Is Pappy Really Different Than Weller? (Buffalo Trace Mashbill Analysis) - BRT 165

[@ChiIeboy]

Wow. Who knew there'd be such a powerful gem near the end of this video. I'm so sorry for your loss, Randy. You're a good man and you are loved by all of us. Keep up the great work!

[@BourbonRealTalk]

Thank you for the encouragement!

[@lifebreath77]

Great breakdown of BT/Sazerac mash bills. I’m so sorry for your loss, and what a great way to honor your brother’s life by extending love to others. Showing love to others is never in vain!

[@danwilliams2223]

This has to be the best video I’ve seen breaking down the Buffalo Trace lineup. All the info is greatly appreciated. Kudos!

[@BourbonRealTalk]

Glad it was helpful! I did leave out Thomas H Handy on accident. Check out the disclaimer in the description for missing information.

[@DrewsDram]

I always appreciate that you share why you have this show. Thanks for the info and spreading love. Cheers!

[@BourbonRealTalk]

My pleasure!

[@Bender2497]

As someone who not only loves bourbon, but has once been down that dark road that your brother knows all too well, you've earned a sub in me. Cheers, and thank you for sharing.

[@BourbonRealTalk]

Thank you for your kind words and for subscribing to Bourbon Real Talk! I'm glad to hear that my channel resonates with you. Is there a particular topic related to bourbon that you would like me to cover in a future video?

[@Sparkchaser1200]

New to your cast. Love it! I’m a big fan of Buffalo Trace products. Spend lot of time searching for bottles. Now you gave more to find.

[@BourbonRealTalk]

Awesome! Good luck on your hunt!

[@johnnicpon5783]

Really appreciate how well you broke down the Buffalo Trace line up. Very informative!

[@BourbonRealTalk]

Thank you. I made some mistakes, but I corrected them in the description the best I could.

[@thekid6109]

Excellent video. Very informative. thank you for breaking it down like this. And said it before and will say it again....love the way you end your videos. Its great to see people who care. good on ya

[@BourbonRealTalk]

Glad you enjoyed it, and I appreciate the encouragement!

[@bababourbon4366]

Randy, what a great video. Everybody in the community should watch this. Incredibly informative. We appreciate you so much and what you do for the Bourbon community. Thanks for breaking things down and making them easy for us to understand. Cheers

[@BourbonRealTalk]

Thank you. Made a bunch of mistakes in this one. Please read the disclaimer in the description.

[@DBTdad]

I appreciate you taking the time and effort doing this education video. A follow-up of Heaven Hill, Beam, or brown Forman would be wonderful!

[@BourbonRealTalk]

They are on this list!

[@basscheez]

I second Heaven Hill!

[@918guy]

Heaven Hill bottled in bond is a sleeper ... especially at its price...

[@joechiovarelli8365]

Another incredibly well spoken and well presented video. I only wish those MSRPs would make their way to the shelf stickers. I’m paying double to triple those prices here on Long Island.

[@BourbonRealTalk]

Sorry to hear that. Buffalo Trace products have enough demand that stores have started to jack up the prices way beyond MSRP. Just know it is the store doing it and not Buffalo Trace.

[@joechiovarelli8365]

@@BourbonRealTalk oh absolutely. It’s a crime but as a new collector, I buy them when I see them.

[@johnconnell9836]

The store that i work at in Arkansas sells all of our whiskey sells at a straight mark up. First come first served.

[@BourbonRealTalk]

@@johnconnell9836 That is a good store that would earn my support!

[@joechiovarelli8365]

@@johnconnell9836 I’ll come visit

[@TerrenceKoch]

Your video series always lightens my day, and I've shared your channel link with my twin (in Alaska), whose been going a bit of a rough patch, with hopes that a shared interest will help maintain open communication across a physical distance. Cheers & Thank you for what you have brought to the internet whiskey community!

[@BourbonRealTalk]

I sure hope it does. I would do anything to be able to bond with my brother over whiskey videos. I hope he knows how special it is that you are reaching out to him!

[@bourbonhound]

Great education as always I appreciate all the information you give on all the different bourbons

[@BourbonRealTalk]

Glad you like them!

[@Kohiba1911]

1st time viewing your channel. Very educational and entertaining. Absolutely loved your closing remarks on this video.

