The Mastermind Behind Michael Strahan, ‘Coach Prime’ and Snoop Dogg's Success | The Deal

Back in the day, a professional athlete played, maybe made some money and then hung it up. When they retired, there was sometimes a chance to work for a local company to leverage whatever fame they had accrued. But a few players have realized there was much more to be done both before and after that final whistle blew. They also recognized it would be a good idea to get some help. That’s where Constance Schwartz-Morini comes in.
On the latest episode of The Deal with Alex Rodriguez and Jason Kelly, we speak with this National Football League executive-turned-manager who’s worked with everyone from Snoop Dogg to Erin Andrews.
Schwartz-Morini explains how she’s created one of the most successful playbooks for second acts-two high-profile examples of which are former football stars Deion Sanders and Michael Strahan. She says that Strahan embodies what she’s trying to do with athletes and entertainers: help them transcend sports into the broader culture.
One of her most prominent current projects is happening not in New York (her hometown) or Los Angeles (her current home), but in the Rockies. Schwartz-Morini is a primary architect of the post-NFL phenomenon that is Sanders, aka Coach Prime. A man who pushed himself into the zeitgeist as “Prime Time” back when he played for both the Atlanta Braves and Atlanta Falcons, Schwartz-Morini managed to guide Sanders toward coaching, first at Jackson State and then now at the University of Colorado Boulder.
Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV.
00:00 - 02:20 Intro
02:20 - 05:07 Michael Strahan & Constance's friendship
05:07 - 08:03 NFL in the 90's
08:03 - 12:29 How the NFL took off
12:29 - 14:27 Learning from NFL ownership
14:27 - 18:29 Bringing music to the NFL
18:29 -21:34 Transitioning to the music industry
21:34 - 27:18 Managing Snoop Dogg
27:18 - 30:34 SMAC Entertainment
30:34 - 33:06 Taylor Swift & WEAR by Erin Andrews
33:06 - 40:50 The Deion Sanders Effect
40:50 - 43:46 Impact on the business of football
43:46 - 45:50 What's next
45:50 - 48:50 Constance's advice
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[@anthonybarksdale350]

She is the definition of “Boss Lady”. If Honest Prime respects her, I respect her.

[@Stardust414]

When I was a kid Deion Danders was my fav football player and she was around back then. I still follow “Coach Prime” and now his sons who play football and she’s still repping the family. Mrs Connie is the hidden gem behind so many opportunities her athletes have access to. If you’ve got to have an agent she’s one of the best (maybe THEEE best) to have. Congratulations on all of your success Mrs Constance!! 👏🏼👏🏼👏🏼👏🏼

[@brianmcfadden1573]

Great interview!! Truly a masterclass on how to succeed in business.. would love to see her on more platforms offering knowledge.

[@coachtherapypodcast]

I was soaking up all of her wisdom! Thank you for such a great interview!!

[@BookJay35]

Great interview the guys asked her questions and let her tell her story.

[@user-uc6dw7dj1m]

Wow! I have never heard of Constance Schwartz-Morini. Yet I am so happy that I know her now! This was awesome! “Life starts after 50!”

[@arnoldmercado1775]

Awesome Content thank you Arod!!!

[@LilliLamour]

I've watched her work on Well Off videos... Constance is an amazing woman. Inspirational.

[@NuRealm2020]

Great interview I absolutely loveeeee this woman!

[@rheeryder2524]

Just 1000% badass. And ever since a CU fan/commenter said Constance gives "Italian/cartel auntie" (especially when she sports those lightly tinted sunglasses) I can't unsee it. Again: BADASS.

[@rupertslaughter5868]

Will recommend this channel to my daughter for inspiration

[@clarence-dials]

Very insightful.

[@joeficent50tvreactions71]

She’s what you call a boss lady. She has the key to success. I wish she can work with me and make me successful.

[@kjb9911]

Love this!!

[@playmakervi1]

Great interview!

[@Ladylewis222]

Good interview love her🔥🔥🔥

[@GoogleUserOne]

Fantasy football. Genesis. Legit!

[@JasmineStunner]

🔥🔥🔥🔥

[@TosereOjeme]

She also works with Wiz Khalifa

[@FA-ud8fy]

Perception marketing,,, The new reality.

[@GetItTogether911]

Morini? Is she related to Sam?

[@annap1318]

She is

[@rheeryder2524]

She's his aunt by marriage. Both Sam's parents are deceased.

[@SurferBoye3000]

Network Connections are so vital and Sam has an amazing statement about his parents that I related to so well!

[@Soulheads-yy3zq]

Interesting.

[@ahmadmustafa5153]

Rich host we want to know the process. Guest should be ask about the process.

[@ThatOldBlackMagic_YouAppear]

vindman wing ding

[@SurferBoye3000]

⭐️⭐️⭐️⭐️⭐️

[@ThatOldBlackMagic_YouAppear]

cover up junction 434 # 17 misted on it side choo choo spie?

[@ThatOldBlackMagic_YouAppear]

lets cover up VESTAL

[@DeniseSantos-qe5ee]

😊

[@ThatOldBlackMagic_YouAppear]

oh owe this yey say EASY

[@MunyiginyaPaul3]

I just hope she would encourage blacks to listen to conservatives not the GOP, it makes her looks paid by the party

[@freddyd19763]

Constance giving Alex "J-Lo" vibes......😮

[@goldbars777]

Hollywood handler.

[@ThatOldBlackMagic_YouAppear]

cover arc up gary

[@BlackWomenInComedyLaffFest]

I need a Constance in my life 🎉🎉🎉🎉🎉🎉