"Armaf - Club De Nuit Sillage" and the downfall of Creed.

In this video I discuss the ramifications of Armaf's fragrance "Club De Nuit Sillage" and it's distinct similarities to the Creed Fragrance: Silver Mountain Water. I delve in to a brief history of Clones and their continuing rise in popularity and sophistication and how Creed's over confidence with rising prices and lowering quality of their product may come back to haunt them if they are not careful.
0:00 Intro
0:37 SECTION 1: TOP OF THE FOOD CHAIN
4:47 SECTION 2: ALL HAIL A NEW KING
11:41 SECTION 3: CLONE WARS
15:34 SECTION 4: AIN'T NOTHING LIKE THE REAL THING...?

[@CheapArseFilmCritic]

This is your best video, George.

[@TheFragranceApprentice]

Mate, you've been here since almost day one, thanks! 🙌

[@Klingy_]

The only video I watched without skipping

[@billknowles1919]

Excellent vid!! Great job!

[@milesdavis9588]

Facts

[@LouiePHSC]

Just bought a decant of Sillage

[@deniz9193]

Aventus is realy realy hard to clone.. even creed cant get it right .. 😂😂

[@kyawaung5242]

LOL

[@kyawaung5242]

LOL

[@ernestomorales6091]

Lmao

[@oadcinllessur]

😂 😂 😂

[@catfishgrey]

Best comment ever!! 😂😅💪🏾

[@CurlyScents]

😂😂😂 Holy smokes, I'm watching this and suddenly my face pops up! I thought I was about to get bashed for some reason hahaha. I guess the sample of SMW I had was a newer one, because I honestly liked Club De Nuit Sillage more. Thoroughly enjoyed this video George!! ❤️

[@Beo2wolf]

Our girl showed up. Thank you for all your work curly!

[@jrod1333]

Hi beautiful!

[@LordDavidYoung]

It’s sad that in the community that’s your first thought. Even in my relatively short time in fragcomm the hate and shade has taken over in a really toxic way. Glad to see there are still some great people in the community.

[@lukeventers4755]

I just ordered the Intense version. Any thoughts? And a DUA Hybrid of Parfums de Marky Herod with Baccarat Rouge 540.

[@solokom]

George is a gentleman, he really doesn't bash people. And when he does, it's in a very polite way. ;)

[@paulb6487]

This video is a game changer. I’ve got so much respect for this guy. He says it as it is. No other fragrance reviewer comes close. I watch other channels for entertainment , but George knows his stuff, really knows the game. Absolutely fantastic.

[@Tonixxy]

He really puts his emotions into it.

[@weirdversions]

I knew the type of guy he was when I saw his video telling the truth about that Bleu Electrique shit every youtuber was lying about. This guy deserves a lot more

[@SoCalScents]

I currently watching this on a big screen tv and Armaf should hire you to make them a commercial. The bottle with that background was a gorgeous shot.

[@user-xj8fw4jl2n]

thanks

[@mvr2579]

How come the start of these type of vids aways feel like I just clicked on a netflix documentary

[@TheFragranceApprentice]

Mate, you are too kind. 🙌

[@carlsabado9489]

Yes i get that vibe too!

[@ivaylops]

Honestly thought David Attenborough will pop up out of the bushes any moment.

[@tophercaesar5375]

Video was better then most of the slop Netflix documentary are today.

[@scentanity2280]

... Yes! I always view George's reviews as educational, not entertainments too!

[@shkrsimpson44]

" This smells more like silver mountain water than silver mountain water does right now. " 😲 He dropped the hammer 🔨 ! Pure honesty. It's spooky hours for Creed lol.

