Black Tie Review and the problem with Fragrance One...

In this video I attempt to give a more reasoned and objective stand
point on a Fragrance house that is surrounded by controversy.
Is Black Tie good and more importantly, what is the issue that seems to be keeping Jeremy Fragrance's brand from reaching it's full potential?

[@hmoen]

This was by far the best, the most realistic, the most logical and straight forward fragrance review in the last few years. Thanks George

[@balterlenn2001]

Facts!

[@yuphan3267]

Amen to that! No bashing just rational points.

[@dmitri-9042]

Im so tired of these youtubers sucking off eachother. "this would be scent 4.5/5 for 60-70 dollar fragrance easily" when Jeremy by himself has said that its overpriced. So you basicly give it a best rating "presentation is cheap" yes we've heard it all before. You guys need to grow balls and start giving honest reviews on scent and stop sucking off him and his over 1million subscribers

[@PhilosophicalDance]

@@dmitri-9042 What are you talking about? The reviewer clearly agrees that the fragrance is overpriced.

[@StudioScents]

Exactly my thought.

[@assreductionist8575]

I hope Jeremy understands what a great and honest friend he has.

[@philomelodia]

I doubt it. I get the feeling that he’s going to be one of those it only recognizes such things in hindsight after he’s made a complete dogs breakfast out of what could’ve been an amazing thing. It’s a pity, really.

[@ecog558]

Here we have a man who cares for his friend and wants him to stop being foolish and instead wants him to succeed

[@buckseyboy]

Hundred💯

[@smokingbeetles5793]

Jermey stuff not even better than Armaf... that's the truth.

[@nykia31]

Truth.

[@sinless4088]

@@smokingbeetles5793 quite a stretch, but it's definitely not worth its price tag. He has a discount up where you can buy office and date together for €160, which I think is a fair price tag.

[@bassinblue]

The only issue with that is, Jeremy IS making millions and won't be bothered to listen to criticism. If you have good constructive criticism, it'll fall on deaf ears because it is still successful. In my opinion, I think Jeremy told Alberto Morillas ideas he wanted in a fragrance and when Alberto completed his work, Jeremy was probably afraid to say no to him and be assertive.

[@PhiI93]

Charging $400 for this is scandalous. That is high end established niche houses. Not to mention the Poundshop presentation. The problem with FragranceOne? Ego.

[@jsvalina3503]

exclusive....... that's the point you don't want a good fragrance to become tired from over use the solution charge more so less people have it.

[@balazs7235]

@@jsvalina3503 But frankly you are missing the point. Or Jeremy does... With what he established his brand on is, a specific scent for a specific occasion. Office- A work scent that should work on a daily basis in every work situation. We all work, and we can all appreciate a nice work scent. Date- A scent that is specific to dates, meet ups or clubbing. It is something we at least for a little while do. Black Tie- It is a bit more specific, but if one goes to an interview or to something very official, perhaps a business meeting. It is appreciated that one has a fragrance “custom” made for this occasion. In everyone’s life there is a certain time when this would be needed. What these fragrances have in common (not mentioning all the other ones but should be included as well) is a very wide audience. Including EVERYONE. His aim is to have everyone wear his fragrances due to how specific they are for their specific occasion. And that everyone includes the general public who find fragrances that cost upwards of $100 stupid and wasteful. That means even if Jeremy’s fragrances were $100 each. They are so specific that ideally you should buy the rest to fit the occasion perfectly, thus leaning into the $500 territory. While your everyday man wouldn’t mind wearing that same fragrance no matter the occasion. In terms of marketimg you have to take into account these aspects. Jeremy has to think that one would buy all of his fragrances because they are very good in different situations. Here comes the problem that prevents the brand to reach the general public no matter how genius the idea is. Price. As mentioned in the video, non-Jeremy fans, when they see the price, will instantly close that window on their screen, and proceed to buy Dior Sauvage. Because that will in fact satisfy every occasion and is waaay cheaper. With what the brand tries to be, it is very hypocritical to charge such high prices when the brands focus it aiming to reach a wide audience and be widely available. The other problem with Fragrance One is the fact that they try to act niche, but will cheapen the brand with heavy discounts and a very cheaply made and looking bottle. It is unacceptable to sell a fragrance that costs $120 and $400 in the same bottle design with the same cheap materials. It’s the juice what counts and what you pay for. But we buy with our eyes. If the bottle looks nice and sophisticated, you best believe I am buying it for $400 if I like it that much. However, if the bottle looks very cheap and still charges the same $400 price tag, I will not even give it a smells and just skip over. He should have different bottles design for different fragrances. Because you are not just buying another one of the same fragrances. You are buying another fragrance from the same house that is triple the price. If the prices were in the same range, I would be more okay with it. Though, this is not good enough. I am not ranting on Jeremy, because I like him and what he’s doing! But he should realize the potential he would reach had he made the fragrances more affordable and more aimed on what it is actually trying to be. Accessible by the public to accomodate everyone, anywhere.

[@mrizkynazer]

@@balazs7235 you should start to write a blog.. You're definitely talented at writing.. Lol

[@Gardunha08]

But no one is forcing anyone to buy right? You're paying the hype, not the juice, much less the bottles! 😅

[@balazs7235]

@@mrizkynazer Ahh haha thank you my friend! That is quite a compliment. It was like 3am so all the grammatical mistakes are due to that. Reading over my mini essay they burn my eyes, but oh well haha

[@dennisgarcia9247]

Friendship based on honesty. This couldn’t have been easy to compose.

