NEW Facebook Ad Strategy Scales Business to $113M/year

[@BenHeath]

Want me to mentor you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTlong-113M1124-ment

[@shawnfoster4506]

Is there a checkout page for the monthly subscription in dollars?

[@Mallow1-y6g]

You are absolutely THE BEST Channel to watch for FB and Google ad setup info. Thank you for everything.

[@BenHeath]

Thank you very much :)

[@admailbox]

Ben Heath, you're an absolute genius when it comes to Meta Ads! As a small business marketing manager from the Philippines, I’ve learned so much from your content. Thanks for making ads less intimidating and more impactful. You're truly a lifesaver!

[@BenHeath]

Thank you very much :)

[@niravganwani3653]

Genius stratergy, lot of love from 🇮🇳 ❤

[@SameerDesigner974]

The power of differentiation Bro!

[@melmackstudio]

I love this new style of teaching. How long have you been on Skool and do you like it?

[@BenHeath]

Thanks :) We've had our skool community 6 months now. No complaints :)

[@CB-uk1tr]

How did they deal with cash flow issues if it costs $53 to acquire a customer and the customer is paying $6/week, it would take 8-9 weeks to break even? So they'd have a negative cash flow for awhile until enough payments started coming through?

[@matiascalvo1480]

At least for where i'm from, when you have finance payments, the bank or the payment method pay you the total of the purchase, and they handle de financement of the client. Hope it helps to understand and sorry for my english :)

[@justindunkley7165]

The video doesn’t indicate any capacity limitations on top of cash flow issues (which no doubt would have been huge). A “relatively” new business is unlikely to install 5000+ boilers per month. Not exactly sure how long they take to install, but factoring travel time etc, if 2 could be installed per day, each installer can only handle 60 a month, meaning you’d have to have 83 installers, vehicles and tools ready to go. That’s an absolute mammoth amount of overheads for a new business.

[@BenHeath]

Relatively new like 5-10 years old, not 6 months. That's very new though in comparison to the big incumbents in an industry like that.

[@BenHeath]

The reply about finance is spot on - explained it exactly.

[@henriboshoff1260]

​@@Jen_Lao Pitty you can't really think or want to try do a bit or research before leaving a comment. The financial credit section is handled by a 3rd party financial company. So basically what happens is say someone clicks the £6 per week option. They go through to a credit section and all their details get obtained by the Financial Company who then determines Yes okay the client has good credit he/she qualifies for this loan. Right now what happens is they approve it pay You the company owner full price - in this case £1250 in full and take over the client as a loan client. So you the company now received payment in full and go install the boiler and the client gets statements from the Financial Company who carries the loan. No risk to you as the company owner at all. It's pure genius and also a reason why all the other competitors jumped on board the opportunity.

[@Ben-v4y3j]

Great video thanks Ben! Huge fan of your content - will you be realising more Facebook Ad videos related to the eCommerce industry by any chance?

[@BenHeath]

Thanks a lot :) I sure will.

[@Mallow1-y6g]

@@BenHeathI would love this as well! Cheers from Canada 🇨🇦

[@sweeminng1992]

Hi, Ben Instead of duplicating when testing initial stage, is it possible to adjust on the original ad set like increasing daily budget by 20%, target audience OR ad creatives like carousel at the ad level?? Will it affect the algorithm?? Till things r more stable, then duplicate for scaling at higher budget.

[@ScheltemaBoutiqueGuitars]

My wife just signed up to your skool but I have an issue. My link that goes to my contacts page on my website from the Facebook ad uses their internal browser so now I am missing text. Its is there when highlighted but invisible, Its there a workaround to force FB to use an external browser from the users end?

[@ibo.bourgeois]

Hey Ben, didn't the company have cash flow problems when each customer suddenly started paying £6 a week instead of the full price or slightly higher rates? I thought it was because of the costs for employees, marketing etc. P.S. As always, great video!

