Evan Hafer Talks Business & The Story of Black Rifle Coffee | BRCC

This week's episode sees Evan give a tour and breakdown behind the SLC BRCC Headquarters, why he does what he does, and what it takes to be successful in business. From his days as a Green Beret to Founding a publicly traded coffee company, come take an hour of your day to listen how if a knuckle-dragger like Evan can do it, you can too.
🥇 Explore Black Rifle’s Award-Winning Coffee: www.blackriflecoffee.com
✅ Subscribe, like, and leave your comments below to join the conversation on everything from coffee roasting techniques to Evan's unfiltered thoughts on life, business, and creativity.
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BRCC: @blackriflecoffee
BRCC Pod: @blackriflecoffeepodcast
Evan Hafer: @evanhafer
#podcast #blackriflecoffee

[@Austinbeer11]

The pride in which Evan talks about coffee roasting makes it very easy to see why Black Rifle has been so successful.

[@blaynelarson896]

I honestly love this kind of content. No real purpose just talking and showing us stuff. You can really tell how passionate Evan is about all of this

[@retrievekalia]

My family and I recently drove through Salt Lake and visited your shop. The staff treated my kids and wife as if they were friends. They even went into the back office and brought out stickers for the kids that hadn’t been released yet. Not to mention the amazing coffee we had. We love your command what you are doing for many different communities!

[@austincleveland4605]

The reason I've supported BRCC is exactly as you outlined. BRCC is the epitome of what a veteran run organization should be. Kuddos to you and all that you've done.

[@terryharte6336]

So I am moving to Japan because my wife is Japanese. Once we get established my goal is to open a coffee shop revolving not just around coffee but my love of hiking and camping. You folks have given me the inspiration to get after it and make it happen. Thank you for this episode it has given me some good insight. I hope I can do a coffee subscription from there. Thank you and keep being awesome. 👍

[@jackiekinner3826]

Sounds great good luck brother.

[@danielgrejsmarkschauer2651]

As a veteran myself, I love to here these succes stories of other veterans that have transitioned into entrepreneurship, keep up the good work guys 🤘

[@kenwinzenjr.3397]

Thanks for all you do for the veteran communuty. I didn't serve, but have always appreciated what people like you have done for this country. On a personal note, I LOVE the stores. 95 % of the money that I was spending on SBucks, has gone to BRCC, and damn happy about that! Also, love the podcast. No pretentious BS, just regular guy talk amd information.

[@kmelzacki]

I've been a BRCC supporter since the beginning. It's fantastic to see the success after all your hard work. Listening to you speak, I always hear the passion in your voice when you talk about coffee and BRCC. Please keep telling your story to help others learn and understand what it takes to start a business and make it successful. I love your vision of hiring 10,000 veterans, which has remained consistent since the beginning.

[@TimoteoMcQueen]

Received an order of Just Black and everyone in my house agrees, it's an awesome cup of coffee. The inspiration BRCC provides is immeasurable. Look forward to your content every week and encourage my peers to listen. Keep up the excellent work!

[@Murphnuge]

This may have been my favorite episode so far! Just hearing the thought process and design behind the whole business and culture, amazing.

[@mikeruss3570]

Evan. this was the best Black Rifle Coffee episode yet

[@patrickkelly8999]

It really speaks to me that Evan started this company in his mid thirties. It's easy to feel like its too late to chase a dream if you aren't 20 years old and single but the success of BRCC proves otherwise. Genuinely inspiring.

[@big_hoss7.5]

BRCC is more than a coffee company. It's the definition of the American dream.

[@austinporter4285]

Lol... yeah lets go with that 🤣

[@chadsingleton732]

MO is the perfect coffee

[@coltonriggan4072]

If you’re a democrat then sure yeah

[@GR1ZzLy69]

There communist disguised as “conservative republicans”

[@LucasAlmendinger-iq4yn]

The focus on culture building and how thoughtful you guys are about it is super inspiring. Thanks for the behind the scenes look.

