3 Ways to Differentiate Yourself: Artist Identity, Vision, and Intention | Music Business

[@ΜαρίαΠαναγιωτοπούλου-ξ3τ]

Identity: Who are you Personal identity What you stand for Visual Write stuff down Think similar artists to you The artist who is the furthest from you What is your diffentieting factor What Not many people know about you Answer to the question what genre are you Find your specific vision for your album Same vibe in the songs in your album Find the vision you have as an artist Have emotional intention with your performance

[@thejusticeprice]

Awsome recap. Thank you so much !

[@StephenLewisful]

Philosophy of what is expressed rather than paint by numbers. Thank you so much for this conversation.

[@bobboitt3126]

Great advice. We get so wrapped up in creating music and practicing we forget these things.

[@3Nardo]

G the r be by BT ju kikuyu yuyyyttty

[@aholdera]

Who would give this a thumbs down? *SMH* Lots of good stuff to consider in this video.

[@dsinha99]

Who are you? What do you want to say? How are you going to say it? Perfect! Loved this

[@johnrobb850]

This is wonderful, sounds like such a healthy and practical way to pursue this. Thank you

[@shawtchurchjr]

Seems like a genuine man.

[@jacksonsmith9652]

Really refreshing perspective and insight!

[@VISION-so3mo]

Direct and intact

[@unclemick-synths]

Great video 👍

[@IndraBahiaMusic]

nice, thank you! vibrate those molecules :) what is the interviewers name? I couldn't find it anywhere. great job!

[@Berklee_Online]

Stephen Webber

[@davidfreyre]

@@Berklee_Online The interviewer's name? not the interviewee.

[@Berklee_Online]

@@davidfreyre Our apologies! Her name is Leah Waldo.

[@IndraBahiaMusic]

@@Berklee_Online awesome!

[@jonasvm]

hmmm... i think an album with different vibe songs is kind of cool.. (THE WHITE ALBUM!?)

[@taylorb6374]

I find myself in a few genres and I want to release loads of singles not albums. What advice would you give?

[@FirstNameLastName-pg3pi]

i definitely think albums are incredible for artists and storytellers but if you're just going for hits then singles and ep's are best. get a good following, learn what they like, do a good bit of that but change it up a bit too

[@bboymac84]

I spin records and spin on my head! Pretty unique😁

[@Meechgadofficial]

World ago know me🌎

[@HeWhoFlewFromInwood]

what's her name?...

[@fr3rdsky]

Or the name of her band?

[@vidoemakenoke2424]

Dat gaat niet als je geen eerlijk music maken kan

[@ynfeli8987]

This just opened my eyes sooo much , I was confused when a&rs or people asked me what’s my vision or identity but this clarifies it so much. I feel every artist should watch this, it’s very helpful

[@TrackJunkeeMusic]

This is probably the most valuable context I have watched in a while. IVI is a great anchor for us as independent musicians building a brand

[@effisummerscreative]

Completely agree :)

[@dannyrhym3ztv85]

I'm a new UK artist My producer sent me this video and it was really interesting and helpful ...Thankyou kzbin.info/www/bejne/q3LYm5V8e86Bp5o

[@nelsonbuenahora]

whats IVI?

[@MusicCatElliott]

I couldn't agree more!! This really is brilliant information!

[@ynfeli8987]

Man what!!! This just opened my eyes sooo much , I was confused when a&rs or people asked me what’s my vision or identity but this clarifies it so much. Really helpful

[@ellenmcneill969]

Who is the woman interviewing?!? So curious!!

[@thepiyush909]

that was so good! just reminded me how much i love art and music :)

[@jackmosssongs]

Songwriter here - come by and visit! I started writing songs as a way to find myself and expressing my feelings and ideas. As the decades proceeded (had to work for a living), I developed a vision and concept for a rock band and wrote a novel about this called the Last Apocalyptic Blues Band. Spirituality without boundaries and moving beyond the current paradigm is the vision. Writing as a journey of self-realization and healing is important whether you're an average Joe or a professional - an authentic expression is one derived from an inner core experience.

[@joelstephenson8017]

What if you genuinely can't put your music into one genre? Like, you make lofi, you make folk, you make rock, you make EDM, you make hiphop. That's how I listen to music, and that's how I want to share my music. I can't imagine not playing all these genres, but at the same time, I think it's going to hurt my identity. Idk. My biggest problem is that I do music by story, not genre. If I'm making an angry song, I want it to sound like rock or something. If it's nostalgic, maybe some folk. If its happy and hype, EDM. Etc.

[@Anw120]

You could make an album for each genre. I hear you on the hurting your identity. Maybe you could tie all of them together with a signature "sound". But it seems alot of artists are creating music in varied genres these days.

[@frankyq1757]

Then I would think of something along the lines of the Gorillaz, or Linkin Park, where you focus your identity to an overall theme. Maybe the overall theme of the stories you want to tell. IE. Linkin Park was focused on emotional turmoil, Gorillaz focused on being "that cartoon band."

