BMW iDrive X (OS 10) - First Look & Hands-On Demo!

[@tbtunes_]

The panoramic view idea is insane and sick but we need buttons back a combo of these 2 would be sick

[@Maxxwellification]

Please no touch buttons on the wheel.

[@Александр-з2р6щ]

Mechanical buttons are too expensive to manufacture.

[@Maxxwellification]

@ if I pay 80k€ for the car, I expect those additional 0.50€ cost to ne included.

[@markor.8665]

they do not care about customers anymore, sell for as expensive as possible then charge even more at service centers for fixes

[@GurkiratXSingh]

@@Александр-з2р6щ so despite lesser cost of manufacturing the touch buttons... I have to pay more for the actual car?! How does that make any sense if everything is downsized and cost-cut?

[@AndreiGonzalesDesign]

They posted elsewhere that the buttons are actually buttons - they're just a single unit with some digital tech behind it (lights, haptics), so they're not the VW-style touch ones.

[@CapELarry]

Oh for heavens sake STOP with the capacitive touch buttons and gloss black plastics.

[@FXPhysics]

Bring back physical climate buttons!

[@youssefbenkraiem2685]

I wouldn't get my hopes up for that, they don't listen to customers

[@MatrixJockey]

Chinese don't want buttons so you are not getting them!!!

[@alexalexovich6356]

No!!!

[@mikkdoo]

Absolutely!!!

[@taylo2079]

No one is asking for this… Seriously the controls for the heated seats should be BUTTONS! not an even smaller touchpoint on a screen! BMW needs to listen to its customers!

[@MatrixJockey]

CHINESE don't want dumb buttons so you wont get buttons!!!

[@spagolli94]

Screens are cheaper to manufacture than buttons but they can sell the screen as a "premium" feature. Lower expenses, higher profits. That's all you need to know. They know we want buttons for key features, like climate, seat heaters, audio, etc... But they don't care.

[@jh5kl]

screens are not cheaper to produce than buttons are

[@plum4483]

Why the touch on the steering wheels. Makes it so much less intuitive to control adas.

[@meoao8829]

I would be OK with touch buttons if I could see on the windshield what exactly I am touching right now, so I can quickly swipe across all touch areas and choose the right option with a double tap without breaking my attention from the road ahead. Eyes on the road in the sports cars are necessary even if I want to change the temperature!

[@blackjack21477]

Does the panoramic display work with polarized sunglasses? I hope they thought of that because the regular HUD does not work well with sunglasses

[@TheJoanRuth]

That is SO true! I had that problem driving the BMW IX. The heads-up display cannot be seen when wearing polarized sunglasses. The BMW design team needs to address that. Otherwise, they are requiring us to drive blind, which is dangerous. It simply has to be said: Physical buttons and round steering wheels have WORKED for a century-plus. These wacky shaped steering wheels and non-physical buttons have all been 100% failures, across the board. Who are they trying to fool? We drivers know in an instant that these new things are worse than what we've all had our whole lives. This is NOT how you make customers stick with you. It is how you drive them away.

[@meoao8829]

@@TheJoanRuth YES, it works with polarized sunglasses, it's a different display tech from regular HUD. The steering wheel now will have haptic feedback buttons (just like MacBook touchpads) which are indistinguishable in use from physical buttons but can "disappear" from view if needed, also they will have physical cutouts so it's easy to push them without looking.

[@savannahkorben7353]

okay that panoramic reflection idea is pretty cool

[@derrickmiyao7014]

Ironic people complain about a lack of buttons but text or use their buttonless cell phone while driving.

[@magnus7562]

Haha, true

[@ragu99999]

Best comment ever!

[@urbanstrencan]

This actually looks awesome, can't wait for BMW to bring it's Neue Classe platform to production. 3 series please 😍😍❤❤ Great video

[@bmwblog]

Thanks for the support!

[@magnus7562]

@@urbanstrencan Yes, looks awesome, my next car

[@Lehpurdzzz]

iDrive 7 ftw

[@laplanetsquad8935]

reinventing the wheel to a triangle

[@channel_dis]

BMW.. are you even seeing these comments???

[@mackman6747]

WE NEED BUTTONS !!!!!!!!

