Become excellent. Be unreasonable. | Will Guidara for Big Think+

[@MkNonsense66]

This guy is intense and chill at the same time

[@jasonckirby]

He takes his work seriously and he takes himself less seriously.

[@Tonson1009]

A bit scary as well

[@carlosr192]

I went to college, read o lot of business books and shows like the apprentice etc but just after seeing this guy...I think I'm ready to open something. Quality and price without hospitality don't last.

[@jackieblue04]

Somehow I can't stand him 👀 😂 it's too much

[@esparda07]

He gave me burnout just looking at me.

[@chkee17]

Unreasonable Hospitality. 1. Be present 2. Take ourselves less seriously 3. Create individualised experience. Invest into relationships building

[@4115steve]

If you don't innovate to make an affordable product customers won’t care for hospitality because they’ll ll feel taken advantage of. You have to innovate in a competitive market, unreasonable hospitality alone won't be sustainable.

[@converse5874]

4. find enough people who can pay unreasonable prices for your unreasonable hospitality so you can survive (let alone thrive)

[@SeanOHanlon]

​@@4115steve Not true. Read: 'Blue Ocean Strategy' and I guarantee you will see things differently.

[@chkee17]

Indeed, price affordability is a critical factor that must be taken into account.

[@gistfilm]

Imagine following these rules with loved ones...

[@CoryMckinnonHandle]

Everyone should spend at least 3 months working in the service industry. It will teach you so much not only about others, but about yourself.

[@richardesponja693]

Yeah, it kills you from the inside

[@starwarsunfiltered7848]

It also reminds us why an asteroid needs to come along and hit the reset button on humanity.

[@emedlearning9035]

Dealing with bullshits 😅😅

[@richardesponja693]

@@emedlearning9035 Men, I work in IT now. Can't believe how chill it is (you have to know things still), but it's completely different then retail. I don't even know I beared it so long in there, and even my starting salary was better.

[@alexalekos]

it taught me that i'm not obliged to satisfy every wish of the people

[@KoenRH2803]

Sounds great and all but, a key thing he doesn’t mention here is for this technique to work you need to respect and pay your employees well. You can’t force someone to care enough to be present while working. Give them a reason to invest effort and get them into a position to be able to give.

[@dances_with_incels]

Hard work and respect has to come from the employees first if they want more money.

[@johnnygrube]

And?

[@rmigalla]

I imagine the hospitality mindset likely automatically does this ☺️.

[@Mabdalla_hq]

The hospitality industry doesn’t pay foot soldiers All these owners and high managers never did the actual job They preach from another world

[@KoenRH2803]

@@rmigalla If that hospitality extends to their workers too, then yes 👍🏻

[@jgyasu]

I love how calm and composed he looks and acts, I wish to reach that state of calmness.

[@jaguartony]

It's called having an amazing salary.

[@joaoluizsn]

Looks pretty off and pretentious to me

[@jgyasu]

@@jaguartony oh yeah, I realise that! I wish to have an amazing salary is what I meant to comment XD

[@GwaiZai]

I don't go on youtube to say negative things in videos, but his delivery came off as super pretentious to me.

[@Noquemacuh]

This is the longest Budweiser commercial I’ve ever seen.

[@CariMachet]

Genius

[@5minutecalms]

lmao

[@HenryClymerStrategies]

One of our top goals at our company is to be a financial hospitality company, not a financial services company. That came from Will. It becomes so much deeper when you realize what is at the core of it all. Family behind us and their future ahead of us.

[@thisisfyne]

While this is an uplifting message, let's remember that being passionately unreasonable in what you bring to work (employer and/or customers) *should NOT happen at the cost of your personal well-being* and life goals. I believe there's a fine line between what he explains and people who just end up losing themselves because of their job or career. Gotta be careful here.

[@catatonicbug7522]

I think that when you are that passionate about the task, performing the task is what brings you joy and fulfillment. The idea is not that you are sacrificing anything for your patron, but sharing your own joy with them. When you are doing that, the work is part of you, and it actually builds you up to perform it. If the work is breaking you down, you're either doing the wrong work or you're in the wrong environment.

[@its3amagain.]

@@catatonicbug7522 let's be honest. 90% of people are doing the wrong job. I always told myself : "If I am not willing to do that without getting paid - I am doing the wrong job".

[@tw8464]

Crucial point

[@draco_2727]

​@@catatonicbug7522💯💯💯💯💯

[@samishtibhatia5183]

if it’s costing you your personal well being and life goals then i don’t think that’s what being “passionately unreasonable” is meant to look like for you. not you, the person im replying to. the abstract you we’re talking about.