[@inetdanno]

I was a BRCC customer, supporter, and fan then I had the privilege of working with your team in SLC & Austin. I love your passion for coffee and all the podcast you do. Looking forward to many more years of BRCC coffee and inspiration. Keep putting up those shop! The country needs them!

[@inetdanno]

I actually sat at that conference room table which was epic.

[@skippy9491]

The tour was interesting but your sincerity was even better. 😊 Thank you for all you’re doing to help the veteran community.

[@LYDFitness]

Evan…Thank you for this episode. I have been a BRCC Club member since the beginning and was finally able to visit that shop in late 2016 and early 2017. I also want to thank you for bringing me out to VAAS22..still very humbled. Hope to shake your hand again someday. 🤙🏻👍🏻☕️☕️🏹🏹🇺🇸🇺🇸

[@walkertexas9259]

I’ve been drinking BRCC since a friend introduced me to it back on a deployment. It’s a staple to my morning and day! I love the mission and I can’t wait to see where y’all go! Thank y’all for everything!

[@Thatblackcj7]

Loving the one on one conversations about the origin stories and ins and outs of what makes Brcc so great! Been a loyal customer since 2015

[@deanmohnhaupt929]

I have been a BRCC customer for a while now. I like to see you opening the door of BRCC and giving updates on the future.

[@LCinOP]

Thank you for the time in sharing your business and life philosophy. I appreciate your holding up the original founders and the fabric of America. The Persuit of Happiness...not what society dictates that means or should be but how an individual chooses to use their God given talents. That is freedom.

[@Itsnomadbro]

I’ve been listening to you guys since launch code podcast was a thing, I’m a die hard black rifle drinker and I’ll always love what this company stands for. I loved getting to see the coffee shop and hear the history about it, this was definitely top tier content Evan, keep it coming man. 🤙🏼

[@jasonco22]

Thanks for showing us around your shop and sharing your story Evan. Very inspirational.

[@corywaltrip9688]

This was epic to see a little behind the scenes of the BRCC headquarters. Stoked on what you guys are doing, amazing coffee, amazing products, and genuine people. Keep up the great work BRCC!

[@hungrysailor]

I found my tribe again investing and subscribing to BRCC. Thanks for everything you guys do.

[@jerrygoldsmith5324]

Very informative. I have been BRCC fan for many years. love it is veteran owed and run and that you are so supportive of veterans. I’m old 1967-76 USAF vet that loves seeing people that love the Constitution and American as much as I do. Thank You for this post and insight to you company.

[@benkhongkhatitham919]

BRCC made me love and learn more about coffee. I had a chance to visit the SLC store and did not know there is so much meaning to it. This is an incredible story and company.

[@CamShiell]

Would love to see you guys back in Canada. There are many here that share your ideals which we need more than ever right now.

[@Cyn-Hotchkiss]

Not a veteran and far from a coffee connoisseur but love the coffee, the company and the background ! Thanks for the tour of BRCC SLC. Can’t wait to visit!

[@johnarmstrong1911]

Thanks for sharing your story . One of my favorite episodes so far . You all do it for the right reasons , BRCC is a great company 10/10 🏆

[@AndrewWilhelm-ni8vf]

It is really admirable that Evan has formed and follows such well-rounded and developed values/principles. And his ability to build those into a public company is something a lot of CEO's and Corporate owners would benefit from doing. Keep up the good work bro 👍

[@richardhoffman7092]

Thanks Evan for that awesome rundown of BRCC. I fully suppose your mission and actually dream to possibly be a part of the team. Where I did not serve myself, many of my family members have: dad, father in law, uncles, etc. I do fully support and appreciate all veteran causes, especially those in your circle of friends. I am a coffee nut as well and would love to get into roasting myself for a transition career down the road. Your path to success is what I was actually wanting to do as well, just add vintage cars to the coffee and gun stuff. Someday I will make it up to your facility and hopefully Andy’s in Montana as well.

[@xcoldone1768]

I am a GWOT veteran and thank you for all that you do! There will always be haters, just keep on ignoring the noise and stay true to your dream!

[@ryanmcaffee6890]

Love hearing the origin story, and love the company.