[@CinHotlanta]

It's totally legit - I remember first smelling SMW in 2015 from a Creed sampler from a friend of mine who didn't care for it, but I know it'd been sitting in his fragrance drawer for a while, so I'm thinking it was at leas a 2014 batch, and who knows how long it was out there before he got it. Andrea's review also perfectly described SMW from that sampler - and I LOVED it. I finally got myself a new SMW bottle for a deal, and it was a 2018 batch, and there it was - the opening was GLORIOUS, just as the sample was - to this day maybe my favorite opening of any scent - but it very quickly became 100% inky-musk - no real trace of the citrus and creamy spicness that made SMW so amazing - exactly as mentioned in the video. I quickly got myself a bottle of Sillage after this review, and while it doesn't have the ridiculously amazing opening of SMW, it's so much better than SMW after ten minutes or so.

[@TheSunlight74]

Even though I'm a casual frag user this is just pure gold. I love the sense of existential threat, the dilemma faced by supporters of authentic fragrance creators as the clone companies make huge inroads. Your passion is infectious. By the end I cared more than I really should.

[@nsz85]

I appreciate the time and passion you put into your videos. Very well done.

[@dwpolicelli1]

I gotta say something..... How does George have only 26k subscribers ? Other fragrance reviewers (without mentioning names) have tens of thousands more and not nearly the level of channel. Great work George.

[@TheFragranceApprentice]

One reason is that none of mine are Bought.

[@miguelsousa9802]

Just a theory, but I think it has to do with the level of passion for fragrances. It seems that your casual fragrance viewer only wants to know (or get his opinion approved by someone else) about what fragrances are "good", to the point of time skipping the video just to see the names. Even when other fragrance reviewers do a poll of "what do to for my next video?", the majority goes for (yet another) "TOP 10 FRAGRANCES TO ....". Meanwhile, people that see more unique videos about fragrances - like the ones The Frag. Apprentice usually does - are in a minority, and it ends up reflecting in the subscribers. As a similar analogy: You can cook the best, most juicy, and unforgettable burger ever made, but McDonalds will always end up having more clients.

[@TheFragranceApprentice]

@@miguelsousa9802 Damn, perfectly articulated and I'd agree. Cheers!

[@MiamiSammy]

He’s always been this good it’s just that now people are noticing

[@beginswithaj]

@@miguelsousa9802 ah yes. The top 10 McDonalds, a concept on which one 'fragrance reviewer' has capitalised like no other. Lifting ten bottles, with just enough time to utter their names and finishing off by thanking God for guidance... Fine for many, but not my cup of unsweetened tea. And then there's George, the haute cuisine master chef of our beloved fragrance community. What a breath of fresh salty sea air!

[@FitFireFighter86]

You're the Christopher Nolan of fragrance reviews.

[@CinHotlanta]

So true - George deserves many more subscribers, hopefully they're coming soon

[@FitFireFighter86]

@@CinHotlanta absolutely

[@heldenvater5281]

@@CinHotlanta They will

[@liamdix5747]

Underradet comment 🤩👍

[@brendDun]

lol

[@emperoraugustus670]

You deserve to be at the top of Fragrance Reviewers....this is so much more High Quality content than the Rest.

[@Nykkkas]

You officially confirmed for me that I shouldn’t invest in Creed

[@fatdave4582]

Same

[@dodge7729]

Agreed never been impressed, PDM, Mancera and Montale far superior imo

[@Chris-oz9qx]

I have silver mountain water, it’s ok but not one of my favourites by a long way.

[@iliriandisha9099]

Tbh, for the prices, Aventus is the only one still worth investing in. and thats only if its within your budget.

[@houseadams4841]

There are a couple Creed fragrances worth investing in, if you’re able to navigate them within your budget... Many of them however, as George has stated, are just not the quality they once were.. Only from discount sites though... so... in part, George is beyond right.

[@felnuts1]

Glad that someone is calling Creed out. I am 19 and have recently gotten into fragrances and all I ever hear in older review on KZbin is that Creed is something you must have as a collector. I got 5 mL vials of Aventus, SMW, and MI and was impressed that they smelled good but when I see they all cost around $400 for the full size, there is no justification for those purchases even on discounters. Creed is currently getting away with murder in the pricing of their goods and their loyal fanbase and it just isn't right for the industry. I still think Aventus is my favorite fragrance I've smelled so far in my short 6 month collecting time, but the Armaf version doesn't feel like I am spraying away money when I am wearing it. Thanks for the video George.

