How to Price Products - Print-On-Demand Pricing Strategies with Printful

[@PrintfulCustomPrinting]

What’s your experience with product pricing so far-have you been using any of the strategies we mentioned?

[@Vane22april]

Hello Peintful! It would be super cool to have pins and stickers as new products! And having lower prices for bracelets: unfortunately they are too high for the average price on etsy

[@PrintfulCustomPrinting]

@@Vane22april Hey! You can already add stickers to your store, see them here: www.printful.com/custom/stickers/die-cut/kiss-cut-stickers As for new product ideas, you can add them to our feature-request page! www.printful.com/feature-request

[@BIGGELATO]

@@PrintfulCustomPrinting Are you guys figuring something out with price costs? like the Tri-blend Bella+Canva perhaps? You guys are killing me with the prices...

[@Franchize_OooWEEE]

Without shipping my total cost for a bella canvas shirt (front print, inside label, left and right sleeve print) is $20.42... What is a good profit margin for this. Im think I may have to market my brand extremely well to sell the tshirt for $40

[@naturalhealthrevolution1518]

@@BIGGELATO might have to get your own equipment

[@TheZombiecowmeat]

Got it. Sell my shirts for $25 bucks while everyone else is selling theirs for $15

[@rishipatel3396]

Exactly the problem I've been having. Most sellers sell shirts at a pretty cheap price (I use Etsy so I'm basing it off that), but if you use Printful, typically it's around $22-$25 for a decent profit after fees, etc.

[@johnm4br]

It just shows how much money others (platforms, companies) gonna make off of your work + don't forget about FB/IG ads and other ways to promote your product, it's a shit ton of money going into someone else's pocket

[@PrintfulCustomPrinting]

Hey John and Rishi! It's true, competing with other sellers on marketplaces like Etsy and Amazon can be tough. Creating products on demand will always be more expensive than in bulk, which may be why some of the other stores are selling at such low prices. My advice would be to make your brand the selling point - create designs that are not available anywhere else and you won't have to worry about the competition. Finding a passionate niche audience can be helpful as well. You can check out our customer testimonial on that: kzbin.info/www/bejne/rZfVZ6KLZ66naZI Hope that helps!

[@TheZombiecowmeat]

@@PrintfulCustomPrinting finding a passionate audience isnt exactly a doable thing for, i would guess, about 90% of people on POD.

[@intermezzono1]

@@TheZombiecowmeat But that is actually one of the first things you should have done while doing your business plan. It doesn't make sense to open a store with a theme or designs you can get anywhere else. If you don't have a logical and good business plan with a detailled target audience and just have an online shop for the sake of having an online shop, I feel like that's about to fail anyway.

[@cat_lover007]

I would like Printful to lower their price a bit or acquire better materials especially for fashion and household items. Several of these products end up being overpriced after adding all the expenses. Or at least improve your QC & shipping condition, for an example, my poster arrived with dents in them. I would not want my customers to receive them in such a condition.

[@PrintfulCustomPrinting]

Hey, Sophie, thank you for your feedback! Sorry to hear about the poster. If you've received a damaged product, please report it to our customer support team, so we can offer you a refund or a reshipment. The email is [e-mail].

[@bkstayfly]

This was overwhelming but needed. But I think I need to invest in my own tshirt printing machine and do business out of the country. All of this is so expensive. It hard to even make a profit. We even have to buy samples from printful more expenses they didnt calculate that into it as well.

[@LadyCLR]

Truth!

[@MrVAZZ0]

What if some printful products are over priced to begin with? I found that my competitors are able to sell at lower pricing with better materials.

[@hannahquli8209]

What competitors have you been using? We are searching for new suppliers and would love to know who you have discovered?

[@Mariamhamwi]

@@hannahquli8209 +

[@lemodeiclothingco.8187]

Thank you very much for existing!

[@Lanijiro]

Very informative. This brings back Marketing 1001. Thanks for the upload.

[@Lyndackarmashadowkarmadreaming]

😂 Yep, isn't it just? LOL

[@Rose-inspirations]

At first I was too low, I was giving away my products and paying some money on top of that. I looked around at what others are selling at, checked what works for me and posted it higher. This gives me room to add items on Sale and who doesn't love a sales

[@ShoshanahShear]

Thanks for this video. Product pricing is where I have been stuck with my store.

[@ShoshanahShear]

@Joey Reptile Have you found a solution?

[@BuddyBearCreator]

this seems super complicated !! Glad I watched this video because now I DON'T want to be in the t-shirt biz.

[@peterciprian6167]

"how to price your pod products". Well ideally I'd price them lower than the competitors who've been on the internet for some time with lots of customers and I'd price them so that I could get a decent profit, but with printful you can hardly do that. You guys have high base prices compared to others.

[@MRoesterreicher1]

That is true indeed.

[@Mariamhamwi]

High base prices but how about the quality in comparison to other POD companies?

[@galactic3144]

Exactly!

[@BigHeadBob]

This was a BIG help. Thank you kindly!

