Black Veil Brides went METALCORE?!

[@JimboEM]

As a barber, I am highly offended by his shaving technique.

[@ZIMBO37333]

Did you watch Sweeney Todd tho?

[@JimboEM]

@@ZIMBO37333 yup the night before I started barber college because I couldn't sleep haha

[@sarahluke5253]

😂😂😂

[@ShitYourself7]

Isn't it right? What's wrong? Sweeny Todd did it this way didn't he?

[@JimboEM]

@@ShitYourself7 this is greatly exaggerating the strokes and there are a couple that are definitely ones that would fail you on a practical exam lol

[@jacobdehahn1163]

Man touring with Spencer turns you into a slasher villian I guess

[@Ericsaidful]

I wonder if Spencer helped them at all? I feel like Ice Nine would’ve done Sweeney Todd better.

[@shadow_ow2]

​@@Ericsaidful maybe we'd get an INK interpretation if they ever do an Every Trick in the Book II. I don't think it would be better or worse than this BvB interpretation, as I absolutely love both bands and both can pull this off.

[@sarahluke5253]

Haha love them both and was definitely thinking they were inspired by INK & the horror aspect ❤

[@Ericsaidful]

@@shadow_ow2 There is a Silver Scream 3 album coming from INK. Not sure when.

[@Star.Chaser]

@@Ericsaidfulit doesn’t fit that it fits every trick in the book

[@Pushbakgang]

The guitarists never get enough credit from this band either they've always been nasty

[@havocdevelopment6142]

Facts. And i dont even play this stuff any more. Straight up fight/hate music. Jinx and jake are phenomenal always have been

[@DarayaVahu]

they are so much more talented than the vocalist

[@midnight_x_edits]

@@DarayaVahuI think all members of the band are equally as talented Andy has his talent in vocals Jake Jinxx and Lonny have their talent in guitars/bass and then CC who’s just an animal on the drums

[@isaachamilton3892]

the rhythm guitarist could easily be a lead in any other band

[@kotymccallister5150]

I've always said Jake Pitts was a demon on the guitar

[@thygreenknight_0]

I think i'm going to start cutting my own hair from now on

[@surfingthedarkness]

😂

[@jakeweyant3309]

I think they did a pretty good job fusing the heavier riffs while still keeping the anthem/stadium rock people love from them

[@fv1005]

Lets go Cowboys!

[@gaelx22AZ]

Nah you're not all in

[@CGGS_0]

Hot take: Honestly? It's not as of metalcore as I was expecting.

[@Epiales06]

Gotta respect bvb- those dudes are such a good gateway band from general alternative music into metal. Like I got into them when I was maybe 13 and I swear it was the catalyst for me becoming a full on metalhead

[@noahmurphy6962]

same here I love bvb

[@ghostnerddd133]

Honestly same here

[@thecrimsonace3032]

Yup, same for me too.

[@BendyDH]

It was Underoath for me as a kid who grew up in a Christian household haha

[@KevinQ25]

@@BendyDHUnderoath was also way better than this band up until now. They’re on the same level unfortunately.

[@Strathaczar]

I went to high school with their guitarist Jinxx (Jeremy Ferguson). He was an acquaintance of mine. We had gym class together and did a lot of talking about music and such. He even had me over to his place for a few lessons back in the day and we talked our love of Metallica and Randy Rhoades, and bands like that, while he talked his love of Glam, and I tried to talk to him about my love of Grunge (to which he just kinda shook his head). He said Glam would make a comeback someday, and... well... he definitely brought back elements, for sure! He was a good dude. Very humble, kinda quiet, until you got to know him, and was already amazing at guitar at 16. I was always kinda shocked we got along with most of our musical tastes not really aligning back in the day. I'm actually kinda shocked they did a Metalcore song, as that's definitely not something I'd expect Jeremy to play, but bands try new things, so good for them! They aren't my cup of tea, but yeah, nice to step outta your wheelhouse and try out something different.

[@csbazonka]

damn you lucky

[@Music-wq8jg]

You kinda shocked they did a metalcore song? What about first album? Or songs like coffin, stolen omen, legacy, new religion?

