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GreenRoad’s Driver Engagement Platform: the Human Element
It’s startling but true: over 90% of accidents are caused by driver error. This means that to reduce accidents and business risk, the right place to focus is improving driver behavior.
“Obviously technology inside vehicles has advanced at a rapid level, with various gizmos. But you’ve still got that human element. If you get the driver behavioural bit correct, there’s a direct correlation between a safer driver and a fuel-efficient driver.” Mr. Rory Morgan, Head of Logistics Support, Iron Mountain.
Creating a safe driving culture is the key to dramatic improvements in fleet accidents, fuel consumption and risk - and GreenRoad makes it easy with tools that motivate and empower safe driving. That’s why our platform has been chosen by some of the world’s largest and most safety-minded logistics, hauling, service and passenger transportation fleets, including leaders such as Iron Mountain, Securitas, Philip Morris, Costa, Schlumberger, Chevron Canada, Metroline, Stagecoach and many more.
GreenRoad understands the power of fun, gamification and smart psychology to impact safety performance. Our driver engagement tools turn your drivers into your safety partners, helping you create a strong safety culture. Our primary driver engagement tool is the GreenRoad Driver Safety Score, which fleets use as the basis for “friendly competition” and GreenRoad’s prestigious Fleet Elite driving excellence program ramps up the competition, setting an inspiring international standard that motivates even higher safety achievements.
addition, GreenRoad’s prestigious Fleet Elite driving excellence program sets an inspiring international standard that motivates even higher safety achievements. Our special Safety Challenges keep raising the safety bar - and everyone wins!
As driver behaviour improves, fleets achieve a ripple effect of tangible benefits, ranging from reduced accidents and related costs to reduced fuel consumption and maintenance costs, increased driver productivity - and even reduced insurance reserves/premiums.