[@PrintfulCustomPrinting]

Awesome, thanks for letting us know-we're happy to hear! 🥰

[@shibuyajin_music]

7:10 this is actually very reassuring. I was a bit scared of going above the market average

[@vanessabanks2909]

Extremely helpful pricing information! I'm way more aware now of how to factor in costs to earn a profit. Thank you!

[@galactic3144]

Ok so I’m here to say. That printful is NOT the place to go if you’re a new or small business. It’s like you make little to no profit! We have a mug that’s $12.50 and once printful charges us $15.90 we only make a $4-$5 profit. We are literally spending way more than we’re making. The only good advice I got from this video is to make your products worth a higher price. So if I make our coffee mugs 20.00 with a better design, then our customers wouldn’t mind paying that much? None of this is certainty that we will make a decent profit. I’m very disappointed because I understand the work Printful contributes. But why not make it worth the buyers/customers time as well?. I just don’t see anyone buying a mug for $20 . Realistically we are gaining NOTHING from using printful. I’m sorry

[@PrintfulCustomPrinting]

Hi there, thank you for sharing your feedback! Our product pricing includes way more than just the product itself. We offer multiple free tools, fulfillment, packaging, Customer Support, and many other cool features that are included in the pricing. And remember that we don't have minimums, we fulfill orders on demand and starting from one item. If you're looking for some bulk discounts, check this page out: help.printful.com/hc/en-us/articles/360014009700-Are-there-any-discounts-for-bulk-orders-

[@LadyCLR]

Their response shows that they don't care. Very disappointing.

[@andred4473]

I simply do not understand why Printful does not include shipping cost when setting price for products. Why place them on two separate pages?

[@PrintfulCustomPrinting]

Hey, André! How you set up shipping costs is entirely up to you. You can add the shipping costs to your retail price and offer free shipping, if that's what you want. Or you can charge for shipping separately, whichever is more convenient for you. 🙂

[@TheAmateurPrepper]

Very informative video. Thank you!

[@PrintfulCustomPrinting]

Glad you enjoyed it! 😊

[@scott7521]

So basically it's a losing proposition.

[@Lyndackarmashadowkarmadreaming]

I understand what you're asking, and they're all really basic questions that someone who's running a business should know!. please have you completed any business course at all?.

[@berternieartist]

My solution is simple. Double Printful's price to me.

[@susanavalero8504]

Thank you so much for this information!

[@PrintfulCustomPrinting]

Thank you for watching! ✨

[@jeanfonvil5298]

This video was very helpful . I'm working with a printful designer and the price can get high. How do you acount for that without having to charge to much. Secondly the tax that printfull collects dose that cover just printful or the seller as well?

[@PrintfulCustomPrinting]

Hey, Jean, we charge the tax that's required by law. We strongly advise consulting a tax specialist to find out your specific obligations. But could you kindly specify the first part of your question?

[@jeanfonvil5298]

@@PrintfulCustomPrinting So im curently working with one of your designers, and will end up most likely getting multiple designs done with them. As prices can greatly range depending on the complexity. How do I keep the price I have to charge from getting to high if I have multiple complex $ designes that I may end up doing.

[@PrintfulCustomPrinting]

We're not too sure, but maybe it's something to check with the designer itself-it's best to discuss how costly the design would at the start, so you can take the costs into account.

[@parisfrancemission]

THANK YOU it was very insightful and challenging

[@AsianSensatiion]

I sell my shit for $30 a shirt, $35 a long sleeve, $44 a sweater, $56 a hoodie, and $70 for jackets. I make the customers pay shipping too. They still buy. The key to marketing and branding isn't just design, its story. If you want to be success, sell a story. People eat that shit up. Also, blog.

[@Sunshineyellow101]

How do you make them pay for shipping?

[@jacinta2707]

Hi, can you help me with understanding Printful pricing? What I want to understand is how it works, for example, when I started adding products from Printful I put in the price I would change my customers. Since them I decided that I would add a higher price of about 30%, so I could discount the product. Now I am trying to understand what price Printful work off, the price I have in Printful or the price I receive from the customers. What price should I put in Printful? How do discounts come into this. Do I manual chance my prices once the items arrives in my Shopify store? Thanks, I have been looking for this answer for a week and grateful appreciate your reply. And where do I find your customer service for help?

[@PrintfulCustomPrinting]

Hi! This article might help you out with your pricing - www.printful.com/academy/lessons/how-to-price-your-print-on-demand-products. Basically, the prices you pay to us are fixed, but you can adjust your retail price however you like. If you'd like to offer some discounts, they would have to be offered from your storefront's end. If you have some additional questions, feel free to reach out to [e-mail].

[@elenoremills8152]

This is all so daunting. If I can only find a platform where I can just contribute an artistic idea, and get a commission from the sales they get from selling that idea! I don't care to get a business model out of it....

[@djelicamaureen9646]

Excellent video 📹 thanks you very much

[@jeanettecalvin5228]

I could not find the link for the excel sheet she talks about any idea where I can find it. I think she did a great job and was easy to understand, I take lots of notes and had to stop and type and start again but that is just me.

[@PrintfulCustomPrinting]

Hey Jeanette! Thanks for the feedback! And here's the link to the excel sheet: bit.ly/35hujbB You can also find this and all of the other resources Nora mentioned in the video description!

