This Waterproof Coat Doesn't Use Gore-Tex (And That's a Good Thing)

I've always been fascinated by the discussion around Gore-Tex effectiveness and the idea of using a membrane in a coat for waterproofness has never sat well with me. As such I've been using an alternative to Gore-Tex for 20 years (I got the fleece in the old photos in the video when I was about 18) that I think is fascinating in the way it works and they are still quite an underdog in the outdoor waterproof coat scene.
This video is not sponsored by Paramo and I've bought all my Paramo coats with my own money. Learn more about the coats in this video:
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