[@EcomCarl]

Will concept of 'unreasonable hospitality' truly captures the essence of creating memorable experiences. It's a reminder that in the service industry, the magic lies in the details and the personal connections we forge with each customer. 🌟

[@drchops]

Wankiest comment I've ever read

[@HungryBen-d7y]

@@drchops Since you said this is the wankiest comment you have ever read, then I encourage you to share your disagreement claim on why this comment is wank according to your own understanding. Lastly, instead of commenting on some stuff like this, mindfully comment on your point so others can know why you comment on this. We don't have to agree or disagree with both of you, but we do likely want to know what is yall standpoints or points. Thanks, and I am looking forward to seeing your reply.

[@ghostc1pher]

I have been critical of this channel's content. But y'all are cooking with this one. This idea of unreasonable hospitality resonates deeply with me.

[@keyyon7539]

You won't believe i have same profile pic as yours, but on my twitter (now x) profile.

[@joshuadrummond2842]

You guys are cool

[@yovanny645]

Read his book. It's phenomenal.

[@TheRealDasluft]

I worked hospitality for years during my youth and this is probably the best summary of what I learned. Those lessons have helped me in my career for the last thirty years. If had to sum it in a few words it would translate to… “you cannot catch flies with vinegar*

[@JulianK67]

What do you mean by that?

[@sygad1]

@@JulianK67 it means be nice to people, leave a sweet memory, vinegar, metaphorically, leaves a nasty taste in the mouth and represents a poor experience

[@JulianK67]

@@sygad1 thank you for the explanation 💪

[@laurencollins2076]

I have lost count of how many well established brands have lost my loyalty because they turned an excellent product to shite by shrinkflation, swapping to cheap ingredients etc, which shows contempt of your customer

[@tw8464]

Yeah they are quickest to betray the very people who keep them alive. It's sad and mind-boggling.

[@TheChupacabra]

This is another NYC move. But the Wall Street side. Venture capital is always hunting, relentlessly, for strong brands with high quality goods. That’s where there is a lot of meat on the bone. They buy it, maintain the high prices, but cut materials cost and labor cost to maximize profit. *Beg founders to stay at their companies.* Otherwise it’s a fiduciary duty to make - any and every thing you’ve heard of - suck

[@tw8464]

@@TheChupacabra good description

[@claudiamanta1943]

Exactly.

[@noreenahmed527]

Im in social work and often wonder how that field would transform if it took more notes from the field of hospitality. I often feel like I’m doing my best when I treat my clients the way those in hospitality treat theirs ❤

[@humptydumpty-m8u]

Right 🙏🏻

[@yaguabina]

People like you make this world a better place ❤❤❤

[@claudiamanta1943]

The difference is that, as a proper social worker, you don’t sell them anything. You are nothing more than a catalyst.

[@Happinessisyours-l2x]

This guys just said it!!!!! You want success in anything your relationship your kids or yourself you choices.."ONE SIZE FIT ONE"

[@johnkakuk]

GOD I love this. Taking care of people in ways they don't expect is one of the greatest pleasure in life if you ask me.

[@claudiamanta1943]

Pleasure. That’s the right word. The pleasure of their pleasure. 😄 Yes, it is orgasmic.

[@DetlevObst]

I was impressed by Will's sense of hospitality and its elements of grace, being in the moment with each, individual customer.

[@williampope3503]

Art is not a service, it's somewhere between expression and entertainment. If you're trying to make it for one person at a time, you'll get lost trying to please others. Your taste is what matters, and people will either like it or they won't.

[@claudiamanta1943]

I beg to differ. Art is self- expression AND for the benefit of the audience. Otherwise, what’s the point of it? I mean, of course, art which is cultural product as public milieu, the common space in which you enter a relationship with others, not the (sometimes necessary) katharsis of you scribbling on a paper to let some steam out- you keep that in your private space. When you write a book, when you paint, when you sing, when you work, when you cook for others, you are in the presence of other souls. You don’t display your loose stools on canvas or your vomit in a dish, call it art, and then complain that the public doesn’t understand, so you get some clever weasels to sell it to them. That’s narcissism. People say I am a perfectionist, but I just love things well made. Everyone does…or so they should. It’s a sign of respect for yourself, for your craft, and for the ones you interact with. You give something that is a part of you, they give you their attention- which is them opening their souls and minds to you, and you both smile. Take a movie, for example. The people in the audience want to be like children and hear a story to forget the horribleness of the world. What do you give to them? The poison of commercial crap that fattens your pockets? That’s not only disgusting. It is criminal.

