Bold and Pure: New Opel Showroom Experience

The new facades feature a sharp-edged dark grey metallic cladding contrasting perfectly with the energetic yellow of the Opel Brand. The wordmark and the exclusive illuminated totem makes Opel unmistakable during day, and incredibly glowing at night. It underlines Opel’s electrifying, modern and bold concept.
Inside the showroom, the customer is immersed in a bold and pure environment, delivering an experience that is both aesthetic and didactic. The central area, located at the heart of our brand slash, is the hub to discover our cool merchandising collection, but also our glorious history. Appealing to all ages and oriented to the electric future, this set up is the perfect link between the physical and the digital world. Put simply, it’s an energized space place you want to spend time in, discovering the brand through its universe and products.
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