[@cano5063]

The price is not a problem, for a niche Parfum. The problem is that the fragrance is basically a cologne diluted in water to the point that it lasts 1hour, smells good in the first few minutes and after that not detectable.

[@robbiecale3327]

​​@@cano5063 do you really think $400 is a fine price for what is essentially smelly water? I adore fragrances but there's no way I'm giving that much money to something that doesn't have any practical use, (I can go on holiday for a week for that much). I get that what each person wishes to spend loads of money on is entirely subjective but you probably need to be earning 50k+ a year to genuinely be able to afford to spend $400 on 100ml of aftershave even if you truly believe what they say about the craftsmanship and the investment. I think it's absolutely nuts and it's going the way of designer clothing brands like Gucci increasing prices astronomically and reducing the quality, I'm worried for the industry

[@cano5063]

@@robbiecale3327 that’s what I said. For that price I expect more. There are other parfums for the same price that Do more. And of course it is arguable wether to spend that much for any parfum is a good choice in the first place.

[@andrepereira7390]

This the best fragrance video I've seen in long time. Forget top 5's, top 10's, all of that.. This is so inspirational, it's impossible not to feel all the passion you have for fragrances, and how much it means to you. you can't fake that! I even felt emotional at some point. What you're making in the fragrance community is very special George! Don't stop!

[@camille7325]

This is just a work of art. The color grade on your video is amazing, the content is like prose, and the message is like a warning from the past, placed in a bottle and thrown into the sea. Absolutely amazing. A cut above so many other review videos! They should give awards for videos such as these. Well done!

[@danman3163]

The Fragrance Apprentice doesnt always make videos, but when he does, he doesnt simply stand in his flat and wave the bottle around

[@lunarnodes728]

😂😂😂

[@muhammadanasbhatti1700]

Lmaooooo

[@promotonicspromotions1668]

The quality, passion, and art in your productions are what the overwhelming majority of creators need. Brava👏🏽

[@ShahMahiUddin]

The thing I really like about your reviews, is you put in so much detail and explain the backstory so well, I genuinely believe you when you speak on a fragrance :D

[@chriscrux4556]

Turning on notifications for this channel in the hopes that we are blessed with another video like this. The atmosphere was amazing and the conversation was thought provoking. Thank you George.

[@nemabaki99]

No joke I'm almost at the end of the video and got gotten goosebumps from the way you've presented this story. I honestly admire your passion and the thought that you put in your content and how you manage to be so original with it. I know most of the people who watch fragrence related videos are just there for the top 10s and the inspiration for their next purchase, and there is nothing wrong with that, but I sincerely have to thank you from all of us who appreciate this informative, storytelling, cinematic kind of content for all the time you invest into coming up with new ideas and executing them so well. Thank you, George.

[@ZaCharyKourr]

I’m in a Tesco and I was gonna stand and watch it but from the first shot, I’ve decided this is worth sitting down later to see.

[@TheFragranceApprentice]

it's one to have a cup of tea and sit down with I'd say.

[@lobsterdfw1]

This is not just a review, this is a critique. Congrats on the good work!

[@justicedemocrat9357]

Aren't all reviews critiques?

[@HAli-jd2ph]

I respect your knowledge, authenticity, and way you bring to life these events as they unfolded with your insight. This video made me feel like we were sitting down and enjoying a morning coffee or tea together. Thank you for sharing your passion and enthusiasm with this community, I am glad I stumbled onto your channel this past year.

[@Ventus7777]

Coming back from work, putting youtube on my tv, grabbing a glass of whiskey along with my dinner to watch these masterpieces of a review is a wonderful time and experience. I don't know how you do it man, but you've outdone yourself once again! And I have to agree 100% with you, it's a scary times for a fragrance world indeed. It's like you bought a counterfeit rolex and it's better made than the real deal, how's that even possible?😅 What are they putting into these fragrances nowadays that the clones are better for STILL a fraction of the original one price? WATER? Wait....