[@annechrystelleetemengono1858]

I think what you should do is trying all these differents genres but still infuse something that made ppl think like "yeah YOU are the one who made this song" even if the genre is different. For example, look what Doja Cat is doing rn. She's doing differents genres but still infuse her own identity on every song and we know everytime it's a Doja Cat song

[@JiveTAB]

It's really affirming to hear Stephen's three album advice, because I inadvertently dreamed up my first three albums as a big grouping, and I'm almost done making all three! As I write new material, I found myself gravitating toward doing a similar grouping of three albums again. It's been really helpful! And hearing him recommend this format helps me think that I'm not being crazy or "extra," haha

[@reneesolana6697]

this is so cool! what were your three ideas?

[@experi-mentalproductions5358]

8:10 - What absolute rubbish... Everybody hated Sgt Peppers? How about get someone who knows what he's taking about for your next video....

[@bluj1994]

Thank you to everybody who helped make this video happen. This has helped me in not only music, but life. Peace and love 🎶

[@goldstream5147]

What?? Is this for a musician or is this for a date? Artist Identity - who are you? - stupid question (a musician duh) Artist Vision - what are you trying to do - another stupid question (duh make music) Artist intention - dumbest 3rd question (duh make and sell music)

[@TrevenantNights]

the way taylor swift fits in the descriptions given wow her ivi is so good and clear

[@YariBeatsMedia]

Planning within the rapid changes of these times aren't easy & the artist needs to be extra flexible.

[@thirtyplusone1893]

It's so important for artists to think about who they are, what motivates and inspires you and what you want to contribute to the world and how

[@MarkJ-vt9jq]

This right here hit 🎯

[@unclemick-synths]

8:00 this is where I have so much respect for Robert Plant. I know I'm not much of a Zep fan so I'm not going to want to freeze him in time but he has been absolutely right to move forward with only a few nods to the past. Same with Jean-Michel Jarre; I've been a big fan since Oxygène was released but he was a forward-looking musician in 1976 and he's still a forward-looking musician in 2022.

[@jusskaymormusic25]

i am sold,i am sworn now that i will apply these phases in all that i do,i mean ,identity ,vision and intetion ,these must be considered every time i pick up the pen to write a song,and when i am planning an album or in his words "working on multiple albums" .the best way to build a brand

This is such a lovely video, the man knows what he is talking about and most importantly he can really express himself. The woman is doing a very good job by staying silent and letting him talk and then asking very interesting and concrete questions.

[@michaeldanny6122]

who's the interviewer? i'd like to check out her music. since she mentioned she worked with a producer before :)

[@christiedrahnak9059]

After watching I wanted to go hear the interviewers music...here is her band name Elisa Smith & The Tiny Little Lies.

[@JimSnedekerMusic]

Very helpful. Planning takes work for sure. Thanks for helping us build a foundation.

[@Berklee_Online]

Happy to help!

[@jennyshimamoto]

Thank you so much for this interview. ❤ this interview helped me sooo much to understand myself more. You are a blessing. ❤❤❤😊

[@dastraa8447]

I love how this video is just a relaxed conversation between to nice people

[@ZacharyAghaizu]

Nice insights. I would say I'm similar to- Pharrel williams, I'm similar to Kaytranada, because I DJ. My unique differentiator hmmmm... I am an animator/artist who's into motivational topics.

[@rmp5s]

This is amazing. Awesome info and great things to keep in mind for all of us musicians!

[@floretfauna]

So inspired and so demoralised at the same time. mi vision goes as far as tomorrow :) hahahaha

[@benp5528]

These Berkeley online videos are always worth their digital weight in digital gold . Superb advice and different takes that get the brain rolling again and thinking of things in a different way . They’ve helped me get out of mental blocks more than a few times

[@RickieElliottCarroll]

So, at 2:34 min Steven thinks we should define ourselves by what we assume about others, and show how we are an absurd representation of a dichotomy between the artist or band that we assume we most resemble and some other act that we can [sic] say we resemble for any similarity at all, but make it should be the furthest thing possible from the first band. At 3:40-3:55, Steven reassures us that we should be unique though: even though he told us to estimate that we are like other people we assume we understand and to explain who we are as artists that way. Bad, Steven. God says get another job, not in music or entertainment. Seriously.

[@Multi-Waves_Music]

So uh... If anyone has an album with a country track a hip hop track a big band track etc I will be THERE

[@ThomasJakobMusic]

He looks like the bigger, American version of Gary Barlow. Awesome video 💪🏽

[@aceaguilar8360]

How can this apply when you are a Electronic Dance Music Producer? At least the part of your influencers?

[@ryanreyesx]

lets make it happen

[@PeteBuchwald]

Thank you Stephen and host (I didn't catch your name). This is interesting, and helpful. Pete, a Berklee Alumn.