[@BourbonRealTalk]

Thank you! You should consider joining facebook.com/groups/bourbonrealtalkcommunity/

[@trevinsmith3611]

Love your show. Just started watching you and now I'm all over the place trying to find these great bourbons. Being Active Duty Marine Corps, I appreciate your dedication to your brothers memory and I hope you keep up this amazing content. I would love to visit your amazing collection just to see all these different bottles you have!!!

[@BourbonRealTalk]

If you are ever coming to Dallas email me [e-mail]. I would love to host you. Thank you for your service.

[@trevinsmith3611]

Thank you so much. I will definitely reach out if I'm ever in the area. I'm going to get a bottle of The Prideful Goat in support of what you do. Keep up the amazing work!!!

[@TxGnomeAF]

Loved the video, subbed and liked. Lost a good friend to depression back in the 80's. Whiskey is becoming a new passion for me. Tried my first rye whiskey during Christmas this past year. Different for sure. Thanks for what you do.

[@BourbonRealTalk]

Our pleasure!

[@stefanloof1643]

Really, really great video! Very well composed and informative. Love you too! Cheers from Sweden! 🇸🇪

[@BourbonRealTalk]

Thank you very much!

[@tomjacobsen664]

OMG!!! First let me express my support to what has to be devastating for your family’s loss. Prayers and peace to your bro. Second: The most informative whiskey presentation I’ve come across. Thanks and respect. Tom

[@BourbonRealTalk]

Thank you for the condolences. I appreciate the thought. I did make a lot of mistakes in this video so please be sure to read the disclaimer in the video description to get corrected information.

[@jimm0802]

Loved your video for multiple reasons. Great reference for Buffalo Trace brands which I great appreciate. Touching revelation which took courage to say to the world. I greatly appreciate your comments about such an important issue and you were spot on with the trolls which makes me keep my comments to a minimum. Thank you!

[@BourbonRealTalk]

Glad it was helpful! If you have not done so already you should join facebook.com/groups/bourbonrealtalkcommunity.

[@ncyankee101]

You forgot the Thomas Handy Rye. at around 130 proof it is quite interesting. I was in New Orleans over Christmas and bought some Sazerac handles for $39. 750 were 19. As an addendum concerning spicy food - it is also not a good idea to drink Bourbon THEN have very spicy food. I had "Thai hot" green curry after sampling several Bourbons and it hit me waaaaay harder than usual. I assume the liquor strips away the protective mucous lining and leaves you way more vulnerable. The back of my throat literally felt like it was on fire.

[@BourbonRealTalk]

I made a handful of mistakes on this one. If you read the video description I added the missing information there. Good tip on the spicy food.

[@nfeltham]

@@BourbonRealTalk also, nobody ever mentions them, but there are three buffalo trace kosher products: wheat recipe, rye recipe, and straight rye.

[@teofilstevenson]

Bro, one of the most interesting videos I’ve seen…and I view a bunch. Also didn’t know why you got started in the biz, kudos. The world need more of you.

[@BourbonRealTalk]

I stumbled into the opportunity to start The Prideful Goat with Kristopher Hart and Gulf Coast Distillers. I don't like selling the marketing influence of the channel, because there would be a question as to my motivation...good product or money. This way I can promote a product I created for my viewers and feel good about it. Thank you for the support!

[@PondHopper252]

Sorry for your loss. Love back at you man. 🙏🏻❤️

[@BourbonRealTalk]

Love you too! Thanks for watching!

[@bbpete8349]

Wow - a powerful ending to the video!! As for the video in general, this is one of the most informative videos on bourbon that I've ever seen!! I have tried some of these from this video and Buffalo Trace is one of my most favorite distillers. The MSRPs you quote surprise me, either due to my area or my retailers ability to mark up. For example, the Buffalo Trace bottle you said had a MSRP of $20 something and I paid $50 something!! I couldn't find it and when I did they said that was the price! Oh well. I enjoyed it. That is what counts. But, yowzah.

[@BourbonRealTalk]

There are a lot of things that affect price like shipping, taxes, wholesaler/retailer margin, but if you bought a bottle of regular BT at $50 that means the store is marking up rare bottles more than they need to. We call them price gouge stores. It sucks because customers don't know that the distillery isn't getting any of the extra money. BT made around $10 on that bottle. The wholesaler made something like $4.25, and the retailer was supposed to make $5.75, but instead is making $35.75 and affecting brand perception without the brand owner getting any benefit. I have a series of videos on this.