[@Strathaczar]

@Music-wq8jg not gonna lie, I haven't fully listened to them because the popular songs they've had played on the radio just weren't my thing, so I kind of thought that was their identity. And most of those were straight forward 80s glam rock inspired metal, which I wasn't a fan of. So, I don't know what they play, really. The songs I heard on the radio back in the 2000s just didn't do it for me, and as soon as I got a way to listen to my iPod, and later, my phone in my car, I haven't listened to the radio since, so it's a band I have never explored.

[@PigglyWigglyDeluxe]

Jinxx would tell you that Jake is the lead

[@curse5697]

@@Strathaczar you should definitely give them more than one listen man, they sometimes put out some heavy meat like those songs that other guy recommended you, or more new you could listen to Crimson Skies too

[@blairbird8022]

Blurs out the blood the first time, worrying about TOS, then leaves it the few times when he goes back to hear the rawrs.

[@fv1005]

😂😂

[@CGGS_0]

I could be wrong, but I'm pretty sure showing blood is fine, but when it's showing murdering (even tho it's a very obviously fake (or even the aftermath of the murder)) it goes against the ToS.

[@1ch1r1n]

Sweeny Todds: The Demon Barber of Fleet Street with Johnny Depp from 2007 is the movie this mv is based on, and damn it goes so well with this song.

[@ZIMBO37333]

I am in shock so few people know this 😢

[@gavmw]

@@ZIMBO37333 me too, im genuinely confused

[@wwyd4akb]

I think based on is soft selling it. Like I havent seen it in a bit, but thats the exact set, or actual house, used in the movie. And props like the chair.

[@alexclamp4960]

I have been scavenging through the comments just praying someone got this 😂

[@Sebasthian05]

​@@alexclamp4960 me too 😅

[@noahseaner3287]

I’m getting a lot of The Silver Scream vibes here… maybe a little bit different than what INK would do, but the horror and metalcore elements are there, solid song

[@Madsyhoney]

Exactly what I was thinking !!

[@TheSevenFight]

Missed opportunity to invite Spencer for this song but ngl, it's a banger and i love it ^^

[@Aeryon_616]

Thought the same thing!

[@VinzBlitz]

Yeah! Immediately got INK vibes from this. So glad other people are thinking the same thing

[@PhantomGhast]

They went on tour with motionless and ice nine kills seems they came back with a new love for metalcore screaming and horror movie based. Music videos

[@Motivious]

BVB and their woahs meet once again

[@midnight_x_edits]

Its called melodies

[@BBRBGR]

Guitar solos and gang vocals ftw

[@yuhsey]

right it gets so repetitive

[@aLostShinobi]

and I'll never not love it lol always been a sucker for some angelic choral vocals, BVB, WCAR and Miss May I are dailies because of em lmao

[@tiamod]

I’m actually surprised at all the support they’re getting. I remember people used to shit on them all the time.

[@xanatgarcia9241]

I still get comments about how their the nickelback of emo/metal bands

[@kathleenmusiak1369]

@@xanatgarcia9241more like they were everyone’s entry band so they are considered beginner and now they r tryna come back, never stopped loving them myself

[@Bearded_Positivity]

​@@xanatgarcia9241 I have heard the same shit about Five Finger Death Punch, and it honestly pisses me off. Neither band deserves the shade. They are both AMAZING bands

[@snowassassin2177]

People still do but Positive overcomes the negative. But I will listen till the day I die.

[@ice9charnas791]

same. I was a huge bvb fan around 2013 and remember people saying that they were basically emo Justin Biebers 💀

[@hotcupococoa]

hell of a lot better then asking Alexandrias "come back" to heavy

[@nightwingx0126]

In general BVB generally does melodic way better than AA imo, so even if the song’s not crushingly heavy, it just feels executed better

[@hotcupococoa]

@@nightwingx0126 yeah, but it also felt like dark void was over hyped and kinda pathetic.

[@seantodd7858]

Wait, aa went back to heavy?

[@tyler_bt3326]

@@seantodd7858nah, just told everyone they were going heavy then released the same shite with a couple of screams thrown in. Which btw, Danny doesn’t even do live. I saw them at download and their backing singer/3rd guitarist sang half the damn set for him

[@plagusdh]

Lol, he doesn't sing the whole shows anymore? ​@@tyler_bt3326

[@BritishPanda]

the music video and the sweeney todd inspiration is so cool

[@JulieGriffith-t2f]

Beautiful video. Always loved Andy’s voice, I love the balance between the melodic chorus and the heavy chunky beat and screams. CC killed it in this. It’s okay if it’s too mild for some, they don’t have to listen, but for myself, it’s just the right balance.