[@ericfuller7534]

During the last two months, I had the good fortune to visit the SLC shop twice. I'm a supporter. I liked the Gunship drip and respect the ethos you have for your family, serviice brothers and sister. Enjoying the podcast as well. Cheers.

[@JR-rn9ih]

Great to hear the story of BRCC. Thanks for helping others.

[@castle_3618]

From a veteran to another. I appreciate what you guys do for our community. I am now a EDC drinker because of how well you guys brew this s**t. Thank you!

[@jasonmaschke9402]

Thank you for taking the time sharing how you developed a company that inspires Veterans. I wish there were more business owners like yourself that understand us and develop an environment that helps with the transition and make you feel your part of a team

[@mikeserfass7363]

Love what you guys are doing for the veteran community. I actually feel there is hope for our country with people like you.member of your exclusive coffee club and love it so much !!! Thanks and God bless !!!

[@Henry_Schultz]

BRCC is built on authenticity, transparency and freedom 🇺🇸. Thank God our forefathers threw tea in the harbor and coffee became Americas drink!

[@JohnOehmler]

I was fortunate enough to visit the shop during a snowboard trip through Utah. Honestly one of the coolest places I’ve visited. Not to mention the fact that the staff are fucking rad, too. Love the company and what you guys are about 🤘🏻

[@dyllinm8690]

Evan & BRCC Team: Really dug this deep dive on your views on business and how BRCC came to fruition. Plus the perfect mug just makes sense. Can't wait for more content like this.

[@H.o.l.l.y.w.o.o.d]

Thanks for your service EH!!! Also building a great company that all of us can put our money into and watch it grow with you guys!!! Keep up all the hard work, much appreciated.

[@DarylVelasco-pl5jh]

Love you all, and thank you for you dedication.

[@SteelCityHarley]

BRC is the best, they stand for freedom and what is right! In this day and age, that is a trait that is missing from so many companies! Keep up the mission! I can't wait for the store expansion to start up again, would love to get involved in bringing one to my home town!

[@garrettreid9229]

Great video guys. Been Utah residents for 2 weeks now. My wife and I pretty much sold everything we own and moved from South Florida and i wanted to say that BRCC and Glover played a role in making that decision. Thank you

[@kylecarver4573]

I remember working 3rd shift at UPS in the hub on my breaks watching the early videos of you guys. Sharing and understanding some of the dark humor I wasn’t used to. lol I look forward to seeing content BRCC as a community and all of the people connected to you guys. It’s really helped me to be able to connect in some ways and understand GWOT veterans I know on a personal level and others I have met. I myself am not a veteran but greatly respect and appreciate everything the community has done and are doing for this country and the sacrifices that have been made. That is why I drink BRCC. (And it tastes amazing!) Thank you

[@jaredhobson5920]

This company is something I aspire to build someday. Such a huge inspiration for American citizens

[@CDaggie]

I’ve always just listened to the podcast via audio when I’m driving. But I’m glad I watched the first KZbin version for this one. Awesome stuff Evan. Thank you!

[@martyinge6150]

I have followed BRCC and talked about your company and products since 2015. It’s almost a part of my personality. I often joke about being a part of the BRCC culture before it was cool. I’m fairly positive I was one of the first few people in Midland tx who knew about this coffee. It combined my two favorite things and thats coffee and patriotism.

[@romyrules8188]

Love BRCC. I really enjoyed the episode. I’ve always wondered about the inside layout. It’s awesome to see how far the coffee bags have come. I’ve saved every bag I’ve bought. A box filled with them in the garage. The all black, roll down AK bag!

[@jeffthompson1604]

Just retired, loved hearing about this community/tribe. The transition is tough but necessary-good coffee helps!

[@jessewestover3212]

Love this episode & the info Evan gives. Proves BRCC is more than just a coffee company.

[@dodgerfan1055]

Evan great podcast. Thanks for taking us on your journey from the inception of BRCC to present! Keep up the good work and serving up great coffee.

[@Jistarii]

Always good to hear the story again! Love you guys!