[@magacop5180]

If they were really that close he would have told him personally.

[@8KoG8]

Jeremy should hire you as head of marketing for his brand

[@peterrak9554]

Or just stop doing drugs and price his fragrances at a decent price vs having to come back with twofers and crazy bundle coupons like his Valentine’s Day 70% off (which is still up btw and it’s way past Valentine’s Day) 😂. Kinda defeats the point of pricing that high

[@shivavereen7824]

@@peterrak9554 I could have said it better but you said it Best and First my Guy. 😂

[@rafaelhenck8169]

Jeremy has veered off the road a long time ago, but 400 for this bottle is beyond everything. A mix of megalomania and greed

[@smokingbeetles5793]

Truthfully he was always like that.

[@chicagohitman01able]

How do you think he pays for his car lol , Jeremy needs to do Better and stop thinking his shit is at creed prices...

[@robbiecale3327]

​@@chicagohitman01able not even Creed is at Creed prices. Creed is worth about £150 at a push

[@KA--dh8vc]

You are absolutely right my friend this is just ridiculous at this point . Jeremy needs to take a chill pill

[@anton1971]

😁😁😁😁 to take a chill pill 💊

[@munkeefinkelbeen5395]

Honestly, if he would have kept his entire line in the €120 kickstarter range or better, he'd be in a far better spot within the community

[@SamWards04]

I wonder what’s next. ‘Furlough’, the perfect fragrance for a Zoom interview. Will get you loads of compliments from the wife and kids. Only £700. Money well spent.

[@ernestoblanes7835]

can't stop laughing!

[@RichMitch]

🤣

[@fragcity]

😂😂😂

[@TonCon89]

Very nice, I like!

[@tacticalsweater5119]

Only?!

[@RonaldJapenga]

£60-£80 is the range I'm willing to pay for 100ml. I almost bought some of his line because I thought I had a 60% discount, but it didn't go through. Jeremy is lucky to have a friend like you. This is the best advice he can get and I hope he takes your concerns serious and cleans up his act.

[@ismaaaiiilll123]

How did had 60% discount ? Is it like in holidays things like that ? And how to know when there will be please

[@MrAlexLowen]

This video should be shown in university-level marketing courses.

[@crownedsmiley4207]

They actually teach to either focus on competitive pricing or value through some kind of exclusivity, so yeah george is 100% on point

[@bobbytate9907]

This man REALLY understands branding.

[@shivavereen7824]

And he understands Real Life budgets.

[@KHLthe2nd]

This is why I keep watching: the honest and in depth consideration you give to products. The balance in your explanation was fantastic. Thank you, George.

[@ddf7933]

Like for the intro, genius!

[@anastasiosmitropoulos1989]

I have been watching thousands of fragrance reviews from many fragrance channels during the past years. This is by far the most realistic, sencere, spontaneous, straight to the point, review I have ever watched! You identified every single issue with Fragramce One! Every minute was a torrent of truth, objectivity and sincerity. Well done!!!

[@lewis4493]

Charging $400 for Black Tie is a sin. Jesus isn’t happy with you, Jeremy.

[@bryanrivera1211]

Sin of Greed :v

[@MrVikingdane]

Praise Jesus !

[@mensspace9519]

Ahahah agree, lool

[@trueskyte]

aGREED

[@Noah-pk7tf]

Pretty low ball move to make fun of someone pertaining to their religion

[@BackM_]

There is a serious problem with a particular brand when after first 15sec you know that he was talking about Creed...

[@jeremyfragrance]

LORD GEORGE:

[@jolyonpalmer4527]

POWER

[@martijnpeters5007]

Hire George as your marketing director :-) or at least listen to his feedback. If he has done the effort to figure all of this out, it means he genuinely cares about your brand (and perhaps you). STRENGTH Proverbs 12:15 ESV The way of a fool is right in his own eyes, but a wise man listens to advice.

[@anttiantikainen143]

I hope that you take time to think what is said here in video and comments. As you can see there is huge amount of people that really likes you and hopes best for you but thinks that you are making a mistake. I want you to sucseed but Is this the way?

[@wwftheman316]

This guy is exactly right was a big fan till you try to gouge your fans we know it’s great fragrance but you sell more if you made the price more practical.

[@mywatchventure8875]

How many subscribers has got ? They have obviously had a think and worked out that a percentage of people will pay that money . It’s all about him, he is the brand ,not the perfume. It will sell and for that money , some people will pay it . That’s the nature of capitalism.

[@cowboycrunchies]

George, excellent, thorough dissection of Jeremy’s brand, Fragrance One. Easily one of the best Frag Com videos I’ve seen this year!

[@cindym.9029]

Nice, I like your comment.

