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The Savannah Bananas have reinvented baseball with their version called "Banana Ball." Jesse Cole has is the entrepreneur behind the business startup that has even Major League Baseball paying attention. By focusing on the audience's enjoyment instead of the game itself, he's challenging the entire business model of the sports industry...and it's working.
Chapters:
0:00 - Intro
0:33 - America's Boring Pastime
1:30 - Jesse Cole Risks It All
2:28 - Savannah Bananas Are A Hit
4:02 - Banana Ball Rules
5:38 - Banana Ball Is A Homerun
7:07 -The National Tour
8:14 - The Future of Sports?