BEST DRUGSTORE FOUNDATION FOR OVER 35S

Here's my roundup of the best of the best foundations for over 35 skin. Whether you want light or full coverage, a radiant or matte finish, or have dry or oily skin there should be a foundation for you.
Most of the links listed in the description box are affiliate links which means I will receive a small commission if you click on the link and make a purchase. Thank you for your support.
UK DISCOUNT CODES Exclusions apply
LOOK FANTASTIC 20% Discount USE CODE - LFTFPAMPEREDW
FEEL UNIQUE 15% Discount USE CODE - WOLF15 5 August - 30 September 2021
TOP SKINCARE USED REGULARLY
Dermatica
All new patients will receive their first month’s personalised treatment free.
Use code WOLF10 for an extra 10% off your second month.
Visit the links below to start your skincare journey.
UK dermati.ca/e5j
US dermati.ca/j06
SHOP EVERYTHING IN ONE PLACE HERE - shopmyshelf.us...
SHOP MY FAVOURITES HERE - shopmyshelf.us...
F1 (Light - light medium coverage, radiant finish, semi-dry - oily)
myshlf.us/p-17...
My shade - 0.5-2 Very Light
F2 (Light - medium coverage, Dewy/radiant finish, dry - oily)
myshlf.us/p-17...
My shade - Porcelain L1
F3 (Light Medium - Full Medium Coverage, Matte Finish, Semi-dry - Oily)
myshlf.us/p-17...
My shade - 020 Ivory
F4 (Medium - Full Coverage, Luminous Radiant Finish, Dry - Combination)
myshlf.us/p-17...
My shade - Fair-Light
F5 (Medium - Full Coverage, Natural Luminous Matte, Combination/Oily)
myshlf.us/p-17...
My shade - 004 Neural Porcelain
MAKEUP WORN IN THIS VIDEO
EYES
EYESHADOW PRIMER Urban Decay Primer Potion (Original)
myshlf.us/p-17...
EYESHADOW Natasha Denona Mini Gold Palette
myshlf.us/p-17...
EYELINER Charlotte Tilbury The Super Nudes Liner Duo
myshlf.us/p-17...
MASCARA Lancôme Mr Big
myshlf.us/p-17...
BROWS
BROW PEN Nyx Lift & Snatch (Ash Brown)
myshlf.us/p-17...
BROW GEL Refy Brow Sculpt
myshlf.us/p-17...
LIPS
LIP LINER Charlotte Tilbury (Iconic Nude)
myshlf.us/p-17...
LIPSTICK Pat Mcgrath (Dreamlover)
myshlf.us/p-17...
SKIN
FOUNDATION Physicians Formula Butter Believe It (Fair-Light)
myshlf.us/p-17...
COLOUR CORRECTOR Nars Creamy Corrector (light)
myshlf.us/p-17...
CONCEALER 1 Lancôme All Over Concealer (010/Ivory C)
myshlf.us/p-17...
CONCEALER 2 Fenty Beauty Pro Filt'r (120)
myshlf.us/p-17...
POWDER Pat Mcgrath (Light)
myshlf.us/p-17...
BRONZER Charlotte Tilbury Filmstar Bronze & Glow (light-Medium)
myshlf.us/p-17...
BLUSH Givenchy Prisme Libre (4 Organza Sienne)
myshlf.us/p-17...
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• NEW OVER 35 UNDER-EYE ...
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• HOW TO ... Choose the ...
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• HOW TO get a Flawless ...
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DISCLAIMER - I am a qualified Aesthetician but no longer practice in a clinic or a salon as my full-time job is now KZbin. I AM NOT A QUALIFIED MAKE-UP ARTIST. Although I have an in depth knowledge about the skin, and do extensive research before filming to check facts, the opinions expressed in this video are my own.
BUSINESS ENQUIRIES ONLY - [e-mail]

[@florencepearce7782]

Hi Gemma I must comment you on your beautiful looking makeup today it really suits you . I am 74 years old and live in Canada and I think what you did with your mother was amazing she certainly doesn't look her age.

[@evelynrosado1439]

I don’t like foundation with spf. Loving the eye look.

