Blue Ocean Strategy, Create New Markets and Leave the Competition Behind | Renée Mauborgne | WOBI

[@beextraordinary1657]

Wow i love it, It hears like Finite & Infinite games..

[@christopherarmstrong2710]

Fantastic. Where can I find the full presentation?

[@SuperYellowsubmarin]

Well if you're mimicking a succeeding blue ocean entrepreneur, you are effectively playing the red ocean game and you didn't get it.

[@officialzacadammorrison]

Right.....

[@Exotic_Carrot]

I love you renee

[@dcprasaddcprasad]

i understood from this presentation,,it all about extending boundaries,,then what is the difference between glottalization & blue ocean

[@dillonsong5551]

Value innovation

[@cetarbahana5843]

Blue Ocean strategy focus on existing customer by create new demand.

[@dillonsong5551]

Wrong

[@fabricioface]

although mofos r always trying to trash this book, is still a reference echos from schumpter and porter. a must read

[@hillviewmews]

Renee, have you case histories of Blue Ocean Strategy being successfully applied in Professional Services Industries?

[@rajendraprasadkandpal7180]

How Blue Ocen Strategy is different than globlisation and innovation through technology?

[@pellebalayette8329]

JCDecaux rules

[@rapsfordays4998]

I have such an appreciation for bus stop advertisements whenever I seen them now 😂

[@frankpatron868]

Market competing Blue Red

[@frankpatron868]

Unlock financial results

[@tayoscave8826]

"Kids that only use to do sports now have become users of it too?" this might be just a great debate-monger amongst consumers. The way she said it makes it sound as if active athlete kids have been brain washed that playing a fake-reality game is far better than doing actual outdoor exercise. A marketing campaign with that sort of content is a business killer when conveying the message to the respective target audience. People of my same criteria would probably get put-off by such reckless marketing statements about Ninetndo. I hope Nintendo doesn't come over knocking on her door to litigate against her misguided product interpretation.

[@keithgurusingha9450]

why can't they simply call it diversification.

[@cetarbahana5843]

Diversification isn't blue Ocean strategy. Because diversification targeted new customer.

[@walidsabir5411]

@@cetarbahana5843 Blue ocean is also about bringing new customers to an industry.

[@openbusiness63]

Why we should DEFINITELY go to Red Ocean instead of Blue Ocean kzbin.info/www/bejne/iaTdc4J8psd6es0