[@palmbeachimpressions]

same here, could not find the link...Oh any idea if there is a way to slow down here seed talk? I can save myself some time watching this over and over again.

[@PrintfulCustomPrinting]

@@palmbeachimpressions Hey there! You can slow down the speed of any video on KZbin by clicking on "Settings" on the bottom right corner of the video, then "Playback speed" and choosing a speed lower than 1. Or you can hit the "Shift" + "" to speed up the playback.

[@elyssapiker2165]

@@PrintfulCustomPrinting Thank you

[@JennieMaeJune]

Hi there! Thank you for the helpful info. Can you please tell me where in this process or where in the chart I would add the paypal/swipe transaction fees?

[@PrintfulCustomPrinting]

Hi, Jennie, you can check this video to see how Printful payments system works :) kzbin.info/www/bejne/lWbPpHuCbdydn5Y

[@kettyketty637]

Thank you. Can how can i upload the printful videos for clothes to my store ? Is that possible ?

[@PrintfulCustomPrinting]

Hey! You can use these videos for your storefront - www.printful.com/production-footage. 😊 For more info, please send a message to [e-mail].

[@Pozervations]

Why is this so difficult? You have to factor in Prinful shipping cost of products yourself and sales taxe based on state (if in the US) PLUS Prinfuls platform fees? Is there someone with a store like this thats has all this figured out and willing to share thier pricinging sheet? Or is there a platform out that that has this streamlined?

[@PrintfulCustomPrinting]

Hi! Depends on the platform you're using for your store, but the shipping price should be set up so that it's charged from your customer upon ordering, or within the retail price if you're offering free shipping. Regarding platform fees - we don't require any platform fees on our side, however, some platforms or marketplaces will require a listing fee or subscription fee.

[@lotte5817]

If I include the shipping costs in my product price, the shipping will be "free", but if someone orders two products, they will pay shipping twice.

[@neotheftm]

Offer discount percentages for more than one item.

[@IsraelSuperguide]

How about printing on canvas and mugs, where is the calculator for it? thanks

[@PrintfulCustomPrinting]

This video covers suggestions for best pricing practices in general and you can apply this to all product categories 🧐

[@Mariamhamwi]

Did u find the right pricing strategies for canvas and mugs?

[@KANGABOYofficial]

Can I just get this straight please? ... I need to include shipping costs into the retail price of my products because printful include this cost when charging me to produce it?

[@PrintfulCustomPrinting]

There are several different approaches and free shipping marketing strategies to choose from. If you wish to add free shipping on all orders, then yes, you'll have to increase your prices to compensate for the shipping costs. You can read more about this all here > www.printful.com/blog/how-to-use-free-shipping-to-increase-your-average-order-value/ Hope it helps!

[@zoravarbajwa2266]

Does the "printful price" and the "shipping" price include all of the tax I owe printful? So my final profit that goes straight to me is: retail price - printful price - shipping Right?

[@PrintfulCustomPrinting]

Hey! The exact tax value depends on the product, shipping origin, and shipping destination, and it's not included in the product price. We suggest checking out this guide to learn more about pricing - www.printful.com/pricing. 😊

[@Ambient1807]

What about in the case if there's a refund, who pays for the refund? Is printful also going to pay the margin amount which it charged for printing and production? Or do I myself have to pay the whole amount to the customer?

[@PrintfulCustomPrinting]

If you decide to accept returns in your store, then you'll have to cover the refund costs. However, if the refund is due to a faulty item, then you can report that to our Customer Support team and we'll refund you for the order or reship a new one at no extra cost. 🙂

[@sashabezer8470]

Hi, I have a question about taxes. My store is based in the U.S. and I want to sell in U.S. only. Do I have to register in every state to be able to sell across the U.S. with Printful? In this video you mentioned that you're set up to sell in Alabama, but what if someone from a different state would buy a product from the store? I am just very confused and would really appreciate your answer. Thanks

[@PrintfulCustomPrinting]

It is best to consult a tax specialist as every case is different from another, but you can start by exploring the basics about sales tax over here ➡️ help.printful.com/hc/en-us/sections/360004088900-Sales-Tax

[@eternalsuccesswithislam]

can you please share any link here to find the tax rates for different states, prinful is charging

[@PrintfulCustomPrinting]

Hi, Aisha! You can check out this article from our Help Center to find out how sales tax is calculated - help.printful.com/hc/en-us/articles/360014009780-How-is-sales-tax-calculated-. We suggest searching for the exact tax rates elsewhere.

[@tinablackrock5504]

You say 1 hour of designing costs $45? As a graphic and web designer, I design all my creations with Adobe PSD and Adobe Illustrator. I come up with them myself, they are unique and I don't use any templates. For one good and high-quality design, sometimes I need up to 2 hours, which means that in the beginning, only my work could cost $90, without other costs. And then I'm supposed to sell someone a t-shirt for $26? So, I'm only interested in getting paid for my work. According to you, and I see most sites that work POD, the creator must be an accountant and a PR and marketing expert too. I'm not in that and this is definitely not for me.