[@NetCodeHD]

Masterpiece of a video. I can only assume that Creed are terrified to put a foot wrong. Terrified of the blank slate ahead and the huge expectations that have arisen due to the legendary fragrances that came before. But to do nothing and be left to the remnants of history would be the worst outcome of all. I can only hope that Creed will rediscover itself in time.

[@dodgeball28]

Armaf is calling Creed out for their BS!!!!

[@Det1911]

Facts

[@iolanimadali3507]

Can't argue that!!

[@kl3690]

Their entire club de nuit line was probably the idea of a bunch of former creed fanatics to both make dinero and show creed how deplorable and incompetent their brand is becoming in hopes of pushing them to make better products. Most people are brainwashed into loving creed but if they don't up their game by insane amounts and make better frags than armaf they'll be done within weeks

[@sunsolid]

George, you’ve transcended fragcomm; this is art. There’s more visual quality and insight in these 21 minutes than most fragrance channels have in their entire catalogues. I don’t know how you do it, but I’m in awe. Bravo.

[@ivaylops]

Brilliantly structured and delivered content. You're the niche version of a fragrance reviewer. Cheers mate! 👌

[@taurinitronic4681]

This is my favourite fragrance channel. Outstanding content, hope to see more for many years to come. 👍

[@overstandnigeria]

This is an iconic video on KZbin. Even the interruption from the guy with the dog is perfect. Great content .

[@artesuaveangelo]

Such a great video! It's a crappy, snowy day here in Philadelphia and I feel like I was able to get out of the house and hang out with a friend as he shared a story from memory lane. Loved it. Keep up the awesome content!

[@thecooler22]

The level of quality you put out there as a frag-com content creator is head and shoulders above the rest, you do the research, your production quality is remarkable, you're really articulated and well prepared in any given subject related to fragrances and the industry, you're my favorite frag-com youtuber and at the top 10 of the youtubers i follow without taking content subject into consideration with no particular ranking among them in mind.

[@jamesdaviesanswers8751]

I feel like I’m watching a Netflix documentary with a multi million dollar budget when I watch these type of reviews of yours lately

[@CreativeChroniclez]

The descriptive audio, the visuals, the scenery is always on point with your videos. Definitely my top person to watch in the frag com.

[@TheAnimePiper]

Also I'd like to say that the quality of these videos are way above what I would expect for most frag channels and your style of reviews has most definitely earned you a new subscriber

[@kzr83]

George, you are the best fragrance channel for your honesty, passion, industry experience AND cinematography. THANK YOU!

[@harryiglesias]

"It's up to you now...what are you gonna do...what are we all gonna do?"... Suddenly getting up and walking away and then comes in the shot of the bottle and water in background...I think it was a quite beautiful sequence....great video from beginning to end....

[@HossGamingTech]

Stumbled across this video and I’m blown away at how engaged I was watching this. I loved the depth to this and I’m super hooked on your videos now

[@fatcheese8088]

You’ve hit the nail on the head. I fell in love with Aventus with 16 years old and saved (back then) a lot of money to finally get it, and I still love it to this day and have great memories with this fragrance, but when I smelled it again in 2020 I was shocked. Aventus isn’t nearly the same as it used to be, and the same goes for SMW and MI, and Armafs Sillage and CDNI bring a fair bit of these memories back. They’re not perfect clones by any means, but they’re ridiculously close and only a fraction of the price of what Creeds are today, while offering more fragrance for your money… Personally I think Creed destroyed itself when they removed the smoky Birchtar and Oakmoss from Aventus and opted out for “Birch” and Vanilla to make a more “niche” fruity counterpart of Diors Sauvage. I know I’m late but thank you for this Review and awesome Video!