[@elweewutroone]

Welcome to aesthetics.

[@lolollolol5654]

i love this perfectionism and precision with which he talks

[@Mkbshg8]

Budweiser adverts have got sneaky.

[@SteffanDx]

The comment nobody knew they needed

[@Mkbshg8]

@@SteffanDx Always remember half of the population are below average IQ. Sometimes they need it spelling out to them.

[@sihr07]

This is inspiration without cheesyness. We need more of this❤

[@skrollreaper]

fire, I got a few clients for art, one who is a very low paying job, and I have been prioritizing portfolio/ the higher paying job with more attention. thinking since its low paying I can take my time. and the client mentioned to take all the time I need. but in the back of my head I felt that guilt or unease from not working on it, when there isnt much left to do on it anyway. this video helped. just treat every one like you are a server, and each table needs to be waited on; not just serving food, but greeting, making sure they are noticed, bringing refills, complimentary chips, etc. regardless of if there will be a tip or not

[@humptydumpty-m8u]

Hey, don’t get mad, just a joke 🙏🏻

[@jordanmumaw2310]

There really is wisdom here. This is a great person-centered approach to human relationships. In the family, in the business, in the neighborhood, in the governmental body, and in society. The element of an interaction that most people remember is how they FELT.

[@chillaxsnip3r93]

I agree with what he is saying. Being in the service industry for 10 years or so now. The one thing that I will say is this loose quote from the Bear, “you can’t teach people to give shit”. That is something that an individual needs to see for themselves.

[@claudiamanta1943]

You can.

[@TorgerVedeler]

I worked in retail for ten years, and I’ve seen it done right and I’ve seen it done wrong. This video is absolutely correct; it’s not about products, it’s about relationships.

[@AttackChefDennis]

Going above AND beyond.......For 31 years, I have tried to apply this motto to everything I do in a restaurant kitchen. It's a hard line to walk and even harder to get the team on it as well, AND HOPE you get noticed. As someone recently told me, "I picked a Hard Road to Walk...." 2 knees, 2 vertebrae and both shoulders would agree with that.

[@edwardlohrig2403]

I loved this! For a living I train students in hospitality to be able to work at the top hotels here in Hamburg. I always reference S2 E7 "Forks" during my trainings. I love the shift in mindset. That lightbulb moment. When you get that, I believe you can achieve anything! Thank you for this video! Have downloaded your book and am excited to read it!

[@tw8464]

This man lays it all out clearly and concisely. Everything he says is key.

[@gynat5968]

11 Madison Park was the pinnacle of dining on the East coast. I am grateful to have had the opportunity to experience it.

[@KaritKtana]

Was, but isn't anymore?

[@donyaschuk6538]

6 mins of my time and you made me stop and think about what i do during my work day. That does not happen very often, well done.

[@ThatManManuel]

Thank you ! I had problems with my ex manager who would always so no to things that made the guest happy and I thought I was in the wrong but glad to know someone who’s achieved a lot agrees with me

[@claudiamanta1943]

That was not a manager. That was an idiot who made your clients and you unhappy.

[@LadyPantera57]

This is definitely how I work, but my unreasonableness does make me difficult to work with. I can't help myself, "good enough" is never good enough, it has to be quality. That's why people come back to me, they feel cared for.

[@claudiamanta1943]

As you achieve excellence, you will know when you need to stop. It’s not an intellectual thing. You just feel it.

[@wasifzaki]

Why was my face smiling while I was infecteuously immersed, reflecting the beauty of excellence in serving unreasonably with Guidara? Remarkable! 😊❤

[@macdisciple]

He is spot on about building relationships.

[@claudiamanta1943]

Yes. The tragedy is that consumerism focuses on products and productivity. What do you make a product for? Your pockets? Any product or service is a means to achieve something else. Focus on the wellbeing of those who produce and those who receive it. It is a process. Ask yourselves what is most important. You can make a client feel respected and happy by serving them a soul or a cake. A white napkin or a red napkin.

[@Fanouriou]

I remember the funeral of my grandmother. My aunt and grandfather had made a scene and stunt that put my father and other aunt in a foul mood. We thought let auntie have her grandstanding and we took greataunt and the rest of the family out to eat in a chinese cheap resturant. Great aunt didn't really care for chinese food and said maybe I'l have a shrimp sandwich with mayo! The guy took the order and when all the food came he came along with two shrimp loaf and mayo sandwiches with a lemon slice! And the comment I just sent the kid down to the baker down the street. Elder relatives should have what they like in a sombre occation! When the chinese food place moved places my family went the extra way to keep going with them, because we remember that kind of service!