[@ralf9904]

the biggest problem are your shipping prices :( if a customer maybe buy a shirt and a upsell with a mug, we must pay about 9 € for shipping from your location in EU to EU / Germany . thats why the most people do not buy. and when you see others printing firms they have a flatrate for dropshipping and they send the products in 3 days. how can we explain that to customers? high shipping fee and long time to deliver.

[@intermezzono1]

Very true. My standard shipping is 4,90 (if I was a customer myself, I would never pay more than that for shipping of a hoodie or whatever) and if someone buys 3 products, the shipping can be up to 11,50. That horrible.

[@EgleMakaraite]

My problem too!

[@KANGABOYofficial]

I dont understand how its even possible to offer free shipping considering all the other costs are so extremely high already?

[@PrintfulCustomPrinting]

Hey, whether to offer free shipping or not, is entirely up to you as a store owner to decide. However, it's probably one of the most recommended ecommerce marketing strategies out there. You can have a look at this article here where we explain it in a bit more detail > www.printful.com/blog/how-to-use-free-shipping-to-increase-your-average-order-value/

[@alexandrurobu5578]

Put margin at 50-60% and free shipping above 75$... you can make profit..but should be prepared for 1 yr to build brand

[@yvetteingram11]

I was following along but i got stumped with your platform fees per order. when I did the calculations I could not come up with the .75 cents no matter how I calculated those numbers please help me see my error. I added the 2.9% to the $20.90 and it came to 0.0606.1 and when I add the .30 its .90 so how did you get to the .75 cents?

[@PrintfulCustomPrinting]

Hey, Yvette! Please email us at [e-mail] and let us know the order number. We'll check that for you! 😊

[@j0shtorres]

It’s hard to make profit with Printfuls product pricing 👎🏻

[@MuckFen]

No kidding! I’m trying to be plus size friendly and Printful is charging $19 for some of the bigger size shirts.

[@SocialsFinest]

I looked at the price of the shipping to see how I could calculate the price of my products and once I got a sale I was a little over -£1 in profit so I had to edit my prices on all stores so I could make around £3 profit for the product I am selling. They need to lower shipping!

[@ssfoster95]

I am confused as to why you add tax to the product cost. My customers pay sales tax that I remit to the state and once I provide my sales tax ID to the POD I am not charged tax on the item when I order it from the POD to ship to my customer. So why would you include it in the product cost.

[@PrintfulCustomPrinting]

Hey! There are two transactions happening when an order is made-between you and your customer, and between you and Printful. We are legally required to charge you tax like Sales tax, VAT, GST, or other if applicable. You can learn more about this here ➡️ help.printful.com/hc/en-us/articles/360014009740-Why-am-I-being-charged-tax-

[@ay-shaamasih9270]

Sorry I am a little confused.... so in order to get the minimum orders to sell you only calculated the other costs? what about the product costs? How do I calculate that plus other costs to get the minimum orders? Wait did I just answer my own question in the question? 😅but pls correct me if I am wrong x

[@PrintfulCustomPrinting]

Hey! 😊 When coming up with your pricing, you have to consider the cost of the product itself, shipping, taxes and digitization fees (if any), and perhaps some other costs not directly related to Printful. Such as marketing, hosting, ads, etc.

[@prosperedwins]

Hi! How's it going? Isn't Printful connected to Africa? Let's assume someone orders from my home country Nigeria, how do they get their order? Is it shipped down from the US to Nigeria?

[@PrintfulCustomPrinting]

Hey! Fulfillment location depends on the product and the delivery address. Orders will be routed to the closest fulfillment center to the delivery location. So orders for Nigeria would likely be fulfilled in Latvia or Spain. You can check fulfillment location for each product under the ''Availability'' tab next to the product description in our Product Catalog. 🙂

[@Ariela_Soare]

hi, i have one question, when i set up my prices i click on that thing there where it says free shipping and i did that with all the products from my shop, the thing is i dont wanna give anymore free shipping and i wanna change the prices but when im not sure from where to change them, from shopify or from prinftul...and when i go to edit the prices, doesnt show me anymore that thing there where i can deselect the free shipping option. Can someone help me out. Many thanks for the video

[@PrintfulCustomPrinting]

Hey, Ariela! We'd suggest contacting our Customer Support team so they can assist you with disabling the free shipping. The email is [e-mail] but live chat on our website is also available. 😊

[@Ariela_Soare]

@@PrintfulCustomPrinting Thanks

[@kathyguttman3159]

I am not able to access the spreadsheet that is mentioned. Where is it located?

[@PrintfulCustomPrinting]

Hey! 😊 Could it be this one? ➡️ help.printful.com/hc/en-us/articles/360014009360-Can-I-download-a-list-of-all-Printful-products-.

[@prosperedwins]

Printful + Ecwid is connected, I know this. I have an online store with Ecwid and in terms of shipping, I dunno how this works especially shipping to African countries. Kindly explain, please! I'm curious 🤔

[@PrintfulCustomPrinting]

Hey! Feel free to check out this page about shipping ➡️ www.printful.com/shipping If there are any specific questions you need answered about shipping, feel free to reach out to our Customer Support team, they'll be more than happy to help. The email is [e-mail]. 😊

[@lizherbert1]

Good info but galloping through the script way too fast.

