I Found An EASIER Way To Scale Facebook Ads

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-scalefbads0523-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-scalefbads0523-fbdfy

[@WTPleo]

Ben, I just want you to know that your content is much appreciated. You can't even imagine how much you're helping people. I wish you all the best, thank you for your kindness.

[@BenHeath]

Thank you very much for letting me know. It's much appreciated.

[@alexandrahunnekens4117]

As a total newbie to fb advertising, your videos have been my absolute go-to place for anything facebook ads! Easy to follow and understand, easy to implement and even fun to watch! Thank you SO much. Can't wait to see more! Best, Alexandra

[@iot1305]

fr me too

[@Blaize7]

@@iot1305 how you going buddy?

[@BaldricMerritt]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@talemwaivan374]

Waa woo this is it, thank you Ben for putting that manual scaling off ma shoulders. Thank u

[@BenHeath]

Happy to help :)

[@ZakBound]

Thanks for the great content! I use to find facebook ads so complicated but you've made it so simple to understand and use! You're a lifesaver!

[@BenHeath]

Very happy to help :)

[@yosri.m]

Nice video man I just subscribed much love from Tunisia 🇹🇳

[@BenHeath]

Thank you very much :)

[@JRSocial.Digital]

Really great video Ben, great tips to help manage an account and the daily variances that happen whilst allowing you to focus on new creatives and bringing in new audiences etc.

[@BenHeath]

Thank you very much :)

[@NadineMoore-008]

Extremely helpful, thank you for your content!

[@BenHeath]

Glad it was helpful :)

[@heysimmone]

Ben, I have never seen a video on FB ad scaling and rules. Mind blown that this exists in Meta. Thank you for this.

[@BenHeath]

Glad it was helpful :)

[@vinita_twl]

Your videos have really helped me in understanding FB Ads.. Thank you so much Ben! I wish you all the best, thank you again for creating such useful content 💙

[@luvkush254]

I have read that 20% is max you should increase the budget . So if I put 20% increase in budget , am I doing the right things ?

[@ODaughterofZionMinistries]

Ok ima pause the ad and follow along in my ad a/c thank you so much for valuable information

[@BenHeath]

You are very welcome :)

[@Hbhatti5]

Hi, thanks for the video. Its not showing Maximum DAILY manual bidding cap but instead Maximum manual bidding cap? whats the difference.

[@laurenleijten1362]

Amazing content Ben, this helps me a lot!

[@BenHeath]

Happy to help :)

[@howardmathews5572]

Gold content as always, my only "constructive criticism" is that, sometimes comedic stuff and meme vibes don't match well in such topics. I don't know, I could be wrong.

[@j1jordz966]

Hey Ben, great video. I’m planning on increasing my daily budget for a few winning Ads. But I’m torn between how to effectively do this. For example. I don’t know whether to just manually increase the daily budget for that specific Ad OR to simply duplicate the entire Ad and then just double the Ad spend. However my concern is with the new duplicated Ad wouldn’t it have to go through an entire new learning phase again? If that is the case, don’t you think it would be better to just amend the current Ad and just increase the Daily Ad spend? What’s your thoughts on this mate? Pros and Cons? If you can get back to me that would be very much appreciated. 🤝

[@i-update6287]

Thank you Ben. You're indeed a helper.

[@BenHeath]

Glad to hear it :)

[@MartinBenesCreative]

This is a really good one! Thanks for the tips!

[@BenHeath]

Thanks for watching :)

[@sglant]

Thanks so much for sharing this helpful information.

[@risaladigital8773]

finally you got a better mike and we can hear you

[@BenHeath]

Glad you like the audio quality. But I have had this mic for at least 6 months

[@YusufKingOBY]

This is a life saver.

[@BenHeath]

Happy to help :)

[@risla001]

Hi Ben, thanks for your videos. You've been really helpful in learning Facebook ads and I'll be starting managing them for my business this month. Where do you get your B roll stock video content for these videos? I also film and edit videos for my business, and I've found them to be pretty expensive!

