so much for sharing this little piece of art :-)

[@misskaur_hkc2841]

Absolute beauty! I was never so clear about these things so far. Thank you for sharing your wonderful knowledge in such an adaptable fashion.

[@optimyse]

This is PRECIOUS! Thanks Henrik for putting it together.

[@janstucke5777]

Hey Henrik... thank you so much for your great work! I read "Get Agile" and it was very cool but focuses an Scrum in general. You showed me the most important spots to look at and the things I want to learn like the trendlines and dependencies while developing a product or features. Thanks a lot, Jan

[@josephmckevitt9757]

This video is gold. To distill the nuances and complexities of product ownership into a 15 minute cartoon is remarkable. Aside from the awesome content, its one of the best examples of using visual communication to explain concepts that are really difficult to communicate. Great work.

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@vikasgupta1303]

This is EPIC! You just nailed it everything in 15 mins, can't thank you enough for producing something that gonna help people in many coming years

[@PrafullOnUTube]

Pure gold ✨️ what a great crispy clear picture you had that is 9y ago!! Hats off 👏

[@narendrabhide8824]

One of the best lectures I have come across. Too much in too small time without losing any bit - amazing.

[@deepshikha1293]

This was mind blowing. This easy, this short and to the point. Did not waste time at all, and all the concept are crystal clear. Saved me from hours of agile training and the boredom of it. Simply brilliant.

[@santiagovelasquez5667]

One of the most amazing and engaging videos I have ever seen when it comes to learning something new. Thank you for this! Very straightforward, clear, and interesting.

[@marktaylor2205]

great video Henrik - very solid explanation with superb visual aids!

[@howardwiener7458]

Excellent: concise, understandable. This should be required watching for all Stakeholders and POs.

[@NealChampion]

I've just played this video to a new team, and new to Agile, in 2020. I first used it with a team back in 2013! It is still so incredibly relevant and accessible.

[@heybhagavan]

Good job Henrik. Not too many videos on KZbin have kept it at such a sweet spot of dept and length. You kept this at enough dept and length that this can be used to teach Agile at any level from a fresher to a seasoned PMs to even management guys. Keep up the good work.

[@enigma_steve]

Mindblowingly simple yet comprehensive explanation. Kudos, Henrik!

[@aswinimahadev4357]

This is pure gold ❤️ Instead of wallowing through hours of blah-blah on agile, this 15 minute video provides so much clarity and depth. So much grateful for this gem 🙏🏼

[@nomansattar9282]

Hi Henrik, this is one of the best short video of Agile Product ownership. Kudos for explaining this so well and beautifully illustrated too. This has to be seen by every Product owner,s Agile coaches and Scrum Masters

[@frankhendrie1603]

I too have been told to watch this video two months ago and can't believe I delayed watching - it is fantastic. Thank you Henrik!!

[@Farhancanopyone]

Wow! Definitely one of the best Agile Product Ownership videos I have seen. Thank you for taking the time to out this together.

[@danloomis]

Fantastic and very approachable presentation...job well done Henrik! My company (very large networking company) is going through an Agile IT transformation and I'm forwarding this video to everyone that is willing to listen.

[@DiegoSusa]

Amazing how you managed to explain so many key PO/Agile ideas, so clearly and shortly. Simply remarkable!

[@kmtaylor88]

Henrik, I watched this many times, this is the bomb!

[@danielnyman1098]

Still the best video (of all videos) on KZbin. This is pure gold!

[@DanielsPengetips]

Amazing video! I have a job interview for PO coming up and this was incredible useful.

[@RichardGriffiths1]

Even though I've been working as a product owner for a couple of years, this video summarised the whole Agile development process so perfectly it actually helped reinforce my own internal model of what I do - well done!

[@jakryan]

Henrik, I thought this was exceptional!! Thank you for producing and sharing

[@oniyonkuru]

This presentation is a pure diamond! Thanks a lot Henrik to give me an overall understanding of Product Owner role in an organization!!!

[@michaelbosch7627]

I've watched this video several times, and learn something each time. The estimation segment is inspiring. I tell all my Agile buddies about this clip -- thank you!

[@goneballistic]

that was a tremendously condensed and ridiculously well done primer on agile roles and responsibilities. thanks for doing that.

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@teodortodorov4381]

@@cutflow2 this a hella late response so maybe u alrd found out, but basically: agile is the more all-encompassing term for the project style that is adaptive to changes. Scrum is one of the most commonly used methodologies within that project style: the others being Kanban, Lean, & XP I believe. Basically, within agile they can probably go into scrum, but probably not vice versa.

[@mohamedmehnaoui5588]

Highly valuable content. I loved the way you were able to communicate such a complex concept at that amount of clarity. Nailed it!

[@chuckaikman9025]

This is still my favorite video to introduce Agile to folks. I've used it numerous times, and every time I review it, it reinvigorates and solidifies my passion for agile practices.