[@Donna-cc1kt]

I agree and I’m suspicious that while it’s useless the ingredients may be cheap too.

[@StormSongs7]

The sunscreen stinks plus there’s usually added fragrance in the foundation itself…🤢

[@amandaf5664]

I'm not too happy about some of the sunscreen ingredients they use either but they make them with SPF because it is better to have SOME safety from the sun rather than nothing and they assume no one wears sunscreen separately.

[@rozguarino]

Thanks for that. I've been using the Wet N Wild Photo Focus Dewy Finish and I love it!!! I have combo skin and this little beauty looks fab all day long with no setting powder!

[@marissac713]

Thank you for doing the demos this way and knowing that the foundations are altered depending on what is worn underneath them! I never find anyone doing it like this. They all use many different products under and say that they're applying all the sunscreen, serum, creams and primers that they use in their real life.

[@flanamom]

I love all your reviews, and because I'm a foundation hog (especially drugstore), I have all the ones you featured in this video. Because a few of them I've recently bought and haven't used yet, your tips on prepping and priming the skin pre-application are so valuable! They all look gorgeous on you!

[@kodysmama]

I have 4 of these. The L’Oréal serum and the butter believe it I bought last week and love them both!! Great drugstore foundations. Good choices!

[@angelaau5673]

Catrice TruSkin is beautiful even with my dry skin. Use with hydrating primer, it’s flawless and skin like.

[@terrasmiley7076]

Such a FANTASTIC video!!! You are always so knowledgeable and helpful and you have topped yourself this time!!!😉💕 In my opinion, you are one of, if not the best, reviewers and testers of makeup on KZbin! And your charming personality and adorable face and smile are undeniable and make your videos so amazing and so fun to watch!!! Happy Autumn!!!🐱☕🍊🍁💕

[@celeste8157]

I have super dry skin and I love the Catrice True Skin!

[@joannogas4391]

I've been looking for a way to to do a great olive green eye. You nailed it ! Can you do a tutorial for us? I already have the ND mini gold palette in my basket. I have green eyes and think the golden green shadow draws out their color. Blue geens, not so much. Of course the olive top is a plus.

[@bobbidazzler1343]

Today's look is GORGEOUS Gemma. You look great in that colour and resemble a blonde Suranne Jones. 😘

[@beautifuldisaster9784]

I literally thought exactly the same thing! She reminds me SO much of her ❤

[@debbiecs1964]

I’ve tried some of these foundations because of your recommendation. I also have dry/normal skin and have eczema. Some of the foundation here are okay for me. I have to say my holy grail foundation is Sephora Best Skin Ever. It was one of your recommendation too.

[@SandiTink]

Thank you! Thank you! Thank you! I tend to have as much difficulty finding a good foundation as I have in finding a flattering lipstick. You’ve saved me a lot of expense, skin disasters, and frustration. Your skin color matches are mine, too. I’m so glad to have found you! Please keep up the great videos. I learn a lot from you, too, and I’m always interested in learning more.

[@itsacarolbthing5221]

Try on lipstick without any other make up, and don't go anymore than one shade darker than the tone of your lips. If it looks ok without other make up, it should look good with it. Good luck!! Xx

[@SandiTink]

@@itsacarolbthing5221 Thank you! I’d forgotten that wisdom. I appreciate the reminder.

[@Donna-cc1kt]

Oh I such a disaster with getting the right color lipstick. Wish she’d talk about picking the right color.

[@suecastillo4056]

Wolfness❣️hope you are well! Now listen… I’ve been a LOYAL IT foundation user for probably 20 years? Well I just tried the Milani 2in1 foundation and concealer… for me? It’s fabulous. No, really amazing! Great coverage, dried down great, lasts… just give it a try… didn’t oxidize on me, was compatable with my other products… I’m going to keep using it as a trial but for now? It’s a noticeable difference!comes in good colors, I got med beige, light beige and one in light… I use them daily now and it’s been almost a week… I work as a dog groomer and need makeup that stays good all day… this worked great. Don’t know why I decided to try it it but I’m glad I did… I don’t set with powder I use a setting spray…♥️🙋‍♀️☮️‼️🎶🌸🥰

[@AngelaSmith-zt3fc]

L-L-LOVE your make-up today! Your brows and eye makeup look amazing!

