How I Price My Shirts

In this video I go over my techniques for pricing. Pricing will be different for everybody but when you have the ability to create shirts from home with a heat press. We have to remember that pricing is different for custom shirts, mass producing shirts and our own branded shirts. This video shows how I figure out my pricing.
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The Best Heat Press to get started with
CraftPro.BigBrandoh.com
The Heat Press that I use
SigSeries.BigBrandoh.com
The Hat Heat Press that I use
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Heat Presses for all budgets
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Cameo Vinyl Cutter
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BFlex HTV
BFlex.BigBrandoh.com
ThermoFlex HTV
ThermoFlex.BigBrandoh.com
Siser Easyweed HTV
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Supacolor Transfers
Supacolor.BigBrandoh.com
Transfer Express Transfers
TE.BigBrandoh.com
Shipping Supplies and Heat Press Supplies
Poly Mailers, Scales, Laser Thermometers, Safety Rulers, T Shirt Folders, Clear Poly Bags, Cutting Mats etc.
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Sawgrass SG400 - Sublimation Printer
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Heat Press Base Cover
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Blank T Shirts
Blanks.BigBrandoh.com
If You Need a Graphic Designer. Look up these guys on Instagram:
@aka_jerry_m @Dizmajiz @Rawtoons @BrentTab

[@DeezyBikeLife]

the "triple my investment" method is keyyyy!

[@BigBrandoh]

Yesssir!!! You know thats right brotha!

[@maynardcruz5591]

Dang I would have to sell at $45 . Where y’all get best price no minimum transfers from?

[@Smilez91]

@@maynardcruz5591me too. I have to sell mine for $45. Even sourcing from overseas the overall price is expensive. I wonder if it’s ok to just make a little over double the profit.

[@basil2329]

the best advice I've received on pricing very transparent and straight to the point 👊🏾

[@magalitalualua1877]

Such good information! Thanks for this. It's different than other videos about pricing, but it makes so much sense.

[@Cyndi2016]

that's some good info your videos always help thanks for the time you but into them. Be blessed

[@mamabear5289]

I do custom work from my craft room with my cricut and my shirts are really nice. Your advice was helpful.

[@aaronfernandes3971]

People are starting to ask me for shirts. Perfect timing my ninja. Thank you your videos and Reyes have helped me tremendously.

[@bellmovement]

Def appreciate this I needed it. I just jumped out and took that leap of faith and I bought my first heat press made a couple people loved my work and already ordering for parties etc. sending love and light your way family keep shinning !

[@adamalvarez4528]

Great info can’t wait for the next info video, it’s helping me out to set up my business. Thank you

[@BigBrandoh]

dope! thanks for watchib

[@Friendofsinners777]

thanks for this video bro! It helped me out tremendously! 💯

[@kellyclinton6451]

Thank you so much! Always a different outlook!!

[@Offroadlights4sale]

Cause of watching ur videos I started my own Im a off-road enthuast and started the shirt printing for it. Thanks for ur info and break downs

[@BigBrandoh]

fuck yeah! thats what im talkin about! thanks for watchin and good luck with your new business! Get that money!

[@jeremiahmosby1717]

I doubt you remember me from an old comment but I’ve been watching your videos since like 2015 16 at the latest and I just wanna say thank you for still doing what you’re doing and when I *finally* start my clothing brand you’ll be a huge reason continue to be blessed and blessings others you’re really the shit I hope you know that And best believe I gotta send you a gift basket or some shit when I blow up💪🏾 lol appreciate you💯

[@BigBrandoh]

thanks for the support over the years!!! i really appreciate it! Get that money!

[@tainoink]

Love your channel Big Brandoh. Great info. Thank you.

[@BigBrandoh]

i appreciate that!!! thanks for the continued support! 👊🏾

[@mr.funkodelic8383]

Bro your videos make soo much cents thank you very up front and simple

[@crushbent]

6:46 Brandoh started spittin fire. haha. My approach is exactly like yours from that point of the video on.

[@BigBrandoh]

hahaha thats right!!! 👊🏾👊🏾

[@itsmedave1969]

I got a ton of images in my head . I’m an artist who just got a vinyl cutter and heat press. I make shirts for myself but now after watching you I think I’m gonna make that jump. preciate ya.

