Better than TAM SAM SOM 🚀 startup market sizing

Рет қаралды 8,162

Feel the Boot

Күн бұрын

Пікірлер: 50

@nimrodwandera7085 4 күн бұрын

This is super helpful! Thanks.

@FeeltheBoot 4 күн бұрын

So glad!

@KN-pl7fz 10 ай бұрын

The strategy of starting from launch market, expansion market and then total market sounds more practical and make it feel much easier! Thanks Lance.

@FeeltheBoot 10 ай бұрын

Excellent! It certainly works better for me as an investor.

@Tbird197 10 ай бұрын

Thanks for suggesting I watch this video, Lance. Very helpful! Now my Market Opportunity slide wont confuse my potential investorsas much as it confused me trying to put it together!

@FeeltheBoot 10 ай бұрын

Fantastic! So glad it helped!

@Leon_reads 6 ай бұрын

The Launch, Expansion and Total Market method is GREAT. It still complex for founder to execute (but normally its because they’re still making market research), but the methodology is USEFUL. I’m telling this as someone who has worked with thousands of startups in different accelerators for 14 years.

@FeeltheBoot 6 ай бұрын

Thanks, I appreciate the vote of support for this approach. I agree that it is still work to get the market right.

@alexisrobbins1736 6 ай бұрын

Thank you. This is very valuable. I was stressed about how innately silly this concept seemed, especially when you're trying to do 'category design.'

@FeeltheBoot 6 ай бұрын

Glad it was helpful!

@yasswise7482 10 ай бұрын

Many thanks for such valuable content 👍Your advice is a real treasure! Looking forward to your next videos!

@FeeltheBoot 10 ай бұрын

So nice of you! Glad you enjoyed it!

@Bene-l3t Ай бұрын

Great Video, thanks!

@FeeltheBoot Ай бұрын

Much appreciated!

@malghorani 6 ай бұрын

I was genuinely feeling disappointed and skeptical about the entire TAM SAM SOM and thought there’s no way that’s the standard for investors? I’m working on a very unique solution and HOLY… the way you put it “Launch market, expansion market and total market” NAILED IT. It makes so much sense with the market I’m working with and the problem I’m solving and how it will evolve across different sub industries. Thank you for the video it gave me a sense of reassurance. Also was a good reminder to always stay skeptical about popular frameworks. They don’t always make sense.

@FeeltheBoot 6 ай бұрын

Thanks! I would love to hear more about your startup.

@malghorani 6 ай бұрын

@@FeeltheBoot actually?

@FeeltheBoot 6 ай бұрын

@@malghorani absolutely. I am always curious about what founders are working on, and it can help the community too.

@malghorani 6 ай бұрын

@@FeeltheBoot sounds great, can I add you on LinkedIn or send an email?

@ivor_g 2 ай бұрын

Love the superhero analogy as initial ICP. It frames the thinking about the first customer well.

@chalyssarivera 9 ай бұрын

The best video I seen for this, thanks!

@FeeltheBoot 9 ай бұрын

Wow, thanks!

@thiagorib79 10 ай бұрын

Great one, Lance! Is this channel called Fell the Boot or Feel the Boost? 🤔🚀 Learning a lot! I appreciate! 😎🤘

@FeeltheBoot 10 ай бұрын

Ha! 🤣 It's "Feel the Boot" because some of the people I advised early on started calling me "The Boot" and I thought I would lean into that. 😳

@SaileeIvic 6 ай бұрын

This is very helpful! Thank you so much, Lance!

@FeeltheBoot 6 ай бұрын

I'm glad you found it helpful! Thank you for watching!

@Googleadpractice 7 ай бұрын

Great explanation. Very informative. Keep sharing

@FeeltheBoot 7 ай бұрын

Thank you, I will!

@Ken-ul6ll 10 ай бұрын

Any good examples of a public company that has aligned their SAM, SOM TAM with their timeline/revenue projection?

@FeeltheBoot 10 ай бұрын

For public companies, this would usually happen when they are giving earnings guidance. I have not seen them talk in terms of TAM-SAM-SOM, though. They do talk about projected growth and the size of various opportunities.

@amonifinau4048 3 ай бұрын

Thank you!

@FeeltheBoot 3 ай бұрын

My pleasure!

@legendhasit2568 6 ай бұрын

Thank you for the great video. Very helpful to us 👍

@FeeltheBoot 6 ай бұрын

Awesome to hear it was helpful! Thanks for watching!

@serdarorazov1626 3 ай бұрын

Clear enough, thank you!

@FeeltheBoot 3 ай бұрын

Great to hear!

@katharinaester1138 Күн бұрын

Super video

@FeeltheBoot Күн бұрын

Thanks!

@seikkmag 10 ай бұрын

Thanks Lance, much appreciated!

@FeeltheBoot 10 ай бұрын

My pleasure!

@kondetistephenraj 10 ай бұрын

So projected revenues are calculated per year right? So how is it related to SOM? Is SOM a yearly math? Like what if my Financial Projections are for 3 years is 5 million. My SOM over 5 years is 10 million.

@FeeltheBoot 10 ай бұрын

All of them should be annualized. In five years, how much will you be selling each year?

@kondetistephenraj 10 ай бұрын

That was just an example but I didn't know that TAM SAM SOM are annualized. I don't think enough people actually mentioned this till date. It's a pretty dumb doubt I guess. Also can you tell the difference between market size and GMV? I googled but didn't understand.

@FeeltheBoot 10 ай бұрын

You are probably looking at Gross Merchandise Value. This is very similar to Gross Transaction Volume. These both refer to the total cash value of all the transactions on a platform. For marketplace and financial service companies, the problem is that they usually take a small commission on all those transactions. They may process a huge amount of money, but they only make a little bit. In that case, the GMV or GTV vastly overstate the company's potential revenues. The market should be based on TAM-SAM-SOM of the revenue the company could make, not the transactions it processes.