[@BrenWhite]

I started listening to them when I was 13, We Stitch These Wounds & only saw them just last year. I’m 24, nearly 25 now. Crazy to think it’s been such a journey to follow

[@tiffanyr134]

The music video is a master piece. So dark and haunting. And the "TEAR DOWN" scream just elevates the whole song to another level. Just saw them in concert two days ago on their Bleeders tour and it's even better live.

[@Chappyowo]

Its a solid song, I hope they release a full album with this style. I used to be very into this band during high school, but gradually branch off to other bands. Recently I went back to check out some of the newer stuff that I missed and there are some bangers.

[@MattyEvan]

Someone show this innocent man the Knives and Pens album 😭

[@placeholderwastakenwastaken]

knives and pens was pretty decent wdym. very much like early avenged

[@MattyEvan]

@@placeholderwastakenwastaken He's amazed by Andy's screaming here. I'm saying show him the We Stitch These Wounds album, which I had to remind myself what it was called.

[@NathanielBTM]

innocent? you do realize he listens to stuff like humanity's last breath? far from innocent my friend... and he already knows about their older works. it's very soft still compared to the bands he'd listen to. not a bad thing, just not his main forte. also overall andy's screams are kinda mid both in the older and newer stuff. he just does mid/high fry screams and he hasn't really dabbled in any other techniques. I have no idea why he's never bothered to do falscord mids/lows because with his low deep voice, they'd sound insane. I grew up listening to bvb when I was 13, jake inspired me to play guitar. now I'm 26 and mostly a vocalist. I basically never listen to bvb anymore, I stopped around 2014 as I went further down the rabbit hole and listen to a lot of modern metalcore, thall, deathcore. but i don't forget where I came from. they're still decent songs. nostalgia hits

[@curse5697]

@@NathanielBTM he means innocent to bvb's work

[@midnight_x_edits]

@@MattyEvanwell the difference between we stitch screaming and his screaming now is now he’s doing it from where he wont damage his voice back in those days he would just scream his lungs out

[@ZOMBIELOVEJUIICE]

Songs a banger, especially hearing it live

[@curse5697]

wdym? they already did it live?

[@ZOMBIELOVEJUIICE]

@@curse5697 yehhh they performed it last night in Utah as part of their bleeders tour

[@imnuk3zz759]

It was also amazing at SickNewWorld

[@jjwwtv]

Was so dope hearing it live

[@Illegal.punk22]

Heard it last night in Denver and it was phenomenal

[@sotailija8688]

Waited this reaction for 2 days.

[@allyscvxk]

ME TOOO BUT I WAITED SINCE THE SONG CAME OUT

[@McMorballsMcSauce]

Waited until 5am lmao

[@maxonmendel5757]

this new Wonka movie doesnt seem very family friendly...

[@heathermatchett7763]

Love this song. It's just nice to hear them go a little heavier than their last few releases. Love when he screams. Instruments are 🔥

[@giancarlodilioaponte1622]

Nik there's nothing wrong with saying what bands you like, and this is for all people that maybe feel that they have to be OMGDEATHCOREMYLIFENÑSLJNÑAJNF, dude BVB is sick and Og's know you like this band from way back, just as us that also like them, so lets continue makiing fun metal things HEEEERE.

[@DeweyJHall1]

Yeah, he shouldn't dance around it, because he's afraid someone will get pissed. BVB rocks, and if someone don't like, that he likes them, then don't watch, simple as that

[@KevinQ25]

Maybe he doesn’t wanna say it because he wasn’t a scene girl back in the day.

[@giancarlodilioaponte1622]

@@KevinQ25 your comment just proved my point, thank you.

[@KevinQ25]

@@giancarlodilioaponte1622 but Deathcore isn’t my life though. So 🤷🏻‍♂️

[@x-xsharkix-x]

Damn, been away from BVB for a few years and they're still making bangers

[@TheMrWhitechapel]

2:46 somehow this actor is in many music videos recently (Kool-Aid, When a Demon defiles a witch). I see him a lot :D

[@leonscottkennedy013]

Andys voice is just aging like fine wine!