[@manfredvaegler9661]

I’ve thought the same about five times this year about different Fragrance Apprentice videos, he just goes from strength to strength. I have yet to see any KZbin reviewer in Fragcom with this level of creativity. Well done George 👍🏻

[@Robbyfrags90]

George SPOT ON review as always!!!!!!! Hard pass for $400 guys please don't buy this you will be disappointed 100%. To me it smells like hotel/office/mall bathroom liquid soap you know the pink stuff....yeah that If these were priced at even 150 euro he wouldn't be able to keep stock in his warehouse they'd be flying off the shelves but Jeremy is basically saying my fragrances are better than Roja, xerjoff, Clive, amouage, creed, PDM, initio, royal crown, fragrance du bois and the list goes on! In reality they are designer fragrances with ok quality and majority synthetic. It's just preposterous!!! EDIT 1/8/21 - The price has actually increased since this video has released from $393 to $403

[@Raboogy]

To bad he has All these people by the balls bro

[@Robbyfrags90]

@@Raboogy its absolute insanity

[@ezrajames8238]

@@Robbyfrags90 f**k Jeremy fragrance snake oil Salesman nothing more

[@Robbyfrags90]

@@ezrajames8238 I wouldn't disagree with that but on the flipside I feel bad for him because I once admired him and now he's blinded by fame and wealth and is not staying true to his original purpose

[@danielzychniewicz2633]

Lol

[@Rorshach1004]

I don't know about the smell, but the presentation is VERY poor. It looks like a £5.99 cheapie. They all do. Compare this house to TF, or Nasomatto, or anything top tier niche. It really does show an incredible lack of creativity, puzzling from someone who spends so much time reviewing other houses.

[@dard4642]

It looks like it could be a plastic squeeze bottle with aftershave balm in it.

[@Rorshach1004]

@randallECTRIC Have you seen the silver bottle for Lavender Extreme? Pure class. Lovely scent as well.

[@WifeMadeThaStew]

Had Jeremy’s fragrances been both good and reasonably priced he could have really built a huge brand with his social media footprint.

[@philomelodia]

His narcissism appears to be getting in the way. The pride before the fall.

[@curlyhairdudeify]

​@@BoleDaPole $60-100 dollars is a "prestigious" price.... anything above that... ridiculous.

[@poetry221]

I'm a Jeremy fragrance fan but I won't buy his cologne for $100

[@christiansnaturestudio6599]

Then go buy Axe Body Spray for $6.

[@domoroboto8752]

@@christiansnaturestudio6599 you look like you’re 12

[@patrickbateman4541]

But you'll buy Chanel and Dior for the same price.

[@Jadedx_]

@@patrickbateman4541 people are brand whores, if fragrance one was a bit designer name or it was a “niche rare” fragrance people wouldn’t have an issue paying $100 for his fragrances. I don’t see the issue with Office’s price point

[@patrickbateman4541]

@@Jadedx_ facts.

[@thescentiest7897]

The fact he controls 100% of the distribution makes the price tag even worse.

[@hungryfisg1505]

I can buy an exclusif CHANEL or Dior with that cost. The 400 tag for a brand that almost everybody hates? What kind of drug is jeremy on?

[@tyrbaldur5317]

Why does everybody hate the brand?

[@se7endreams]

Cocaine..lots of cocaine.

[@Emily-jj1mw]

@@tyrbaldur5317 before his brand launched he played it up to be super affordable then released it with these unjustifiable prices. In addition he can’t take any criticism and keeps making excuses for his greed and awful brand. He’s also known to be egotistical and bought a Ferrari using money from other people.

[@danebengeschissen]

@@se7endreams according to the Fragrsncr Apprantice, he has never done Coke

[@justincharles5335]

As someone who currently has 3 bottles of creed I almost fell out my chair laughing at the intro due to how true and on point it is

[@absolutemadlad2835]

When he was reviewing Roja Dove fragrances, he himself said that the production cost for Black tie was 10 euros

[@danielzychniewicz2633]

Lol it’s probably even less than that.

[@patrickbateman4541]

So is Roja dove production cost wise. Only an ignorant thing to bring up. Yes Jeremy is pricing it too high but so are other brands.

[@Caseydog3]

I would rather buy Xerjoff or Creed or Roja..I don’t even like Jeremy I unsubed him a long while back

[@Mr.Plutonium]

I just bought Royal Crown "$500", Jeremy is out of his damn mind. His isn't even 1/2 as worthy.

[@BxJxR]

Roja dove : sits down and talks in his videos about his inspirations for the art of perfumery German spinning machine: spins and jumps on tables

[@austejapajarskaite4380]

:DDD I like Jeremy but this comment is so funny

[@albertomoreno9795]

Jeremy isn't a perfumer, that's the difference. His brand of fragrances are all bespoke. Sure, he had say in it but he's not doing the lifting.

[@roydaniels1284]

@@albertomoreno9795 brands generally don't do the lifting, most of them are designer. All of them hire perfumers to make their product, that's how it works, it's not just jeremy.

[@marco4uperfumes708]

This was the most clever and funny comments of all 😂🤣😂

[@EdwienGusmantara]

I love the way you show your intellectual prowess when it comes to fragrances. Great reviewer for sure. Brilliant production!

[@dannyc91a]

Perfect explanation. Jeremy needs to make his mind up. Cant be charging Roja Dove prices and giving TK Maxx presentation with maybe slightly above designer level juice

[@pereiraplaza222]

It's certainly not above Armani, Prada, Dior or even Ferragamo quality. Maybe above Gucci or Boss.

[@dannyc91a]

@@pereiraplaza222 Gucci Intense Oud is amazing. so is boss bottled private accord. Ferragamo is cheap!!!

[@pereiraplaza222]

@@dannyc91a It is cheap yes luckily. But the quality is amazing. Ferragamo Uomo is way better than Layton from the marketing machine Parfums de Marly. And yes Boss has some good scents and so does Gucci. But that was not the point.