[@NicholasRuhland]

Thanks Evan for all you do, and everything you give back! Look forward to your podcast every week! One of the best episodes to date! It was awesome stopping into the main office there while TDY back in March 2021. The team at BRCC hooked us up with great cups of coffee when we came thru early in the morning!

[@GeorgesPeabody]

Thank you for the History lesson/back story(all the details!). This plus the great stream of guests on the podcast makes for excellent listening. Love the direction Black Rifle is headed!

[@gregorioledesma3019]

Thank you Evan and all of BRCC employees that keep the caffeination flowing! As a local cop, me and the guys keep a constant stock of your coffee at the station and when we have a precious moment, we all sit around and conversate with a cup of your joe in our hands. Much love!

[@DuckDuckGo0ose]

Such a cool look into the original shop. Love it when Evan talks real talk. I will continue to support this company wholeheartedly. Wish they were closer to home so I could work for them!

[@KBeMaybe]

I've followed you for a few years and always enjoyed your coffee and content. Came back home to Texas 2 years ago and moved to Waco in March of last year. While running errands, I saw a BRCC off to my right on I-35 that I somehow missed during my recons the previous months. It took about 15 minutes, but I eventually wound my way back to the shop - anyone who knows Waco will understand that. It seemed new, but the friendly staff combined with the sounds and aroma of grinding beans made it a nice place to take a break and enjoy a great cup of coffee. I now stop by regularly to restock and refuel, but I'll always remember that first visit as one of the moments that confirmed Waco was a good fit. BRCC coffee is a fixed budget item and I hope to start adding some merch to support your company and its outreach efforts. Thanks for all y'all do and for keeping it real.

[@RobinsonReconnaissance]

Love this “behind the why” content from Evan & BRCC! Cool to see how and why things were built a certain way, strategically. 🇺🇸

[@weswells2785]

Thank you for showing us behind the scenes! Love your company and what you represent! Also love your racing involvement with Baldwin and Pastrana!

[@WoWCabbage]

Thank you for doing this video. I got a lot out of it not just because of my natural curiosity of what it looks like behind the scenes so to speak but also to hear it straight from the CEO. This type of transparency is extremely rare. Such a great company, keep up the great work.

[@Rebel_DMAC]

It's great listening to a successful entrepreneur that is focused on more than just profit. Not that it's not important but you have to look at the big picture of a business and your life! Thank Evan!

[@VirginMaryswizardsleeve]

I remember stopping by with the family when we moved from Montana to Colorado back in 2016 and it has grown dramatically since then. Great job and love the videos.

[@justinhoover4898]

Well done Evan! Great company with great values! I have been drinking BRCC since 2016!

[@eugeneliller183]

First time in a BRCC shop was in Myrtle beach last week..very impressed with the service we received. Only coffee I drink, keep up the amazing work

[@dallashegard2357]

Love hearing the story on how BRCC came to be!

[@petes4216]

Wow, the place has changed so much since my son and I were there in 2017… Road Trip!

[@MattSommersReptiles]

As someone whos striving to build their own business and complete the American Dream the way you guys have I absolutely loved this episode. Yall will always have my continued support! 🇺🇸

[@ChristinH.]

Thank you Evan and Co.! You guys make it a JOY to be able to enJOY a normal practice and routine of morning and sometime evening time rituals (depending on the time zone🙂).

[@johnnixon2504]

Fantastic episode. I love seeing people display their passion within reality. Thanks for making good coffee.

[@MatthewMiller-lq9sf]

40-year-old dad of seven from Texas, working my ass off every day running a roofing company. Loyal to be BRCC 4 lyfe.

[@mathewdelgado9061]

Loved watching this raw footage of the realities of running BRCC and the behind the scenes of business. This is going out on a limb to say but, I would love to see a BRCC location come to California! Some of us believe in your business and your mission even in the crazy state of CA. BRCC forever!

[@zacharytrew7330]

Love the Coffee and Love what you’re doing with the Company for the Veterans and the future of it!

[@King-xe3un]

Love this type of content, behind the scenes is so awesome.

