Billion dollar coffee secrets with Black Rifle Coffee Founder Evan Hafer

I spend one day in Salt Lake City with my good friend Evan Hafer, the founder of Black Rifle Coffee Company. Evan was a former Green Beret and CIA contractor and built BRCC from his garage into a massive coffee brand with a cult following.
This one has a lot of start up, business, and coffee alpha. Follow Evan and Black Rifle Coffee Instagram at / evanhafer and / blackriflecoffee
0:54 - Black Rifle Coffee Company Headquarters
1:10 - Evan’s Expertise in Coffee
3:18 - Evan’s Love For Coffee + Explosions
4:00 - Evan Taking Coffee With Him Overseas
5:20 - Sacrificing Yourself For A Greater Cause
6:20 - Philosophers Should Rule The World
7:20 - Bandwidth of Life Experience
9:45 - Making Pour Over Coffee
11:45 - Coffee Shops Taking Price
12:35 - The Difficulty Of Today’s Economy
13:00 - New Capital Gains Tax
13:42 - What it Takes To Start a Business
16:15 - Fake Utopian Pipe Dream of Being an Entrepreneur
20:25 - Being Rewarded for Hard Work
25:46 - Translating Excellence Across Fields
26:19 - Going To Evan’s Man Cave For Podcast
27:14 - Dinner At Evan’s

[@timberland5146]

Great video, love BRCC!