[@dannyc91a]

@@pereiraplaza222 Oh wow, that's a statement!! I cant say i agree at all but everyone's taste is different lol

[@ericmittens]

I remember the video, Jeremy says he could sell them for $30. I also recall him saying there's about $10 worth of ingredients per bottle. It's rather sad. If his stuff cost as much as Sauvage I would buy it.

[@itsouden6201]

I do not understand how you could make fragrances with the ingredients used for only $10 per fragrance. Let’s say that it has 20/80 split of Fragrance Oil and Perfumers Alcohol. The average natural high quality ingredient goes for around $40 per 10ml. That’s $80 per fragrance excluding the 80ml of Perfumers Alcohol. I do perfumery, and I know how this stuff works. You cannot make an average high quality fragrance for $10.

[@ericmittens]

@@itsouden6201 Beats me, perhaps his fragrances are cheaper than he has led us to believe. (Unlimited budget!!)

[@Ghost345621]

Yeah it was on his interview with Real Men Real Style, he said something like 'If I'm greedy, why don't I sell my fragrances for cheaper, I'll make more money that way so how am I greedy?' or something along those lines. Idk if I was him I'd drop the prices, he'd make more money and his fragrances would get less hate 🤷

[@whatsthatsmell8912]

@@itsouden6201 fragrances have literally the same mark ups as a pair of michael jordan shoes. They both cost nothing to make and sell for way over said price

[@whatsthatsmell8912]

@@itsouden6201 and you can. Go buy a bottle of dossier that sells for either 29$ for designer clones or 39$ for niche clones. A lot of their clones are 90% accurate at least and some higher. If it wasnt possible you wouldnt have all these clone houses in business like dossier, dua, Alexandria, and on and on, and obviously they make money or wouldnt be around. Go checkout the indie brand Happyland and all of their fragrances last 10+ hrs with most lasting much longer and are sold for like 50 bucks, using top notch Ingredients with no perfumers alcohol you have to wait to go away before smelling

[@michelegallo4055]

Illuminating... Eye-opening No other words needed

[@fauxtography1018]

The thing about Jeremy's pricing is that it's really just terrible marketing. In reality, he'll be selling a lot of his products at half the marked prices through deals. The reduced price, while still relatively expensive isn't so absurdly unrealistic. I don't think we're really that outraged by the actual cost the consumer pays at checkout, but more about the blatant budget brand strategy of significantly hiking up prices, only to reduce them.

[@sebastienc.2257]

Thank you. I think that ties-in with his practicality vs prestige segment.

[@fauxtography1018]

@@sebastienc.2257 100% It's mixed messaging. Bargain hunters and prestige buyers are different markets. The price point says prestige, while the marketing strategy is targeted to bargain hunters.

[@merope100]

In one of Jeremy's recent videos he directly states that it costs him $20 to make each of his bottles...slap in the face to all of his loyal subscribers.

[@TranceForLyfe]

Did he really? Good lord that is extremely foolish to publicly cheapen your brand like that, nevermind the silly buy one get one sort of deals he has going.

[@MK-ro7ee]

Yeah, he said it was around 5 dollars per bottle. But thats the case for every single fragrance. You don't go to a restaurant and pay per gram for the vegetables and meat in a dish. People be hating

[@IvAn-gn4gd]

You think that Tom Ford or Chanel itc.. cost more ? You wrong

[@solidstateresistor2485]

@@IvAn-gn4gd Most reasonable people expect him to make a profit but the price is extortionate. The big brands go for around the 60 to 90 euro range but the biggest slice of the income is spent on high profile, worldwide advertising. That cannot be said for Fragrance one, which i have never seen anywhere, except his own YT channel and website. If someone had never heard of Jeremy, they would never know the scents existed and yet he wants 330 euros for 100ml. The price is a joke.

[@bassinblue]

I think Jeremy wanted to be rich very quick and for that, it actually became successful. Had he trusted the process and played the waiting game, by having reasonable prices, people would have trusted his brand and it would have gone to be bigger than what it is now.

[@victoryveshinojosa]

I 100% agree. I purchased Office once, when he offered a limited 70% discount. I really liked Office, even got unsolicited compliments, but I felt the scent wasn't really me. I bought the bottle for $70, used 10% and sold the bottle for $90. So I think that shows that $120 for a full bottle is exactly what it should be priced at. I like Jeremey Fragrance. He's hilarious and sometimes uncomfortably honest. He would probably make a lot more money if he brought his prices down. I would love to try Black Tie but $40 for a sample? No thanks.

[@varun104]

Hey how do you resell a bottle ?

[@tacticalsweater5119]

I feel the same way about creed.

[@danielzychniewicz2633]

Atleast creed is high quality unlike Jeremy fragrance.

[@jacobbridges5143]

Are we gonna talk about the fact Jeremy reposted this and put "excellent"?

[@valisechi2492]

This was one of the best videos you made. Exactly what I was thinking but you articulated it into words far better than I could

[@HairyToeKnuckles]

I've NEVER seen a fragrance reviewer review anything from this angle before. This is the best fragrance review I've ever seen. This is brilliant! George is on a whole 'nother level, and he proves it time and time again. Well done.

[@Saccian]

I think you nailed it perfectly here.

