The art of innovation | Guy Kawasaki | TEDxBerkeley

Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[@Garium87]

First time I cared enough to watch the whole TED-talk without skipping anything. This guy is amazing.

[@IrkaGhazaryan]

Me too! Amazing speech

[@ihatekillerclowns]

humor to cover up gaps in his presentation....

[@gloriaboahengnyarko592]

@Claudia Cerny ccx a y I'll k5

[@juanok2775]

he is from the bike family

[@haveagudday8068]

@@ihatekillerclowns What gaps?

[@kentlofgren]

This guy knows how to give a presentation.

[@raghavendercheeti5837]

HDFC0000518 up if I had

[@Lobotommy110]

Pretty much never changed it since the past 15 years.

[@user-cc5hh9lb1t]

No,just he is dealing with the real stuff ;-)

[@sonrahprofit]

🤣🤣🤣🤣🤣🤣🤣🤣I love this guy

[@ninoubelbar416]

Unfortunately that seems the only thing he is good at

[@Shaktig39]

Here is my understanding and summary for this lecture: The art of innovation is about making meaning and not only making money. In this lecture, he clarifies the air around the concept of innovation with examples of companies from Apple to Microsoft and how they were able to become successful by making meaning. He then talks about how one must select their mission statement which is something not very lofty but meaningful, citing examples from Wendy's, FedEx and Nike. The third idea he propounds is how to jump your limitations. For this the organisations have to examine what benefits they provide and not what they do, ie they need to jump the curve. Great products have to be intelligent, complete, empowering and elegant. He further mentions about how to start with positioning and branding but adjust as per customers. Innovative product launches must not be afraid to polarize people as great products are either loved or hated. The next mantra is 'churn baby churn' ie innovation must involve updating of products. Innovators must find a niche where they are unique and valued. He lastly talks about how to perfect the pitch (10 slides, 20 mins, 30 points rule).

[@juliuskayitare7487]

Thanks for summarising this . This should be the video description

[@nourelxhouda101]

thank you for helping my assignment :)

[@saravanakkumarvps6794]

You are good at summarising the video but one point I differ. That’s the mantra tied to mission. I believe mantra is something like tactic of the business while mission is one that explain how you are trying to achieve your vision. Again mantra is not vision as well as somewhere he referee this close to vision of the company

[@InfiniteCher]

tenkiu

[@JakeVoorhees]

This is one of the best presentations I have ever seen. I love his humor, his control of the crowd, and the overarching message. I've watching this sooo many time's in order to absorb some of Guy's skills :) Cheers!

[@dsb5444]

"I've watching this sooo many time's in order to absorb some of Guy's skills". Who cares.

[@licinioroque4458]

Jake Voorhees practice, practice, practice... the first time he delivered this it took almost one hour and he was quite literally pulled off stage ;)

[@RR-hx9fi]

Jake Voorhees j k fuczfgfffblljgc hhhjk oc

[@shushimoda5372]

My Kasaski. Tune Please. Ride to Friend trust.Go North, SiR Guy, Understand. Yes,

[@matthewboyd5419]

Same

[@jcarlosquebrado6716]

"Honey, you're not in my dreams." What an intro!

[@bandagdgoldburger8735]

The art of Innovation!

[@TexteStyle]

@@aspiniumable because it is funny when a woman tells his husband she doesn't dream of him, as if she wasn't attracted to him as much as other things

[@bhaskar2686]

Feeling sad for him...

[@debmalyapaul5453]

"The art of the start" is more valuable than 80% of all business books present in the market

[@IChannelOfficial]

I love his humour, confidence, and intelligence! One of my favourite TedTalk!

[@barnesconti]

Very important innovation advice. "Great innovation occurs when you don't limit yourself and you think to the next curve..."

[@truckhstlr99]

Every entrepreneur and/or innovative thinker should listen to this. I played this several times already.