[@sangoswoman]

I am LOVING the olive-y eye makeup. We need a tutorial, like yesterday, pleeeeease! ✨✨✨

[@EllenRCox]

Thanks for the Flower beauty recommendation! I l I've the lipsticks for a cheap treat but have been to nervous to try the foundation. This sounds exactly what I'm looking for. I'm ok with a little bit of physical sunscreen to bolster my undercoat 😊

[@lakeboww]

Your hair color your top color and ur makeup are in great harmony with each other. Great to see someone to keep it all classy, chic and timeless.

[@PamperedWolf]

Thank you x

[@kimberlymickan7825]

Gemma, your eye look today is absolutely fabulous! 😍

[@goldkhw]

I haven't watched the video yet but long ago I always applied a layer of creamy mauve color corrector onto my entire face before my foundation. This was before all the color correcting bases that we have now. This was long ago. We could get a quad in a container and choose which color. I always used the mauve and when that ran out I found a little compact somewhere of mauve. I'd apply it over my moisturizer. I must start trying it again. It gave a lovely look to the skin. A glow from within sort of thing.

[@estig.1798]

Hi Gemma! Your content is amazing!!! thanks for all the hard work❤️❤️❤️ plus your look is gorgeous💝

[@lauriemullay2960]

Gemma, the Infallible powder foundation looked beautiful on you. Nice coverage!

[@roseaye8198]

Omg I love catrice they don't sell it in the 7s I'm so sad ulta had it now they don't

[@stacylbrewer]

Hi Gemma. Wanted to tell you my niece just had twin baby girls, and she named one of them Gemma! She just loves your name. The other twin is named Charlee. ❤🤗

[@RebekkaHay]

Hi Gemma, this was super helpful 🤩 Thank you! Can I ask a favour? If you talk about the product it can get a little frustrating if you only mention the product name half way through the info, it would be much more helpful if you could say the name at the beginning 😉

[@claredyj2015]

Great video Gem! So glad to see you included the l’oreal serum foundation, I have just bought that and I’m loving it!!!

[@autumnwishes8364]

Your eye makeup is stunning, as always! 💕

[@sabsa70]

I'm not only a shade twin with you, but also an "autumn" type and brown eyed girl. So you show me how beautiful green clothes and a goldie eyeshadow can look on us 😉. You look great 🤩 Love, hugs and kisses 😘

[@PamperedWolf]

Thanks Sabine xxx

[@bobbidazzler1343]

I have a massive soft spot for brown eyes. They're gorgeous! X

[@surabhiagarwal5359]

I was stopping myself from purchasing both the loreal. But your video just convinced me and I got both finally. Hoping to test out the serum one on vacation and weekend and the loreal one for probably office touch ups

[@carlycobalt9173]

Loved this foundation review! I like to have both drugstore and high end foundation for different occasions. I have dry skin so especially appreciated your addressing that issue. 🤗

[@MichelleLeone66]

I thought I loved Physicians Formula foundation. It made me break out. Switched to Bare Minerals liquid foundation. LOVE it!

[@manonderaspe9808]

Great presentation , i'm intrigued by Flower Beauty because it don't seem to be available here in Canada.

[@leahvincerouse]

Yes I have been trying to find it here on Canada myself!

[@dianelong436]

Lovely demo Gemma, I got the Physician’s Formula Foundation on your recommendation, and it’s really good. I didn’t think it would hold up as well as my usual Estée Lauder DW but it did. Might have to try some of their other stuff. Love to Mum xx

[@Donna-cc1kt]

Oh, thanks. Maybe I’ll try it.

[@HM-mk3wu]

I love pf i do 12.5 hour shifts with full ppe and still on ...im also eldw lady 🥰

[@theresaadams7074]

I really want to try the L’Oréal ones. I have the physicians formula and like it. I was scared to wear it to work cause I need something that last 12+ hrs. Now I can wear it confidently 😀😃

[@HM-mk3wu]

I use pf with full ppe 12.5 hour shifts love it ! 🥰🥰🥰

[@aleiayue183]

Thanks so much for this! Any possibility you can also do a midrange to high end foundations video too?

