Big Conversation: African Music in The Global Market With Godwin Tom & Motolani | Culture Daily

Today MD for Sony Music Publishing Nigeria, Godwin Tom and Music Executive Motolani Alake joined the Culture Squad to discuss African Music in The Global Market.
They spoke about Nigeria’s deliberate efforts to promote their music and the role of the diaspora community in making these songs global successes.
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[@_Lesplay]

As a Ghanaian, I have given up on the GH entertainment industry. Nigeria will always be clear 😂😂😂

[@sanussibadjie4179]

I am not a Gambian and an African. What I learn from this conversation is that Ghanaians are jealous of Nigeria taking a forefront in the music industry in Africa. But truth be told as African let us accept the fact that for a black race to make impact and prominence in any sector in the world Nigeria has to lead and by that we can get respected and honored worldwide. And Nigerians don't just lead they have a talent and aggressive nature of going for what they want. So please let us as African apply the spirit of Ubuntu. Togetherness.

[@alphaoumardiallo3873]

I’m from Guinea 🇬🇳 Exactly exactly every body is seeing the jealousy Ghanaian have towards Nigerian success in the entertainment industry

[@ubedet]

Not just in the entertainment industry but across every works of life ​@@alphaoumardiallo3873

[@danseabatechnologies4573]

The Sony boss said it already. What we are selling is the Culture. And our culture is Nigerian Culture

[@Wavecurve]

As the saying goes: if you build it, they will come. Nigeria has built it! For example, Chinese and Indian Movie Industries were already long established, but Nigeria took over and became the second biggest Movie industry after Hollywood. Ghana is becoming famous for associating with Nigeria's success, instead of trying to learn from Nigeria.

[@ekenesamuel9004]

Nigerian knowledge dropped with a Golden cup.

[@wilsonreuben5125]

Gbam😂

[@anthonydibie2832]

Listening to these Nigerian guests speak about how certain parameters were put in place to structure their Music Industry, you come to realize that the Success of their music Industry came with a lot of arduous work (for example they built a Music management Academy) which most of the other African music industries don't have and have no idea about. Nigeria is far developed than most African countries. Ghana should learn and apply it...leave competition with 9ja!!

[@DanImpact00]

Like my Nigerian brothers said there are lots of good things happening in ghana and has happened in Ghana.. but for some reasons its the Nigerians success that is giving them sleepless night and they want to be competing with.. Glad our nigerian industries dont have that mind set against any african industry, they just work hard and leave the rest for us the people to push to the world.. when something good is happening in other african countries the first thing we think about is collaboration and how we can incoporate it into ours. the amapiano sound is a good example.

[@POBoxAfrica]

Motolani is smart, he tried to be diplomatic and give the Ghanaians some props but inferiority complex wouldn't allow them to shine.

[@Wavecurve]

Nigeria is hustling, Ghana is hating.

[@splashybaby1394]

Ghana will always I mean always be envious of Nigeria

[@johnoghenero8354]

The lady in Red has Nigeria blood in her, I love her spirit...🔥🔥✌️

[@danseabatechnologies4573]

Motolani is doing well trying to keep some secrets. Smiles. He is smiling and just doing Nigeria. They must not know all. The Diaspora roles are important. All we can say is our attitude

[@profitmind]

This isn't an interview , it's a 'fact finding' mission

[@solomonobihan9465]

Giving your secrets away to the enemy. Weldone.

[@temiladealamudun5063]

Aptly on , jare! Don’t mind Nigerians and their attitude of trying to be too nice to every outsiders., non-Nigerians bcos they think we are the same Africans. SHM😮

[@temiladealamudun5063]

No appreciation or acknowledgment from Ghanaians when Nigerians try to help them with movie entertainment, now we want to give out all our secrets in Afrobeat success. Una well done Naija peeps, the one South Africans pay you back neva do Abi?

[@emmanuelayodele7901]

Ghanians are now getting back to the drawing board and are ready to learn not to compete. This is a good step.

[@okeyumeano4464]

They are all talk! They lack the mentality to go back to the drawing board, they just hate that the clout Nigeria is getting isn't coming there way! If Nigeria leaves music for them, I bet they would lose interest in it.

[@OogaLecter]

You want to go together with these Ghanaians 😮. Oga they will stab you in the back o! Let everyone stay on their own

[@temiladealamudun5063]

Abi o! Lobatan!