[@jacinta2707]

Hi there, thanks for this video it was very helpful with lots of points to consider. Can you please tell me, if I want to change the price on a product in my store, do I have to delete it and go back to Printful and add it to me shop again? Or can I just change it in my store and when I sell a product, you just charge me the cost of the product from your end?

[@PrintfulCustomPrinting]

Hey! You can definitely change the price of the product without deleting it. We'd suggest reaching out to our customer support team, so they can advise on how to proceed with the change - [e-mail].

[@frankligas2249]

Thanks Nora.

[@chayomalive]

How do printful deal with returns?

[@PrintfulCustomPrinting]

You can read more about it in our Returns policy here > www.printful.com/policies/returns 😊

[@chayomalive]

@@PrintfulCustomPrinting Thanks got it. So all returns comes out of the seller's expense.

[@PushClipz]

super helpful

[@ruiivanho6360]

How do I save and use that spreadsheet?

[@PrintfulCustomPrinting]

Hey! 😊 You can find it in the description under the video. Once you've opened it, click on File > Download to save the document in your device.

[@Franchize_OooWEEE]

Without shipping my total cost for a bella canvas shirt (front print, inside label, left and right sleeve print) is $20.42... What is a good profit margin for this. Im think I may have to market my brand extremely well to sell the tshirt for $40

[@palmbeachimpressions]

ouch..try $39.99 lol

[@deepakjamra5502]

Thanks

[@robnolan9309]

I checked your prints and looks like with you it's only possible to print inside a small square at the front of the t-shirt ...it's not possible to print all over the t-shirt

[@delenngrey9492]

They have special allover print shirts

[@robnolan9309]

@@delenngrey9492 how do you get that?

[@delenngrey9492]

@@robnolan9309 you can find the allover Print clothing in the different sections. For example just take a look at all Shirts. There is definitely an Allover Print one. If you can't find it, check your preferences (where you sell and how long the shipping can take). I hope that helps

[@tinitaboy5098]

If an item is stocked in the USA, does it ship to Europe and vise-versa? Thank You!

[@PrintfulCustomPrinting]

Hey there! Yes, we offer worldwide shipping. Learn more here: www.printful.com/shipping

[@gunamaninitai]

Hello. I am a bit confused regarding: 1). pricing my products when using live rates. Since I don’t know yet from which location my customers will be ordering from (I am targeting a worldwide audience) I am not sure what shopping will be and subsequently, what the tax will be on the shipping either so I can include it in my costing. So my first question is: how do I price my products for varied locations on Shopify using live rates? 2). The example in the video involved only one shirt. Let’s say if I want to offer free shipping (with live rates enabled) and the customer orders two or more products. Because the additional shipping cost for the subsequent products are not as high, how do I price my product so it reflects the lesser additional shipping cost for the subsequent products in the customer’s order? Thanks in advance. I really love the Printful team and professionalism by the way. I’ve had a lot of back an forths over email with the Printful support team but I dont seem to be going anywhere with my query.

[@PrintfulCustomPrinting]

Hey! 1) The price that your customers would be paying for shipping would match the price that you'd be paying for shipping if you're using live rates. 2) It would be suggested to check the carriers' prices to determine approximately how much would be charged and then adding the amount to the product price to not lose any money. It might be better to hop on a live chat with one of our agents to discuss everything in detail 😊

[@sinchasin3611]

if i want to sell toddler thirt amd make 5 pound profit i need to price it at 26 pound! and who will buy tshirt for 26?? why you have so expensive base price?

[@PrintfulCustomPrinting]

We're sorry to hear that you feel like this, however, we do appreciate the feedback. We regularly evaluate our pricing and lower it where we see an opportunity to do so. Also-the pricing for custom, print-on-demand products is slightly different as these items and designs are custom-made and unique, therefore making the slightly higher price more justifiable ❤️

[@alexandrurobu5578]

Our tshirt is min 24$ up to 41, you need to understand how pricing works and how many print sides you can do for the same design

[@Therealnaphtali]

very Helpful

[@vanmoog6486]

You didn't add ad spending...

[@PrintfulCustomPrinting]

Hey! You can check out our video on creating a budget for a POD store to see all the different expenses from a budget standpoint: kzbin.info/www/bejne/hWTWo41rhJ2EnJo

[@annettelozano5232]

Whoa so overwhelming!

[@realsomtalk]

what if i have more than one chosen audience . Does it give multiple audience selections when pushing the product to store

[@PrintfulCustomPrinting]

Hey, could you please specify what do you mean by this? Anyhow it's only possible to push one product to one store at a time 😊

[@priyadarshan7325]

Hey mam,I have set my product price 7500 in ₹rupee but in shopify store showing 7500 in $dollar

[@PrintfulCustomPrinting]

Hey, there! It sounds like you should change the currency for your store. Here’s how you can do it: In your Printful dashboard, go to Billing > Billing methods > Store billing methods. Then just choose the currency you want. If you need any help with that, feel free to contact our Customer Support team via [e-mail].