[@gianplaza145]

Thanks so much, question, what if I try 10% daily instead of 3%?

[@BenHeath]

That’s quite risky, as you could end up scaling very quickly and seeing costs spike

[@IfuEnnada]

This video is timely.🙏🏽

[@BenHeath]

Glad to hear it :)

[@EmanueleDeliber]

Pure GOLD. Thank you

[@BenHeath]

Thanks a lot :)

[@koreyb99]

Super helpful Ben! I need to go through your videos, but do you have one where you can explain how you can keep a winning plan running but try other ad types/options to reduce overall lead cost?

[@BenHeath]

Thanks. I don't have a video that specifically covers that but it is a good idea.

[@koreyb99]

@@BenHeath Awesome, look forward to it!

[@TiphaineCognet]

Hi Ben! Thanks a lot for this technique, looks really useful! I have only one question though: while I am using ABO campaigns and I usually scale ad groups and not campaign, if I use this technique I need to set up this rule at the ad group level right? So for all the ad groups I would like to scale

[@presetdesignphoto]

Hi! I tried doing this but with ROAS instead. I set that I want to increase 3% if yesterday roas is higher than 1.5 and set it to 12am. Not only it did not run at 12am when it ended up running it said not campaigns are eligible 🤔 But 2 had a roas higher than 1.5. I'm a bit confused.

[@Zignito]

Hi Ben thank you for your time and effort in creating this videos. Just a quick note please create a video if you have time on creating a video for very small business and if possible lower the minimum spend to £1000 to join your agency. I know it might be difficult but it would help lot of businesses like us. Thanks once again.

[@theMarketinglover]

Ben you are great. I have a question about scaling, if you don't recommend duplicating the campaign then what should we do? should we just duplicate ad sets within the running campaign and then test different "Interests" BTW Thanks for the videos.

[@allanmm123]

Thank you so much for the video! Ive just started my first store and running ads, its a lot to take in when you start. It's been 2 days and no sale through facebook, when do you recommend moving on and trying another product? Cheers!

[@janoskatona1234]

Thank you very much for your content, I appreciate it! My question would be that if somebody made a larger test to put this new scaling strategy beside the old one and to see which is performing better in the same conditions? I see that it doesn't make sense to test the exact same campaign duplicated, with the two different scaling method to not compete to each other, but I hope there is a way to see the difference between the two. Thank you very much!

[@m4d1x11]

you are the best Ben Heath

[@BenHeath]

Thanks a lot :)

[@AshishMehrotra]

I signed up for your agency🎉How about we take the exact same campaign and run in different ad accounts will it still be competing with each other?

[@BenHeath]

Awesome :) I'd normally recommend operating out of the one ad account.

[@gt-mg5jn]

hey, Wanna ask can we apply both these increase & decrease rules once at a time? and secondly, can we apply these rules to a certain campaign(not into all campaigns) only?

[@GrandpaReacts]

That thumbnail is so good!

[@BenHeath]

Thanks a lot :)

[@ragehealer834]

Very thankful for the content. I have a question, does it not put the campain to learning phase every time we increase it daily? Should we do weekly, is that a better option?

[@BenHeath]

No not when you increase but such a small amount each time. Good question

[@OscarNilsson0808]

Ben, What som you think of using scheduled budget increase? We are advertising concerts and I’m thinking of increasing in periods when people get their salaries. Also, how would this work together with an automatic budget increase/decrease rule present? Love your videos!

[@shakibahamed8244]

Such an informative content for the people who wanna scale up their businesses though meta ads

[@BenHeath]

Thanks a lot :)

[@__digitelbaba]

This is one of the greatest ❤❤

[@BenHeath]

Thank you very much :)

[@shubhamsaluja5595]

Hey ben Creating rule if cpr goes 35 then Decrease the budget i think making changes frequently to the campaign ll lead to learning or learning limited which is not good for our campaigns because if you are making any campaign then you should run atleast 7-10 days. Correct me if i m wrong and guide the better one 😊 thanks

[@BenHeath]

Firstly, I wouldn't be overly worried about the learning phase. It's not that big a deal. Secondly, this budget change is small to the point where it shouldn't put you back in the learning phase.