[@chrisbriggs3950]

My good friend works at Buffalo trace, he sent me a Weller and a handy& Schiller for Christmas. Awesome information, And sir, i love you too. God bless and a merry Christmas.

[@BourbonRealTalk]

Sounds like a good friend. I have not tried the handy& Schiller. Love you too and Merry Christmas.

[@travissartele4901]

@@BourbonRealTalk We were just at Buffalo Trace about two weeks ago and were able to get EH Taylor $45, Eagle Rare $40, and Blanton's $65. A friend of mine brought some Weller special reserve to our poker game last friday and all four of those bottles were outstanding. I wish the EH taylor and the Weller were more available and at BT gift shop pricing..

[@AmmoOnTheAir]

Just found your channel. Really enjoy your presentation. Really conversational. You clearly know bourbon and are really enjoyable to listen to. One suggestion, I would consider making a graphic with bottle name, proof, and price when you rattle that information off. I just think it's easier to digest all those numbers. Again, just a suggestion. A small thing to further enhance your production, that's already at a high level.

[@BourbonRealTalk]

This is a good idea. I will pass it onto Wes who is the producer.

[@Thedougfrancis]

Great video!! I noticed your mash bill year slides were off from what you were saying but only because I was taking screen shots to share with friends later.

[@BourbonRealTalk]

There are lot of mistakes in this one. I said some stuff weird, left off DEVR, and THH. There was so much research I just screwed some stuff up. Unfortunately after we publish we can not edit.

[@Thedougfrancis]

@@BourbonRealTalk please don’t beat yourself up! What you are bringing to this community is solid gold. I look up to you, your knowledge, and respect your opinions. Look forward to the next one! #ifsomeonedoesntsaytheyloveyouiloveyou

[@tommendez6267]

Thank you for your passion, the great information and for connecting the world around bourbon. We love you too!

[@79champions]

No trolls here man, sorry about your brother. Much love from PA. Life is hard, life is great. At a profit if we can, at a loss if we must, but always fine bourbon. Thanks for your show. Wife and I are into our bourbon journey. Just put in our basement speakeasy with a poker set up and are collecting bottles. Feel free to say hi anytime. Btw, just got my 5th blade and bow key. Gotta go get my cup!

[@BourbonRealTalk]

Love this sentiment! Cheers!

[@bourboneeringpodcasts]

Love this video. Great summary of the line up. I also love the premise of the channel. So glad I found it. Btw the thing about whiskey in America having to be age stated if under 4 years, that only applies of it is labeled as "Straight" whiskey. Straight whiskey must be atleast 2 years old and, if it is under 4 years, must be age stated. So sorry if this was already said, I couldn't find it in the comments. Cheers and keep up the great work!

[@BourbonRealTalk]

Correct. I have this standard post put together when people ask the question: There are three age statement laws in the US: 1. Straight is 2+ years, but 2-4 years requires an age statement and above 4+ years the age statement is optional. 2. Bottled In Bond is 4+ years and the age statement is optional 3. Anything labeled as whiskey in the US 0-4 years old must have an age statement, and above 4+ years the age statement is optional.

[@JoeBoyles]

Another BANGER! Great vid, ty!

[@BourbonRealTalk]

Glad you enjoyed it!

[@pumpedupdart6859]

Same distillate, different whiskey, although with EH Taylor Rye, also likely different distillate. EH Taylor Rye has 2 distilleries listed, Barton and Buffalo Trace. Although Sazarac doesn't disclose diddly about mash bills, EH Taylor Rye and the rest of the Buffalo Trace Ryes are very different, so Barton is probably using a different mash bill. You also touched on it a little bit, but aging makes a different whiskey from the same distillate as well as the barrel. The wood used, it's treatment and charring of barrels have a huge impact on whiskey. Great video, maybe do a follow-up or maybe you already have.

[@adunn413]

Always a wealth of knowledge and great information. Learned something new today. CYPB, :) Appreciate ya brother

[@BourbonRealTalk]

Glad to help. Please read the disclaimer in the video description for correct information on all my mistakes.