[@danseabatechnologies4573]

This our men are giving out too much. Is cool but Ghana is a Country with alot of hatred you know.

[@jonathanogbone9925]

Ghanaians should focus on their strengths, take for example the year of return in Ghana iis very successful, December in ghana is also great, Nigerians dont envy ghana because of these successes, rather we support them in ensuring it becomes better, most of the black americans coming to ghana in december have Nigerian and other DNA's, and we are proud of what ghana is doing with it, but i know if it were Nigeria having these success story, ghana will be thinking of doing it too, lets just play to our strength, we cant be good at everything.

[@nanaagyeman6160]

As a gh my goodness these two Nigerians are hella smart

[@didymario]

The average Nigerian is Hella smart.

[@adelekeadeniyi6828]

Make una dey stop dey reveal all our secrets o. The world is too dangerous. Na enemy plenty.

[@temiladealamudun5063]

Abi o! Aptly on 💯

[@jonathanogbone9925]

Ghanaians doing all these interviews not just because they like what is happening in Nigeria, they see everything with Nigeria as it should also happen in Ghana, these competitions is not necessary, cos Nigerians dont compare, they just see opportunities out of every situation, and these Nigerians guys in the studio are just trying not to hype our country too much in front of these interviewers, Nigerian music will remain for a long time.

[@danseabatechnologies4573]

I like the way the Sony guy took over. Motolani was giving out too much of what he thinks

[@danseabatechnologies4573]

I Believe people like @Sammy Flex TV will come and learn from here. The quality of the interview and the responses

[@aframaco9491]

Oh absolutely! Compared to Jay Foley and his crew , sammy flex is a stark illiterate! From the "Bra Sammy" his fellow pundits call him, you know that they mostly have a village mentality! That Sammy is a tortoise 🐢! 👊🏾🇳🇬👊🏾🇳🇬.

[@uwemudoh3225]

Please you can't mention Sammy in same space with "3musicTv"😤😤...

[@danseabatechnologies4573]

@@uwemudoh3225 We are calling him to come and learn

[@wilsonailen5015]

Sammy flex is narrow-minded. He is jealous and filled with envy instead of sitting with people and make inciteful interviews

[@Jumidelana]

Sammy Flex does not pamper Nigerians like they are doing here lol … pains … he is real and hard 😂

[@tomiwaandrew3383]

Great to see Motolani and GT taking the conversation further. This was so insightful🫡

[@IkeOg]

This is a masters' level course on the difference between fixed mindset and growth mindset.

[@ddouye3969]

The pan African spirits in Nigerians differentiate them from the Ghanaianns

[@santusunuovoraye6886]

I love this session. Too many intelligent people giving strong insight 🙌👏

[@temiladealamudun5063]

Wetin Nigerians dey find for Ghana, gan?

[@SorteamPower]

This guy Motolani is the person I pray that will never be interviewed by any Ghana own media, the guy is the encyclopedia of Nigeria entertainment, he knows too much abeg

[@papap1186]

I really dislike that guy called Motolani too much, he really need some common sense… He always gives the credit of the Nigerian Afrobeats success to the Ghanaians. Some of these guys in the Nigerian music industry are really senseless and fools that’s why Ghanaians are continue claiming Afrobeats because some of these Nigerians in the media are always trying so hard to be a diplomatic with the Ghanaians for giving them credit. He’s very stupid guy and known nothing about the Nigerian entertainment industry. Afrobeats is a Nigerian genre, brand and product. Afrobeats is not a West African or African thing. It’s a Nigerian thing period!

[@danseabatechnologies4573]

If you don't like it you won't play it. Is not about the laws.

[@olushinaogunlana116]

Nigeria artists put in their money, sometimes their parents money, even back in the days banks will not loan you because they didn't know afrobeat will come this far. There are a lot of underground artists that have invested so much of their money without any government help. The so called Nollywood you are referring to, it was individual investment until they were able to convince government of Good luck Jonathan in which certain money were to be made available to the Nollywood, and this doesn't mean that government will just give them money.

[@godfredmclean]

The year of return celebration in Ghana is a big advantage to introduce Ghana music to the foreigners. Is very big advantage

[@ubongjohnson489]

This two said too much......no more interviews pls.