[@pratamarizkynugraha7156]

When you mix between humor and content, it delivers outstanding talk tbh.

[@qasimraza760]

So beautiful and smooth .. I hope we have such amazing speakers in University and school so everyone will make a meaning to this world . Thank you all

[@donvandervort3675]

The trolls and haters really need to get a life. Guy K. is brilliant and shares his knowledge as FREE advice. Use his inspiration to make your own life better.

[@ucherichmond822]

This is what I just needed right now... Perfect at this time.

[@the3rdnumber]

that talk was simply amazing. now time to change the world

[@kieranaudsley8695]

It’s rare I come around from a Ted Talk amazed by the amount of value I got from that. Delivered in a quick, funny and effective way - I wanted to learn about innovation, and I did! Definitely will be looking to Guy some more

[@bellamurani6661]

Such an amazing speaker ! He make it so clear, simple, easy to understand and yet precise.

[@bernards6115]

This man is so good. Congratulations. I like what he said, "Aha, someone understood my pain".

[@MangoWay]

21 minutes well spent. I don't remember the last time I was so glued to my screen without missing a beat. This Guy has a unique gift of resonating with his audience no matter the demographic.

[@302ec]

This is one of the best speeches I've heard on innovation.

[@h.a.x]

Best Presentation about innovation. He really applies those 10 decks. I watched more than 3 times while thinking and brainstorming

[@alessandro8953]

What an amazing inspiration! Thank you Guy!

[@ms_tee]

One of the best talks I've comes across!!!

[@slrd_spiritual]

I can agree

[@monicajames6871]

Why can't you try and invest in this Bitcoin to see how it Works

[@monicajames6871]

Contact madam Rita via What_sapp + 1 ( 3 2 1 ) 4 4 9 2 7 4 6

[@kevinkallio8058]

He reached out with more information to ppl, and made us more engaged, in 20 minutes than a bozo would do in two 1h long seminars. The art of innovation? I’d add the art of presenting to that.. What a man!

[@akhilchandrashekar1725]

Definitely one of the best so far. The knowledge is so universal that even as a musician all the points were perfectly valid to me. Time to implement.

[@marievdb7464]

Wow! What a motivational and inspiring speech. Not only for business, but also for your daily life. We all have to make meaning to change the life of others and in fact to change the world and make it a better place to live in. I would love to be able to see Mr. Kawasaki live on stage in Belgium. Wish all the viewers an inspiring moment watching this great speaker! Also a big fan of Canva! :)

[@ayoibaru5130]

"Guy on video" has made my top 10 list of discoveries for the year.

[@user-qb3be8hm1d]

Эсфир Папаю хщщзддррюиирппп

[@vedawattieram15]

Wonderful...

[@EricHillAuthor]

This was an absolutely fantastic presentation! Stuff like this makes you want to do something. Thank you!

[@zzzz1192]

I’ve been in a rut, afraid to fail with some inventions, focusing on perfection , this talk has regenerated my tenacity and I cannot express enough my gratefulness

[@judithhassan3621]

Hi, I hope its been going well so far

[@jaideeprai230]

Our Jappo is at another level. I am elevated after listening to his truly uplifting talk. Amazing person & personality. ✊✊✊

[@edwardpayne5818]

This guy is everything! Brilliant talk.

[@haleywang8941]

love this, it felt like only 5 min had passed by! Easily one of my fav tedtalks

[@OiVinn-eq1ml]

Right lol

[@thetrailvagabond]

Thanks for sharing your insight. The timing couldn't be any better.

[@JakeVoorhees]

This is my favorite TED Talk of all time :) I absolutely love the opening joke. He is suchhhh a good speaker :) Cheers Guy, cheers TED!

[@Irzani938]

20 minutes feels like 5 mnt. great talks.

[@dharcdiamond7134]

One of the BEST TxTs that I've ever heard! Thanks Guy.