[@bass407fla]

George, your absolutely right $400 for a fragrance is absurd. I don't give a damn if it's Creed, Roja Dove, or Amouage $400 is insane. I have Green Irish Tweed, Viking, Journey Man, Scandal, Beau de Jour, and Vanille Fatal. The most I've paid for any of them is $185 for Viking. I love Jeremy, he's the one who got me into fragrances but I don't have any of his stuff because they're too damn high. The most I'll pay for a fragrance is $200 if it's quality. Lalique is up there in quality with all the niche heavy hitters and they don't charge the prices Jeremy is asking for. Mr Smelly's fragrance is a niche brand and higher quality than anything Jeremy has put out and it's $110 and it should be more.

[@declan9601]

By Jeremy pretty much always offering a buy one get one free offer then it pretty much says “Hey, my fragrances are worth half of what I’m choosing to sell them for”

[@ddf7933]

Besides the quality of the fragance I really hope Jeremy will make at least just one fragance that could be more accessible in terms of price like 70/80€ for a 50ml that for me and I think for a lot of people who follow Jeremy could ok, like a designer fragance.

[@dantalksscentsuk]

Agree 👍

[@mrt4560]

Yes . His next Fragrance should be" affordable for men "

[@dantalksscentsuk]

Definitely Thierry

[@libertybell400]

I couldn't agree more. I'll wait until some clone house clones them I guess.

[@azeydon]

Your passion is breathtaking! You deserve more subs! One of the best reviews I’ve ever seen.

[@RokSlana]

Discovered this channel a few days ago and I am blown away by the content. Humorous, well thought, brilliant.

[@samrose3522]

I completely agree I can’t justify the price when I can buy Layton and Reflection Man both for less!

[@steve-wu7jp]

Id buy a few of his frags if they were 120 USD. Look how cheap the branding and packaging is, its really not worth the money.

[@strike-up]

70$ max.

[@Twasdanight]

If he was smart, he would keep the Fragrance One brand, drop the prices(with no bs discounts) and at the same time open up a new niche upper end brand that he can use as his “private line” and charge 350 a pop no discounts. He would double his business and have an easy to understand approachable smelling line, then a more daring creative line. That’s what I would do for sure.

[@bayardobarrios3677]

Smart!

[@petrl9838]

Yep, that sounds really smart

[@laurenbray8314]

Thats what I was thinking as well.

[@donquique1]

Good idea. But with better designer bottles.

[@christiansnaturestudio6599]

Have you checked the bundle deals on his site?

[@gabrielgabro4755]

Where could someone find such a balanced and psychological review like this one! Amazing man!!

[@Tarek20x]

I heard him myself say in a video that he could charge pennies for his fragrances, but he feels it's unfair that there's a bad bias from consumers that he shouldn't be allowed to charge as much as any other niche house.

[@TheFragranceApprentice]

Yikes.

[@michelyannakis535]

Did he took the video down? Why no one is mocking him by uploading it again?

[@zeeshanmalik4012]

@randallECTRIC hahahahah

[@AlexKnappa90]

What a superb video. I don't care for people's seemingly personal hatred for Jeremy, it all gets tiresome. I've seen too many people unable to give a fair and balanced view of his fragrances because they're unable to separate their opinion/feelings of him. There's not a single thing you said in this video that I could disagree with. Unfortunately I did see the video in which Jeremy's justification for such a high price point was, and I quote, "because I can". It is indeed frustrating because it's a solid line if you're only taking into account the scent itself. It is strange that he is fixated on charging these sort of prices especially given that he has openly said in numerous videos that he could charge less but the likes of Creed get away with it so why can't he. Anyway, superb video George, you nailed it.

[@rafaelhenck8169]

I instantly pictured Creed at the intro, before popping up. Glad I'm not the only how sees this company "differently" too.

[@whatsthatsmell8912]

I knew it too and it was also a spot on take.

[@PATRYK-R1]

Creed smells like toilet air freshener...

[@rasputinedits]

This is the most constructive and brilliant review I have ever seen. Hats off!

[@farzadporayi3963]

the best fragrance related video I've seen in months.honest and well detailed. another good video from George.

[@hWo33]

The problem is that Jeremy markets FragranceOne prices like an established high end luxury house. To me FragranceOne is an indie house and the prices shouldnt pass the 150 euros range, especially considering the bottles come into a small white tester-like packaging. Why would a consumer spend 329 euros on Black Tie instead of any offering from example PDM, Fragrance Du Bois, Amouage, Roja, MFK, Xerjoff, Nishane, etc Personally i would prefer to buy something from Roja's parfum colgone line and still have some money left in my pocket.

[@michaeldebree4870]

@@whatsthatsmell8912 very true Mr Fenton. I was disappointed by the Gents Scents price. I really like his reviews and was looking forward to his range. But I will not buy them. To expensive

[@michaeldebree4870]

I forgot to mention: Aaron Terrence Hughes scent line is not very expensive. And he is also very good. He looks like a Merlin the wizard with his knowledge on scents and combinations etc etc

[@gregornovak7075]

wait a minute? bbbusiness and chaos frag also have "their" scents?! disgusting! (on SO many levels!)!

[@gregornovak7075]

@@whatsthatsmell8912 it was interesting to watch chaos's "evolution" as a youtuber/reviewer from humble beginings to actually having "his own" fragrance (i actually didn't dislike his style, especially in his "2nd phase" (before he became "owner")); anyway, for me, it's quite simple: LALIQUE (if someone isn't collector/enthusiast, Lalique offers everything you need when it comes to fragrances, ultra high quality at unbelievable prices....); it was MY FIRST BLIND BUY (encre noir al extreme)-beginner's luck, i guess; anyway, till that point i didn't even imagine that such superb scents even exist, let alone for less than 30euros....