[@khinlwin7554]

Thank you Ben. I didn't know that.

[@BenHeath]

Happy to help!

[@Maxtunes2590]

if I set the Time Range within the last 3 days, the total impresions is also going to have to be over 8000 in the last 3 days ?

[@Michasmma]

When I have my budget set on ad set level, and start my campagin with around 5-10€ per ad set, could I also do a 10% increase?

[@AdeshSoodeen]

Thanks Ben. Great content as always. I just completed your Facebook Insider course and I highly recommend it to anyone starting out! My concern is the possibility of frequent changes sending the campaign, ad sets, and ads back into the learning phase. Will a 3% daily increase trigger this? If not, about high can we go without triggering the learning phase. Lastly, if I have one ad set or ad performing much better than the others, is there a way for me to only increase the budget on that ad set or specific ad? My daily budget was set up for the entire campaign. Thanks Again!

[@BenHeath]

Thank you very much for the kind words :) I wouldn't worry about that. 3% will not have that effect. The generally accepted amount is 10% but I have seen this not be so cut and dry. I would pause the underperforming elements and scale away :)

[@volkanyolsal9969]

You are awesome man

[@BenHeath]

Thank you very much :)

[@thatsjssounds]

Ben, I currently only run ads to a saved warm audience (website visitors, email list, IG engaged, and FB engaged). It converts extremely well but is just small… so increasing my budget won’t really have any effect because I’m already reaching everybody in the audience. How would you go about scaling in this situation?

[@BenHeath]

You'll need to start targeting cold audiences as well and scale there. That may mean you need to significantly improve your ads to be profitable to cold audiences.

[@MotoNewsUK]

Thank you for sharing your knowledge

[@BenHeath]

Thanks for watching :)

[@JC-xm9lo]

Hi, Ben. I did duplicate my ad, but i edit it after duplicate. So, will they still overlap if i run both together

[@marpex-market]

I need to advertise different products (catalog) sets. Different type of products. And there is always an Auction Overlap warning (a lot), but they are different product sets. How to (or do i need to) fix it somehow?.

[@jayjayf9699]

Can I just ask about the two conditions, is that a “OR” statement or is that a “AND” statement? For impressions being over 8000 and cost per click being less that £30 ?

[@BenHeath]

Good question, it's an AND statement.

[@minocovers]

Hi, when I setup the 3% rule, in the "action" section, it doesn't give me the possibility to choose the option "increase the daily buget by" anymore. Did something change in meta since the video appeared? I can only turn the campaign on or off. Thanks!

[@Nightnursefit]

Does increasing budget on an existing ad negatively affect performance or is that totally fine ?

[@ingeforberg]

Hey Ben, will this have a negative effect on the learning fase? Because Facebook tells you not to change anything on the learning fase and this will change the budget every day...

[@ADbe-z5h]

Yes good question, I wonder what answer would be.

[@notme5744]

I'm also wondering that. I know that changing the budget by 3% (even up to about 20% in my experience) won't reset the learning phase, so I don't think it would be a problem there. I'm not sure if creating a rule will do that or not though.

[@BenHeath]

I don't really worry about the learning phase that much. I think people do a lot more damage accommodating it than the other way around

[@NAGmusic123]

Hey Ben could it be that they got rid of this option by now, when trying to set up a rule I no longer see the option to increase by percent just turn off, turn on or notifications

[@BenHeath]

It's still there in our account, I just had a look :)

[@NAGmusic123]

​@@BenHeath Wow thanks for the speedy response. It seems in our account they have reduced it to 3 options only 1) Turn off campaign 2) Turn on campaign 3) send notification only

[@DrewTCG]

@@NAGmusic123 Incase you haven't found how to do it yet. I found that i could only do those options when i selected a campaign. I could increase daily budget by applying to all campaigns not just one

[@marsbeck]

Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks

[@BenHeath]

Yes you can add to existing

[@jasonshields3369]

Great channel, just started using Facebook ads for my business and fallen in love with the ads process Any tips on how to start a "facebook ad agency"

[@BenHeath]

Thanks a lot :) Focus a lot more resources than most on not losing clients.