[@chayomalive]

Does both customer and seller pay taxes? And is taxes paid at the end of the year

[@PrintfulCustomPrinting]

As there are many variable factors to this, we always suggest consulting a tax specialist, but you can learn the basics over here: help.printful.com/hc/en-us/categories/360002570579-taxes-and-billing

[@jurekgeorgesostak3034]

Impossible to use "compare with competitors" strategy when Adidas/Nike/GymShark bras retail for $30, and you should pay Printful the same $30 as a cost of goods...Actually, I need to price my bras two times compare with my competitors... I think Adidas/Nike and other brands have Professional Photos and High quality store

[@pratyakshsomani]

You can also get professional-looking photos easily, that too for cheap...

[@jurekgeorgesostak3034]

@@pratyakshsomani Yep, through Fiverr and mockups :-)

[@PrintfulCustomPrinting]

Hey Jurek! It's true, creating products on demand will always be more expensive than in bulk. You can try out other pricing strategies, like anchor or penetration pricing. Nora talks about other strategies at 7:47 It may be difficult for print-on-demand stores to compete with retail stores or marketplaces like Amazon in pricing and speed - that's why you need to make your brand the selling point. People want to feel special! Create designs that are not available anywhere else and you won't have to worry about the competition. Finding a passionate niche audience can be helpful as well. Check out our customer testimonial on that: kzbin.info/www/bejne/rZfVZ6KLZ66naZI

[@jurekgeorgesostak3034]

@@PrintfulCustomPrinting Yep, you're right. If order in bulk, I can get my product for $7-$8 EXW (already have experience with manufacturing in China). Because of that, Printful seems more as a "proof of concept" partner, to test the ideas and marketing cost. As the cost of FB ads increased and, I afraid, the 20-30% margin won't be enough to sustain with Printful as a partner. Anyway, we spend about a year developing exceptional designs with the story behind every piece, also we joined a recognizable charity organization to support a good cause with our sales. Will launch a store in a few days, fingers crossed :-)

[@ashley-c8x5z]

@@PrintfulCustomPrinting I still don't think its right to charge your customers (meaning us store owners partnering with printful) already market price per item and then tack on the highest shipping costs i've ever seen. I'd imagine you are buying all the products being sold in mega bulk. i understand there alot that of cost that goes into printing on demand but There really needs to be more room for the store owners to make a worthwhile profit instead of a couple bucks per sale.

[@ladygypsysoul122]

I didn't add shipping cost on my products...and made a lost. Lesson learned.

[@PrintfulCustomPrinting]

Sorry to hear that, but it's good that you caught this error at the very beginning. Feel free to contact our Customer Support via [e-mail] if you have any other questions or need some help.

[@bobyalex3d]

Could you be so kind to help me out? I don't know what Am i doing wrong but when i price my items in Printful there is difference in the prices in my store? like 3-4 dollars difference and i can't understand why

[@PrintfulCustomPrinting]

Hey, Borislav, could you please get in touch with our Customer Support and provide more details? You can use our website chat or you can email us at [e-mail] :)

[@hopevergara3183]

Why its show 667$ on printful price for tshirt ? I cant edit the price

[@PrintfulCustomPrinting]

Please reach out to our Customer Support by chat or [e-mail] about this-we'll check it and will try to help.

[@RawRoyalart]

I’m lost on there shipping , if I have my customers pay for shipping why is printiful charging me for shipping ? It cost $9 to ship a beanie ? My customers pay 3.99 and I pay printiful 4.99 ! Someone please explain that to me what’s the point of charging my customers , no way I should be selling a $30 beanie

[@PrintfulCustomPrinting]

Hey! You can always review our shipping prices on this page - www.printful.com/shipping. 😊 That's what we're going to charge you and this amount is fixed. The amount you decide to charge from your customers is totally up to you! You can match your shipping prices with ours or decide on different ones. The difference between Printful's price and your price would be your profit!

[@BillionExpert]

While I appreciate Printful's services, the pricing appears to be quite steep. It feels like taking from one pocket to fill another, and in this case, "Peter" seems to be funding "Paul," who happens to be you.

[@vivekvishwakarma1253]

Nice

[@rtholman83]

Thx

[@cpg1117]

Hi. I just watch this video. All I can say is wow. Honestly, I feel it's not me and needs a simpler way to sell offline. so much to consider but a simple price does it like the price it $25.

[@PrintfulCustomPrinting]

Hey! We get it, there's a lot to consider, but once you get into it, it's not as difficult as it initially seems. If you have some questions or if you need help, you can always reach out to our support team 😊

[@cpg1117]

@@PrintfulCustomPrinting im getting ready.

[@3DJay429]

SO basically after any FB/IG marketing its pointless. Might as well avoid, unless you want to fill others pockets for your hard work!

[@ShervinOneMusic]

You forgot all your other fees you take to ship the order.... For example a organic t-shirt: Shirt-Price: €17.54 File digitization: €11.50 Shipping flat rate: €4.29 VAT: €6.33 Grand total: €39.66 .... I think it's a BIG BIG different... You're Welcome. :) :(

[@starp8949]

Here is another strategy to price: look at the competition and price $0.01 less. Simple and fast. You're welcome

[@keekwai2]

Printify is less greedy

[@konarika2016]

I'm a little confused - how can I include shipping in my retail prices if I don't know how high exactly it's gonna be? Doesn't it differ depending on where people order from? I'm worried that as soon as I get my first order, I'll end up losing money instead of making any profit at all because the taxes and shipping situation seems impossible to predict. In Germany, small businesses (that I would count as) don't have to charge VAT, but would Printful still charge it from me?