[@Aodhan_Raith]

He almost reminds me of Chris Motionless in this one.

[@lauralush23]

Since he stopped smoking, yes!

[@Schnarchnase]

I want to see the drum part get broken down on Drumeo. I like it so much.

[@flavy1000]

Yesss! That would be great!

[@psychosocialphil]

Literally looks like they used the exact same set of the dep sweeny todd film.

[@vicious_0301]

That's like the point... they also used some parts of the musical. Also it's Depp. And technically it's a Burton movie

[@Ericsaidful]

I think Ronnie and Ice Nine Kills started something. They opened the floodgates to gore in Metalcore and now everyone is fucking killing everyone in their music videos.

[@tarasmelko17]

Isn't this the same video director/producer Ronnie uses for his videos?

[@cameronhumphries2377]

i was thinking trinity of terror definitely did it. playing with metalcore guys for 4 tours has to have an effect on them

[@Ericsaidful]

@@tarasmelko17 I didn’t check the credits yet. However this song is a rendition of Sweeney Todd. So it looks like they are playing into the realm of Ice Nine Kills. I’ll be interested to see how, or if, Ice Nine responds at all. Obviously they don’t own “horrorcore” or whatever you want to call it but they are the biggest, and by far, the best name doing it. I feel they could’ve done a much better job with Sweeney Todd than Black Veil Brides did, no offense to BVB. This is just right in Spencer’s wheelhouse.

[@Bisckitt]

@@Ericsaidful You said it. Totally agree.

[@cryingoverelizabeth2654]

Killing me by AA has gore in it.

[@JulieGriffith-t2f]

They’ve done just as heavy songs before, I think the song structure and tone of guitars and drums are just different (better) in this song. Nick, you really don’t need a disclaimer before reacting to their songs. I know what your usual viewers expect and you probably don’t want to lose the ones who are hardcore metal core fans, but it’s okay to like something that may not be exactly what some of those people prefer. I respect your honesty and don’t ever be afraid to like what you like!

[@macoffduty5152]

Huge INK fan and the source material with Todd gave me INK vibes I love it!

[@nicolascaro1424]

remember start listening with knives and pens when i was 14, i'm 29 now and this is their best song in 10 years

[@sammiebray1661]

This song is a banger and BVB gets such a bad rap 😂. And Andy is such a nice and chill guy 🤣

[@andrewneuenschwander8056]

I went to the warped tours man. I could not take them seriously. Those chicks were pissed about something but i didnt care about what.

[@Ericsaidful]

It’s Sweeney Todd

[@mckennasvetlana4368]

I just went to their concert last night. I love their new song, they just make me so happy

[@heavymetal3rocks]

I used to listen to bvb when I was in high school! Cant believe its been nearly 15 years since then 😮 I'm glad these guys are still making good music. Really enjoyed them as a teen.

[@delix787]

They are getting closer to 1 million on this music video compared to Avenged Sevenfold with Cosmic that took weeks to get to 1 million.

[@jaggedpoppet3921]

I mean I've heard a couple songs from A7X latest album. I personally didn't like them. I'm sure there's a lot of people like me that feel like they have gotten worse. I feel the same way about the offspring. Musically they changed and I like certain music and lyrics. Bands change things up and some people might not like it.

[@one_vegan_boi1097]

This is such a solid gateway song, it really fits them well and while I personally wouldn't listen to it 24/7 nowadays 14 year old me would've went HARD with this. And it will be a great song to perform live as well, it's just fun and catchy.

[@tiagosun11]

Black Veil Brides is that band that teens used to make a lot of fun of their fanbase because they looked like girls and all that, but once they grew up they realized how good their music was and still is

[@xhali2953]

They're honestly one of the best bands in the scene as far as musicianship goes, especially Jake Pitts. As a guitarist in the scene I can confidently say that dude is a cut above the vast majority of his peers lol. Very very talented guy

[@Ramennoodlekilla]

Na, I still don't like this, lol. To each their own tho.

[@midnight_x_edits]

@@Ramennoodlekillawell that sucks for you not sure why your here if you dont like em

[@alysia__]

@tiagosun11 Yeah, back in the early to mid 2010's majority of the reasons behind why most metalhead men and emo teenage boys didn't like them so much always came back down to misogyny and their toxic masculinity. I remember it very vividly. 🥴

[@DragonKnightX12]

It was always weird to me. BVB wasn't super brutal, but they have been a solid heavy metal band for years.