[@BigBrandoh]

GET THAT MONEY!!! thanks for watchin

[@mamabear5289]

Great video very helpful planning on watching your other video

[@LarryLetterz]

Appreciate you hoss. Longtime watcher first time commenter salute

[@BigBrandoh]

yo Larry! i really appreciate that! thanks for watchin and thanks for the continued support!

[@onestar45]

Man, this was awesome! Keep it comin bro!

[@BigBrandoh]

thanks for watchin Bro

[@jb2839]

Thanks bro this video inspired and help me alot

[@alexisolavarria1972]

Keep them coming Brandoh

[@BigBrandoh]

thanks for watchin and i appreciate the continued support Alexis! 👊🏾

[@pinknailsonlyy]

Glad I found this video.

[@Jaihicks]

Thank you. Appreciate all the info

[@ELMUCHACHOALEGRE2022]

Better explained you can't, you're great, thanks for your time.

[@JaeMythMajorFlow]

Coo, bro I can't wait for the rest of the videos. Feeling like they will help me tighten up the business.

[@BigBrandoh]

yooo Jaemyth. i didnt wanna make a long ass 45 minute vid hahaha. so i recorded separate vids. example "priccing custom shirts" and "pricing mass production" etc hahahaa. they'll all be up this week

[@NotToShabbyTV]

@@BigBrandoh Really looking forward to this one too. I do 2/3. Vinyl is too tidieous, but i do offer dtg printing instead

[@JaeMythMajorFlow]

@@BigBrandoh bet 💪🏾 just watched the first one about to apply that knowledge.

[@tvibesolution]

Excellent video, thanks very much buddy 👍

[@jpcustoms2607]

Thank you for all the knowledge

[@BigBrandoh]

thanks for watchin

[@ClearingPathways]

Great vid. Thanks Brando.

[@MissedTheKeys]

This is game, man. Appreciate you 🙏🏾👍🏾

[@BigBrandoh]

yooooo i appreciate that! thanks for watchin 👊🏾

[@ganjadavid9716]

Well said bro, great video ... ty

[@djillwillsix5054]

Thank you sir for that piece of information

[@BigBrandoh]

thanks for watching

[@thecomiccircuit]

Thanks Brandoh! Great info...I think I missed the video about what everyone is doing with their gear.....I am testing out my own brand, but filling custom orders until I get traction on the brand...

[@BigBrandoh]

thats right!!! always good to test shit out before you jump right in

[@bandotrax]

thanks, great information

[@armonianumerica5830]

Bringg the next video big homie..props..thank you

[@BigBrandoh]

thanks for watching

[@bronzeyogi1308]

Need that video ASAP playa thanks 💪🏿💪🏽

[@BigBrandoh]

thanks for watchin

[@lanejones6597]

Good stuff sir thank you 🙏🏽

[@Lisa____]

Valuable information right here!

[@BigBrandoh]

thanks for watchin 👊🏾

[@josephanonuevo6470]

Great tips!

[@BigBrandoh]

thanks for watchin

[@UnpopularOpinion42]

Great information. I JUST run my own brand as I do all the design and run the web store. That “triple investment” is a very good rule to go by, thank you! I do need to figure how to price bulk order for resellers in the future.

[@BigBrandoh]

thats right! thanks for watchin and good luck with your brand! 👊🏾

[@kerisahdesigns7965]

@Dr. dazzle do you charge extra for the design work? How do you price custom tees currently cause I’m struggling with pricing at the moment especially when doing all the designs.

[@lyndeezy]

🗣 this video tho! Straight to the point.

[@kioticcity]

DOPE VIDEO BRO

[@ComingOnStrong]

Thank you for the knowledge, much appreciated. I'm learning the hard way I think...here's why: I just watched one of your pricing videos and you talk about gang sheets for a cost of $2.00 per sheet with 4 prints meaning $0.50 per print. So is a blank cost you $3 and the print is $0.50 you're sub 4 bucks in cost. This leaves room for a ton of margin, I get it. Here's where I'm at...I'm not doing big orders, thought it would be clever to focus on small batch 10's and 20 unit jobs to build a rep. I was using some rando DTF shop from Etsy...turn time sucked and the more I learn, the more I realize the product sucked too; they just had me with pricing. So, now I'm back to Transfer Express and a 10x8 full color UC Max is coming out north of 10 bucks. I'm not doing the ~200+ units that gets the sweet pricing mentioned in your examples. That's leaving me at say $12.00 for a front print and $4.00 for a blank...tripling that make it a $48 piece. I wouldn't pay it, neither would they. I need help and advice. What's the best way to navigate this based on your experience...or the experience of anyone reading this.?