[@jasonshields3369]

@BenHeath nice one thanks, keep up the good work, cheers

[@digitalnith]

Great vid thanks!

[@BenHeath]

Glad you liked it :)

[@sqd849]

Hi Ben, do you know if this technique works with Advantage+ Shopping Campaigns? I can't get any kind of automated rule to work on them for some reason! The rule results I get is: Rule Checked, but theres never any changes made even when I know the condition of the rule is 100% true.

[@iliaschaitaris2956]

I have a question, say I have a campaign (ABO) for testing ad creatives and 1 of them gets the best results and I want it to run as a prospecting campaign. How do I do that ? I create it again as an CBO having only the 1 adset with the winning ad? I have no idea how to structure a prospecting campaign after I have tested things out. Thanks!

[@iliaschaitaris2956]

@DipankarDas-eo5li hey, unfortunately I don't have the answer yet. @BenHeath could you please give us your wisdom on this mater?

[@muhammadhuzaifa1708]

At ad creative testing you have one or more ad sets ? If you have only one adset and you found winning ad creative than abo and cbo are same

[@ODaughterofZionMinistries]

Where does the auction overlap alert appear?

[@BenHeath]

It doesn't always pop up but when it does you'll see it in Ads Manager

[@CR7-r2f2e]

The best on youtube i am waiting your videos from week to week and i know the time when you post it i have question now i use your method with cbo to do targetting with multipule audiences what you advice me to when i find some audiences genrate high-quality leads but they expisive and other adsets genrate good cost per lead but not the same quality how i can make my desicion to turn off which from them i use lead form inside my campaigns thank you very much Of your content

[@BenHeath]

Glad to hear it :) I would assess overall profitability from both options and go with the one that does best on that metric.

[@pericoloso97]

hello ben, top video as always. i have a doubt about overlap, if i sell clothing, sneakers and hats and use for each category a different campaign using broad audience, does it create overlap? because the only thing that differentiates the 3 campaigns would be the creative. thank you very much

[@uche_patrick]

Awesome content. Sir I followed your guide but mine doesn't have increase budget. It only have (1) TURN OFF CAMPAIGN (2) TURN ON CAMPAIGN (3) SEND NOTIFICATION. Sir how do I fix this??

[@uche_patrick]

I figured it out. Under manage rules 👉 create rule and then you have all options available to you

[@uche_patrick]

Thanks for sharing... Your contents are awesome

[@BenHeath]

Happy to help :)

[@audiencetarget9201]

Very helpful video 😊

[@BenHeath]

Happy to help :)

[@shannonteague8063]

Very cool!🎉😊

[@BenHeath]

Thanks :)

[@TheMainGoat9]

why i cant set up the decline rules daily budget?

[@BenHeath]

Is the option just not there?

[@JulianScouser]

Hi all. New to FB ads and using it for our little peanut butter company. FB won't let me upload MP4 video to the ads. Not sure whey and Google isn't helping. Any ideas? Thanks

[@xandersdaily2818]

Is this work for remarketing campaign?

[@longnguyen-d2l5e]

Thanks once again for an amazing video, and i have a question, what if I try 5% daily instead of 3%? My starting budget is about 100-150$

[@BenHeath]

You can do that but it's riskier. You are more likely to see increases in cost per conversion. It really depends what you prefer and how much you value fast scaling.

[@md.rakibulhasan9340]

can I run omnipresent campaign as there I have to duplicate ad set as you have been shown ?