[@MichaelRWolf]

This video continues to stand the test of time!!! For me, it reached the epitome of what a great video can be from both a production perspective and also content curation. It has a fast pace, tight dialog, crisp hand-drawn graphics, and keen insights that bridge theory and practice. I've watched it dozens of times, and have learned something each time, both about Agile Product Owners, and also about production technique and technical presentations. Bravo!!! This video deserves the 2.1M views it's gotten. And... on the dark side. The unintended consequence of the success of this, and other "Spotify Model", videos is that WAY TOO MANY companies are adopting "The Spotify Model". They see the clarity, insight, and practicality of this video and forget that their real world situation requires of them a phrase made popular by IBM -- THINK! This is a wonderfully clarifying video about an amazingly complex world, and people are getting wooed into not thinking.

[@canada.tripper7404]

The best "nutshell" ever. Amazing to see how everything was organized and explained on a single screen/page!!

[@djp873]

Wow. Thank you so much for putting this together. So succinctly assimilated at a speed that all who teach should learn from.

[@KevinMatheny]

I've had this video recommended to me several times, and finally got around to watching it yesterday. I've since watched it two more times and shared it with my team, and I'm berating myself for not having watched it sooner. It's a great summary of the key points of agile software development approaches, and should be required watching for everyone involved in a transition to agile development. Thanks, Henrik. Nice work.

[@KristenWomack]

Yes. Thanks for sharing Kevin!

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@blair5475]

@@cutflow2 Scrum is a type of Agile

[@PoliPWorld]

This is such a great video! Just FYI- Google gives you so many props for this via their PMP certification course as a a great recap of some of the key terms and concepts for project management :)

[@femiquaitey6668]

I am coming here from the Google PMP course. Impressed with this guys explanation

[@leblabac2172]

This was a really great, simple and elegant explanation - seriously, the best I've seen on the subject!

[@annette2377]

Comprehensive yet short and sweet, thank you Henrik!

[@AlexisChateau]

Amazing explanation. Google recommended watching this as part of their Project Management professional certification.

[@Babynate1000]

yep that is why I am here

[@AlexisChateau]

@@Babynate1000 Awesome! Congrats on nearing the end. I'm just starting the capstone.

[@Babynate1000]

@AlexisChateau how are you feeling about the program so far?

[@AlexisChateau]

@@Babynate1000 I'm also doing project management in grad school and the Google program is much better than my school program. It's more practical, easier to follow, and just overall makes better sense. I will say though, that if you plan to attempt the CAPM or PMP, you'll need to get familiar with the terminology used in the PMBOK. My grad school class mainly focuses on those and they're a pain in the you know where. 🥲

[@AlexisChateau]

@@Babynate1000 What about you?

[@JobinAugustine]

Awesome.. love this.. Thanks for sharing Knowledge.

[@klebtorian]

Thank you very much Henrik! It is an astounding work to compact with such amenity and make it so understandable in just 15 minutes, thumbs up!

[@danirobi10]

Hands down, THE best video on this topic I've seen to date! Thank you for this!

[@catgirl8202]

CSCI 4/5448 OOAD Quiz 9: Right answers: Types of risk impacting development efforts include business, social, technical, and cost & schedule The key tool a product owner uses to manage product backlogs is to say "No" to requests when appropriate It is hard to find the balance of building the right thing, building the thing right, and building it fast

[@Vladislav888]

4:20 "that's a hard job" That's a huge understatement. This person must be a business expert(as in, the product knowledge), an excellent analyst and a marketing expert. And you need to perform an analysis almost on the fly, without weeks or months of research. It's almost impossible, and rare people who meet these criteria probably have something better to do.

[@Gold-Standard]

This is absolutely the most succinct and understandable video on the subject that I've seen to date. I plan to watch it a couple of more times this week.

[@versastyledio]

Very impressed by the accuracy of the information provided. Thanks for this. The product ownership role is key to deliver the right outcomes for the beneficiary of the project result.

[@mo_uduh3961]

Your video was 9 years ago but this is still valuable to a Scrum Master and a Product Owner. Thank you so much 🙏

[@sonnie6633]

I agreed as well.

[@PaulHeidema]

This is a great video, Henrik. It was Michael Sahota who pointed me to it. Since then, I have shown it to many people in many organizations to help them understand Scrum and the role of the Product Owner. Fantastic video!

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@PaulHeidema]

@@cutflow2 Good question. The Product Owner term is more often connect to Scrum as this is an official term. Scrum is one of the many frameworks of Agile including Extreme Programming, OpenAgile, Crystal Clear and others. Agile is a set of value statements and principles. I like to explain it like this. Agile is the being (the thinking) and each of the frameworks are the doing (the action). I hope that this helps.

[@cutflow2]

@@PaulHeidema oh man this definitely is powerful and clears it up. I appreciate it fam. Your explanation is truly amazing. “Agile is the thinking and the framework is the doing” in the most simplest form this is amazingly well put. And I am guessing kanban, FDD, are other examples of frameworks. Which framework do you use and for what role

[@nasban7470]

This video is so amazing - everytime I watch it I come away with a new idea. Honestly amazing thanks so much!

[@lotusphere6]

Thank you for explaining this in a simplified way. I love the points that you made in the end about focusing on outcome.