[@OttoBoy]

Whiskey after habanero sauce - same with a lot of Thai and Indian dishes. Any food that will make your tongue switch on the fire alarm gets distance between it and my bourbons. 🥵 Just wanted to say I always appreciate your sign off. Why some get any satisfaction out of trolling is incomprehensible. And your tribute to your brother - I feel for you. I tend to watch your videos on Fridays now because your sign offs set my mind and spirit up for a good weekend. Thank you.

[@BourbonRealTalk]

Thank you. To be honest I made a lot of mistakes in this one and some people have delighted in pointing them out. This was very encouraging to me. Thank you.

[@FrogPondBrewery1]

Randy, thank you for this one. Love the history and family tree information.

[@BourbonRealTalk]

Glad you enjoyed it

[@faysboy]

Thanks for taking my question, great video!

[@BourbonRealTalk]

Any time!

[@zachariahzedd8124]

Absolutely. Barrel selection, not only after aging but before aging also, is key.

[@BourbonRealTalk]

Cheers!

[@fredolshove2498]

I really enjoy your videos. Thanks for this one because I recently went to Buffalo Trace distillery for a tour. So much to see there. I’ve been looking for Blantons so long and can’t find it or I’m a minute to late to see the last bottle walk out the door. Being in the room where they bottle it and still can’t have one was a killer. When I drove home and a week later in stopped into my favorite liquor store. By the way I live in Michigan. There were two Blantons there. I walked out with both! I only felt good about that because it was just me in the store. Lol … Great videos thanks a lot!

[@BourbonRealTalk]

Thanks for your support and glad you enjoyed the video! It sounds like you had a great experience at Buffalo Trace distillery and were able to finally get your hands on some Blanton's. Enjoy those bottles! Do you have any other favorite bourbons you've tried recently?

[@fredolshove2498]

@@BourbonRealTalk I did buy a bottle of the Jack Daniels single barrel, barrel proof. I’m not a big JD fan but the store owner was giving taste samples. This bottle dropped my jaw. I bought two bottles and gave one to my neighbor as a gift. I also bought a bottle of Belfour black label due to your video… I haven’t come across the silver label yet. Thanks again for your channel and I enjoy the love you give to it.

[@BourbonRealTalk]

@@fredolshove2498 Thank you!

[@dankmstrpwnflex]

Just came across this video and loved it. Thank you for going over these buffalo trace products. I just started my bourbon journey last year and Buffalo trace (standard) is one of my favorites so far. Its alot easier to get than eagle rare. I'm sorry to hear about your loved one you losses. I'm glad you are able to create somthing productive out of loss. You earned my sub brother!

[@BourbonRealTalk]

Thank you for the encouragement! All we can do is move forward since we can not change the past. I will warn you that this video's topic was big and a made a lot of mistakes. Please read the disclaimer in the video description for all the accurate information.

[@Jarhead0093]

Fantastic video. You’re a wealth of knowledge and we appreciate all the info.

[@BourbonRealTalk]

So glad it was helpful!

[@davidking5636]

Thank you for the information. I have only gotten into sipping go alcohols a few years ago. I have heard of Buffalo Trace and Blanton, but didn’t know about the rest of their family.

[@BourbonRealTalk]

Glad it was helpful!

[@robd8167]

Great video. Lots of work went into this. I always say where Four Roses has recipes, Buffalo Trace has brands.

[@BourbonRealTalk]

Very true!

[@bigreb62]

Did a tour a few months ago, forget the number but when they opened several barrels of Pappy 23, the barrels were totally empty

[@BourbonRealTalk]

Yes, those are called Phantom Barrels, and they are the nightmare of people who buy barrels. For an old barrel you might be paying 4-6K only to find out the barrel is empty.

[@scottburnham6782]

Pick up a couple more bottles of Eagle Rare the other day and the age statement has been moved back to the front of the bottle.

[@BourbonRealTalk]

That is good!

[@ssr1205]

Ditto. Picked up a bottle on 8/16 and it was stated on the front. At first i was hoping i had an older bottle...but...

[@LuisMunoz-ii9bv]

Randy, I am a whiskey enthusiast who started hunting down hard to get bottles. I was touched by your closing. My son’s half brother committed suicide recently and I know how difficult it is. Love you, brother!!!

[@BourbonRealTalk]

Thank you! I appreciate the love in return!

[@edbrenegar679]

Randy, extraordinarily helpful. Thank you.

[@BourbonRealTalk]

Glad it was helpful! Thank you for watching.

[@remaaviation7179]

This is an incredibly informative video, thank you!