[@lbyrne74]

Definitely going to visit Superdrug and get the Flower Beauty foundation. Normally I use W7 "Photoshoot" but it seems to have been discontinued so I'm going to have to change to a different our and the Flower Beauty one sounds ideal. The Catrice one is another option.

[@michelleb5184]

Thank you for doing this! I appreciate you including us oily gals even though you have dry skin. I think I’m going to pick up the Loreal serum foundation. I love a light coverage but find it hard to find one that’s long-wearing.

[@sandylay4005]

I love the Catrice out of all of them. Oily T Zone Enjoyed video

[@carolinebown8686]

Fantastic video ... as I have bought at least 3 of those foundations recently .... so Im going to try them out again ....instead of my usual ....try it once & decide I dont like it .... as always you looked absolutely beautiful... stunning & flawless ...your eye make looked incredible ....beautiful 😘😘😘😘😘🥰🥰🥰🥰🥰❤❤❤❤❤🍁🍁🍁🍁🍁🍂🍂🍂🍂🍂🎃🎃🎃🎃💕💕💕💕

[@carolegunfield9460]

Love this video Gemma. Detailed and informative as always and your fun personality makes it very watchable! Love the flower beauty foundation x

[@janelleespinosa6247]

Yes. Your eyeshadow today is fantastic!!

[@vickilachmann8927]

Appreciate videos like this 😊 The eye look is beautiful on you!

[@flawedfabulous]

New to your channel, I'm normal to dry, and with a hydrating primer the catrice is gorgeous on my skin, great picks...

[@PamperedWolf]

Welcome to the Pack xxx

[@reganszczepanowska8272]

I love adding the L’Oreal Trumatch nude tinted serum to some of my other foundations… Especially the urban decay stay naked. It’s a great combination ads just the right amount of luminosity and staying power. It also allows me to stretch both foundations. It comes out in light to medium coverage and completely skin like with a lovely radiance… I love playing chemist and mixing different foundations to get just the right effect For me. Thank you so much for all of your reviews you always hit the nail on the head as far as recommendations.

[@emma2370]

Thank you for making this comment. I never considered doing that. I am going to try it.

[@ramonarichenberg8163]

Great video, I have tried the Catrice foundation and absolutely love it. I have combination skin and it looks great throughout the whole day.🙂

[@paulinecrawford3332]

Where do you get the Catrice foundation 🤔 TIA x

[@carmend4329]

I LOVE your eyes with green shadow

[@lulubelle2009]

I'm distracted by your amazing eyeshadow you look gawjus. Now I'll go back and watch and take notes 🤭

[@gladysgarrity5721]

Enjoyed the reviews I love all of them foundations 🌺🌷🌸

[@rosieruby48]

I'm also heartbroken that Nyx Bare With Me Tinted Skin Veil is now discontinued. Please please let me know if you've tried anything that's similar and fragrance free. I'm on my last tube!

[@col9951]

Do I need to fly to the UK just to get foundation we can't get here 🤔 flower beauty looks lovely💕 I love love the catrice foundation

[@itsacarolbthing5221]

Honestly, there are far more bands that we can't get in the U.K..

[@carolegunfield9460]

@@itsacarolbthing5221 True. Us has far more, not to mention all the shades of lipstick and blushes we can't get here in the UK.

[@lhun3952]

I LOVE this video! Ugh! I want all that you mentioned that I don’t already have, but have myself on a one out, one in for foundations. I’m always in pursuit of the perfect one!

[@dorcasgilbert1575]

Love your eye look. Very pretty

[@Donna-cc1kt]

If I washed foundation off 5 times I’d had to go clean the garage cuz I wouldn’t go out or in the sun! Very brave! Thank you. You did prove their coverage as you turned redder & red. 💕

[@PamperedWolf]

My skin is still sore Donna. In hindsight it was a dumb decision xxx

[@eneidamorales9024]

Love your makeup! especially your eyes, beautiful green!!!

[@belindacrisp7078]

Thank you for reviewing these. I have to buy some new foundation as I don't wear it often and my skin colour has lightened up a lot (go sunscreen).