[@PrintfulCustomPrinting]

Hey! 😊 You can always review our flat shipping prices here - www.printful.com/shipping. The price depends on the ordered item, the ordered quantity, and the destination country. And this is where you can read more about our VAT charges - help.printful.com/hc/en-us/articles/4402032573586-How-is-VAT-applied-to-EU-bound-orders-.

[@MrPakistanie]

Who’s going to buy from me if I include printful price plus delivery charge plus uk vat plus 10%ebay fees plus PayPal fees so do you want me to price it for £100 a hoodie to cover all these expenses who’s going to pay £100 for a hoodie when there’s thousands of local alternatives who can print your product for £10. Printful makes money and fool out of us

[@PrintfulCustomPrinting]

In the end, it all comes down to finding the right niche. With the print-on-demand business model, you won't be able to offer the cheapest price, but you can certainly stand out with catchy designs. We suggest reading this article to get some inspiration ➡️ www.printful.com/blog/how-to-find-a-niche-market-for-your-online-store-115-niche-market-ideas/

[@Okeflora.6480]

A lot of work for a tiny profit!

[@PrintfulCustomPrinting]

Hey, if you feel like your profit is too small, you can always adjust your prices. In case you need any help, feel free to reach out to our support team.

[@Queenweezy]

Printful is so damn expensive man

[@PrintfulCustomPrinting]

We're sorry to hear that you feel like this, but appreciate the feedback. Our price includes not only the product itself and the fulfillment of it, but also labor costs, support that we provide to our customers, and other aspects. We evaluate our pricing on regular basis, and lower it where we see an opportunity to do so.

[@depaisanoapaisano12]

Plus extra money to pay for ads on Facebook

[@khalidfouda3278]

how much do you think is needed?

[@s.b.studio9925]

@@khalidfouda3278 it depends on how long you want to have your ad for ie. Week or 2 weeks etc. The pricing will differ.

[@pratyakshsomani]

yes, This is a big pain....

[@PrintfulCustomPrinting]

Hey Jose! Yes, your advertising budget, if you have one, should go under "other costs" - Nora talks about that at 5:23. You can also check out our video on Facebook advertising here: kzbin.info/www/bejne/eoq9oah8fKeYfpY

[@RamonReisMoraes]

I can't undestand why the prices are so expence and all frete are unreal $29.95 for a Canvas (in) in size 24x36 shipping??? Small bussines on the internet that sell 10x less than you guys has better prices on shipping than this. I can't beleve that Printful dont have contract with UPS , USPS and others.

[@PrintfulCustomPrinting]

Hey! We're regularly evaluating the pricing of our products and lower it where we seen an opportunity to do so. Thank you for sharing your feedback, though-we appreciate it.

[@susannepartouns4437]

eu is 9 and 21 % tax

[@antoniomete7972]

Printful is way overpriced to make any real profit. If you live in Canada then you are basically losing money. How can I sell a t-shirt that costs me $16.20 + $7.82 shipping and I haven't included all the other crap you just said. So, I need to sell a t-shirt for $30-$40 CND for an XS small size. Oh, I forgot the taxes that they still have to pay.

[@mambacandy1683]

I am speechless your prices are crazy and I know you guys can negotiate with ups, fed ex etc... You have $6.99 to $15 on shipping who in their right mind does that ? We literally have to put shirt prices to $45 to see maybe a $5 profit and sweaters to $55 or $60 to see a $5 profit and not a lot of people will spend that much money on clothes. It would be nice if shipping was included in your price of shirts and sweaters anywhere from $16 to $27 but shipping is separate that is insane. I just started my store and I am seeing not advancement with customers with those insane prices. Pretty much you want to keep being a millionaire and not give others that opportunity. We all know you have a great discount from ups, fed ex etc... of probably $2 to maybe $6 at the most and you want to charge us $6.99 to $18 on shipping 🤦🏻‍♂️

[@31aicirtl]

I have ADD AND anxiety…. Why the eff is this so complicated?!! dafuq 🤢🤮

[@ashley-c8x5z]

Your Products (as in printfuls products) are already priced at market price. It is nearly impossible to compete in the market when we the seller iin the ecommerce store is already paying market price or the product. We are forced to mark up the products to such a high price tag just to profit a couple bucks after all the fees and outrageous shipping costs. The price we are forced to mark it up to is now not only priced way higher than our competitors but it is over priced for the quality of materials used. ( we are selling mid grade products at a luxury price tag!) I just sold a yoga mat for $65 which is competeing at $40 for the same materials (which was the cost printful charged me BEFORE fees) i in turn only profited $4!!! thats even after marking up the price $25 more than the market. now not only is my product marked up to such a high degree compared to others but, the quality of the product is lacking. Its hard to justify asking the customer to pay $65 for such a quality product let alone any more but on the flip side this leaves me with nearly no profit at all. How is that sustaining? I also wanted to speak on printfuls shipping ordeal as well. It doesn't feel right. Here's an example- printful is charging 4.50 to SHIP ONE SINGLE STICKER! (outrageous) and if you order a quantiy of 5 stickers they are going to charge you the $4.50 and then for every ADDITIONAL sticker you will pay .99 cents so you're paying 8.50 in shipping alone for 5 stickers! (which are small stickers 3x3, 4x4 and 5x5).

