What I’ve Learned About YouTube for Creators Over 40

[@BrandonBautista]

03:55 Like this comment if you know which commercial this is! 👵🏻

[@ScottSalvi]

lol! Where's the BEEF?

[@AgingOnYourTerms]

Where's the BEEF! 😂😂😂

[@TGXGuy]

@@BrandonBautista lol Where’s the beef!!

[@AgingOnYourTerms]

Being new to KZbin, I was initially intimidated by the production value because I knew nothing. I'm loving the change to authenticity and simplicity.

[@BrandonBautista]

Your videos are SUPER authentic, Vicki! Keep it up!

[@AgingOnYourTerms]

@BrandonBautista thank you! 🤗 I hope to be as comfortable in front of the camera as you are. 🙏🏼

[@BerniceNelson]

4:30 hilarious interlude hahaha...good video too

[@BrandonBautista]

Thank you! It was jarring, for sure. 😂

[@NinoAmerica]

My issue is the sound. I’m obsessed with the audio quality. This stuff is time consuming

[@vaaleef]

Great video and information I appreciate you

[@BrandonBautista]

Thank you - I appreciate you, too!

[@angelajholden]

Hello from St. Paul, MN! I found you from Wayne's channel, too. I've loved YT for years, but was not fully aware of the Gen X corner I stumbled into. I don't dislike editing, but it's not my first choice of things to do. The Mr. Beast style edits are very intimidating. I like the new trend because it makes me feel like I have a chance at this. Like I'm enough, and what I want to share is enough without the super fast pace and quick cuts. New subscriber here. Enjoying your stuff a lot!

[@BrandonBautista]

Thank you! And you are enough, and your voice matters! 🙌

[@e.christopherclark7367]

Love to see you doing your thing, man. Keep up the good work!

[@BrandonBautista]

Likewise, my friend. ✌️

[@TGXGuy]

On my new channel I’ve decided to focus more on the thumbs the titles and the content. On my other channels I was prioritizing the editing and it burnt me out. I’m excited with this new approach. Good job on this video! I’m now a subscriber😁👍🏻

[@BrandonBautista]

Thank you so much, and good luck with the new channel! 🤘

[@TGXGuy]

@@BrandonBautista Thanks🤘🏻

[@JackieWolven]

I like the outdoor sounds! So relatable. My set up has to be set up every time because my studio is both where I do my day job and my painting studio… I don’t mind. Could I make it easier? Probably, but putting the set up all together gets me in the headspace to film. Copying is the finest form of flattery! Don’t sweat it.

[@JackieWolven]

Oooo what’s worked for me is not watching the content creator videos. They make videos that remind me of 90’s corporate training videos mixed with weird MTV DJ vibes all while selling you something. It just isn’t my jam.

[@BrandonBautista]

😂 That made me laugh out loud - I feel the same way!

[@JackieWolven]

@@BrandonBautista I just don’t know why no one says anything. Except! Maybe they’re all too young and wouldn’t get the reference. 😁

[@everydaywayne]

"Gosh I love the indoors" deeply reaonated with me.

[@BrandonBautista]

I need a sweet studio setup like you have; I would never leave my house! 😂

[@bizaaron]

I landed here via Wayne’s channel and I’m definitely going to stay a while!

[@everydaywayne]

@HUMAN01Lofty I don't usually delete comments (and definitely not on other people's channels). It could be that there are certain filters here that auto block specific words.

[@jowildsmith]

It made me giggle! But yes, totally with you there!

[@Murf_Chronicles]

Hey Brandon, You are definitely doing it right. Really love your authenticity and down to earth delivery, keep up the great work!

[@BrandonBautista]

I really appreciate the feedback. Thank you very much!

[@Lifeinthewyldewest]

I’m so happy Wayne lead me here to you. I’m here now for the long haul. You are such a calming person so real. I’ve noticed that about my own videos. I also love to toss in some edits and fun things because it’s what I love. I have also noticed straight forward stuff resonates with people my age. I’m over here finding my sweet spot if you will. I’ve calmed way down on my edits and it’s made uploading my videos so easy…not as fun for me though. Oh gosh! Those sirens😳 when we visited Blue Lake a while back when I heard that sound I was like…what the world?! I love the outside noises. I really do and especially the train! I loved this video, great audio and trees…

[@BrandonBautista]

Ah, thank you so much! That was incredibly kind of Wayne to share about me and my channel; he's the GOAT! I hope you experiment with the fun editing you love and don't lose it completely! I'll definitely check out some of your videos soon.

[@kuya_timmy]

I love the editing process too, but yeah you’re right…seems like the simpler content performs better for me too. I do love the editing process though, and I enjoy it. Great video Brandon

[@BrandonBautista]

I'm determined to find the right balance. Thanks, Tim!