[@jarielynn]

The guitarist, Jake is awesome. I love the guitar solo and ending. Also, where have you been? Lol, CC is a beast on the drums. It is a great aong. Thank you for reacting to my fave band.

[@RiverDBM]

One of their best songs in a while. Love it.

[@Iruleyoufail]

Not the biggest BVB fan but this song is absolutely amazing especially when the drums kick in

[@midnight_x_edits]

CC is a badass drummer everyone loves him

[@Aeron_foREVer]

The oldschool BVB screams, some DUNDUNDUNS, the revamped Ronnie Radke visuals, and the huge choruses, I haven't been following BVB for a while but I love this song. And the drums going crazy all song long but especially during that ending, so great

[@isa888bit]

Andy’s acting in this is so fun! Very theatrical. He’d be a great Eric Draven 🐦‍⬛

[@NBA38YoungBoySasukeNLEChoppa]

He fits to The Crow

[@niewyrobietutaj]

Guitarists did such a good job, they're so underrated

[@NBA38YoungBoySasukeNLEChoppa]

Jake Pitts is the best guitarist in the band

[@wintertrooper7918]

somehow andy ALWAYS has an impeccable taste in clothes in BVB videos the man makes basic shit look CHIC as hell

[@Djentyboi91]

Mix makes me think of the last MIW album and I’m all for it. Never been a big fan of these guys but this is pretty solid

[@ronstermonster1237]

Found them when I was 22, now I'm 36 🤟🏻BvB Army Forever Let's Go 🤟🏻

[@stephanirichardson6890]

Andy is so talented and is a legit wonderful human, I met him a couple years back and was the sweetest. Great reaction ❤ Banger song

[@JellemaDilemma]

I feel like a Spencer Charnas cameo would’ve been perfect

[@kollixlovesmej]

I love this, this has to be the heaviest song yet. More of this please. 👏🏼🙏🏼🖤

[@kindness_is_the_key3888]

I listened to BVB first at 15 and I’m 22 now Going to get my next tattoo for BVB Also the podcast episode was awesome- Andy really got into the significance of Sweeney Todd in the MV

[@hell_roze]

I'm glad I came back to Metalcore in the right year

[@NBA38YoungBoySasukeNLEChoppa]

Punk is dead but Metal won't end and it's Metalcore

[@hell_roze]

@NBA38YoungBoySasukeNLEChoppa Punk's not dead either, you're just not in the scene I guess...

[@NBA38YoungBoySasukeNLEChoppa]

@moonkream Street Punk is dead but not Pop Punk

[@justified_edc]

Seems like a good gateway song into heavier stuff. Not really my thing but it’s well done

[@tas9158]

That double bass part was so dang good 😭

[@RaTHMachine]

BVB was my transition into heavier music and have a tattoo to commemorate it lol got me to be a full metalhead while still enjoying all genres of music. Great to see them still going at it.

[@itsme_ug1355]

i haven’t listened to a bvb song in like a decade and i still don’t know if im ready

[@superodeda9223]

The breakdown sounds like the break down of faithless by them ofcourse, i mean just a little part

[@paulhancock]

It's a BVB song. Fits every tried and tested criteria... And it's a great track, but when something gets hyped as completely shockingly different, and it isn't, you're disappointed. Great video and love the song anyway. They're still smashing it.

[@JulieGriffith-t2f]

I like the heavier vibe, and the video was top tier. Playlist for sure. Nik, I appreciate how you can be objective of the music even though you have a positive impression of Andy from your interactions. I’m ecstatic over it, and some are like meh, but that’s what’s great, there’s something for everyone and I for one love this!

[@sr71sr71]

Saw them for the first time at Sick New World a few days ago and was honestly blown away by their live quality! Solid performance

[@mariafernandarojas3366]

No escuchaba nada de BVB hasta que a estos chicos se les ocurrió hacer esto. Me jodieron la cabeza, demasiado genial

[@LifeOfOscarin]

listening to them since i was 9, im 26 now and you can never go wrong with them. They didnt deserve so much hate back in the day

[@ChrisLove887]

I know people think pentatonics and thirds are cheesy but they’re simple, they work and I love them.