[@aja4875]

I don't think I have ever watched something so powerful and funny at the same time. Thank you so much! 🙏🏾

[@kemlaurin]

Love this - have watched it a few times and it is still so relevant....

[@antonitafernando6589]

Superb Innovation.. Starts from Meaning=Mantra=Deep= jump to next curve=dont worry be crappy=100 flowers blossom=perfect pitch and the best one was about BOZOS..

[@ud3mare]

What?

[@DavidEaton]

Guy Kawasaki absolutely brilliant, had me hooked from the first minute.

[@beingme2345]

This guy is awesome.

[@ManishKumar-gb7yf]

Exactly what I needed.... I am going to pitch my Idea very soon. Learned a lot from mr. Kawasaki.

[@kwanpakshing]

This guy is a natural magnet to audience's attention.

[@premgupta3344]

Francis Kwan

[@ragingbullog2337]

SO much valuable information in this TED, took an hour to watch and write notes down

[@ShaliniBothra]

what a mind blowing way to deliver a talk..love the way he jokes in his talks, making it so much fun

[@caramelcoffee5598]

yyp

[@YB0BBJ]

(0:01:22) it starts with the desire to make meaning, as opposed to make money. (0:02:44) the second is to make a mantra (not lengthy mission statement or a slogan) (0:19:51) because you think rich and foamous parses to smart. But rich and famous parses to lucky, not smart, at least half the time.

[@zeemeister1]

I always come back to this video since the day i saw it 8 years ago. Still relevant and sounds advice.

[@DowdyDowd]

Excellent speech and perspective by Mr. Kawasaki.

[@whatismods]

I even applauded at my house in front of the monitor. Great speech!

[@teeI0ck]

showing an accurate and deep understanding; great perceptive. Thank you for all the insightful information. 💡

[@goldenmath4091]

never be afraid, that's the message I got, creativity/time= success

[@aureliealameda4005]

This is really great talk. I watched this two times and loving it!

[@ashishthakar9745]

Thank you Guy..!! It's a new paradigm you contemplated. Gracious.!! Regards, Ashish Thakar from Ahmedabad Gujarat India

[@Practiceofthepractice]

You mention such great points in this speech Guy!

[@CareerTalks]

Just awesome presentation - the body language, the soothing tone, the simplicity of explaining , all are excellent

[@stevenzin5834]

My time well spent ever in my life with this video. Thanks a lot!

[@Sannyst]

Literally the first TED talk I enjoyed and learned something from. Thank you!

[@jooji1979]

amazing and inspiring

[@onlinemall7288]

One of the best presentations, I've ever listened to. Superb.👍👍👍👍👍👍👍👍😀

[@garima1928]

This is so inspiring and empowering talk.

[@danielmoore2474]

Thank you for this amazing talk!

[@TUBEgTLD]

Great video and talk. We really enjoyed this & will be sharing it on our social platforms. Thanks!

[@weneedpeace6330]

Five star lecture. Very clear presentation and understandable.

[@JettPalmer]

This was such an excellent talk. Why haven’t I seen this by now??!

[@rahulvermahorizons]

One of best, every one has something to learn from this

[@ynilesh9]

One of my favorite Ted talks which I can listen many times. Different way to explain the "WHY".

[@arindamguhamazumder2165]

Very inspiring speech!!

[@ShailendraYadav-wr8vq]

One of the finest inspirational video ,,,,listen more than hundreds times,,,thanks for sharing 🙏

[@bomboclarrtt6378]

Wow! this guy is a legend in the making. Who Agrees?

[@SergioArroyoSailing]

been a legend since the 1990s :D

[@soniaassomull6821]

Really Interesting and entertaining - he's brilliant! Will watch this many MANY times!

[@alexgehales]

Loved your presentation, fast moving with great points

[@sanskargupta3700]

this was the most powerfull ted talks video i ever watched and during this video i innovated two idea's .