[@matthewblott]

Excellent presentation. I've been searching for a decent short video to show colleagues and they've all been poor. Most spend half the time talking about other systems and their deficiencies (which when you want a short tutorial is annoying) and then present a series of bland slides displaying predictable buzzwords. This was to the point, expertly presented with useful and imaginative animation.

[@henrikkniberg]

Hey, thanks for the great feedback. Glad you like it!

[@slavden]

The best ever explanation of story points at the very beginning (for all team) and rest is gold for PO :)

[@cutflow2]

@@henrikkniberg do you have LinkedIn ?

[@ALhajrasAlgdiry]

This is gold, thank you sir.

[@kickOnIt]

Thanks. I I feel my time was very well spent on your lecture! I love that you even provide the final drawing! I will print it and hang it on my wall :). Thanks so much!

[@kanikasharma7076]

Hands down compliments to this very well explained video. The visuals make it much easier to transcribe all that information in just 15 minutes. thank you for the awesome work!

[@alvinsanders6804]

This was the best damn breakdown I've ever seen. I don't know how you got me excited and terrified at the same time. Well done.

[@GStubbe]

We have to study this video for our exam! Great video, well explained ;)

[@jimmoores6950]

Thanks for a fantastic, clear, visual explanation of the agile process. Just seen it recently and enjoyed it from start to finish.

[@SimonNadolski]

Great clear explanation of agile product development in a nutshell. It's unbelievable how much core knowledge you managed to compress into 16min video. Thanks!

[@javasoccernut]

LOL. I was sent here to watch this as part of my training. In many instances we are doing the opposite of what this video says.

[@davidchen9604]

Impressive this is a 7-years-old video, yet still so true in today.

[@roopekolu8241]

still missing design team ;)

[@lionellerner]

@@roopekolu8241 you could day it's implied they're part of the development team

[@mrityunjoypc4893]

The views and likes in the video speak for themselves, this is a really good crisp presentation. Thank you very much!

[@A-Loh]

Henrik, this video explanation absolutely Kicks Ass! Loved it!!

[@pmsuccess]

Dear Henrik I am Roger Chou, CSP, CLP from Taiwan. I want to translate this video subtitles into the Chinese version for free because of the contribution to the Agile community. Please confirm I can make this contribution.

[@TheKirillfish]

This is great, but isn't it a little bit disturbing that both stakeholders and PO are depicted happy and at large, and developers are faceless and inside a bottle?

[@akhadlag]

One of if not the best video I've ever seen on youtube, well done

[@marcoatrejoenriquez7720]

Simply the best video out there to learn the role of a Product Owner as well as to understand technical terms like backlog etc.

[@pedro4D1]

Hi, great video. can you tel me the software are you using to draw and record the video?

[@Krakerskanaal]

did you find out already?

[@pedro4D1]

Krakerskanaal No :(

[@henrikkniberg]

Pedro Bustamante Dude, read the description of the video :)

[@ender1864]

+Henrik Kniberg RTFM ;) Awesome video btw. Thank you so much.

[@RichardHelliwell]

"Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture)."

[@ammaral-attar2705]

who came frome coursera 🙂

[@chris26499]

😂😂😂

[@NuclearBuddah93]

This man's video made all the pieces fall into place, thank you!!

[@melindawright1177]

Henrik - Thank you for this excellent video packed with critical information. I will watch this over and over and over again.

[@ViralKiller]

is a story a program feature?

[@richardchaven]

***** One or more stories represent the functionality of a feature (almost always more than one)

[@ziadbaha1699]

Who’s here from Minecraft??

[@ahjahjohnson2535]

Hey Henrik! Wow!!! Thank you for this video. The charts and the explanations brought me so much joy! Also, you're hilarious! Thank you for this : )

[@athanasiostsiafakis8824]

Henrik, this is an amazing job. Very well done. And thank you!

[@balasudhakarvoleti1360]

I am subscribing to your channel man. What clarity you gave in just 15min. You are just doing social service to people.

[@countdebleauchamp]

New to most of this (Agile, Scrum, etc) but by far the most succinct and understandable presentation of the methodology and its frameworks. Well done.

[@ipsitachattoraj8182]

I have watched multiple videos on agile but this truly stands out! A big shout out to the creator for the visual representation and clear/ crisp explanation! Thank you..

[@debaratimittra3504]

One of the best videos ever made. Thank you for sharing this with the world!

[@calcifer6536]

This is the best video of explaining Product Ownership I have found so far, great job I watched it several times and enjoyed it every time !

[@user-uu3us9ys4q]

Dude, you are cooooool. I like you. Both the ideas and that nice simple delivery are great. Thank you!

[@seventhincorporated7253]

One of the best videos out there that explains product ownership. Wish you made of teaching videos Henrik.

[@petrahrabakova752]

This video is everything! We are learning about Scrum at my university and I cannot stress enough how much your video helped me and my classmates to understand the concept of agile planning. Thank you so much!

[@irajtalukdar179]

I absolutely love this video. A really brilliant detailed and a summary of agile product management from a product owner perspective...and yet it is holistic and shows the overall picture. Its brilliant. Thank you.