[@BourbonRealTalk]

Glad it was helpful!

[@WIStoney32]

Great show! I'm heading to Houston in 2 weeks, my colleague recommended "Torchy's Tacos" as well.

[@BourbonRealTalk]

Yes, get a trailer park hillbilly style on the secret menu, and the queso is widely believed to be the best in TX. One taco and half a queso is about all I can eat. The tacos are huge.

[@WIStoney32]

@@BourbonRealTalk solid recommendation. It was great!

[@whatsthepoint170]

The best part of the video was at the end. Really appreciate your way to battle the “trolls”

[@BourbonRealTalk]

Our community is much better without the trolls. Thanks for watching.

[@R0MANStwelve2]

Great video as always. I really enjoyed the fact that you covered all of Buffalo Trace’s lineup…well almost all of them! How familiar are you will lineups that Buffalo Trace makes for Private labels for specific liquor store companies?

[@BourbonRealTalk]

I am not familiar at all. I have been under the impression that BT has stopped producing for outside brands, but I could be wrong.

[@brad4266]

Love the video. I would point out that the pictures of some of the Mash Bill 2 stuff were labeled as Mash Bill 1.

[@BourbonRealTalk]

Good eye. We didn't catch it until viewers pointed it out, and it was too late to change it.

[@user-kw2gx7fo4r]

Great video. I especially like your heartfelt and genuine message to conclude with. God Bless!

[@BourbonRealTalk]

Glad you enjoyed it! That call to connection is a passion of the entire BRT team, and the core element to the culture of our facebook group.

[@nickp5511]

Great Buffalo Trace educational video! Thanks

[@BourbonRealTalk]

Thank you! I am glad you enjoyed it!

[@ckeats2]

Some of your graphics listed a different mash bill than you were saying. That aside, great run down. Thank you

[@BourbonRealTalk]

Copy and paste error in post production. Sorry.

[@ckeats2]

No need to apologize, only wanted you to be aware so it doesn't disqualify you from whatever the Oscar equivalent is for youtube postings

[@BourbonRealTalk]

@@ckeats2 I wish we could change it, but once you publish you can only remove information, you can not add or edit.

[@dannybgarner]

This was an awesome breakdown of the Buffalo Trace lineup.

[@BourbonRealTalk]

Thank you!

[@markfinfrock6553]

Awesome program! Just subscribed!

[@BourbonRealTalk]

Welcome aboard! Have you joined facebook.com/groups/bourbonrealtalkcommunity?

[@randallevans3601]

Great video! I would love to a similar one for the Jim Beam distillery.

[@BourbonRealTalk]

Working on it!

[@ThrashyThrash]

I love hearing the MSRP because I don't think I've ever seen a single Buffalo Trace product at MSRP in my area. I would LOVE to get some of these for those prices. Heck I just paid $60 two weeks ago for a bottle of Eagle Rare because it was the best price I'd seen in weeks. The only bottle of Weller 12 I've seen anywhere was $350.

[@BourbonRealTalk]

That is crazy. I am hoping that Sazerac having more sale reps in the field will curb the price gouging, but so far I have not seen anything slowing it down.

[@iandunstan2760]

Great video, helpful to this newbie learn more about bourbon and the dimensions to describe it.

[@BourbonRealTalk]

Glad it was helpful for you! If you have a Facebook, you're welcome to join our community. Feel free to ask questions and get advice without fearing whiskey trolls. facebook.com/groups/bourbonrealtalkcommunity

[@Jared40]

I love Buffalo Trace products one of fav distilleries very cool and informative video Randy👍🏻🥃

[@BourbonRealTalk]

Thanks for watching!

[@brentworls8509]

Great explanation and reference. Thank you!

[@BourbonRealTalk]

Glad it was helpful!

[@dirtfam505]

Great information, awesome job 👍🏽

[@BourbonRealTalk]

Glad you enjoyed it.

[@Cflynn2001]

Fun fact about eagle rare used to say single barrel but blended 2 barrels. The regulators came knocking and they took the designation off the bottle

[@BourbonRealTalk]

I knew that, but I have never been able to understand the facts of the situation. The official story was that some bottles would get more than one barrel in them because the bottling lines had not been emptied. Given that they have several other single barrels it seems unlikely that they would have bought a separate bottling line to do ER that didn't comply.

