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Misadventure Vodka is the world’s first carbon negative consumer good, and also the first and only spirit made from excess baked goods. This means every drink of Misadventure takes a stand against food waste & growing landfills,
Misadventure is the future of what alcohol production will be. It is a new way of doing business that a company’s sustainability efforts are its products themselves (rather than an offset or a donation).
This vodka is not "greener;" it is green. The business' entire reason for existing is to make sustainability easy for the consumer. Misadventure hopes that by making sustainability both accessible and fun, then it can entice further participation in the sustainability movement.
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