[@PrintfulCustomPrinting]

Hey! It’s true that our prices are not the lowest on the block, but it’s worth keeping in mind that the items in our catalog are customizable with your designs. 🧑‍🎨 We take care of fulfillment and shipping, and each item is fulfilled separately instead of everything being mass-produced. We deliver quality our customers can rely on! Not to mention that we have the best shipping prices in the industry. That being said, we evaluate our prices regularly, and lower them whenever we see the opportunity.

[@bigshipalliance9564]

SLOW DOWN!! Why are you in such a hurry to speak? You are supposed to be helping us!

[@mambacandy1683]

I am speechless your prices are crazy and I know you guys can negotiate with ups, fed ex etc…You have $6.99 to $15 on shipping who in their right mind does that ? We literally have to put shirt prices to $45 to see maybe a $5 profit and sweaters to $55 or $60 to see a $5 profit and not a lot of people will spend that much money on clothes. It would be nice if shopping was included in your price of shirts and sweaters anywhere from $16 to $27 but shipping is separate that is insane. I just started my store and I am seeing not advancement with customers with those insane prices. Pretty much you want to keep being a millionaire and not give others that opportunity. We all know you have a great discount from ups, fed ex etc…of probably $2 to maybe $6 at the most and you want to charge us $6.99 to $18 on shipping. What in the actual F* 🤦🏻‍♂️

[@serestun]

You are speaking too fast, I can not follow and concentrate on what you are saying in general.

[@emmanuela6906]

You are speaking to fast. I need to go somewhere to understand it better.

[@MonMarGroup]

Like to know if this lady is on steroids at the speed she is talking?

[@berternieartist]

Maybe it is just that you are slow. I understood every word.

[@EgleMakaraite]

She delivered lots of helpful info succinctly in a short amount of time. It's a video. Pause it or replay the parts you don't understand.

[@palmbeachimpressions]

I know exactly what your mean...I had this happen to me before. One of hose Kidz started talking to me in her speed...my answer was..Sorry can you speak faster...cause I don't get what you are talking about. Bottom line..I guess the Generation crack..big time!!!

[@justcallmedaph]

9 months late but yes you're right. She's speaking a little too fast for someone that needs to write down information, however, it's normal if you're just watching. I found myself having to pause and playback so I ended up opening it on youtube and adjusting the play back speed on the settings.

[@ang2733]

I cant understand how so many folks can make profit selling like TheZombiecowmeat says, by selling way under even the product/desisn/ship costs combined? How can we compete w/that?

[@rgx4306]

Overall, Printful products/printing is fine, but what I really urge to change is the shipping rate/model, rather than putting that responsibility on your customers, us. Charging us shipping for single product plus additional shipping for EACH item, is such a pain, and so hard to do business on the retail side. It makes it near impossible to offer customers flat rate shipping or free shipping, especially for hoodies and backpacks. As a retail customer, the live shipping rates are also such a turn off, tbh. Charging customers premium price for my design is acceptable, but even with premium pricing AND shipping, I'm basically earning a mere 20%, and that isn't factoring my cost for Shopify, marketing, etc. As a brand, I will not compromise on quality for a premium price, meaning at the least the material has got to be on par. So for example, Stanley/Stella Organic Hoodie, including my sleeve designs (hence the premium price), Printful charges me $49 USD. I am selling that for $66. Unbeknownst to me, the automatic shipping is set at flat rate for my customer @ $7.99, but I am charged $15.49 for an order for 4 hoodies. For this particular order, the customer pays $271.99. I am charged $211.49! I check and adjust this to live shipping rates. Either way, my margins are at 20-30%. And this ends up being basically 0, as I need to build/maintain a BRAND and audience for me to charge such premium prices. Thus accounting for design cost, labour cost, hosting website & domain, marketing (video editing, photography, social media posts, etc), transaction fees etc. There is no profit made. Even with more orders, it basically at the most is a breakeven for the energy invested. Beyond mere passion, or hobby, it's not possible to sustain a business this way. Which means Printful is not for business building, investment, growth, or revenue, its fan service. Just creating a product for your fans/audience at a particular time. It becomes hard to sustain with the amount of other things the business would need to focus on to sustain the audience and interaction. It's definitely not a business to earn any means of living. Or are there other options I'm missing? Am I expected to charge $100 for a hoodie? Cheers.

[@PrintfulCustomPrinting]

Hey, thanks for your feedback! Our prices are fixed, but the prices on your store can always bet set according to your own liking. If you feel like you're charging too much, you can check in with other sellers to see what they think! Join our Facebook group called "Printful Insiders" where sellers can discuss anything and everything about Printful - facebook.com/groups/printful.insiders.

[@rajudesai3069]

Thanks