[@bryanfein41]

I actually thought they were interviewing Zach Galifianakis in the thumbnail. Got my click lol

[@matthewfoster2684]

It doesn't work that well? Remember david bowie?

[@samlee2562]

I always thought many Beatles tracks were random experiments..!? they have songs which defy genre and still don't sound like anything else, like Eleanor Rigby or Because.. I'm all in favour of beautiful anomalies :)

[@HairGlitter]

There is something to be said about that.

[@johnpucilla7157]

Excellent advice. Thank you for sharing. Regards, songwriter, John Pucilla

[@johnkehe9082]

One goof here - Beatles fans DID NOT hate Sgt. Pepper's when it came out. The continued growth of the Fabs was gradual, very public, and Pepper was just a continuum on that arc. It was wildly popular instantly, not at all like Dylan going electric. Otherwise, a helpful and useful discussion.

[@Alpha-Andromeda]

I don’t know who the young woman interviewing is, but she was top notch. Really top notch questions. Nice advice, we’ll take what is useful, leave the rest. Good food for thought. ✨

[@Berklee_Online]

Thank you!

[@jason.h]

he loves a bit of gaga

[@lavendergilly5843]

I think he was using her as an example because she created a very specific vision with her outfits and music. Unique, crazy out there stuff, lgbtq+ community advocate, etc. I'm not a big gaga fan so I don't know a lot.

[@russellheuman2824]

This advice is just incredibly important. Thank you !!!!!

[@theothermilesdoodling6489]

Some very important points not many consider when starting their music career.

[@SANADAZIZIEH]

That’s really something

[@cayvzcult]

Thank you for these amazing, informative videos! I took a class w Steven and I loved it!

[@Nephibis]

I really needed this. Thank you.

[@Marzbarz]

Extremely helpful! One of the first things labels do is branding of an artist. Thank you for spreading this knowledge 🙏

[@joshuayork2327]

The narrator lady talks about her efforts, but there is no reference to who she is... weird.

[@Berklee_Online]

Her name is Leah Waldo. You can learn more about her here: berkonl.in/3issJv4

[@andylandAMband]

Who is this host? I want to play her CDs

[@priscillawilliams2576]

I just enrolled in Berklee coursera class.

[@HairGlitter]

How did it go?

[@kmckd]

didnt this guy make phineas and ferb?

[@joejoexm]

wow,, this defiantly gave me a lot of good advice!

[@dead162]

Bro i love this video alot of great insight and you definitely helped formulate my next steps in my career, thanks alot 💯

[@MXRX]

Is anyone else’s first instinct to rebel against his advice?

[@101DaExclusive]

Thank you so much for this video!

[@Berklee_Online]

Glad it was helpful!

[@ovalmuttz7479]

greaaaat advice! now i'm going to write a word file about who i am xdd

[@lewidreamsstudio5608]

Very true! But as an Upcoming Artist itself not easy to do 3 Albums back to back ,takes alot of Money.. 😅 But yeah this is real hard core facts.

[@ladogz.lemarathon]

🙏🏁🏁

[@Leelaisolomon]

the idea of think of three albums was a good point just look at kanye first three makes sense

[@nutfield6164]

Great discussion. Inspired to get to work!

[@RemarkMcLennan]

Nicely broken down Stephen, thanks.

[@terrencemilton5088]

6:11.....

[@sebastianfmusic]

He said I play the turntables 🤣🤣🤣 great vid though

[@Catthepunk]

Problem with me is I barely listen to albums. I find songs I like, and it goes into my Spotify likes. Needless to say, it's all over the place genre wise.

[@bboymac84]

Do what you love and it will show!

[@mrvron]

alot of people over look this information and play around too much

[@adamkomusic]

wow very interesting! wise!

[@thewizrd7306]

Drake & YB close and furthest

[@thewizrd7306]

Future & Tory

[@TayyJayy]

I keep looking to sound like someone else who has more experience that me but the thing I realize is I have to be myself and put in my work not copy others

[@06middleoftheroad87]

Vibe

[@MinatoNamikaze23479]

This channel is Gold!!!

[@DerrimilkPE]

Some really good points!

[@babyzorilla]

I’m kind of like a Janice Joplin meets MC Hammer type

[@alena2736]

Loved this!

[@RajBeats]

Great video & breakdown thank you

[@EyazMusic]

Amazing.

[@bgimusic]

amazing! thank-you ❤️❤️❤️❤️❤️

[@LionsLambano]

Great insight!!!

[@FelOld]

He's awesome!

[@sanatani2864]

how can any1 for anything dislike this??? i am amazed

[@peoplevibration]

i enjoy being here i am people vibration

[@chrisnorman3421]

Nobody’s gonna talk about the outro? That was soothing... who wrote that??

[@salcasabianca]

Sounds good

[@tristandutoit6678]

Thank you for this videos !!!! great advice here

[@diusvelikiy3286]

So useful for illustrators too!!! Happy that I saw it))

[@reinhardtega]

Wow...thank you for this!