[@conniemann4944]

I know this is an old video but just viewed it and wondering where I find the other videos where you broke things down. Thanks!

[@TwelveGoneApparel]

Right on! I needed this video. I do my own brand, have a couple people I print for, and custom shirts for some people. I find myself struggling with pricing for the latter two

[@BigBrandoh]

it happens but knowing what your competitors charge and seeing if that fits into your pricing is a good way to get a starting point.

[@ivyx7346]

great video.

[@BigBrandoh]

thanks for watchin

[@krazypanda8278]

Good stuff as always 🤙 A lot won’t understand the value of your videos but I hope they figure it out. Anyone who has asked “groups” for help when they first started know the bullshit they get from folks. Keep it real 👍👊

[@BigBrandoh]

yoooooo hahahaa i really appreciate that! thanks for watchin. and i know exactly what you are talkin about when it comes to askin people for help. hahahahaa i've even had a lady give me all the wrong answers just so she didnt have to give up her sources hahahahaa. but she rather have a young dude waste money on some bullshit than actually help somebody! hahahaa

[@lcjthomas]

Thanks 🙏🏽

[@lylesMG]

I do my own brand now Hoping to get other from other people Thanks so much

[@BigBrandoh]

dope! get that money!

[@ladywhytecraftingnook8913]

Hi I know this video was made a long time ago and I truly appreciate the knowledge you dropped us here. Now, isn't$45 too much to charge for a great quality hoodie if I invested just under $20 ?? Thanks for responding.

[@9grindz]

Do you charge customers upfront or after you finish the order?

[@ingerallen2901]

Thank you

[@BigBrandoh]

Thanks for watchin 👊🏾

[@samday4424]

Thanks for the information have a wonderful day 👍🏽👍🏽👍🏽

[@BigBrandoh]

yoooo i appreciate that Sam! Thanks watchin

[@todwood]

Yo Brandoh on one of your last live chats you had answered a couple of questions with some really good info is there a way to access the video to get the info . I had saved the vid to watch later but shows up private.

[@BigBrandoh]

yes. all live streams can be found on my Patreon. link is in the bio. the main reason i dont upload them here is the live sessions are driven by the viewers. if people dont tune in to ask the questions and just wait to wAtch the play back, there will be no questions to answer live hahaha.

[@cornbread206]

in school, they taught us (cost per CMT + overhead) x 2.33 = benchmark MSRP. Then the sales team uses that 233% mark-up to negotiate down for B2B...... but vertical manufacturing is a totally different animal!! Cuz the mark-up is all profit, and the vendor cost can potentially be waived because you are your own vendor! Profit margin has way more flexibility.

[@delaurenfuller3346]

do you have a video about contracts and how they work?

[@BigBrandoh]

no i dont have a videos about contracts sorry. i wouldnt be able to give any legal advice because im not a legal professional.

[@GeordieStevo]

I ordered a sample today £10.55, 4.55 per shirt, £5 per logo print, what u reckon i should sell for?

[@Lifeofsahm_Rita]

Thank you for the knowledge. Now what do you think of doing 25 for a shirt but do free shipping on all orders it kind of evens it’s self out. I feel like people love when they are getting some kind of deal.

[@BigBrandoh]

yup. absolutely correct. as long as you still get the money you put in. your good. good strategy

[@Lifeofsahm_Rita]

Big Brandoh thank you! I’m trying the beer I can.

[@mictlanone6198]

Hey a heads up mah boi. How we talking about doing a big order. The way i get them is i can do it in 3 days, shops will take a week to 10 days. Use that. And another thing. I started charging $20 for whatever design they send me. I say that in such as i gotta trace your design on my program but its a one time fee 🤭

[@BigBrandoh]

get that money!!! 👊🏾

[@jahstreet1224]

Great post. Thank you. I'm an artist. I've been asked to do art for a friend who has started an online hat and t-shirt distribution Co. How should I base my fee for the art that I provide him?

