How the Dallas Cowboys Built the Most Valuable Sports Franchise | Power Players

[@jasonkelly9153]

When I set out to report this, I had no idea what an empire the Dallas Cowboys and the Joneses had built. I'm still left with some questions: Cowboys fans (and Cowboys non-fans), what is it about this team that inspires such loyalty, well beyond Dallas and Texas? Has the Jones family just monetized a fervent base of supporters, or has their willingness to make money off just about everything -- adjacent office space, merch, training camp brought in MORE fans?

[@valleyhack]

Everyone appreciates greatness

[@sbtopjosh4098]

In my view, the video underscores the reality that the NFL is fundamentally a business. However, what sets the Dallas Cowboys apart is their ability to distinguish their on-field performance from their unparalleled business success.

[@lissaleggs4136]

I no longer a fan of crygirls or the state of Texas or anything to do with Texas and my family is from Texas.

[@sosefokiu3461]

@@lissaleggs4136good we don’t want traders like you

[@Deriv44]

Cowboys are worth so much now could you imagine how they would be worth if they actually could really playoff success like get to a conference championship or a Superbowl apperence

[@MrAntonnio96]

As a vet I was in Saudia Arabia and believe me Cowboys are world wide they just represent the US very well

[@Yousuckdeeznuts]

Uhhh…naw

[@apnawhite5175]

0:45 world really? It might be a massive stretch.

[@HaiLeQuang]

This is what makes me uncomfortable with America sport industry. It's about maximize value of your investment instead of aiming for sport excellence. A team has not reached Super Bowl for 2 decades but still feel fine? Glazer family is doing the same horrible mindset on Manchester United. From the pinnacle off soccer world, to a group of incompetence. It's all about milking the fan base, nothing about sport, the team & the community.

[@Johenz]

@ultradeaddsports is also a business and cowboys had contending teams

[@robertlee4172]

I was vacationing in Dallas, February of '93. I had no idea they would go on later that year, to win the championship. Had I known, I'd have reminded everyone I met, my favourite team the Red skins, just won their 3rd Superbowl.

[@-James-A]

Some day I'd like to own the Dallas Cowboys.

[@Con-b6x]

So...why not sign up for the NFL combine and be an eagles player?

[@-James-A]

@@Con-b6xno thanks, I already have the same amount of rings as the Eagles.

[@Con-b6x]

@@-James-A crazy lol

[@wahomengatia5922]

Interviewer Jason Kelly is a master at this job. Even laughing at Charlotte's jokes.

[@harrywang6222]

Charlotte Jones has great personality….hopefully Jerry will pass the Cowboys ownership to her one day.😊

[@apclyps]

Success breeds success. It's very much a BRAND thing and being successful off the field is just as much a part of building that BRAND as winning games. BLEED Blue Forever!

[@JanitorIsBack]

yet the football team is a loser on the field

[@george6977]

What about Dallas Cowboys cheerleaders?

[@sbtopjosh4098]

That added a good $2 billion to the valuation lol

[@jonathansnider1595]

Has anyone priced the tickets to a game at Arlington? It is absolutely ridiculous. The best seat is in my living room.

[@thanduxolonelisiwe3265]

Its the "delusion" of their fans that makes the Cowboys so big- fans who for 30 years believe every year without fail that "this season is their season" even with insurmountable evidence that it isn't.

[@ronbrown7941]

Such an overvalued franchise. The NFL isnt international. The Cowboys have no presence outside of North America. The Yankees merchsells way better all over this planet. I don't know why Forbes estimates are always so inflated when it comes to the NFL

[@andrewfalconer8599]

It's really as simple as location. People live and breathe football in Texas. Texas is one of the largest states in the union. Win a couple of chips and your fans will go from statewide to worldwide.

[@RRR-ox9ud]

If it was my call… I would let Charlete run the on-field team.

[@lukeguastaferro7962]

Cowboys cannot possibly be valuable than Chelsea or Arsenault, the most popular sport in the most Globalized City in the planet, it’s just not possible

[@makedredd299]

The Dallas Cowboys needs to acquire #ZionWilliams for their team.

[@jjoworld]

Can't even stay healthy for less physical sport lol

[@KristineElizabethKraycer]

All this money and yet the cheerleaders get paid close to nothing and when have they last won a superbowl? Where's the money actually going?

[@kstephen88694]

Am waiting for an appearance from Stephen A Smith 😊

[@RRR-ox9ud]

Not 1 statue of Jimmy

[@burmesepython393]

Well… we certainly know that the metrics they used for this determination wasn’t championships, fan base or location in the biggest US market.

[@VinnieBoombatz374]

Can't really say much about their non sports business interests, looks like she's an excellent businesswoman, but the main reason the team itself is profitable is because the NFL is running a monopoly. When the NFL instituted a hard salary cap in 1994 (itself a monopolistic practice), it guaranteed team owners profitability. That's the main reason the Cowboys, and many other teams, went from losing money to great profits within a decade. And the profits have only increased ever since. NFL teams are profitable by artificially limiting player salaries.

[@JayPlateFaceVideos]

Teams with a lot of money don't want a salary cap. Rich teams could just go and buy all the best players. Think of the Yankees vs the Pittsburgh pirates in baseball. One team has all the money in the world the other doesn't.

[@VinnieBoombatz374]

@@JayPlateFaceVideos That's if they care about winning. No cap would force them to spend more money (the fans would demand it), and limit profits...or even cause debt (see European football). The smaller market teams want the cap. In baseball, it was the smaller market teams that pushed the luxury tax.

[@JayPlateFaceVideos]

@@VinnieBoombatz374 smaller market teams just couldn't afford to spend the money say the cowboys could afford. Jerry Jones and Robert Kraft have fought to end the salary cap. The NFL would be horrible without a cap in it. You'd have a few teams with the most money buying the best players.

[@Xergecuz]

I would rather own Real Madrid than any NFL team.

[@itsfootballer503]

They are corrupt

[@lissaleggs4136]

Dallas Cryboys...😂

[@CD-fn7wd]

Can’t even see in this garbage stadium

[@carlosduarte4181]

🤡🤡🤡

[@Jay.Lombardii]

The Cowboys will be in a better position when Charlotte takes control & hires a real GM/Staff Group that won’t be meddled with🫡