[@shivatumkur664]

I have to increase the followers for my page and target 5 interests audiences at detailed targeting for my product content. I do have plan, Initially, to run page likes campaign with target audiences and retarget the same audiences for lead generations. In Ad funnel, at top of the funnel campaign audience section, whether do I need select both custom audiences and detailed targeting? I am having confusion on this, can you please, clarify.

[@guidocarminatti7243]

Hey Ben, I'm having some trouble with lead targeting for home services in a specific area. When we start getting a certain number of out-of-area leads, we update the audience by adding exclusions, but it doesn’t feel like the best approach. What do you think?

[@abryan3228]

Sir Ben I wish you have an advise that could help me now, you see your videos has helped me alot ive been runnjng ads for my small business 9 months now conversation sales ad that click to message and it has been working like a charm however since yesterday ive been facing a problem, the messages template i have and the automated responses are not reaching the customer instead of questions ive set that usually leads to a sale im getting "can i get more info on this product" which is frustrating because the ad gave all the info needed already ive tried to get back my message template running but its not working, love your channel bro

[@objectifweb]

We could have imagined selling maintenance contracts on a subscription basis, where we would diagnose the installation and carry out maintenance every x months. If one day the boiler shows signs of end-of-life, we're well-placed to install a new one.

[@BenHeath]

That would have been a good upsell :)

[@berkeok4109]

Hey, Great content. I wonder this: How did you convince the client to get the payment in a five years period?

[@dailyfootballhighlights6391]

was this for hassan haider?

[@Max-jf6fj]

Hi, ive always loved your Videos and they have been very helpful in my career. But the last Videos are very specific and often are not very useful for a lot of people. I would love to get something more general. Like: How to set up new Ads now, how many Creatives in one campaign, how many options in text....... I know you have Videos on that but Meta changes a lot and so does the results. Anyways, keep up the work. 💙

[@BenHeath]

Thanks for the feedback, always helpful :)

[@markovucenovic1807]

Hey Ben, the video is great! Besides this video, is it achievable to get 15 appointments per month to an Online Coaching business (Lead Ads -> Landing Page with VSL -> Booking Appointments) with a $30 daily budget?

[@BenHeath]

Thanks a lot :) Yes, you’d be looking at $60 cost per lead. That seems realistic.

[@markovucenovic1807]

​@@BenHeathThank you!

[@Elevation_unlocked]

Hey Ben, again, awesome value! Do you think that an ad with “clinically proven” or “scientifically tested” would get blocked? Thanks for any insight 😊

[@BenHeath]

Thanks :) No those words shouldn't be enough to cause a disapproval. There may be other stuff that does though.

[@Elevation_unlocked]

@ thanks so much Ben. Do you have any videos on words and phrases to avoid?

[@cristian.istrate]

Did you take inflation in cosideration? With current inflation rates isn't the company losing money? Not an expert, just asking :)

[@Henkjanbeeres]

What happens when competitions sees the ads and copies it. Then the advantage is gone. ?

[@BenHeath]

That's assuming they can copy and they will copy. In some industries that's true and in some it's not. Where that does happen, the long term solution is brand power.

[@magameddoka1249]

Hey, great case-study of the marketing strategy. Please do more of these case-studies !

[@BenHeath]

Thanks for the feedback :)

[@marogud2446]

more like this maybe some c-comerce example

[@GoGoGadgetGiveadamn]

Ben could I make a request for a video topic? Maybe you already have it and I'm not searching the right thing. I have a client and have a campaign running. The campaign is doing well and generating leads like we want. But...now what? Surely our job isn't just to sit and watch the campaign, right? How do we maintain/upkeep campaigns for clients? Thanks in advance!

[@BenHeath]

Sure that's a good idea. Effectively it is continuing to create new stuff and test to try and improve their results :)

[@GoGoGadgetGiveadamn]

Ben did you ever get offers to be acquired by a larger agency?

[@BenHeath]

Yes, but we've got a lot of growing to do first :)