[@ubongeyo4071]

Lol, Nigerians will just give you a bit of information and preach Africa. We are big on enlarging the coast, while the rest of Africa are trying to match up to naija music industry. U guys should be attentive and learn from naija. Leave all those talks about that naija might pop again in the next 5/10 years, nah that's a lie. Nigeria music will stay relevant for a very long time.

[@youorme2250]

Nigerians have no time to compete with anybody in what they do. Their utmost interest is always to take themselves to the global podium and showcase what they've got, while Ghanaians are mainly after how they can be better than Nigerians or how they will be ones recognised instead of Nigeria. I'm sure Sammy flex must've seen this video and must've understood one thing, and that is to do your thing with the mindset of getting better and better instead of competing with everyone around you.. thanks to my naija brothers...

[@uwemudoh3225]

Interesting interview, very informative, educative and entertaining 👏 👍

[@yoobon5670]

Unfortunately the panel didn't underline the most important aspect which is Quality of the Music and the Videos of the Naija Music right now which makes it likealbe everywhere. Any type of "Numbes" follow Quality.

[@crownjewel3533]

Exactly even if you have numbers and the quality of the content is zero then you would be wasting your time.

[@solomonobihan9465]

Nigeria and Ghana are not playing in the same universe at all. It's not fair to make that kind of comparison. Stick to your level.

[@temiladealamudun5063]

Aptly on 💯. We Nigerians love to compete globally not just within Africa

[@DanImpact00]

The year of return is a nice initiative and can bring alot of revenue for you people.. you guys should focus on that.. you cant be great at everything.. Each to his own

[@jonathanogbone9925]

please help me tell ghanaians

[@pillarsekhator8438]

Thanks very much .I like this conversation must Ghana are not support to there music . If Ghana musician comes overseas Ghana citizen don't come out to support there own

[@godfredmclean]

Thank you very bro . We don’t value our own and brand it

[@nma_25]

An SDC (Show Dem Camp) fan here. From the outside, you'll think they don't have commercial success because they don't pull a lot of streaming numbers but the fans that they have stick to them so hard and it has become a community. That's why their concerts are always sold out. It's the same thing with The Cavemen and some alté artists (including Amaarae). Their sub-genre is like an acquired taste. Once you get the sweetness of the music, you stick to it and that's why their fans are kinda cult-like.

[@TrueYarn]

Great convo. Ghana and Naija has different strengths and like they said, sound travels

[@CHIEF193]

The lady will not stop to listen 🙆🏼‍♀️🙆🏼‍♀️🙆🏼‍♀️🙆🏼‍♀️😔😔

[@danseabatechnologies4573]

Our audio Book on Artist Management will be released soon.

[@sag6303]

The first artist to introduce Afrobeats music to the world was Wizkid. He is from Nigeria and has been a big influence in Africa. Wizkid is the only African artist who has won 30 international awards

[@georgeilawagbon9255]

Tuface is the one not wizkid, tuface started it, they pave the way

[@MrAde-jy3uu]

Homie with the glasses is hella Jelous. Jealousy no good ohhh

[@danseabatechnologies4573]

Godwins talk on Afrobeats is our by the Ghanaian guy is so mature. All music is mixed with different sounds. Ghana wanting to own everything. And that's a sign of laziness

[@godfredmclean]

Bro thank you very much. Entitlement is killing Ghana music instead of supporting each other and learn from niger so we can penetrate through the Afrobeats they rather want to own it which is totally foolish. Ghanaians does good music but forget to evolve and learn more

[@ikeobiakwukwaegbu1146]

The lady should listen more!

[@YhungAbudhabi]

I luv this session ❤🎉

[@POBoxAfrica]

This is very embarrassing, the Nigerian pundits gave good quality advice but the Ghanaian guys are heldbend on making it about Nationality. While Ghana is busy competing with Nigeria, but Nigeria is competing with America

[@gracia72]

In all, great session but the "Naija obsession, the obsession" (smh) keeps rearing its head and I find it embarrassing for you guys really. You have been told by different people in various ways about Naija vibes, Naija spirit, Naija lifestyle, Naija struggle, 'Nigerianness' in short makes us who we are yet you are not satisfied. You keep poking the experts in this industry. Wetin happen? While it is supposed to be flattery, the envy that sips out from some of you while at it leaves an envious feel which is toxic. Otherwise, very insightful session if only Ghanaians will be satisfied. ( If e didn't dey, e didn't dey.) Know this and have peace. (No be by force.)

[@mxhiphopper]

it is belated happy birthday.

