New to horsemanship in general. There are helmets. There are vests. There are inflatable vests. All great. However, the majority of serious injury is to the cervical vertebrae, C1 through C7 (the top fifth of the neck). I cannot, in ANY store under ANY discipline, find something that protects severe injury while riding a horse. Mind Blowing! Thank you for creating the first, real product that addresses this MASSIVE problem.