[@michael4591]

Yeah man. Sad new world

[@TheJoanRuth]

YESSSSS!!!!!! BUTTONS, BUTTONS, BUTTONS, BUTTONS, BUTTONS. How many times do the customers have to tell the designers what we want? What we demand! To push shiny black cheap-looking plastic (make that crappy-and-cheap-looking plastic) at us and expect us to like it? That's what the IX is. What are they thinking? We don't need fingerprint mess all over the shiny black cheap plastic as our new way of life. We don't need a hole in the middle of the headrest, rimmed with a plastic frame, creating a hazard in a crash situation. We also don't need a light show inside our cars. A good driver is a focused driver. Quit trying to distract us with every gimmick and bauble under the sun. That whole tech-sound Hans Zimmer thing is a disaster. We should at least be able to opt out so we don't have to waste our money on BMW's mistake making that thing. AND FOR PETE'S SAKE, GET RIDE OF GLASS ROOFS!!! IN COLD WEATHER, THEY MAKE THE CAR COLDER. IN HOT WEATHER, THEY MAKE THE CAR HOTTER. THEY ARE A BAAAAADDDD IDEA!!!

[@michael4591]

@ We. Want. Buttons.

[@testaccsolutions6784]

BMW UI Meeting Assignment: Design me a new screen UI: Draws a box Boss: Doesn't looks nice and a good UI UI: Tilt the box to the left Boss: Send it out to production

[@pizzapizzalover]

Please come back classic bmw

[@Sushi_219]

I don't mind the no button for the center console (A volume button and climate controls would be amazing) , but really the capacitive steering wheel "buttons" are the worst thing ever. just make them actual buttons, or at least put psychical cutout dividers for each button and not just on flat capacitive plate.

[@mikkdoo]

Couldn’t agree more than that!

[@meoao8829]

The steering wheel now will have haptic feedback buttons (just like MacBook touchpads) which are basically indistinguishable from physical buttons but can be turned off/be invisible if not needed anymore, also they will have physical cutouts so it's easy to push them without looking.

[@lawrenceonline]

Looks promising, disappointed with lack of driver’s gauges that mimics analog gauges. Without that it reminds me of 1985 Toyota Cressida digital cluster

[@CraigMecak]

Will that central display's angle lean the other way for right-hand drive BMWs?

[@jayayy]

How is the main screen oriented for right hand drive and how is the screen layout? Is it flipped? Does the UX team run this in right hand drive mode too? - just see how good you are trying to use your non-dominant hand on the touch screen all the time. Physical buttons please not touch screens.

[@michael4591]

I hate tough screens. I want haptic response buttons during driving

[@tonkguy]

Like it or not this is the future

[@Maxxwellification]

Any information if we will still get a physical iDrive Controller in the NK iX3 ??

[@bmwblog]

No, this is what you will get

[@paulhenry913]

Reminds of what Honda did with the civic in 2006

[@YashRao1]

Please have physical buttons on steering wheel or at least good physical haptic feedback to prevent accident touches

[@derrickmiyao7014]

Im a bmw owner and love all the modern tech. Why do most me owners complain so much?

[@Godric_9000]

Climate buttons and volume quick access are crucial tho

[@realniteart]

Do these "designers" ever drive cars with these designs? It looks like they double down on features that people hate with passion. Meanwhile, you probably still cannot see half of these screens and projections when you wear polarizing glasses.

[@wo_jiu_kankan]

We need turn signal camera!

[@footballgeorgiebest]

So the next gen G65 X5 will feature this. Does the package come as standard or will the windscreen display be an optional extra

[@whosdondada]

Standard

[@BMWROYAL]

How are touch buttons better than physical buttons besides making the car feel cheaper

[@jh5kl]

so your smartphone feels cheaper because it doesn t have buttons? interesting

[@cyclone3444]

As beautiful as this innovation is, some of you will still prefer the old 2015 idrive system.. Change is humans kryptonite.

[@afb2]

I want to see how this will be implemented into M cars

[@namechecksout6300]

I suppose BMW aren’t doing passenger screens?

[@pistonburner6448]

No, they only copy the worst of Tesla.

[@meoao8829]

bmw x5 and above models will have passenger screen option

[@lancerr7608]

How is that left pane useful? I don't understand why that pane display would be helpful in the situation that is described?

[@Yul-sw9ld]

More touch buttons? NO! THAK YOU!

[@mikkdoo]

Really cool new ideas and features, love that and want to have! But an absolute no-go without physical iDrive controller, buttons for climate, seat heating and any possibility to turn off all this automatic functions.

[@pistonburner6448]

What is this, a half cockpit for giants?

[@ernst_42]

klavierlack ist super damit keine Fingerabdrücke zu sehen sind.

[@_Chev_Chelios]

0:29 FTW. Biggest dash screen ever.

[@ndrio]

New doesn't mean also better...Terrible design on the steering wheel. VW group made the mistake with the capacitive buttons, why do you do the same?