[@BenHeath]

Yes you can still run omnipresent content. In this video I’m recommending you don’t duplicate for the purposes of scaling. You can duplicate when creating new campaigns or making adjustments.

[@md.rakibulhasan9340]

@@BenHeath Thanks a lot 😃

[@scottiemo7]

​@@md.rakibulhasan9340 CBO now known as Advantage Campaign Budget (ACB)- when you turn it on, you’re setting the budget at the campaign level. You’re telling Facebook to spend this budget according to any ad set that has been working inside this campaign.

[@cammyinnes7180]

What should I do with the under performing ads in the campaign when scaling other high performing ads?

[@BenHeath]

Turn them off :)

[@LordHeroMc]

Ben! Question, does Facebook take into account previous purchase data from the pixel to new campaigns optimized for purchases?

[@BenHeath]

Good question - yes it does :)

[@LordHeroMc]

@@BenHeath awesome thanks! I just got my first sale on my ecom store, the pixel tracked it, but none of my campaigns tracked the sale so I was worried the data wouldn’t matter 😂

[@I_Am_Adrien]

Would you still consider an Ad a duplicate if your testing for one different thing? Meaning for example everything's the same except the image/video or everything's the same except the title?

[@BenHeath]

No those are different ads in my mind. Good question

[@nickwilson796]

Top quality information! Question; with a high CPL, our agency usually just turn of the ad set/ads and create new one in order to see find new good performing ads. I would not in this case see any reason to have an automated decrease percentage rule if I were to turn of the ads either way. What's your input on this?

[@BenHeath]

Sure you can stick with that approach instead if you prefer. Some businesses won't be in a position to create new ads whenever they need so will need to be more budget focused.

[@animeandtechnology5134]

Hi Ben, I want to know that if I have 3 ad sets with there different images within one auction(Buying type) campignh with engagement(Campaign objective) then would those ad sets still compete with each other and confuse meta algorithms?

[@fuse5998]

Hey! Do you know why facebook instantly bans my account when I connect it too shopify, it has happened with every single one I have made. And they have given me no answer.

[@joel-smith-digital]

Hi Ben, great video as always. I have followed your process above and am confident that my rule should be implementing however my lifetime budget still remains the original. Therefore, how can I trust that this is working? Should I be seeing a live reflection in the budget column? I'm tempted to scrap the rule and just add the extra budget so at least I know it will spend the full scaleable amount.

[@BenHeath]

Yes you should be seeing the budget update. I would try recreating. It looks like something has gone wrong with the set up.

[@joel-smith-digital]

@@BenHeath Thank you Ben! I did exactly that and can confirm I can now see it in action. Thanks!

[@YCManager-]

Does leaving one of your DUPlicate campaign off, not set the trigger of Auction overlap?

[@BenHeath]

Yes as long as you don't have duplicates running you are ok. I still wouldn't duplicate to scale though.

[@NancibAdel]

Such a Great video! My question is; If I have let's say 3 products in the same product range. Is it better to use different ad compaigns or using the same compaigns with different ad sets for each products will perform better?

[@BenHeath]

Thanks a lot :) If they are in the same product range, I would use the same campaign.

[@Maxtunes2590]

hi you set the rule to be active in all campaigns , but the price is set in the adset, so unless is a CBO campaign, shouldn't be "active in all adsets" ?

[@BenHeath]

Sure, you can change that depending on your set up.

[@tradingwithfire]

Can I run multiple campaigns if the different campaigns are for a different product?

[@BenHeath]

Yes, that's often what we do :)

[@khittikalnikom1546]

I note that you mentioned FB does not allow auction overlap in one ad account. I am dropshipping, does that mean I cannot test a few products at the same time (different campaign) but it will likely result in auction overlap because it is the same niche and targeting the same audience

[@hellozoekeating]

Great video - in "apply rule to" I don't have the option to cherry-pick campaigns, ad sets or ads 😢I only want to apply it to one campaign to test whether this works but it won't allow me to do that 🤔

[@BenHeath]

If you select the campaign in question before you navigate the automate rules, then you should have the option to only apply it to that campaign :)

[@iamwhoiam506]

I set this up exactly how you show it in the video and it doesn't do anything for a week now. I asked customer service and they said it's because it's in the learning phase... which doesn't sound right.