[@MarceloKurtz]

Agreed with the comment at the end, spicy food + bourbon = heartburn!!

[@BourbonRealTalk]

Yes, I didn't really think that one through 😂

[@thomaslyon2112]

I heard someone review,they said if you mix 60% special reserve, and 40% 107 antique. An let it blend together for a week or so. That is close to old pappy.

[@BourbonRealTalk]

I have had many Poor Man's Pappy blends. They are good, but they don't taste like Pappy Van Winkle. They just don't have enough of that barrel char flavor that comes from years on a barrel.

[@delvinking7282]

Love the show!! Some friends and I just got back from Kentucky. We did the Makers Mark tour and Buffalo Trace. Definitely have a better understanding and appreciation for Bourbon. Your podcast is very informative. Keep up the good work! And so sorry to hear about your Brother 😢 - Rev 21:4

[@BourbonRealTalk]

Thank you!

[@79champions]

My wife and I did makers as well. That place is impressive. That smell in the rickhouse is something I'll never forget. Amazing.

[@patrickcronin9845]

Thank you… people need to know there is love for them and love in the world. 😊❤️🎺

[@BourbonRealTalk]

Thanks for being here!

[@nwyounan]

Great episode!! Love you too champ!

[@BourbonRealTalk]

Thanks for watching!

[@rickw5024]

Your a class act my friend. Keep up the great work.

[@BourbonRealTalk]

Thanks, will do!

[@richland01]

Great information... So sorry to hear about your brother

[@BourbonRealTalk]

Thanks so much, I appreciate that.

[@andrewma923]

FYI The graphics for rock hill, Hancock, and Blanton’s say mashbill 1

[@BourbonRealTalk]

Copy in paste error in post production. Sorry.

[@jcoghill2]

One of the first things I learned about liquor is that when it comes to flavor the same swig can have multiple flavors. All that liquor talk that some folks make about the flavor, depending on the liquor it can be real or it can be a bunch of guys trying to appear sophisticated.

[@wdc7582]

A couple of your graphics show a different mash bill number than you stated. For example you covered Blantons in the mash bill #2 section but the graphic stated it was #1. That was true with at least one other #2 product. Can you clarify. Thanks.

[@BourbonRealTalk]

The second graphic was supposed to say Mashbill 2. I didn't see it until after we had published. Once we publish we can't make changes. Sorry. I also made a lot of mistakes in this video, so please read the disclaimer in the video description for all the correct information.

[@stuartrollings602]

We love your show…this episode was excellent! Live in Granbury and have to scramble to get Buffalo Trace products at times. But always makes our day when it happens! Do y’all do any meets and greets in Texas? Thanks again.

[@BourbonRealTalk]

Yes. I have one at my house in Prosper 8/20. Email me for details [e-mail]

[@ranman1959]

Benchmark No. 8 says "Aged at least 36 months" on the neck label, as does AA.

[@BourbonRealTalk]

Awesome! Thank you for the information!

[@ericlofroos2405]

Excellent, but I wish you would have said how much each bottle are actually being sold for to the general public.

[@BourbonRealTalk]

Since the stores pick their prices, any information I shared would be arbitrary. The price is different at every store. I have even seen a bottle for $699 at one location and $899 at another location and the stores were part of the same chain.

[@uncle-epicurus]

How is the ANCIENT AGE "AAA 10 star" different than the regular ANCIENT AGE? I know it used to be " 10YR" but don't know the difference now.

[@BourbonRealTalk]

To be honest I don't know. I have not tried it. I looked it up and it is 6 year and 90 proof, so I would bet it is pretty good. Sounds pretty similar to ETL.

[@hulkslayer626]

Wow!! What an amazing and informative video! Thank you 😊 💜

[@BourbonRealTalk]

Glad you enjoyed it!

[@Darrelll13]

I'd love to hear about some of the unofficial lines like Black Ridge sorts of products. In fact, how does that work not just a BT, but in general. Love the show.

