Failure to See Unmet Needs (Kodak) | UC Berkeley Executive Education

InFocus Podcast with Mark Coopersmith. Mark Coopersmith is a Senior Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business. Coopersmith teaches the sought-after Workshop for Startups course from which a broad range of innovative new ventures are regularly launched. The workshop course also produces more than a few startup failures, providing many additional learning opportunities. Coopersmith also co-teaches the pioneering course “The Other 'F' Word" about how insights developed from a more thorough and comprehensive investigation of failure can drive innovation, growth and long-term success.
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[@1arritechno]

Some key truths here but other important factors are missing ; when the Digital market was gaining pace, Kodak made a "standards" comparison between real Film & Digital ; they concluded, Digital will not meet/ reach Film Quality for decades if ever. In a sense Kodak was correct in principle... large format Film today inc Imax motion picture, well exceeds Digital,,, ( for ultimate resolving , a Film Negative will always surpass Digital ; there is no limit to size of Neg captured image ). ............................................................................................................ High end Qualities do not necessarily translate to profitability. Remember when Electronic Video Cameras displaced 16mm "News" Film Cameras by 1980. The Quality of Video (??) then , was a fraction of the Film Cameras it displaced. It was all about "Cost & Convenience" as it was with Digital in 2003 - the digital image quality was poor, very poor and Kodak misjudged the rate of change ; Film being displaced "so early" by a product with an "inferior" resolving quality... ............................................................................................................. The TIMING factor ; the sale of Computers mirrors that of Digital Cameras, plus the improving Photo & Video editing along with "low priced" quality Printers... that's what accelerated Kodak's dilemma , more than any other in the overall Market...! The point we can take from this is ; the Market today is more prepared to sacrifice Quality against Cost and Convenience - products don't need to last long in a disposable society ; just like most Photo's today - never even printed...

[@brohaq5212]

Nice sharing 👍👍👍