[@jade-robertboltman99]

Haha George when you said alarm bells were ringing when you saw Andrea’s video, I knew where this was going. You captivate your audience with your detailed stories of your fragrance experiences. I will always watch your stuff brother! Waiting for you to change your channel name to The Fragrance Master! Keep it up!

[@Bexter.]

One of the best fragrance reviewers on KZbin for sure! I hope CREED MI review will never be done in this channel. George please do us a favor in fragcom.. never quit making videos. This kind of content is getting less in fragrance channels. Most channels are just top 10 and random lists nowadays. This is a legendary review and it will be remembered for years to come. I've watched it 5 times now. Thank you George.

[@Sampleador]

If Armaf goes full force against Creed with clones of Royal Oud and Erolfa is over

[@BarbaPamino]

Has Royal Oud diminished in quality too? Was about to get another one

[@Sampleador]

@@BarbaPamino i dont know but if aventus milessime imperial and silver mountain water has its a matter of time until that trend reaches royal oud

[@BarbaPamino]

@@Sampleador guess I'll just buy and hope for the best. Can't imagine quality going up from here. Cheers

[@BarbaPamino]

@@Sampleador update. My 2019 batch of 100ml royal oud is a dud. No performance at all. My only hope is the summer brings something out if it. 200 bucks in the toilet.

[@Sampleador]

@@BarbaPamino Guess if we want niche with performance and power without the reformulation problem we will have to leave Creed and move to Roja Dove, Amouage or Nishane

[@hmoen]

George, after watching this video I bought this fragrance. I saw half a dozen reviews since it was released but none convinced me as you did. Armaf should be grateful of your incredible contribution.

[@cryptogoose8817]

Watching Fragrance vids by everyone for the past 5 years, this by far, is the BEST fragrance video ever done !!. Not a fan of Creed nor M.I. however the way you told the story was absolutely intriguing, genuine and extremely captivating fron start to finish. WOW - very impressed. I cant stand watching Jeremy anymore (with his whimsical shirtless rants). Keep these kinds of vids coming

[@shivanshubansal1124]

I watched the first 3 minutes and couldn't resist saying this: you look like a character in assassin's creed!

[@cheddahman41510]

Lol facts

[@Guinea54]

wow that intro... I have to say, I haven't really been that interested in fragrances these past few years, but anytime I come across one of your videos they are entertaining as F! You have a balance of good info, comedy, realness.. you developed a really great, well-rounded channel. Congrats on that and great video.

[@JohnnyBFlossin]

Just started watching your videos recently. Let me just say the the production and overall review is top quality. Very original and professional. Absolutely love the channel. Thanks for doing what you do.

[@Tune2001]

It's official. The best fragrance content in the world is right here on this KZbin channel.

[@LukeKavo96]

Mate what a legend you are you’re videos are the creme de la creme of the fragrance world. Informative, production value and in depth analysis about all the fragrances. I take your recommendations as gospel at this point and it hasn’t failed me hahah

[@sebastianwar7936]

That was one of the better fragrance review I've ever watched. I love your setting and background, it's so real .. and when the gentleman with the dog came along; wow.. just not a 'sterile' room setting. Keep up the good work mate.

[@alamore5084]

I love the way you are able to describe the structure of the fragrances and articulate the similarities and differences. I have learned something new. Great video!

[@anotherfragrancereviewer4932]

The meditation on Creed and clones that we needed.

[@paulodoko29]

The commitment, the quality and sheer clarity of expression this man has. Don't get me wrong, we all do follow bigger fragrance channels but they can't match this production value

[@e.b.9702]

Fantastic video! I watched it two times today. That intro and outro... All the hot tea you just spilled... Amazing job!

[@chrisschmidt7155]

Lovely intro, your videos have come a long way. Great Job!!!

[@varunbrahmwar8574]

Me: Buys my first Milleseme Imperial this year **George releases video saying "Creed's going down"** Me:🥴🥴

[@TheFragranceApprentice]

🤣 Oh man, i actually laughed out loud with this one! Sorry my dude!