[@Sec_ArtChavez]

I typically don't comment, and I respect simplicity. This was a short great video. Thank you for sharing.

[@TrippSaaS]

I used to work at Nordstrom and recall hearing a story about how the first location used to be a tire shop and a lady came to return a tire only to discover it was a department store. They still let her return it.

[@aaronkindall6607]

This was a powerful, fresh perspective on leadership and what "success" looks like. Well stated.

[@joeyjoejoejeoejojoeshabadoo]

Incredibly powerful message that's easy to miss or gloss over. I fucking love this channel.

[@zeeshansuhail]

The word unreasonable, is unreasonable :) In a world where words matter, I’d choose more wisely. But I see his intent and it’s good.

[@StrategicThinking4Leaders]

Service vs. Hospitality: Service is what you do; hospitality is how people feel about it. Unreasonable Hospitality: Continuously finding ways to make others feel valued. Three Key Factors: a. Be Present: Focus on the person in front of you. b. Take Work Seriously, Not Yourself: Foster a comfortable atmosphere. c. Recognize Uniqueness: Treat everyone as an individual. Lasting Impression: People will remember how you made them feel, not just what you offered.

[@numberfeed3773]

Wow! Thank you. I think the same way of a fast food chain here in my neighborhood called Culver's. It's like they hired the best and most well-mannered teens - Its my daughters favorite place and it tips that balance somewhere that we have all our humanity intact. Thankyou again.

[@claudiamanta1943]

2:02 That guy who holds the microphone. He’s hunting sound. Super- super cool. ☺️

[@nathanjmansfield9969]

Powerful and beautifully inspirational. Makes so much sense!!

[@laurencollins2076]

💯 agree relationships are key. But that extends to your employees as well, build respect and enthusiasm in them, and it will pass onto their passion for the work and relationships they build with the customer

[@tw8464]

Exactly. Be hospitable to the employees also, by genuinely paying them.

[@claudiamanta1943]

100% You cannot provide your customers with a great service if you are rubbish with your employees.

[@LoganE-w9q]

I love your book, it changed my life.

[@jedibane]

I’m a transit driver. If I’m on if I’m doing my best. If I’m delivering the service as well as I can with kindness and an attitude of gratitude then most passengers pick up on that. It makes a better day

[@thehonouredone3634]

Gold Video, really loved this guy, didn't feel even 1% business in his words, only unreasonability! Thankyou big think.

[@brandonweemhoff9242]

Focus on mastery in whatever you do.

[@dannydentarkis6482]

For those who are ready to hear it, the message in this video will literally transform their lives if they adopt its teachings.

[@rogersnick17]

I love this man's mind & philosophy .

[@Badkhela]

People forget what was said, people forget what someone did, but people dont forget how they felt.

[@claudiamanta1943]

How you have made them feel, yes. If you look at it this way, you remind yourself 🫵 of your responsibility.

[@lookup9078]

Whatever your craft, do it with passion.🤺

[@claudiamanta1943]

Or, at least, do it very well (nobody can feel passion 100% of time). Or, at least, do it well. Or, at the very least, do it well enough.

[@WillyMakesMusic]

This guy is a genius and seemingly a really great guy

[@marlonjourney4089]

Plain and simple: To grant an excellent and memorable experience to customers. Now, this the kind of stuff that involves all the parts in the business, from management to employees and the patience and true intention to serve asa powerful tool, not as a type of art.

[@localfriendtourEcuador]

Tourism is my passion that's why I began to create experiences. I wish I can know how to reach more clients.

[@Thejericko17]

The Bear is one of the best show on television. They did their research for that show.

[@AttackChefDennis]

31 years in the industry PPPHHTTP to that show. So what, that happens 1000 times a day across the world. Where are their shows. Also, another good-looking asshole chef.

[@Ben-id3op]

That’s all very well if your apart of the few that can afford that luxury. The rest of the world gets by on what is on offer and is thankful for it.

[@claudiamanta1943]

We should demand excellent quality from others and ourselves. We owe that to them and us.

[@amarnamarpan]

Thinking about it in retrospect, I feel that this is a scholarly way of making yourself a SLAVE of capitalism. I'm in no way insulting your methods or ideologies. It's just that dedication towards your service and in fact considering yourself a slave to a greater cause is probably a good thing. Or maybe it's not. Who knows. If making profits mean you have to lose yourself in the process, so be it. If making profits mean forget about your own dreams and priorities, and make others dreams and desires your priority, so be it.