[@meoao8829]

Those are haptic feedback buttons (like MacBooks touchpads and iPhone's Home Button) which are indistinguishable in use from physical buttons but can "disappear" if needed, also they will have physical cutouts so it's easy to push them without looking.

[@ndrio]

@@meoao8829 Yes we all know that. But we also know that in practise and untill you train both your fingers and brain you are always going to miss-click or take your eyes of the road to find them

[@sam85f]

ugggg… no weird display shape. An answer to a question no one asked. If you must put everything on a screen can you at least give us a standard shape, and at least a few physical buttons on the wheel? At a minimum. I really wanted to upgrade from our old i3, but it looks like we will wait a bit longer till they can find some common sense. Maybe we will just get a Cadillac, at least they understand the idea of physical buttons and elegance.

[@magnus7562]

See there are physical buttons on steering wheel,,,??? Whyyy, on demo it was touch... Another thing, are there possibilities to put your phone's screen on display? " screen mirroring, smart view"? Sure a lot would like play Netflix, Prime or YT on that display

[@bmwblog]

There are haptic buttons

[@magnus7562]

Okej, had haptic in my 320, now an IX50, but as seen on "vision neue klasse, sedan" the steering wheel was a another touch experience what I could see

[@DanielHill-g5d]

You're doing a fantastic job! Could you help me with something unrelated: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). What's the best way to send them to Binance?

[@michaell663]

Possibly iDrive 10 to the IX facelift too?

[@whippersnapper1989]

No

[@bmwblog]

No

[@mrsolodolo444]

Will Apple Carplay still be an option?

[@bmwblog]

Yes

[@mrsolodolo444]

@@bmwblogAwesome! Appreciate your channel!

[@siviter]

This interior is inspired! I've always thought the i3 was the high watermark for a car interior, I'm glad BMW are once again raising the standard.

[@SDFGH87896]

This is the man to blame.

[@whosdondada]

I need buttons...

[@tjk_9000]

configure button at 13:25 is unreadable, needs a higher contrast ratio.

[@Datoda]

Perfectly readable in person, this is just how it looks on video

[@tjk_9000]

@@Datoda there isn't a world where a cyan button with white text passes contrast ratio standards, ever. and in this case, the text weight is "light" or"extra light" making matters far worse. so you're wrong, it has nothing to do with youtube compression or other limiting factors. white (#fff) text on a #02c9e7 is so incredibly far from passing that even if my hex sample is slightly off, it wouldn't matter. it's bad UI design

[@Datoda]

@@tjk_9000 Talked with the folks who made this video and they said it looked fine in person. Also the big screen doesnt accurately represent the contrast and depth the final product will have, but if it was fine to look at with this already the actual small screen will be more than good.

[@vurbin]

I really like the iDrive 8 on my i4 M50, its a good trade-off between screens and buttons. I think this new iDrive X is a mistake, the idea is to drive the car, not look at screens.

[@Larkc-ty5sz]

do they not learn or listen?

[@tap_water872]

operating touch screens at highways speeds seems safe

[@jh5kl]

you mean something that all cars have?

[@fernando4132]

Can iDrive9 be upgraded ?; you are starting to sell M5 G90 with iDrive9, if you wanted to kill sales of this new M5 in the bud all you needed to do is this announcement of a new OS.

[@doyallsellcrablegs]

its gonna be on the LCI model

[@derlustigedfence]

You have to make a cut somewhere.

[@Altair150]

First of all M5 uses Os8.5 and not OS9. Second it will definetly not be possible to upgrade vom either OS8.5 or OS9 to OS10. Each OS is being build with its own hardware and chipset.

[@CheddarKungPao]

@@doyallsellcrablegsit won't be on the LCI. New products only.

[@mattbuffo9967]

Just when you think bmw couldn't get any worse

[@Luvuyo4GYM]

🔥

[@Roy-ud1db]

i4 m50. i miss my buttons

[@touayaaj84]

Just update idrive 7 graphics and call it a day. 😂

[@radglitch7233]

While iDX looks awesome... I think I am more excited for FINALLY getting a color wheel for ambient lighting.

[@282.unlimited]

Good video and looks like a well thought out solution but these newer interior styles are not for me. I dislike open space interiors as they make me feel like I sit on a bus. Low seating position, a proper central tunnel next to me and a nice dash behind the wheel is where it's at for me. Was hoping for an optional classic gauge cluster graphic for idrive 8 and up at some point but this does not look to be the direction they are going.

[@magnus7562]

I'm old, true but you seems like yoda old. No hard feelings, i know sometimes we long for things we used to like

[@marieaudreyduchamp8839]

Fire this dude and his team for the love of god !!