[@BenHeath]

Are the criteria being met? Or did you set the timeframe for the data to be analysed at 7pm?

[@NAGmusic123]

Hi Ben, Thanks once again for an amazing video - given in your last video on scaling weekly with set amounts, I am wondering if you have a rule of thumb when you would increase by weekly increments vs daily % rules?

[@wayneli4070]

Yeah lol, I was checking the other scaling tutorial in which he recommended scaling weekly for stability. If you have a below mid-priced product that is suitable for a broad audience and a daily campaign budget under $200-$500, my advice would be to ignore these fixated rules and scale them based on daily performance: No. of results, CPA, etc. There are no fixed rules at this budget level tbh, it's only when you get to above $1000 campaign budget and by then you should increase the budget by a small amount every time.

[@TheShadowSlaughter]

So when I enabled this feature, and I duplicate my ad sets for A/B testing, it will now properly distribute the budget, is this what you mean?

[@BenHeath]

No that's not what I'm saying. This is a scaling strategy that allows you to scale existing campaigns and ad sets

[@selorraweddings]

I can't apply a rule to only 1 campaign. It's either all campaigns, or ad sets, or ads... am I missing something?

[@BenHeath]

Try selecting the checkbox alongside the campaign you want this to apply to first, then go into the automate rules section.

[@danielthen4415]

Is there a program with special features to designer images and shapes from all fields and also special features to change or add to the curriculum of students to be better and more talented and more careful and smarter......thank you sir......

[@InsideBest_Official]

Hi ben, in this video the campaign you demonstrated is running on CBO or ABO?

[@BenHeath]

This can apply with either :)

[@MariannaValenciaMKT]

Incredible strategy!! Thanks. Do you think it would work with Google Ads as well?

[@BenHeath]

Thanks a lot :) I haven’t tested this specifically yet there but will let you know.

[@erik-bernard]

If I duplicate a performing campaign but instead of the USA I target the UK do they still overlap?

[@BenHeath]

No that's fine :)

[@muhammadhuzaifa1708]

Grateful for your reply in advance If a create a rule for campaign and have ABO does it work on ABO also Or If i have CBO and i setup rule for adsets does it work on CBO as well Now should i create a rule for both separately or campaign or adset ?

[@brittanymeadows8990]

Hi! I am struggling to understand what you mean by "cost per action is greater than ..." how did you come up with the $30 and $35 dollar amount? Sorry if it's a silly question. Everything else makes perfect sense and is very valuable! Thanks

[@BenHeath]

In this scenario I used an example business and it’s based on what the business can afford to pay to acquire a customer. That’s a calculation I’d recommend all business owners make.

[@mymusicsin]

Is it OK to make adjustments to daily spends such often even though they are not that significant?

[@BenHeath]

Yes I believe so :)

[@hamzaroadking]

thanksss maaann 3>>>

[@Renvair]

Is there a way to prevent ad campaigns from hindering each other and competing at auction if they're both targeting the same audience? Let's say I have a good demographic I'm targeting, good custom audiences, and a good lookalike audience. Should I be changing the audience for each of my different product campaigns to avoid inter-competing?

[@NoahBetteridge]

Hi Ben, quick question: How long after the initial campaign launch should you wait until starting this scaling process?

[@BenHeath]

It really depends how successful the campaign is. The more successful, the less time needs to pass for you to be confident in scaling.

[@theshko]

Can you make a video about Video Views in Reach campaign, and explain how do you setup your exclusions ? Thnx Ben

[@BenHeath]

I don’t really use that set up - other than through an omnipresent content campaign.