[@Nick-cn2fb]

Dude I freaking love this podcast. Ever since Evan took control of it this show is my favorite of the week. I’d do anything to find a job with y’all in west Ky! Keep kicking ass!

[@NicholasLagerstrom]

I've been in the Retail store in SLC dozens of times, but never have known the significance of the elk on the wall. Amazing story and amazing company.

[@chrismiller4146]

Awesome orgin story on Just Black, it's my go to when my monthly exclusives run out. Keep grinding....coffee pun 😂

[@mikehaigh6943]

I genuinely appreciate you sharing this history of how you started. Never knew that you basically didn’t have start up capital. That inspires me a bit to keep pushing.

[@jasonwheelwright1969]

Love BRCC podcasts! These shows have helped me change my perspective and outlook as i work towards my own business full time, and not just the business part its about getting out of my own head and charging headfirst in both life and business. P.S. Tell Evan to open packages sent to the BRCC headquarters!!

[@Texas_Is_America]

I’ve feen a fan since before BRCC was a company. Since Article 15. The company and coffee are amazing!!!!

[@noelfredericks2978]

Brilliant episode...the commitment to purpose is outstanding. This generation of veterans is capable of so much

[@shannontutor5714]

Love this stuff BRCC is definitely an inspiration to the veteran community. Really enjoyed listening to Evan explain how he had to risk failure in order to succeed. Keep doing what you do.🦅🇺🇸

[@christopherboydbryan]

I’ve been following your company since this first bag was announced. i started by following Mat’s KZbin content. I love the podcasts. I really liked the theme of Free Range American. You guys are very inspiring and impactful in the 2A and veteran communities. I wish you nothing but success in your future endeavors.

[@lish189]

I hear you guys talk about bits and pieces of the company from time to time over the various podcasts, but it was very nice to have it all put in one episode.

[@misfit13actual86]

Every time my family and I drive from CA to my home state of Wyoming we stop at this shop and spend a bunch of money. We hit the Layton one on the way up and thie SLC one on the way back. I love visiting both. Much respect Evan!

[@mbranscome6]

This was pretty cool. Like a BRCC history tour through where and why with the man himself. Been a long time fan and in ‘20 was able to join the ECS. It’s cool to see the growth

[@stevesauer-fw9zl]

Enjoyed the insight Evan. You’re my first stop anytime I’m in SLC.

[@ryanbucciantini3559]

Super motivating, in the process of starting my own machining/firearms shop post 14 years in the Coast Guard. It’s always great to hear the start up days stories!

[@jaredmerkel3516]

Been drinking your coffee and watching your videos/podcasts since 2016! Best stuff on the market!

[@chrisott8991]

We need more content like this. I love this company, I love its origin story, I love what Black Rifle stands for, and I’m proud to own stock in Black Rifle Coffee

[@stevennelson6734]

Great podcast, I listened to the episode on the apple podcast, didn’t realize they had a separate channel just for the podcast so I will now be following this KZbin channel!

[@onefast6]

This has been a great episode, Thanks Evan it is great to hear from you.

[@somerstimeadventures]

Day 1 homie here! You and your company has left me inspired over the years helping me achieve my dreams while watching yours come true! Keep slaying!

[@kdehaan12]

It’s crazy how much I admire this company and your passion for coffee, people, family and country. Can’t get enough of it.

[@slantz3756]

BRCC gets my business every time, its obvious Evan loves this country and wants to share and educate that love. I hope BRCC grows for the next 100 yrs and keeps their values steadfast!

[@brianlebars]

Right time and right mission and right purpose! Glad I watched on youtube, i normally listen to your talks. Thanks.

[@michaelfarkas766]

I always appreciate level headed content like this. You definitely have a knack for explaining your thoughts aloud in a manner us 'knuckle draggers' can understand. Keep it up!!

[@ABirdFreedomSupport]

Building a community that is huge supporting a community that is rewarding. I am not a huge business I started in my garage my growth has come interacting with my customers and peers alike as community members and consuming BRC hasn't hurt either. Who Dares Wins