[@BourbonRealTalk]

Generally a large retailer will have a relationship with a wholesaler who is essentially a clearing house. The wholesaler in this scenario doesn't warehouse product or have field reps pushing it to the general public. They get it in from the producer and put it on a truck to the retailer. In exchange for this "pass through" service the wholesaler accepts a much lower margin, and in some cases a per case flat fee. It is essentially free money for the wholesaler because they bear none of the risk. The retailer and or the wholesaler then goes to a "producer" and offers them guaranteed volume with no risk, in exchange for a low profit margin. The producer either has to have their own liquid and be willing to sacrifice it, or they have to contract to get it from someone else. This all works because major producers have brand/price expectations in the market. Let's say 1792 is going to sell for around $30 a bottle, they could sell it and make their normal margin, but if gets put in a Chestnut Farms bottle that can be sold for $50. So the producer either maintains margin and the independent bottler allows it because the end line price allows for it, or the bottler works at a low margin for volume. So let's say in a normal situation a bottle was going to go from the producer at $30 to the wholesaler. The producer's cost is around $19.50. The wholesaler markes it up after adding in state taxes and shipping and they sell the bottle to retailers for around $48. Then the retailer marks it up and sells it to you at $64. In the "house brand" scenario the producer sells for $23 to the wholesaler instead of $30. The wholesaler sells the bottle to the retailer at $34 instead of $48. The retailer still sells the bottle for $64, but their margin is 47% instead of the 25% they would normally get. Hope that makes sense.

[@WoodrowWoods2007]

Rock Hill Farms, Blanton's and Hancock's slides in your video all say Mashbill 1 LOL

[@BourbonRealTalk]

Yes, When Wes was making the slides he duplicated the first slide and didn't edit it. We didn't catch it until we had published, and you can not edit a video after it is published. Sorry about that.

[@WoodrowWoods2007]

@@BourbonRealTalk No worries! It didn't throw me off, just didn't know if you guys caught it, too. Still one of the most informative videos I've seen! Cheers!

[@timchapman6702]

I really appreciate the video!

[@BourbonRealTalk]

Thank you for watching!

[@garrimic3]

How do you come up with the prices on Paps? Whenever I try to get a bottle of it it’s up to the thousands for the bottle. Even though I want to see if it’s really up to the hype I will not spend $1,000.00 to $6,000.00 for any bottle of bourbon. Yet recently purchased a bottle of Blantons straight from the barrel for $150.00.

[@BourbonRealTalk]

The prices I list in my videos are MSRP, but many stores mark them up 10-20X what they should be. I love Blanton's SFTB. That is above retail, but I would buy a bottle if I found one at that price.

[@hulkslayer626]

Does anyone know if the Antique Collection bottles are available at the distillery for retail? Because that could be worth the trip. I've wanted to try some of them, but I've ever seen Eagle Rare 17 and it was $1,400!!! Lol I'd rather take a trip to Buffalo Trace and buy all of the Antique collection and spend a couple days there for the same price 😅

[@BourbonRealTalk]

Unfortunately the best bottle you can hope for from Buffalo Trace is a Blanton's. No BTAC sold at the distillery.

[@hulkslayer626]

@@BourbonRealTalk darn... thanks for the heads up 👍

[@ci2310]

Awesome info!!

[@BourbonRealTalk]

Glad it was helpful!

[@philipdolan426]

Well somebody is complaining about Old Charter $10 because there’s a lawsuit out against them as you said. Cheers brother love your shows🥃🥃 And yes I love you too

[@BourbonRealTalk]

Thank you!

[@stephenjohsz6251]

Another informative video. Did I miss your comments on Thomas H. Handy?

[@BourbonRealTalk]

I screwed up and left it out. Check out the disclaimer in the description for a list of my mistakes.

[@justincarey7992]

It lists rhf Blantons and hancock as mashbill 1 on your splash screen am I missing something?

[@BourbonRealTalk]

The MB1 slide was used twice on accident. In the video I state it is MB2. Once we published and someone caught it, it was too late to fix it. We made a lot of mistakes on this one. Please read the disclaimer in the video description for updated info.

[@justincarey7992]

@@BourbonRealTalk ahh totally didn't see that my bad I thought maybe I missed something. Always good vids tho love these kind of stuff!

[@shengyang021185]

Good video. You forgot about the Thomas H. Handy though! 😉

[@BourbonRealTalk]

Yes, I made a lot of mistakes in this episode. Please go read the video description for all the corrections.

[@mccoyji]

Location in the barrel house....is key

[@BourbonRealTalk]

I believe we talk a bit about barrel selection process.

[@chuckyqqqqq]

Good show. Great information that is well presented. Thanks.

[@BourbonRealTalk]

Glad it was helpful!

