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Behavioral economics shows us the quirks of our decisions. It also shows how a marathon is like buying a car. #economics
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Papers Cited:
Heuristic Thinking and Limited Attention in the Car Market, American Economic Review (2012) 102(5), 2206-2236 | Nicola Lacetera, Devin G. Pope, and Justin R. Sydnor
Reference-Dependent Preferences: Evidence from Marathon Runners, Management Science (2017) 63(6), 1657-1672 | Eric J. Allen, Patricia M. Dechow, Devin G. Pope, and George Wu
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