[@varunbrahmwar8574]

@@TheFragranceApprentice Haha. I'm glad! My first and last MI then, I don't know.

[@qazifaisal5]

Creed isnt going anywhere and awesome pickup armaf is not taking creed down lmao.

[@Oakleyworld]

@@varunbrahmwar8574 stop being influenced by KZbin videos, you have a great original fragrance, enjoy and buy some more if you wish.

[@BossBoss-dz9gk]

@@Oakleyworld 10 years ago creed cost 90 dollars which he did say in the video an I can confirm and if you went on ebay you could pick up one for 75 to 80 dollars and a slightly used one you could pick up for 50 to 60 dollars. That's was ten years ago. But now they costs 240 dollars smh. He can enjoy his fragrance but advising him to buy more is stupid after looking at this in depth video. There are soo many niche houses that are actually niche quality. I would say lay off creed and try out another niche houses of course always sample. Xd.

[@nerowleyedp-thenorthernfra2929]

Superb review Geroge. The cinematics are just immense and the intro and ending are beautifully composed. This is what separates you from the rest of the fragrance reviewers and your channel is the reason why I started getting into fragrance in the first place, a fellow Brit with true British wit and a clear passion for this industry. Really glad to see you reviewing Sillage because it is an incredible alternative and I say alternative because I feel like Armaf, at least with Club De Nuit, are no longer clones, but alternatives, to the Creed Juggernaut that has dominated the men's fragrance game for the longest time. I do not have a concern with what could happen to Creed, its a brand, and brands rise and fall all the time. Fashion, especially fragrance is an extension of yourself, how it makes you feel, how you enjoy it, not about funding a brands marketing campaigns to justify, what to some, is 4 days of wages working full time. I have sampled, reviewed and bought, what I would call the Fantastic 4; Club De Nuit Intense Man EDP, Milestone, Intense Woman and most recently Sillage (because balls to Urban) and the way they make me feel, the way it resonates and the joy I get from smelling like £1000 worth of luxury fragrances for £125 and the notes I pick up, it's just joyous. Creed will have their fans and they have deserved their international acclaim, but let's be honest, they cannot expect to survive in this day and age when a clone can stand toe to toe or even win against their creation that for decades have sold for £100-£250 a bottle. The day that Armaf release Royal Oud, Original Santal, and Green Irish Tweed, if they can replicate it as well as they have with Sillage and Milestone, I think that is the day that Creed will die off. Armaf knows what they are doing and they know how to create a fantastic composition and they have proven their worth by being a competitive rival to Aventus, Millesime Imperial, Silver Mountain Water, and Noir de Noir by Tom Ford. I think the day is coming when Armaf will take the Creed and Tom Ford range and turn it on its head as they consume the market, replicating icons down to a Tee where not even a honed nose can differentiate between the original, but that is where I get concerned... that's what bothers me. I do not want to see these brands go but nor do I really want everyone to smell like it either because there's a pleasure in standing out amongst the crowd which was usually where these Luxury/Niche fragrances reigned supreme so having something so similar so accessible is going to make these fragrances, or at least the prestige of them, completely redundant. Confusing times indeed...

[@collarIDStyle]

George continues to raise the bar!! The ending with the wave crash gave me chills. No one comes close to what you’re doing, G. When you hang it up, the fragrance community who appreciates these videos will feel awfully sore from your absence.

[@Nemi9]

Appreciating the shots and the theme going on here. Really pulling me into this story telling mode.

[@s.ubmarine8202]

George... please... Never quit your channel! The new series you try out, (the new if you like this...), and before the compliment factor (not just for seeing you being mad) and the others.. Reviews and talks like these, you just don't see them anywhere else. Too bad you don't have the big subscribers numbers but this makes your channel a 'niche' one with high quality and especially PASSION that will be very hard to clone.