[@WaelAKamel]

Brilliant speech and very entertaining, he did polarize the audience.

[@wonderfreeman8245]

I came here to let everyone know that Lex Fridman has finally interviewed Yaron Brook. Of course after I started watching Guy, I had to watch this entire video and now want to see more of him. Guy worked on Apple products so there is a natural link to Yaron Brook. When Yaron gives a talk he almost always holds up his iPhone and says that he is holding a super-computer in his hand and that it adds much more value to his life than the mere dollars that he parted with to buy it.

[@rbctmg6131]

Holy moly, he had me in grips in the first minute itself! Exceptional!

[@MegaKarume]

Thank you so much for this insightful presentation...

[@jeremysmith4073]

I love your presentation style and your smiling expression.

[@luckyboypictures]

Guy, great advice, as TV and Film Producer your tips will surely help me reach out to a new audience.

[@ATOOMBOOM]

Wauw what a great speach. I learned a lot!

[@DrewCherrington]

This guy is fantastic...very inspirational.

[@tathagatanand6449]

Best Ted talk ! Period. Damn

[@pelotasdad]

looking forward to seeing him at kepler’s in menlo park.... can’t imagine how he worked with steve jobs as long as he did...... what a great presentation.

[@rafidfikri3285]

what a great and one of the best ted talks I've ever heard!

[@eduinam5789]

Fantastic Lecture especially for potential Innovators based in remote locations

[@eashwara7089]

What a fantastic presentation with so much humour

[@wuhei164]

Those insights are enlightening to foster innovation and creativity!

[@creativitystuff8121]

Thank you for sharing. keep up the good work

[@ierik]

Love this talk!

[@darshansangodkar6173]

A man just spoke from own experience rather! Respect

[@alemayehuteklu7357]

Thank you Dear for your excellent presentation. I appreciate. Regarding the course i may expect more and ambitious. Hope i will surprised by the course and its detailed subject matter. Cheers

[@valeriedufix3696]

Wow! Loved it! Great presentation, I was mesmerized!!

[@SamirMishra6174]

I find it ironic that the speaker, knowledgeable as he is, says that Apple wanted to democratize the computer however, had it not been for Linux and Windows 95 and the ability to assemble a computer with a Cyrix media GX processor, me and many of my friends would never have been able to afford a desktop computer of their own. This is quite true today, if one is buying a computer 1500 USD Apple MacBook Pro, they are not going to tinker with it. With a cheapo Dell you would be more inclined to do install different OSes, hook up stuff to it, take it out in the open. I did buy a Mac, later in life when I was gainfully employed. I loved it. Apple makes amazing computers, I also have an iPad mini 1st generation that works great even today ( December 2016 ). Apple makes great computers, though not for poor people and that is not their fault, just do not say they are democratizing anything.

[@therav2007]

the 'speaker' is Guy Kawasaki and was an essential part of making the Apple software a success back in the 80's - he can say whatever he likes bro

[@KenZShadower]

maybe it really was the initial intention...

[@ruftotherescue]

That's one of the dumbest things I've heard in a while.

[@Lessdeth14]

Yes, a lot of the supposed meanings are highly reverse engineered.

[@remylebae3395]

Microsoft did a better job than Apple when it comes to "equal opportunity"

[@georgelockhart6335]

one of the best talk of all time

[@minahan9315]

Such a great speech!!!

[@asesjusperu3194]

Interesting presentation of Guy kawasaki. Thanks for sharing it.

[@siddharthnikhil744]

I love him so much.

[@haveagudday8068]

Damn this guy has all the qualities of a great speech. Not to mention he's a great entrepreneur too. Gg.

[@thomasbolt2930]

that was simply wow, Guy jus smashed it

[@marketingycoaching]

Interesting points for innovation in marketing. Thanks, Guy Kawasaki !

[@SyedAzaazAhmed]

Simply Hats Off!

[@jerrycoscia7770]

Love from my heart