[@BigBrandoh]

charge your friend for your labor. whatever your time is worth to you. only you know how long it took you to create your artwork.

[@3OFAKINDHACEESA]

THANKS BROTHA 🤙🤙🤙🤙🤙🤙🤙🤙🤙🤙🤙🤙🤙

[@BigBrandoh]

thanks for watchin 👊🏾

[@kolorkonexion]

What about making the logo/design for the shirt, then printing... im gettin paid to practice either way... 3 color back 2 color front... local ppls seeing my work either way, win win win

[@BigBrandoh]

yeah using those jobs as practice is a good way to dial in your work flow

[@weirdtubetv127]

Silly question. Is that clear sticky sheet on the back of the vinyl? Or is that another part of htv you half to order

[@BigBrandoh]

if your askin about decal vinyl for stickers, yes you need to buy the transfer tape or carrier tape or backing tape. if your askin about heat transfer vinyl for shirts, the clear sticky part is on the back of the vinyl already.

[@weirdtubetv127]

Thank you for answering. I just realized I didnt completely finish my question but you answered it .. only reason why I asked is I saw on Heattransferwarehouse some of the vinyl didnt come with the tack mask tape

[@DrozayAlvarez]

As a beginner is it wise to offer free shipping into the pricing analogy you're discussing in this vid?

[@BigBrandoh]

not for free. you ahouldnt have to eat the cost of shipping just to get people to shop with you. make sure you get all your money! the way some companies offer free shippinng is they build the shipping cost into the retail price. so you still end up paying for shipping. say you want $15 for your shirt but shipping cost $6. price your shirt at $21 and say "free shipping"

[@DrozayAlvarez]

Big Brandoh copy, thanks!!

[@jackkarena1705]

Hey Bro, when you start to do all three, does that come under the one home business or do you have to register as 3 different businesses?

[@BigBrandoh]

it all depends how you structure your business. it can be under all 3 but it also can be split up individually.

[@jackkarena1705]

@@BigBrandoh which one do you think would be easier? Running one business that covers all 3 or running 3 businesses separately?

[@BigBrandoh]

i have no idea. hahaha thats something you gotta figure out on your own. i dont know your clientele, i dont know your production process, i dont know your work flow or work ethic, i dont know your main statement of work. i cant answer that for you. you gotta figure out what you wanna do, how you wanna do it, how you'll make money doing it, where to focus your time and energy and what you feel comfortable doing.

[@jackkarena1705]

@@BigBrandoh thanks for all the knowledge you’ve been kicking man, your videos are really helping, at this point I haven’t got all the gear I need to start up a business I should have it all together soon. Hopefully I can figure this biz out.

[@janicemoreno2536]

Do you have a cheat sheet for pricing I just got a heat press and I want to make sure I'm charging correctly.

[@BigBrandoh]

no i dont. sorry. my pricing is based off of labor. i have no idea what your labor is worth and i would also be an asshole if i offered a pricing guide to people under valuing their labor. we all buy shirts for the same price and we all buy vinyl and transfers for the same price. so you charge the customer for those materials and then charge your labor on top of that. what if it only takes me 10 minutes to design, cut, weed and press a shirt but it takes you 2 hours to complete. and i told you "for this job i would charge $6 for labor" and you go based off of my "price guide" and say im gona charge $6 cuz he charges $6 for this job. but now you just got paid $3 an hour for that 1 shirt. is that fair? no its not, i under valued your labor.

[@janicemoreno2536]

Thank you for responding. And for the feedback. Really like how you try and help others.

[@yaddygarms2226]

they want $60 for jogger set. should i charge. $180??

[@stellanlippy9825]

If I'm making a good quality shirt (using rue porter blanks) and it costs $13.62 to make each shirt in total. How much should I charge?

[@BigBrandoh]

charge for your blanks, charge for your prints and charge for your labor

[@luzromero7205]

Wat if they bring their own shirt and pic they want on shirt

[@monarnyc]

What about if you will wholesale? How should you price?

[@BigBrandoh]

i dont know. i dont wholesale any of my products. i would guess you need to know what your cost is and make sure you get what you need out of it

[@Salty_reviews]

Where you getting blanks from that cheap??

[@BigBrandoh]

i buy wholesale direct from the manufacturer.