[@stephengrapes3208]

You've really grown into the Romantic era poet aesthetic, my man. Love it

[@terry7441]

Very good stuff here. We know many of our favorite perfumes have suffered from EU restrictions on specific ingredients for allergies, as well as the scarcity of popular ingredients. I have to imagine it's the same with Creed and the lines you mentioned here. What the clone houses have succeeded at is adapting their fragrances with the resources available, and it's not surprising since it's their entire business model.

[@christyodamarjatis4475]

Opening bit was really nice George, the whole video is great tbh

[@adamdestro123]

You're right, mate. Both Milestone and Club De Nuit Sillage are awesome. They're not suppose to be this good.

[@ThePauloEmo]

Shivers, man. Shivers. It's like you're describing the fucking apocalypse! The end of fragrance as we know it. Great video!

[@thepaperstaggering]

Your videography is on point. I knew it when you made the Armani Prive Vetiver D’Hiver video. Great work.

[@ShayAirway]

I thought I was going to watch this video in the background while I worked, but it was so damn good that I just stopped working to watch it. Bravo George!

[@borisblazevic2677]

I adore this video! 😍 Love how you adress the elephant in the room. I agree with you. Reformulations and greed of some designer and “niche” houses made me run away in the direction of indie and real niche houses such as Francesca Bianchi, Areej le dore, Papillon artisan and others.

[@jayallen9851]

George , your content keeps getting better and better. Oustanding .

[@matthewwilliams8606]

Hey George. One of my favorite reviewers, this video was epic. The camera work is amazing, and I love seeing you speak outdoors. Especially seeing how most frags use outdoor notes. Just an epic job. Thank you 👍

[@simonking9758]

George, I take my hat off to you. Wonderful video! Love your outlook on the perfume industry. I look forward your next instalment.

[@Rambo4President]

number one fragrance channel for me! we need more videos like this - creed have turned into greed! gotta make them feel how we are disappointed

[@jackc3899]

I’ve been a subscriber for a while now this is the 1st review I watched by you and I’ve been addicted too your videos ever since hope your well heard you were in hospital take care

[@JS-cu8bz]

You at your best mate. Passionate, informed, and honest. Great content keep it up.

[@enzofdaworld2220]

This channel has the most consistent and high quality fragrance content on the entire platform - well done George!!

[@Therios3000]

George, this video man, its a confirmation of my subscrition, personal, natural, like a conversation with your friend that doesn't know much has you do about fragrances but you want him to know a bit more... the very real and so natural interruption from the man with is dog, the production value, the scenes, the final scene with the wave, "sea water" (symbolic in so many ways I think). Thank you Sir. P.S. George were the F* is the video story about betrayal, Creed, Davidoff and Montblanc ??? Did the companys involved pressed the “Infringes My Rights” button ? You have earned my subscription with that one...

[@plamenski5244]

As usual - great work, George. I remember when I first heard that Creed were shrinking their bottles from 120ml to 100ml AND raising the price at the same time. I thought wow, what an asshole thing to do... but maybe they'll improve the quality /longevity?! Nope, multiple new batches from 3-4 fragrances that I tried were noticeably weaker and even different. I am glad I have my 120mil bottle of Green Irish Tweed from a few years ago but I won't ve giving them my $$$ anytime soon unless they stop the nonsense. Keep the videos coming, mate ✌️👍

[@Michi444-8]

It's what happens when a predatory private equity business like BlackRock, buys the brand. Lowers the quality, raises the prices. They literally price-rape their consumers - in the end there is a sense of betrayal and violation. !

[@bennyb980]

This is single handedly one of the most informative and best videos I’ve seen about a fragrance. Thanks for the honesty, your input on where Creed is headed, and where Armaf is now. Now, who has a bottle of Sillage they want to sell me?