[@gregornovak7075]

@@whatsthatsmell8912 lately (in last year or two) fragrance reviewing obviously became business for many (nothing wrong with that per se, but becomes problematic when it becomes MAIN objective under disguise of fragrance enthusiasm/passion), one guy Is even selling HIS MERCHANDISE (hats, t-shirts,...)...! why da fuck would someone who is interested in fragrances and collecting them (+everything else that comes with it) buy some (overpriced) t-shirt with some random logo (tltg, f.i.) on it?! It's just sign of financialisation/commercalization of every aspect of life, and there are always those willing to take advantage of it... I started with "frag game" about 2yrs ago, and even in such short time it changed significantly...

[@djsickbeatz4005]

Whoever buys Jeremy’s stuff is smoking crack

[@cindym.9029]

If they were smoking crack, they would NEVER be able to afford it...I do get your point though.

[@mensspace9519]

@@cindym.9029 ahahaha you smart ass, lool

[@bruceleeroy333]

@@cindym.9029 ffs lmao

[@bruceleeroy333]

Nah just people with money burning holes in their pockets

[@BYMO69]

must suck being poor and jealous

[@rudyescobar7071]

I have been watching this video since last night and slowly digesting it's content. I'm blown away by your knowledge, candor, and sincerity. You have broadcasted your viewpoint about Jeremy's brand in a very gentlemanly manner. Without a shadow of a doubt you care about this brand AND the fragrance community at large. I will take it a step further and say that you care immensely about how business should be run from an ethical standpoint. As somebody who is starting a business of my own, I learned so much from this. . .the best damn 21 minutes I've watched on KZbin in ages.

[@MiamiSammy]

I’m sure this was a tough one for you to make George. Respect. For what it’s worth I think his fragrances are actually all pretty great for what they are. Performance is next level too. The only hang up for me is price and instead of buying every release spending $500 I’ve only bought one for $180. So in the long run he’s actually gotten less money overall from me and I’m sure many others...

[@riansmith7344]

Lol, I knew you were gonna reveal it to be Creed, but I still chuckled when it happened. 🤘

[@gabimassi8265]

you should have helped him with the marketing... I totally agree what you said, great review 10/10

[@RichMitch]

Never forget: "Why the price of my fragrance must triple"

[@buckseyboy]

🤣

[@danebengeschissen]

Legendary video

[@neilashton9244]

By far the most accurate take on Jeremy and his brand. I enjoy his channel, but there is no way I can justify his prices when I can buy the likes of Dior or Chanel for a fraction of the cost. Its a massive shame, because if they were £50-75 / 100ml I would buy them all.

[@magnifiscents6707]

Jeremy will probably see this video and only here "dont do anymore discounts" lol!

[@pwrat2775]

I have a ton of love for Jeremy and his fragrance brand idea, but you are spot on in your assessment. Thank you for your honest, thoughtful approach. Much respect George!

[@Abdallaelzafary]

Seriously I’ve never seen more realistic , reasonable and sensible review like this . It’s like you read my thoughts and made a video out of them , I’ve bought fragrances more expensive than Jeremys fragrances but with those I get a beautiful luxurious box and a bottle that you can showcase them as an art piece, but with Jeremy’s I feel like it’s a 50 dollar bottle , it doesn’t look or feel luxurious at all so it frustrates me when I see the prices and I always ask (for what ? ) .

[@chriswilson6903]

The overwhelming majority of Jeremy's subscribers watch his videos for suggestions of good designer fragrances with designer prices. His followers/subscribers are his target market, but the naiveté that he exhibits is the audacity to attempt to sell his fragrance at a niche price point. He is missing his target market excessively and it's unsustainable.

[@GIOPERFUMES]

Totally agree, in fact if fragance.one was in the 50-70€ range it would be the best-selling Fragance brand in the world.

[@mxmdhussein]

Great constructive review. Many talking points nailed in the review. Over priced and over promoted by Jeremy. Plain ass boring bottle, would pay £20. Thank you for saying what everyone thinks. 👍🏾

[@JONATHAN-db2ry]

Brilliant analysis... These features and deep dives are morphing and elevating your channel.... I didn't see where we were going but I certainly see where were at and it's inspiring. Bravo George✌

[@mikeperry2021]

The most intelligent, honest, straightforward fragrance review I've seen yet..

[@andrewd8253]

Vows to one of the best Fragrances Reviewer in the frag community. Thank you :)

[@petrl9838]

Wow, outstanding video. The effort you put into this shows and makes me really value your opinion. And I say this as a Jeremy fan

[@rand0mati0n]

This was an awesome review George - thank you. I’m curious what your thoughts are on where Jeremy can go from here - if he slashed his prices to designer level say $120 for 100ml, wouldn’t this sort-of destroy his credibility, and everyone who has already bought from Fragrance One would feel ripped off? Do you think there is a ‘way out’ for the brand where the pricing is restructured without disintegrating the brand itself?

[@donquique1]

I would do it gradually. Heck, a good MBA would test different prices and see what works. If 400 dollars a bottle extracts the most profit then so be it. But I doubt it.

[@pranavmehta4423]

He can release a flanker with the minutest change with the new price and discontinue the existing ones. This could be something as simple as simply sticking a EdT label on the exact same bottle and be done with it. That way the old customer won't feel being ripped off.

