BD Matters Industry Interview: New business ain't what it used to be

BD Matters Industry Interview: New business ain't what it used to be
In today's rapidly evolving world of B2B business development, staying ahead requires a keen understanding of the changing dynamics. Our speakers will be discussing this shift.
We will delve into how buyers now hold more power, budgets are tighter, and sales cycles have lengthened. Moreover, technology and data are playing increasingly vital roles in the sales process, making opportunities scarce. In this environment, standing out and winning the right clients is a challenge.
Our speakers will share insights on leveraging content and events to navigate these challenges and secure success in the competitive B2B landscape.
We interviewed:
- Katie Grosvenor, Chief Engagement and Growth Officer from Group M
- Jessica Gibb, CMO from St Luke's
Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: bit.ly/3WXDqcN
What is BD Matters? 👩🏼‍🤝‍🧑🏼👬
BD Matters is a community for business developers, marketers, growth experts, salespeople, and business owners who contribute to growth from the top of the funnel, to the bottom. If that's you, don't be a lone wolf. We're better in packs.
Join us: www.bdmatters.co/bd-community
What are Industry Interviews? 🤔
Industry Interviews are our FREE monthly interviews with industry leaders on a new biz growth topic.
We also host Monthly Meet-ups (for paid members) where we informally meet to discuss the challenges you're having with new business, find solutions, and support one another. We also host in-person training workshops led by experts.
Who's the host? 🎤
This interview was hosted by Adam Graham, Founder of BD Matters bdmatters.co/
Connect with Adam on Linkedin here: / adamkgraham