[@FreedomBiafra]

What price do you suggest if a shirt cost a average 16.45 to make? This is just for a personal brand. Majority of the shirts I print on average is $6.35 or more because of the different sizes they come in and I also add a 4x4 inch logo on the upper back neck. So my average price is about $16.45 to make

[@TY-ck6yb]

Thats what I'm looking at...and I a Put an average on my shirts at 12.50 lol...

[@FreedomBiafra]

@@TY-ck6yb right, my shirts never cost $5 to make

[@duckehxdee]

@@FreedomBiafra it was an example...

[@BigBrandoh]

you gotta get your cost down. why is it coming out to $16.45? whats the break down on materials

[@BigBrandoh]

my blank shirts cost anywhere from $2.25-$3. XXL is like $5 now for me. plastisol transfer cost $1.50 a sheet at 100 sheets. i can gang up 4-5+ designs on one sheet. which brings my print cost down to like .38 a design. if i added a neck label and a 4x4 on the back maybe another .50 for. im into that shirt complete for under $4. using plastisol transfer gang sheets and a alstyle t shirt

[@dannysipos]

where do u get shirts and transfers for so cheap?

[@BigBrandoh]

i buy shirts direct from the manufacturer and i order transfers from the companies in the description box.

[@dannysipos]

@@BigBrandoh i live in canada so i guess its more expensive for me. Also im guessing full colors transfers are also more expensive. Do u recommend buying in bulk for the shirts and transfers

[@BigBrandoh]

yes buy in bulk. the more you order the cheaper per piece it is. for shirts and transfers.

[@kennethmcdougal4216]

👌👌👌💯💯💯

[@BigBrandoh]

👊🏾💯👊🏾

[@THEE805RAIDER]

Shipping prices, thats where i get messed up. Unsure of what to charge

[@BigBrandoh]

charge what it cost you to ship. if shipping is $5 charge them $5 if it cost you $8 charge them $8

[@edivaldodionicio7687]

@@BigBrandoh also add cost of shipping materials.

[@cthomasct61]

Go Marlon Brando!!!...

[@Wolframandheart]

"There's nothing premium about that shit" So true, so true. I'm not knocking it either. But lets be real.

[@BigBrandoh]

hahahahaaa am i wrong? we're all using the same blanks. hahahaa we all got access to bella canvas and next level hahaha. thanks for watchin

[@MiguelExhale]

🥬

[@bonifaciomagdiwang1697]

I ask the print shop near me for a price quote. 12 pcs. minimum T shirt for 5 colors for screen printing. and he give me the price of the Shirt a pc. $40.75 so the total for 12 pcs. $489.00 oh my lord

[@BigBrandoh]

sounds about right. 5 color print, 5 different screens, only 12 shirts. thats alot of labor involved just to make 12 shirts. so your basically paying for somebody to coat, burn, wash out, register and set up 5 screens, load ink on all 5 screens and then only print 12 shirts. Your also paying for that same person to reclaim ink on 5 screens and wash and clean all 5 screens. gotta remember with screen printing, the set up and clean up is exactly the same if you print 1 shirt or 1,000 shirts. when it comes to any kind of printing, the kore you order the cheaper per piece it'll be. the less you order the more expensive per piece it'll be

[@Raven4122]

hmm so labor is free how about operation costs equipment cost? too many cut throats selling shirts for $3

[@BigBrandoh]

how is labor free? i dont know what your labor is worth. i cant tell you what to charge for labor cuz i have no idea what you value your time as. thats something you have to figure out

[@dspinoy]

Is $15 a shirt too much for a business info at the back and a left chest front logo 1 color 1 dozen.

[@BigBrandoh]

you hqve to ask yourself if your pricing is fair. also ask yourself if its worth it. there is no set price on jobs. you can be competitive with local shops around you but you also have to do whats best for you and your business. What if i said "$15 is wayy to expensive" then what? you gona lower your prices cuz i said so? nah fuck that. i dont know what your labor is worth. dont sell yourself short. KNOW WHAT YOUR TIME IS WORTH!

[@1forddan]

Seems like a lot for a shirt doesn’t it?

[@BigBrandoh]

what seems like a lot?

[@1forddan]

15/$20.

[@mikewilson9236]

7:53 he is telling the facts if the customer feels like they got ripped off Your going out of business soon