[@FPSakari]

@@pranavmehta4423 like "Office 2021". It would be bit different and the old office becomes discontinued. Old office would be more like collectors fragrance then.

[@Rorshach1004]

$400? Easy no buy.

[@buckseyboy]

More like easy now.. lmao

[@Str4vv]

I just was on the F-One web shop and a scented candle costs 129€ (150$) and I started laughing out of sheer reflex. And then, to top it all of, there was a massive pop up that looked worse than phishing/spam mails: "Congrats!! 🎉 Special Discounts Unlocked! 🎁" and you get everything in a 2 for 1 deal. That´s pure class, man 😂

[@TheOudArtisan]

I hope he comes down to earth, because with that kind of review coming from someone that clearly likes him should make him think . Great review!!👏🏽👏🏽👍🏽👍🏽

[@richardlegg7423]

Great video as always. The big problem for me is that the damage has already been done. If he slashes the price now, everyone who has bought it at the higher price will feel cheated and likely not repurchase at the lower price, plus it makes him look greedy if he's making a profit selling at £100 when it was sold for £400. Pricing is so important to get right, he either needs to rebrand entirely or come out with a much more affordable budget line. Haig whisky did a similar thing with Club and Clubman. They released a cheap grain whisky, Haig Club, in a flashy blue bottle with David Beckham endorsement and charged £45 for it. They couldn't sell it as it was a cheap grain whisky for £45, so released Haig Clubman, pretty much the same whisky, in a less flashy blue bottle, without the Beckham endorsement and charged £25, much closer to its true worth.

[@JustAsaelsman07]

Damn this video was SPOT ON. This video made me realize why I feel like I do about the brand. I definitely feel the same as you but now I know why. I've been a fan of Jeremy and I have bought 4 of his fragrances but after the women's fragrances I just couldn't get myself to buy again and I just realized why.

[@craigslist2111]

When Jeremy mentioned he was going to come out with his own fragrance...I was so happy for him, and I trusted his opinion and taste in fragrance and couldn't wait for the release. When I seen the price, I was a bit turned off and disappointed. This alone made me question his judgement. I watched a few reviews to see what others thought of the fragrance. That did help...until Jeremy released a video about how he could have priced it much cheaper...but he chose not to. He purposely priced it out of most of his KZbin viewers price range. That was a hard pill to swallow. At that point, I tried to avoid his videos all together. Long story short...I seen an advertisement of BOGO on Office and bought it and am waiting for it to ship. When I ordered that...I seen that he priced 1 candle for $158 USD. That is a F*****g joke. I also checked out the prices on Black Tie. I have decided that this will be my last and only purchase I will ever make from him.

[@Michael-sh9ci]

so...how did you like office for men?

[@craigslist2111]

@@Michael-sh9ci It was okay. I don't love it...but it is not a bad fragrance.

[@OktayKus1993]

Go with Parfums de marley Bro

[@EscepticoHumanistaUU]

When Jeremy increased the price of Office One before he made it available, I stopped watching his channel. I considered everything else he has done as an insult to us consumers. You have done an amazing job in pointing out the huge problem with his marketing of his products and their identity. However, I think that the deeper problem here is his ego. He thinks that because he deserves it, that is enough to justify the price.

[@robc5280]

I love how you don’t just smell it and say “yeah it’s great” you actually do a full autopsy on the fragrance and you do it so honestly with no fear. I love it! Well done!

[@here_for_the_lolz7247]

This channel deserves so many more subs! Your videos are top notch! Thanks for the reviews and top tier content!

[@idrive7176]

Out of curiosity,i went to the fragrantica page for jeremy's fragrances. On the ''this perfume reminds me of'' section,people have voted for Pokemon air-val,Dora the explorer for women,Fairyland bloop emoji,Playful monkey emoji. LOL I get it,those comparisons are mocking jeremy's persona and not the fragrance itself;but with a price like this,i can't really fault them xD

[@bryanrivera1211]

Best review of Fragrance One and Black Tie that I've seen

[@Doppo69]

This is the only review would trust on it rest on KZbin don’t want to shit on each other if in the same fragrance reviewing game on here

[@chemseddinezemmour6982]

I'm not really into that fragrance buisiness but for me this review is better than any marketing college courses about how we should build a product strategy and it goes for any kind of products. thank you.

[@houseadams4841]

This was a damn near perfect review of Fragrance One. Total sense... Clear and precise. I have thought the same thing. It’s pitched as this very straightforward, no nonsense, no fuss, trust me, very practical, almost utilitarian branding... BUT... At a niche price. Very confusing. I’ve often thought, even for $120-ish a bottle, that would be ok. But these prices are embarrassing... And I enjoy Jeremy and credit him to getting me back into fragrances... But would never touch these fragrances at these price points.

[@houseadams4841]

Dig the ascot by the way...

[@bbaIIer11]

What are your thoughts on Gents Scents pricing of his new fragrances?

[@Holydecipher]

Same shit differently color

[@NotstarvinMarvin]

Stopped following that guy. All he cares about is €€. Never commenting in years in the comment section says enough.