[@Jacobk66]

I'd expect it in the new 3 and X5 since those are next gen products, current gen has the iDrive 8.5 Already. X3 was too early to have it, I bet it's on the LCI though, BMW is very predictable with roll outs. Steering wheel reminds me of a Citroen.

[@segas145]

Wie ätzend…😮 Schade BMW ! Und dann noch so dämliche Touchtasten im Lenkrad !

[@HenryMPHone]

The guy that made me leave BMW! This is nothing new but rather a change in layout and style. Same crap that I have in my iX. Rivian and Tesla have defined what a modern UI should be. For once don’t reinvent the wheel 🛞

[@jh5kl]

they haven't defined what a modern ui should be at all

[@ulyden1947]

I hope my current BMW can last for 40 years. This is something I dont whant. The current system are bad but this was worce. Try to use it on a uneven road.

[@victorzubillaga9560]

Lincoln Nautilus already have it, is not something that we never seen!

[@FelixLDevelopment]

The screen in the nautilus does not seem to be projected, for example. We'll probably need to wait and see how the quality and software compares.

[@erack1]

So this is the guy that slaps menu items over 5 sub menus in. A lot to learn on simplicity of usage. I see he has taken notes from Tesla on UI design. They should be the standard, no more than 2 sub menus to get to any option. Info you want to see up-front, options tucked away, but close by. Good improvements from the over complicated ID9 with a maze of menus you have to dive through. FYI, favorites on the bottom is not a solution to bad UI design. For those with pitchforks screaming "JUST ADD IT TO FAVORITES ON THE BOTTOM".....

[@VSPlum]

As a BMW fan for more than 30 years, now I can honestly say that BMW became ugly and uncomfortable :(

[@derrickmiyao7014]

@@VSPlum how are they uncomfortable now? What are you comparing against?

[@VSPlum]

@ buttons, buttons and once more buttons. They shouldn’t remove buttons! And iDrive as well

[@Tuonto]

the modes is like the dumbest thing unless u can actually adjust dampening settings and driving settings etc in personal its not that useful, for some reason in current models u can only fully customize drive experience in sport, that feels so non intuitive for something called "personal"

[@jw6188]

No physical climate controls? All screens? No physical buttons? Fire him.

[@Altair150]

Its been a trend for the last few years have you not been paying any attention?

[@jw6188]

@@Altair150 ………so if his job is ergonomic design and his designs follow trends instead of ergonomic design, what should I say? Keep up the good work? 🙄

[@KB24_G]

Biggest bmw issue: they develop a UI for years and just throw it out the window and do a complete redesign. Wasting energy and resources and signaling to consumers they have no effin idea what to do. I hate Tesla but they have stuck to their UI and their layout has been consistent. It shows confidence in their way of doing things. Each car remains upgradable for years to come. With bmw complete opposite. You buy a car today and 2 weeks later it's obsolete and can't get updated because everything has been thrown out the window. It's really sad. They need to stick to a friggin UI and build on it. Amazing that they keep changing everything every 3 years.

[@w210source-uv5lc]

I turned off after "speed design" G80 CS is definitely my last BMW.

[@plum4483]

Can I get a ride in your cs ty very much sir

[@derrickmiyao7014]

@@w210source-uv5lc new design or not, the g80 cs is a legendary car and most people would be happy with it as their last bmw haha.

[@BMWROYAL]

16:25 no one asked this it clearly can only be in new cars lol

[@bmwblog]

It will be in facelifts also

[@BMWROYAL]

@ yeah that’s a new car, not an over the air update

[@zxAlejo]

No thank you. iDrive 7 >

[@MichelBertrand]

What a bunch of BS. None of this is ergonomic. It's just a ton of distractions so they can upsell "driving assistants". WTF BMW? How expensive will replacing a cracked windshield be with all these projections probably requiring special treatment on the windshield? How readable will this be in sunlight with sunroof open? Reaction to polarized sunglasses? We're not buying screens on wheels BMW, we want CARS! Useless, useless stuff...

[@dimitriskep4488]

Why the screen is not straight ? Does it have to do with the woke agenda ? I will stick with the older models such as iX and iX1 etc hoping that BMW might even cancel NK project as MB did with the EQ project. Everything about this “technology” is ridiculous.