[@philb6409]

Great info; thank you!

[@BourbonRealTalk]

Glad it was helpful!

[@918guy]

Heaven Hill bottled in bond is a good bang for your buck

[@djspock5150]

On eagle Rare the newest bottles have the 10 years on front and on back. Also there is the ever elusive double eagle rare too

[@Jared40]

Have you seen them in stores?? Still seeing the one that just has age statement on back 🦅🥃

[@djspock5150]

@@Jared40 I agree both are still out there I have both but the barcode on the newer bottle that came in shows this year and has aged 10 Years on front

[@BourbonRealTalk]

Someone else told me about the age statement change. I only have back age stated bottles. I accidently left off the DEVR. 20 years, old proof 90/new proof 101, MSRP 1999.99.

[@djspock5150]

@@BourbonRealTalk regardless still fantastic content Randy keep up the great work!

[@brenanconroy4052]

I am kinda curious what you think of the typical rickhouse aging of them, because I had heard some of the stuff on top, of Taylor and Eagle Rare in particular, is that Taylor is typically a high floor (in the rickhouse) whiskey, and Eagle is typically a low floor whiskey

[@BourbonRealTalk]

Likely because of age. Taylor is 6-8 years, and ER is 10, so it many need the lower floors to get to the higher age without being over oaked.

[@jgerbrand]

Is there a chart of all these somewhere for handy reference?

[@BourbonRealTalk]

bourbonr.com/blog/updated-buffalo-trace-distillery-mash-bills/

[@michaelcosby3080]

Good show Randy.

[@BourbonRealTalk]

Glad you enjoyed it!

[@Jared40]

Sazerac Rye to me is very good 🥃⚜️ can get it here in Colorado for $29 but seen stores selling it up to $99 very cool looking bottle too

[@BourbonRealTalk]

I do like it. Very classic looking.

[@scottwilliams5388]

Well done

[@BourbonRealTalk]

Thank you!

[@glennbrian3d]

very informational video, thanks!

[@BourbonRealTalk]

Glad you enjoyed it!

[@junofluke]

Wow! Very informative. Thanking you

[@BourbonRealTalk]

Glad it was helpful!

[@jskypercussion]

@@BourbonRealTalk Nice job covering all these Buffalo Trace beauties. I would say I am a Buffalo Trace fan, but I have only been able to try maybe half their line, and have only been able to get a hold of a handful of bottles for a reasonable price.

[@BourbonRealTalk]

@@jskypercussion Some areas get better distribution than others.

[@jskypercussion]

@@BourbonRealTalk Yes for sure, some states as well.

[@jimrawlings58]

Any reason why the Weller special is a screw top, not a cork?

[@BourbonRealTalk]

All Weller was a screw top. They switched some to corks when they got popular and they raised the price. WSR should remain a screw top because they didn't raise the price. I have no idea why the W12 is still a screw top.

[@jimrawlings58]

@@BourbonRealTalk thanks. Odd to me as Benchmark 8 is a cork. Enjoy your show, just started watching. Love your ending!

[@MatthewJoyceAUS]

Eagle Rare *is* a single barrel product, they just can't call it that as they changed the bottling method so you might get bits of two barrels.

[@BourbonRealTalk]

A number of people have pointed this out. I have researched and it makes zero sense to me. They have a single barrel line that is compliant. They have a small batch line that is compliant. Why would they buy some sort of hybrid line that isn't compliant and also lose the value of a SiB label. None of this makes any sense, and I wonder how much is marketing hype.

[@MatthewJoyceAUS]

@@BourbonRealTalk I just did some further research on this and have to apologize as I appear to be in the wrong. The official word (at least from someone who spoke to Susannah Hubler at BT) is that Eagle Rare is now a batch product, although a much smaller batch than Buffalo Trace. Sorry, I thought I knew what I was talking about but turns out I didn't! Apologies once again.

[@BourbonRealTalk]

@@MatthewJoyceAUS Don't apologize. You are probably the 10th person to point this out to me. When I did research I was confused too, and I felt stupid. Then I thought, if they have a single barrel bottling line, and they have a batch product bottling line, and they understand the value of a single barrel statement, then why would they buy a 3rd bottling line that eliminates the possibility of a single barrel statement, but isn't as efficient as their batched product bottling line, that also devalues the product by forcing them to drop the single barrel statement. That is when I got skeptical.