[@allenreid62]

I know the feeling! It doesn't make a lot of sense to me, but I need to adapt.

[@BrandonBautista]

Thank you; I'm glad to know it's not just me!

[@allenreid62]

Where's the beef!

[@allenreid62]

I just uploaded a video last night that I put more time into that probably won't do very well, but it's a story I wanted to tell for legacy purposes, if that makes any sense.

[@BrandonBautista]

✅✅✅

[@BrandonBautista]

@@allenreid62 That makes a lot of sense to me; my whole last video I knew wasn't going to get a lot of views, but I put so much time into it because I wanted to tell that story really well.

[@BobsUtopia]

I recently retired and have been watching a lot of 'retirement' videos. They are very much like you described. No edits. Slow pace. Lots of views. I think the best advice is to make videos like the videos that you like to watch.

[@BrandonBautista]

Well said!

[@CarmelNicoleBeauty]

So true, I can relate to so many of your points! Great video (was concerned for you when the alarm sounded 😂) Thank you 😊

[@BrandonBautista]

I was concerned too, until I realized it was the first Saturday of the month when they do those tests! 😂 And thank you for the kind words!

[@ShaneConQueso]

I really enjoy your creative, edited videos. I'm still in the pre-production (aka: "thinking about it") phase of starting my channel too, and like you've stated... the biggest appeal to me is I enjoy editing and making fun videos. It's the "being on camera" and feeling like I have something profound to espouse that's holding me back for now. Maybe I'll just copy some of yours too? haha

[@BrandonBautista]

Copy away! And thank you for the kind words. I definitely have second thoughts every time I publish, where I think, “is anyone going to be interested in this?” But I get a lot of nice comments that make me feel better about it, so hopefully the same will happen for you (when you’re ready).

[@TheCaviarLife]

I love editing too! Can sit for hours learning and putting videos together. Funny how it seems to not matter now. Lol anyhoo, returning to YT and it’s a been a struggle. Will keep powering through though because I really like it 😆

[@BrandonBautista]

I hear you. Do your best to keep at it, and make sure to enjoy the process!

[@thinkingloud1988]

I have technically started a channel the third time, and this time hoping to take it seriously. Hopefully, when I am 40, I will learn a thing or two

[@LivingLifewithJudith]

I think sometimes we overthink it. Well, I certainly do. Also, I remember Sarah Deitchy talking about making videos we want to make vs. what the audience wants. She said: Make one for them and on for you. I thought it was clever. FYI, you can report if someone copies your stuff.

[@BrandonBautista]

I absolutely overthink everything. 😂 I love the idea of one for them and one for you - thanks for sharing that!

[@artemorbid]

Thanks for your insights, very helpful here.

[@lipmode]

Dude I feel like you are reading my mind. The sitting in front of the camera and talking about being a gen-Xer does not interest me but it gets eyeballs. I to like editing; It’s my favorite part.

[@ScottSalvi]

I am finding the same with effort also. It always amazes me when I see all these big creators that just "wing" it in the post phase for lack of better word just crushing it. My last video took me a bit to edit with color grading and audio design and it's just meh.

[@BrandonBautista]

I hear you. I'm going to keep experimenting and see what works well for this channel without compromising too much on what I like to do.

[@JerseyJester]

I'm NOT trying to knock you here, I promise - but when you started talking about copycats on the internet I LOLd a little. You don't have the following/viewership to really NOTICE people copying your style. I'm not saying you're wrong.... but no, the internet isn't copying you - you just notice that alot of people do the same things.

[@BrandonBautista]

That is a valid perspective, and I definitely understand where you’re coming from. There is certainly parallel thought happening in many cases. The thumbnail image in question, however, matched mine element for element so specifically that I have no doubts they deliberately recreated it… and I’m fine with that. But again, I understand and appreciate your feedback. ✌️

[@pnwpaths2925]

I think it’s age group and who you’re catering to. Older people want to connect and for you to slow down and not be so quick on the cuts. Have actually had people tell me this in my comments. So gonna try and slow it down a bit in the next few videos and see how it goes.

[@BrandonBautista]

I'd love to hear your observations along the way as you test this out. Good luck!

[@KevinScherrer]

I posted a 21 second video of me asking my dog what kind of beer he likes and making a horrible pun and it got 385 views which is our second best. And it got 22 likes. Completely insane. Was it authentic? Unfortunately, yes. Yes it was.

[@BrandonBautista]

😂😂😂

[@DarkStarSigma]

glad to hear this. Just starting out and...that alarm caught me..🫨. this gives me a bit more hope. Cheers.