[@bmwblog]

It's easier to reach it in that shape

[@Gumpdumpuk]

Oh BMW some of it is great others a fail, the loss of a physical jog wheel and no physical buttons is terrible from a safety point of view. Having a car with ID7 and ID8, the latter is far to hard to control in a moving car, reaching for the screen or trying to speak to it is a fail. I'm hoping the buttons on the wheel are at least physical and not Touch sensitive buttons, oh come on this is something even VW tried and have moved away as customer HATED them. Some great new innovations but at big cost of actually safety and usability, something I think regulators need to grapple with. If you want to really sort things bring back the 7 physical buttons that you can program that was a great BMW innovation thrown into the bin it seems along with the iDrive controller, sad day.

[@capnbeenieweenie5603]

Guys I think it’s too big 😂

[@hamzawerks]

this is so ugly. I thought I drive 9 was ugly this is next level good job bmw

[@MaciekSzymanik]

That means no iDrive controller in all BMW series? Bye bye BMW… :(

[@TheJoanRuth]

It's such a HUGE disappointment to see beloved, reliable, well-designed BMW go down the same disastrous path as Tesla. I currently drive a Tesla and a BMW. It is no contest. That horrible center iPad-like screen having everything and then no stalks on the steering wheel is a MASSIVE mistake that Tesla made. Drivers truly do need to be able to FEEL where the turn signal is. It is NOT appropriate to use an iPad or steering-wheel buttons for that. All I can say to the reader is this: Every BMW enthusiast needs to buy their next car BEFORE Neue Klasse hits the market, and then keep that car for as long as they possibly can. Maybe by the time those cars die, BMW will have learned the error of non-round steering wheels, no-stalk steering columns, and iPads in the center. Physical buttons cannot be beaten. We NEED them. Not want. NEED. To BMW designers. Go buy yourself a Tesla and try to live with that. It's not fun. Just trying to open the glovebox turns into a hunt-on-the-iPad quest. Not fun. The one thing Tesla truly does right is to use an air filter that is as wide as the car. That thing pulls all smells out of the car in an instant. Adopt THAT! It's great.

[@joetacchino4470]

The animated assistant is disgusting.

[@EhsaanShaikh-z6p]

This looks ugly and unpractical in every way possible. You're losing customer base to Mercedes. Mercedes is killing it at design and practical UI and i am a BMW fanboy

[@lowe8270]

Home Screen Design copied from Seat/Cupra, panoramic screen copied from Lincoln and the unholy steering wheel touch buttons copied from every car manufacturer who prioritizes cost-cutting over customer satisfaction. Thats pathetic and a reason why our car industry here in Germany slowly dies out.

[@professorsergio3819]

Copied Ford/Lincoln minus the buttons. Oopsie

[@GurkiratXSingh]

That looks absolutely horrible. The steering wheel looks like a cross between the latest Lexus and Bugatti designs but except all functionality and public criticism of everything wrong with touch capacitive buttons, BMW doesn't seem to have any connection with reality and the customer. The tilt and staggered touchscreen display looks equally bad.

[@Lawz2000]

Not sure if BMW's strategy of pleasing the Chinese is the right one to follow. It's understandable they want to appease their biggest market but in the process they've forgotten about the rest of the world market. Now here's the kicker the Chinese seems to embracing their own manufacturers cos they are good at making gimmicks more and more will learn the hard way with their Chinese first strategy. We need physical controls not these gimmicks of my modes. Go back to idrive 7 and improve from there atleast for ice cars as for electric cars not much care really. The Idrive 7 was the last good os that was universally praised by everyone as the best everything went downhill from 8+ too distracting complicated

[@EddieK0027]

Looks like a Fisher Price steering wheel for my 5 Year old.

[@kantora]

Peugeot steering wheel...KIA look, what's next? Maruti engine?

[@jc74435]

I hate it

[@bmwnewbie]

bye bye BMW. I hate this. Half of this this in my car now is disabled. I want to drive a car. If I want to play with a car I go to a windows computer. Please STOP this (Ex BMW addict as from now-After 12 BMW's)

[@javierjimenez3627]

Am I the #1 watching this eheehehehe? I found this very interesting So the ICEA cars will have it? THE G50 3 series THE G90 M5 LCI THE G84 M3

[@bmwblog]

Yes, ICE cars too

[@anoniem9518]

Why do German car manufacturers make such a (expensive) show out of new items which will be included in their upcoming products. This only increases costs (and therefor purchase prices for consumers) and it gives competing manufacturers advantageous insights. Did you ever saw Chinese manufacturers or Tesla make such a fuss about the display in their cars?

[@Gaurav-t1b5o]

BMW designers/employees - blatantly copy the Chinese EV and tell your bosses that you’ve been working on this new concept.

[@TheAppleLoadout]

Overly complicated. Most people don’t use all the tech. And of course these journalists don’t call them out. Today they gush over the design but later when they test the car they will complain, especially about the capacitive buttons.