[@janinemitchell8210]

Heart break no brands available in my country and pat..... Costs a months salary 😞😞😞need under 5p recommendations please!!!

[@leahcg123]

Oh my god I didn't know the Nyx Bare With Me was being discontinued!! *runs to bulk buy it*

[@paulajewell122]

Your eye makeup looks amazing

[@teriwhite4151]

Great review, Gemma! I like the look of the PF Butter Believe It, but the overwhelming smell of coconut is a serious no-go for me. I have both of the L’Oreal ones you mentioned and they are super. I’ve also had the Flower one in the past and agree it’s really good. 🌸

[@dominiquetheeasyminimalist]

Ohhhh that green-gold on your eyes 😍

[@stomas5640]

Your eye makeup and color of your sweater look beautiful with your skin tone and hair color! How’s Mum? When will she make an appearance?

[@PamperedWolf]

Thank you x

[@itsacarolbthing5221]

Ooh! Gemma! Killer eye look! I wish I'd got the ND gold palette 😥😥😥

[@Maria-ks1vz]

I love L’Oréal true match everyone comments how nice my skin looks when I wear it but this one the serum looks awful on my skin & I do have quire nice skin but it exaggerates any pores or lines I can’t normally see

[@randig7503]

Thanks Gemma,I’ve been wanting to try the PF and Catrice 💟☮️

[@gategirl66]

As an 8 hr a day mask wearer (work in an airport), I found the L'oreal lasts 2 hrs at best. I'm using Benefit Porefessional and PF setting spray. But your comment about the primer could be the answer! Anyone have suggestions on best type of primer for a serum foundation? Love your videos!

[@itsacarolbthing5221]

Just a suggestion; have you tried the Liz Earle Cleanse and Polish cleaner with the cloth? I can remove multiple make up looks with this and my skin didn't get aggravated and i have very sensitive skin. It's also the only cleanser that I've found removed every speck of make up, on a first cleanse, even when I've done very heavy make up (what i call my drag also) (no, I'm not a drag act!! I'm actually female!!). I strongly recommend it. And if you get it from QVC, you can try it right till 25th January 2022, and if it doesn't suit you, send it back!! I've been using it 25 years now.

[@itsacarolbthing5221]

Drag slap, not also!

[@PamperedWolf]

I have Carol. X

[@sarahwxm]

Hi Gemma. What is the name of your black brush with white bristles please?

[@PamperedWolf]

It's a Rephr brush but it's not available to buy yet. If you follow me on Instagram I'll do an Instagram Story when it's eventually released xxx

[@sarahwxm]

Ok thank you 😊 xx

[@adrianasusunaga5671]

Love this video Gemma, really helpful. Thank you

[@darlosmurf]

Your eye look is stunning today ❤ I've just had the Physicians Formula foundation delivered after watching your reviews. Not tried it yet but will be trying it out tomorrow. I'm sure it'll be good on my skin because we have similar skin type and colouring 👍 xx

[@kamloopscruiser874]

That’s a terrific comparison and review of these, and thank you!

[@lexijones8414]

Talc scares me. It's known it can contain asbestos so I have been really trying to stay away from powders with it. I wish makeup companies would wake up! Do you have any fear of this? T hey actually found asbestos in product make up from Claire's years ago.

[@tammypepin2548]

Hi Gemma, just wondering if you like the flower beauty foundation better than the No7 lift and laminate foundation, and if so, what are differences between them. Also, same question for the physician formula foundation. As always thank you for your expertise!! Even though I’m older than you I love your videos!!! Blessings! Tammy

[@janel3046]

I couldn't get on with the flower beauty foundation no matter what I tried. Wondering if I had a bad bottle now.

[@jacquelynwathen8676]

Great video…..love your eye makeup tonight

[@adria89]

Thank you for the more affordable options ☺️

[@daniellewatson1525]

Hi Gemma , love this video thanks, do you plan to do one of affordable drug store concealer ? And also possible a dedicated Physician formula video with some of there other great products x

[@PamperedWolf]

I’ll try x

[@daniellewatson1525]

@@PamperedWolf Thank you, I did see your video from two year ago on Physicians formula, but a drug store concealer one would be fab I struggle with dry under eyes and texture at 32 , lots of concealer sets into my under eyes and powder just really makes it worse 😩😩 x

[@amyciampa490]

Great round up! Can you tutorial that eye look? Would it work on blue eyed gals?