[@dylanlmao115]

Seeing them May 24. Ironically first day of summer starts that day. Can’t wait

[@darckshadow571]

Awesome breakdown

[@allthedamnvampires006]

Andy's scream towards the end was insane and wholly unexpected. The video was just fucking awesome idk what else to say tbh. All I can say is that if Andy ever offers to cut your hair, run.

[@andreascipioni4835]

I really wanted this video to see the reaction about that outro

[@adamcogan211]

We Stitch These Wounds will always be my favourite album by them!

[@michaelsilk1864]

Black veil brides never fail to disappoint

[@muhamadfachry5247]

this song is absolutely banger, i love the breakdown with solo guitars and the double bass so sick and then i love this song so much yeah 🤘🔥🔥🔥

[@MichaelFromTheAttic]

That's so Ice Nine Kills / Motionless in White it's insane

[@princealigorna7468]

I remember when this band was scene kids cosplaying Motley Crue. Still enjoy that era

[@spishyofficial]

It's crazy that I've been a BVB fan for just shy of 15 YEARS now... and I know some of you have been for nearly 20. Where has the time gone?! Andy just doesn't age. Dude is only in his early 30s, I know... but still. Even with past years of smoking and boozing, he looks absolutely terrific.

[@ManjinderSingh-pm3nj]

That's the person who played demon in when a demon defiles a witch

[@Tennessee_Plumbing]

I laughed out loud soon as the second verse started and you said "ok"...😂😂

[@mineofilms]

Yeah, I like this. Solid... Never was a huge fan of them but I never hated them either. They just never stuck out to me till now.

[@gibbaygamingPT]

I first heard this song on Octane. I was surprised by the heaviness, but such a great song

[@morgangrace3699]

Nik bopping :”I like this” Andy in the background with blood dripping down his forehead and that angry kid glaring. Lol

[@XScarlyX]

I’ve listened to this song and this song only everyday at work because the video really peaked my interest. The MV IS 👌🏻👌🏻👌🏻👌🏻

[@panoli09]

Solid song, thanks for fun metal things here!

[@PHneverwhere]

I listened to them since 2013 because my crush listened to them as well... didn't know that this band will transition into this

[@Drummerjtw88]

Bro… that drummer is Chris Mora… he played on Silent Civilian’s 1st record and he is FUCKING SICK.

[@kinumatsitwab3216]

I am really amazed with BVB's creativity.

[@randomchannel5686]

Bvb never ceases to disappoint 😂

[@RowdiesFan1]

Love this song. Added to playlist immediately.

[@joaojunqueiro2443]

SO FK GOOD ! i listen this guys for a long time ...

[@titoramirez5198]

They've been doing songs like these for years. The Vengence and Saints of the Blood are bangers too!

[@macncheese1991]

Its about time they came out with a good song with the exception of in the end.

[@WDJess]

Black veil brides and Motionless in white collab!!!!?

[@heavymetalmak]

this is easily my favorite BVB song. so good. maybe its just the visuals that makes it stand out

[@iangoldberg9343]

If this is your favorite BVB song then you don't like BVB at all hahaha

[@heavymetalmak]

@@iangoldberg9343 there was a point at which I quit listening to them for sure. Maybe cause they had a song or two on guitar hero or rock band, and songs were heavily overplayed. Also didn’t help I was constantly being deployed so admittedly I didn’t get a good chance to dive deeper into their albums

[@mckennasvetlana4368]

It's always great to get new music that you just love instantly! Love what they have done and do now 🎉

[@midnight_x_edits]

While I love the song its not my most favorite from them its hard to actually pick a favorite due to their songs being super good

[@Faithfulember]

For some reason I love Andy’s last name

[@Shadowfoxx9000]

this is a solid song honestly nothing to crazy just a solid song

[@mapetidye]

I love this band sm 🥹

[@El_Bellota]

Awesome, it'd be awesome if we had a metal version of Dai Zero Kan too.

[@SFHFWill]

I really enjoyed this song and the video.

[@SoldierSpiderx]

Been list to these guys for years and then I stop and now heard them go back to metal I a fan again

[@retrocobra2744]

Andy has a great voice and they are good live.

[@metalgarysixx3850]

Their song "Pulverizer" was pretty heavy too.

[@lenniegray3086]

I'm not gonna say Andy's post-puberty voice is hot, but it is very attractive.