[@megadeth101]

This video should be put up in a museum

[@alsmith5404]

Yeoooo!!!! I have seen other reviews on this frag. but this review, coming from YOU is what I have been waiting on!!!! Thank you George. I like your reviews because you are VERY INFORMATIVE, as well as you try to educate, give some history to your viewers. Your review on Milestone is the only reason I purchased my bottle, & with this review well...........I'm waiting on the mail carrier. Love the quote "that's your hill to die on".........keep em coming!!

[@sandrolaurignano2461]

Good on you George for calling them out.Need more reviews like this and maybe,just maybe they'll listen.

[@TheRealHiHats]

I almost never comment on videos, but I had to for this one. Great, great video! This is film making and fragrance come into one. Keep it up and cheers!

[@jamesndatuje2273]

"That needs a little bit of sweetness" Man, I enjoy when you drop videos like this. You're much more than a fragrance reviewer....I said I wasn't going to buy anymore frags!

[@jaydougie]

This is the best fragrance channel in the game right now and it's not even close. My appetite for yet another "top 10 fragrances for blah fucking blah" is waning. Not that there's no room for that ever but, fuck me, it's like that's the only format most other channels can contemplate. Thank you for keeping things interesting and being different. True fucking original.

[@FREEUS1776]

I'll explain what's happening. There is no fragrance on the planet (a few minor exceptions) that is worth more than $120. Most of the value comes from the name and the prestige of it being a luxury product which is fine, I have no problem with that. The issue is that these houses got greedy, they wanted a larger market share beyond their niche audience. But in order to market to that audience they needed to mass produce, lower their quality but not the price in order to keep the same margins. Now these clone companies can come in and take the wool off. They can make a fragrance and sell it for $60 that smells just as good. My advice to creed is either stay niche and raise your quality, or lower your prices to be the same as Dior or the other high end designers.

[@Riri-oj1zs]

It does not smell as good as Creed lol

[@ozneonil7132]

How can you even state that? Do you even have an idea of how expensive raw materials are, and most importantly THE ARTISTIC SIDE OF CREATING A MASTERPIECE FRAGRANCE? Clone houses just have to make a cheap version of something someone already came up with and created

[@Palaniappan.7837]

@@ozneonil7132is this armaf Sillage as good as creed?

[@andrewgillan5744]

the detail, context, and honesty in these videos are next level

[@GandalfAlforno]

This is just such an immensley good video. Thank you. Love the background.

[@juanmartinezmath8495]

Because of you're epic armaf milestone video I bought it...now I have to go and buy Sillage, why wouldn't I? You worked for Creed! Brutal videos my friend

[@lateralus824]

Before you even finished the video i already bought myself a bottle to try out! And subscribed, i can tell you put your heart and soul into what you enjoy. :)

[@roycck]

You deserved more subscribers and your videos are really on par with Chris from Fragmental. Great contents and superbly shot.

[@jvaldez5]

I’m honestly looking for a new fragrance go to channel since Brooklyn fragrance lovers creator recently passed. Lo and behold this was recommended to me. I really think that Carlos is looking out from above. Subscribed.

[@TheFragranceApprentice]

Thank You 🙏

[@THEUCCTV]

'the apprentice' became 'the master'

[@MrBenZvi]

Your outdoor vids make me miss the UK so much... It's been a year, that's the longest period of time I haven't been there since 2016.

[@Lortiz555]

Amazing Video! We can tell you are passionate about what you do and about fragrances. Your content is second to none! My favorite reviewer period, Bravo George!

[@mattiasbb3k466]

Absolutely epic video George, thank you so much for always being a beacon of truth and honesty.

[@iTZ_xalechikx5137]

Definitely the most original content on this platform

[@ABagala1]

I absolutely love this video. You are more than a fragrance reviewer, you are a storyteller and writer. You have a talent that transcends fragrance reviews on KZbin.

[@kyleenright3757]

These types of videos are exactly why I subscribed. Keep it up George.

[@bigfoot131]

One thing about honesty and truth is it’s quite brutal if ur on the other side of the fence hope Creed takes note. That’s what happens when u get too comfortable at the top. That’s what got Mike Tyson his first KO.