Booth Setup & Live T-Shirt Printing On-Site At Festivals, Fairs & Farmers Markets

With summer event season ramping up, now is the perfect time get ready for live, on-site printing! Printing on-site at festivals, fairs, farmers markets, car shows, carnivals, charity runs and even sporting tournaments are a great way to promote your apparel printing business, gain some new business opportunities and maximize your profit.
Today we’ll be covering some basic planning, setup and prep tips and to help your events run smoothly... and we’ll even cover some helpful tips and tricks to help drive traffic to your booth and sell more t-shirts!
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[@transferexpress]

Want more tips?! We made a full, FREE eBook for printing & selling on site: www.transferexpress.com/heat-printing-on-site-guide

[@lairekarice3556]

Loved the tip about putting designs on Styrofoam thanks

[@lifewithttthompson8640]

Be sure to put the press at the back of your tent, away from the public. Kids are curious and can hurt themselves quickly and bad. The table must be strong enough to handle locking the press as well.

[@transferexpress]

Awesome advice, Def want to keep those curious hands safe!

[@carolinascreenprinting9957]

I do big events every weekend I don’t sell many small. I sell twice as many large and extra large then any size, I sell more medium then small I sell very few small and I sell a good many 2X size shirts.

[@transferexpress]

Awesome advice, we really appreciate you sharing! The 1-2-2-1 rule is just a starting point- knowing your audience and what works is key!

[@lifewithttthompson8640]

I agree with this. XL and 2XL are my big sellers at my events.

[@goatslivesmatter2096]

Great tips!!! Thank you

[@kayceekitzman603]

Thank you. This was super helpful and I learned alot. I've been wanting to expand my business and get into tournaments and more events. Thank you for sharing your expertise with us!

[@transferexpress]

You're welcome Kaycee! We're always happy to help out- Printing on-site at those tournaments and sporting events can be a HUGE profit opportunity and a great way to get your business more exposure. Good luck, we're rooting for you!

[@minduthehindu]

I can't believe I thought there was 2 men standing there for a good 15 seconds 😂😂😂

[@transferexpress]

🤣🤣🤣🤣 Lined up good didn't it?

[@MyssLysha]

Me too lol

[@BALLERXD24]

I did for like 5-7 minutes lol

[@michaelbartness4938]

I came here to say this. Took me about 2 minutes before I realized he didn't have a chipper happy buddy

[@innerhealing99]

Great information! Thank you.

[@transferexpress]

We're always happy to help!

[@pennyhall7269]

Thank you 🙏🏼

[@IGotBank]

Thank you. Very helpful!

[@transferexpress]

You're welcome, we're always happy to help out!

[@njcamocutie7085]

Great vid!!!!!!!!! What is your go to T Shirt brand for sublimation

[@warnercanaan7114]

Question what do you use to power the heat press or multiple machines at once? Heat press and printer per say

[@transferexpress]

Fantastic question! It does somewhat depend on the event- In some cases the event provides a power outlet you can use (although it's good to ensure it's a dedicated circuit to you with the power requirements that meet what you equipment needs) Just bring some extension cords. If you do not have access to power, you'll need a generator that can handle what you need. For something like a printer/cutter and a heat press, something around a 5000 watt generator should have no problem. The Hotronix Auto Clam Heat Press will require 2,400 watts of power on its own and any printer or cutter would be a minimal addition on to that- Better to have more than enough. With that being said, generators can be quite an expense, especially if you're only using it once or twice per year. So you can also explore renting one! Many big box home improvement retailers rent tools and equipment at hourly or daily rates that can be incredibly affordable.

[@mdiven]

Great video! Do you need to up the heat on your press to account for the outside temperature? This is my biggest concern with outside printing.

[@transferexpress]

Michael, YES! Awesome point. Depending on the temps outside and the wind you absolutely need to keep and eye on the temperature of your press and adjust accordingly. In windy conditions some heat presses struggle to stay at the proper temperature.

[@davidarmstrong8480]

This is a great video for what I’m trying to do as well but I do have a question when you say putting a sports teams name on the shirts is it legal to do that or do you have to go to an Extra mile to get that done

[@transferexpress]

For the most part we were referring to high school / regional / community leagues where the team name and image isn't licensed like the pros. We have a full guide on how you can license or how you can avoid them: kzbin.info/www/bejne/eqbKqniAgc1ll9E

[@JelscreationsNmore]

Could you use the cricut heat press

[@transferexpress]

For an application like this we would recommend using a heat press with consistent pressure. Check out our Cricut press vs Heat Press comparison here: kzbin.info/www/bejne/opzXeGqGnrFoes0

[@TWEEVIL71]

What generator do you recommend for the heat press?

[@hiphopsmaddness]

One that Home Depot rents for the day.

[@transferexpress]

There's a whole bunch that work awesome depending on your budget. If you're doing an occasional event renting for the day/weekend will be more cost effective, but if you plan on multiple events purchasing one makes more sense. Just be sure the generator and any cables are rated to at least 20a (most that we've used are 30a+ and don't have any issues)

[@mikemcnutt6394]

@@transferexpress only down fall to a generator is the noise its going to be making, are the other venders going to want to hear that running all day?

[@HONEYBUN1969]

@@mikemcnutt6394 MOST THE EVENTS I DO, EVERYBODY IS USING A GENERATOR AT THEIR BOOTH, SO IT NOT A PROBLEM.

[@coryjeffreys5146]

What about the heat? I used to print things on the spot but I also had a lot of problems with the heat are printers and vinyl cutter made better these day that I will have no problem printing in 100 degree weather?

[@transferexpress]

Cory, in our experience it's mostly just the cold days you have to worry about- The heat presses tend to stay at temp better in warmer weather. It's those cold / windy days where you'll need to compensate your temperature. As long as you keep any machines out of the direct sun, you should be a-ok! You can always run an outdoor test before showing up at the event to minimize any surprises.

[@lifewithttthompson8640]

We actually started in a small 6x12 enclosed trailer and the temp once reached 105 degrees inside 😆. If outside, put sides on your tent if needed but our truly worse enemy is wind. It blows tent, sides, prints and is truly frustrating. Heat and cold never an issue...wind...yeah that is a huge challenge.

[@coryjeffreys5146]

Ok, I never had any problems with my press it was just printers and computers. Thanks for your response

[@johnnyhulgan3891]

How colors of shirts to take ?

[@hiphopsmaddness]

White and black. Simple and cost effective

[@transferexpress]

We always keep it simple, no more than 2-3 blank colorways if you're printing on site. If you bring any pre-decorated styles you can go wild!

[@tonyacooley5551]

Great video, just did my first pop up shop a couple of weeks ago & I will definitely be incorporating some of the advice shared in this video in my next one!

[@user-zw5ib8je7b]

Hi! How do I hire for a trade show? I want to have this available for my attendees? Thank you!

[@transferexpress]

That's a great question Cindi! Finding help to staff a tradeshow comes down to a few criteria: 1. You're going to need someone you can trust. They will be handling money and profits for your business. 2. Someone who represents your brand. If this tradeshow is the first time someone is interacting with your brand you want to have a great first impression. 3. Someone who can work in a fast paced environment for long hours- If they're not able to greet customers or keep the line moving while still being friendly... well, they're best not at the booth. 4. Someone with printing experience (if you're planning to do printing on-site) This is last because you can train the right person to do this prior to the event.