[@litajworld4803]

Naija make una stop to dey tell this people things oh, later they'll you came and learn

[@classicman1981]

I dey tell you , this people are full envy

[@classicman1981]

Nigerian artist going this Ghanaian interview should learn to keep a secret

[@oski0077]

Guys even if they tell them our secrets, they can not be like us. If you no get that Naija hustling spirit, you know get am

[@edigeorge548]

@@oski0077 see everyone of them was confuse it a business

[@danfiesta1]

@@oski0077 That's my Motor. I will show you what I have upstires. Try if you can still the Originalität from me.

[@jaysonclinton6699]

Solid

[@bengazy9943]

🤩

[@nanaagyeman6160]

Is this girl ever been to abroad, there's so many ghs in diaspora

[@nanakgee]

Its not true that shops open in Ghana at 10am on saturdays. Its only in East Legon where the rich lives.

[@Johnson-xn5ok]

Nigeria have the advantage of the population which helped them push from home before others

[@ukokensington5811]

You are an unintelligent person.

[@obdanny2000]

What about good music? What's the latest hit song from Ghana at the moment?

[@bernsporttv7156]

With over 30m people, Ghana also has the potential to push.

[@ddouye3969]

30million population is no joke too… how many are the Jamaicans? Are your songs hit? Is Libianca Nigerian?

[@georgeilawagbon9255]

But Jamaica only have 2-3 million population, yet they make impact, 😂😂😂😂go sit your ass down

[@kennyu2073]

Why is the host ”mmm mmm’ing” people???

[@DonSteve0147]

This Motolani guy are the kind of people that makes Burna Boy stay away frön a lot of people in the industry , they talk as if they know too much whereas they know nothing .

[@fistandpen2505]

See how naija people are trying to teach what for us is common sense and getting push back and "but" to everything lol the SONY MD had to explain saturation on Nigerian radio, tell them Wiz took loans, explain step-by-step how Diamond Platnumz did it... like come on people 😂

[@Johnson-xn5ok]

Is Ghana becoming the enemy, Nah,nah but nah you sabi

[@Khorakachi]

Why the obsession with Nigeria with the guy

[@lawrenceoyedele8782]

Talking about hatred it is sad to hear dat talk its myopic, Nobody have hate for Nigeria success in music, we can learn from each other thats no problem nigerians come to Ghana to school are they not learning from Ghana whats with u Nigerians.

[@adeolarasaq791]

Ghanaian isn't ready to lean from Nigeria ..... Nigeria successful just because they're not Alfred to learn

[@georgeilawagbon9255]

Ghanians are also schooling here in Nigeria infact they are working here, you ghanians hate Nigerians because nigerians success,

[@Jumidelana]

I have seen many Nigerians here making noise because they have seen another lose squad pampering Nigerians… this is why I love Sammy Flex, he would have told them straight in the face lol 😅

[@fesderi3933]

Ask yourself why anything Ghana is always on Nigeria shadow ... Ghana is a conquered ground for anything Naija entertainments , ordinary Ghana music award is being organize for you by a Nigerian own company charterhouse.. everything in life falls in classims , Ghana are in the level of Uganda , Cameroon,ivory Coast... Try to get to Tanzania, DRC level first before talking about the Africa big brother Nigeria

[@Osas4Ray]

Let sammyflex invite a Nigerian to his show and let him say it to his face and see what will happen. Kwsia!!!!!

[@edwardnowak6135]

Is it in that his local studio he will interview CEO of Sunny music publishing? He can’t even interview those guys, if he manages to interview them he will choose his words just like these guys. You think those guys are your Bulldog and Mr Logic? Someone you just heard say he lost $100,000 he invested in music business just in few months you’re here talking about Sammyflex that wears two local wrist watches at same time, abeg shift.

[@kakaeyoka6395]

LoL Sammy flex suffers from SMS (small men syndrome) the bitterness is permanent, unless of course he grows taller.

[@CHIEF193]

Sammy flex that local man😂😂😂 which Nigerian will sit in that his local studio that comes across like a house in the 90s😂😂😂😂😂

[@lawrenceoyedele8782]

what is the musigha doing nothing communication ministry nothing

[@sag6303]

Nigeria is not part of Africa

[@bennadinayandex1207]

From this interview, I realised most of the interviewers actually repented, especially that one on glasses 👓, he repented and started thinking and learning 😂😂😂