[@jingledubz3989]

George, this was one of the best fragrance reviews I’ve ever seen. Loved the beginning (agree 100% regarding Creed), and loved your honesty. You’re like the Rage Against the Machine of Fragcomm. Always eye opening, always relevant, and not afraid to say the things others won’t. Thank you, as always, for the amazing content. Be well, m8! 👍🍻

[@broccoliking6668]

LOL rage against the machine! I think of it like a fragcomm bernie sanders (sorry if you aren't from the US) in a total respectful way, meaning, he is driven by a highly ethical core that will shun mainstream crap if it's really crap in his opinion, and videos like this demonstrate it, even more gutsy considering they have a personal relationship. I really think Jeremy has been reading books from CEOs for too long, talking about self-worth and that you should be proud of your high prices (I've worked for companies with this mindset but they truly were at the pinnacle of the industry) but like George says, that directly contradicts what I and many others see as the goal of the line - the best fragrance for X. I've gotten so many compliments for office and date and they are dumb reaches. But think about the brand Clive Christian - no one in the community talks about them because you take one look at the price and we immediately write them off. I've smelled a few, and they ARE high quality, but not enough to justify 500 dollars for 1 oz.

[@strike-up]

Lmao RATM 😂. The worst thing you can think of.

[@SamuelBarrPhotography]

Here's another perspective on the current marketing strategy that I hope will help Fragrance One. I like the brand and want to see it succeed. Originally, Jeremy said he planned to release one new fragrance per year. Then, that strategy changed and that's OK. But, now he has enough products available that I recommend returning to the original strategy of launching one new fragrance per year. Some of the benefits of releasing one new fragrance per year: * You can build suspense and anticipation around the release date and thus create an online "event" * You can spend your time and marketing dollars building the audience for the new fragrance * Allows for a "cleaner" approach to future product development for each fragrance as you can build stages into each product's life cycle * You can slowly increase your price point and perceived brand value with each new fragrance release Here's a few additional thoughts that I hope will help: * Office for Men is clearly geared towards a large audience and therefore should be priced lower for mass appeal. It is a nice fragrance and given the marketing surrounding it's release it will sell well at $100 US per bottle. * Black Tie is a nice fragrance. If you want it to be a luxury purchase then it should have a limited release (e.g. only 1,000 bottles world-wide and once it's gone, it's gone). It will need the comparable packaging. A special box, a really nice bottle, and a really nice cap. Since Black Tie is special and he wants it to be perceived to be in the same league as Roja, Maison France Kurkdjian, Royal Crown, Creed, Xerjoff or Channel then it has to look, smell and "feel" the same as those fragrances. Since it's special and should be perceived as rare, it should have a dedicated website where the new bottle can be featured and showcased to help build the perceived value of this fragrance. Also, at it's current price point I recommend no synthetics. And whatever the new bottle looks like it should be heavy. I envision it feeling like a heavy glass blown ashtray (very thick glass) and a magnetic cap. At this price point it has to "feel" expensive and rare every time you pick it up. Sensory perception is highly importnat when dealing with a luxury purchase. * Black Tie's new packaging should have a hand-written "Thank You" note (it can be mass produced but it must look and feel handwritten). It should also have a nice "thick" card that accompanies it listing all of the notes and contains the copy that describes the "journey" and reasons for purchasing Black Tie. Must include some catchy advertising copy that says something like, "...Congratulations on expressing the the royal gentlemen that is inside of you..." - that was off the top of my head but you get the point. It's early in the company's life cycle and there's plenty of time to fix the branding issues you raise. Thank you again for sharing your honest thoughts on this fragrance.

[@eDuB1980s]

the start is amazing. Even before you said it, I was thinking "man, is he talking about creed?" haha. I have not smelt one single creed, not one that merits the price. Some of them downright smell like $20 cologne.

[@donquique1]

I subscribed because of this review. And I love Jeremy.

[@Gardunha08]

The prices are a reflection of a very good understanding on Marketing and product placement. Going to the PS5 analogy, people were paying 1000€ for one on Xmas eve. Jeremy is surfing the hype and as time goes all these prices will decrease. Like other brands, that have new releases at a high price after 1 year you can get them at discounts for 50%off. Right now Jeremy has already bundles of 100€ for 2x 50ml. That's pretty OK for a good designer fragrance, cheaper than any niche, which it is not.

[@MrVein1983]

This shows how passionate George is about the fragrance game as a whole. I truly feel like my knowledge of fragrance as a whole went up after watching this. Amazing how many of the points he made can be put towards many areas of life in general. Politics and Sports etc etc. living in an echo chamber where your friends are the only people you listen to can be the worst thing ever to happen to you.

[@marceloclemente7419]

Hello, I bought the Office For Men by Jeremy. I deeply regret, I spent a lot of money for a common fragrance. The bottle is horrible, I don't have words to express myself how I am disappointed. I paid US$ 180, 00. Greetings from Brazil, have a happy new year.

[@Thefacepaintguy2]

Love the honesty George, one of the best out there 🙏

[@joebloggs7828]

Arrogance is the reason Daniel (Jeremy) thinks he can justify the ridiculous price for this and his fragrance line. Simple as that...

[@SinisterNL]

Why saying that name? Whats the use of it? Trying to sound like an insider? It is so stupid and pretentious

[@saraestaa]

Such an excellent review!! As someone that buy her perfume 65% by how the bottle look, I will never everrrr buy His perfume for the retail price that it is with a bottle like that. Agreed with your review 100%... FYI, I risked of getting found out that I know who R. Stifreddi is by my parents-in-law by writing my comment on you last video.. Too bad my only supr of the moment risk taking act is gone, just because KZbin can't stand some blurred flesh in your video🤦🏽‍♀️

[@Slovenlyone]

Wow, I love your honesty, it’s something that you don’t really see in most fragrance reviews.