[@PamperedWolf]

It would look beautiful on blue eyes but I'd perhaps bronzer it up a little to bring out the blue x

[@lucianamaiorana1693]

That was just the right number of Foundations!

[@janm9309]

Thank you for your review! I’d love you to get your hands on the Sephora Best Skin Ever. I think you’d like it! Do you have a new foundation brush?

[@PamperedWolf]

Yes I do...full details to come xxx

[@rachelelwin450]

The ND palette on your eyes looks amazing and matches you top! I hang out for your videos, let’s be honest! What was that expression you used ‘the welly’? I love it.

[@LH-zm5je]

Thanks for a really helpful video. I like the look of the Flower one on your skin. I am a touch darker skin than you (still pale though!) but they have a very limited colour range & Nude looks quite dark. Do you think the colour you used would work? Thanks

[@andreadsouza7600]

Great reviews Gemma! Plus your eyeshadow looks amazing !! ❤️ xxx

[@aimeewalton-cloke7018]

Oh love your shadow look today. Can you please let me which palette/colours you used?

[@PamperedWolf]

All products are listed Aimee xxx

[@nd2705]

Beautiful eye look!!!!❤️❤️❤️❤️❤️❤️❤️❤️

[@rachel243]

If you have oily skin flower beauty looks great straight on but it makes your skin so oily and looks terrible after a short amount of time

[@puddytatpurr]

Ooooooh your eyeshadow looked amazing!

[@GMW.artist]

SPF in colour cosmetics should be banned. It serves no purpose whatsoever, aside giving people a false sense of security... 😔💜

[@MM-li8nk]

another great video Gemma!

[@jaynekittycat9252]

2nd foundation looked nice, wasn't keen on first foundation. 💖

[@MsBuggyness]

I'm so sad, I just used up the last of my Nyx Tinted skin veil. :( the L'Oreal Serum foundation is crazy hard to find in the lighter shades here in the US. Have you tried(are you able to in the UK) the other L'Oreal powder foundation: Age Perfect Creamy Powder foundation? i am 47, and have dry to very dry skin and I love the way this looks-it is light to medium coverage but looks really nice on my skin. Not drying at all (io t does have talc) but no alcohol. Loved this vid!

[@itsacarolbthing5221]

Where are you getting you Flower and Physician's Formula from in the U.K.???

[@PamperedWolf]

Check description box x

[@ec-tj9is]

Loved this video! So helpful!!

[@sophiegafney4597]

Lovely eye look today Gem! X

[@ShenZA6]

Thank you for doing this for us.

[@denisaseborova2642]

Whats the black thick foundation brush you are using starting with Flower Beauty, please. Thank you

[@riskkerroo724]

Tell me how fair it is that just when my skin finally stops breaking out like I’m in high school -I’m now 33 and dealing with fine lines and wrinkles… 🙄🤨😖 It’s crap. Lol

[@jacquelinemunday4471]

I like to use a spf that is quite emollient, as my skin can be a bit dry. Which foundation would you recommend out of these? Thank you 😊

[@sarahralph-neil7137]

Did any of these foundations oxidise on your skin Gemma? See what you mean about the shade ranges though, they need to get this sorted, we're in 2021 so it's about time all brands covered all skin colours/tones xx

[@PamperedWolf]

Nope they didn't. I definitely would have mentioned it xxx

[@sarahralph-neil7137]

@@PamperedWolf Lol, yes I thought you would have mentioned it but was just double checking 😁xx

[@lxsapphirexl]

I stopped using Loreal foundations and skincare because they always use alcohol denat and its usually high in the ingredients list. Not great for dry sensitive skins!!!

[@sandylay4005]

Powder foundation no not on my skin . You can see my pores so bad. Tried a lot of them. Wondering how the Laura Geller will work. Not ready to waste my money yet lol. Really PF .

[@debradowling800]

I love the Laura Geller. Try it, just return it if you don't like it.