[@rolandburks]

Wonderful !!! Thank you… Namaste 🙏❤️

[@andrewcayer3099]

You are a man of Great Service.

[@3arcovich]

Providing Graciousness to Others.

[@effay83]

in my line of work they want to standardized everything. Bespoke takes up too much time and effort and is inefficient. Unless the customer is paying for that, which in most cases, they aren't. Looks like in these fancy restaurants, people are willing to pay for whatever. But good service is hospitality. Be nice, smile and greet your customer, understand their need/order, and deliver the service or product.

[@jaimecarrillo7606]

Absolutely great video

[@Gabriela-jo7mg]

It's about connecting and belonging. ❤

[@claudiamanta1943]

Yes. But it’s not just that. Belonging and working together is like playing in an orchestra. You have to play your violin very well as a sign of respect to you, your colleagues, and your audience. The musicians in an orchestra bow to the audience for giving them the opportunity to be their best and giving something. Musicians should bow to their colleagues for the same reason. A film Director should do the same to the kid who fetches drinks.

[@KyleByquist]

"forks" is one of the best episodes of television of all time

[@betterenglish2426]

Thank you for introducing me to a national bestseller. This is exactly what I need to know.

[@JT-mr3db]

Fire lighting video. Love it.

[@sygad1]

this guy KNOWS how to tell a story, I could listen to him read the phone book

[@silverliningart2183]

One could also argue that having the same budwiser the dad had everyday would be underwhelming when he went to go out for a special meal... not sure if I'd incorporate all this advise without question into other industries. But yeah, a little bit to give a little extra service goes a long way !

[@SmrtSocial]

Love this concept. This used to be what put Disney parks at the top of entertainment and hospitality.

[@renegroulx7029]

I like how he threw in the Blockbuster - Netflix transition.

[@taifshams]

When hospitality comes in tune with success, it's not hospitality anymore

[@kdawnfrancis2687]

Thanks!

[@PhuongLe-kv1hy]

Good point in our modern service

[@ifeoluwadayoadeoluwadotun7197]

Thank you Big Think for the video.Please can you a session on any facilities management company

[@rylanjohnson7696]

10/10 Really eye opening content

[@Giovanni-o3h]

Very good subject

[@NorinRad009]

I really like this. Thanks team!

[@truepotential206]

Simple and beautiful. I d buy a master class by him

[@DeAguaMusic]

0:22 What makes you think I'm american, dude.

[@thetruth3322]

Thank you Thank you Thank you. 🙏

[@damarissilva8]

Do you have the full interview available?

[@CharlieNorth]

Thank you.

[@robertdouglas8895]

The valuable feelings are love when you are serving, not when you are being served.

[@claudiamanta1943]

I dislike the term of ‘serving’. Nobody is a master, nobody is a slave/ servant. I do something, you do something, and we’re both happy or, at least, content. It’s a dance.

[@thesubinsebastian]

Thankyou Sir, this was beautiful

[@Tiger74147]

Can all the executives and shareholders watch this? Short term profit strategies that destroy loyalty via increasingly consumer-hostile practices means the destruction of the company. How can business schools and the like fail to recognise this? How can they take a "five year plan" mindset seriously?

[@ciccio0448]

that’s powerful

[@maidinulster]

Brilliant, think this unreasonable thing may be something we can use throughout our lives to others

[@lindafogarty3924]

It’s easy for people to treat those with lots of money in this way especially if they will be benefiting from that person’s wealth. What the real challenge is and is most commendable, is treating those normal people who make up most of society? No matter what service we are providing, no matter “who” we are providing for, how about we treat others how we want to be treated and give them the best of us no matter what their status is.

[@ruthiebast4222]

This is brilliant

[@The_IND_Miyota]

This is what Miyomoto Musashi said, Buddha said, Lao Tzu said, God has been saying. Those three points and beyond.

[@tpop3723]

This had all of the appeal and interest of an 80’s Brian Tracey/Tom Vu infomercial.

[@dariorodriguez6087]

So romantic, yet so narrow.

[@eduardom1746]

Why am I crying?

[@gorzillak2793]

I love this ❤ thank you for making this video. Everything been said is so true 🙏😇

[@AbinkFerry]

is this channel only for the US audience?

[@user-pe2lw1ze8i]

Fantastic mindset

[@PLEIADAiAN888PODCAST]

Heard, chef.

[@sutats]

Try getting a reservation at Dorsia.

[@Ms.Laterholmes5253]

Customer service, internal and external customers internally, paying them… externally, taking care of the needs…